18/10/2021
Social Media Marketing Specialists are responsible for planning a brand’s social media strategy. This involves building out a cohesive plan that suits overarching company goals, strategizing tactics to achieve those goals, and generally exploring, testing, and optimizing different social media channels to suit a brand’s audience.
The steps of a Social Media Manager can be broken down into strategizing, engaging, creating, scheduling, listening, measuring, and experimenting.
First, you’ll need to establish a specific goal (such as traffic or registrations), and align your social media tactics to meet that goal. For example, if you’re looking to build awareness amongst young shoppers, you might decide to build an influencer program on Instagram.
From there, you’ll need to engage with your audience on social, build a brand voice and create content that resonates with your audience. Each channel has its own algorithm and tactics for optimization, in this way, scheduling is also a big part of what Social Media Specialists do, ensuring that posts are scheduled regularly and at optimal days and times on specific channels.
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