26/01/2020
Branding trends for 2020 - Logo Adaptability
Companies need to be everywhere if they want to be noticed in 2020. In other words, itβs no longer enough to just have a business that you promote online and through advertisements. If you want to thrive in 2020, you will need to have a website and be present on several social networking platforms as well.
Because of this, many companies are now choosing to create several variations of their logo to cover all applications. For example, you may use your master logo for your website and a simplified version for your Instagram profile.
By having these different variations, you can ensure brand consistency no matter what platform your logo is viewed on. Moreover, it allows your customers to recognise your branding in different ways, increasing the chance of brand recall.
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