Starting a podcast to increase leads
If you start a podcast to increase leads, I'd focus on making sure your content is VALUABLE to your ideal customers.
Here's the questions I'd start with when putting together a new business podcast:
1. What do you sell?
2. Who are your primary sales targets?
3. What topics would deliver value to them as listeners?
4. Who would you interview to deliver that value?
Guests are the value of a B2B podcast
The biggest ROI you will get from your business's podcast is the relationships you create with your guests. It's led to:
- Sales
- Referrals
- Friendships
- Business guidance
Don't get caught up on the download numbers when you start your business's podcast.
If you miss out on where the real value is, you'll give up and join the podcast graveyard đź’€
1 Tip for Better Podcast Interviews
Ask your guest what they'd like to discuss.
One thing that's made my podcast interviews comfortable for guests is that I always ask the question: "What would you like to talk about on the show?"
Now they have some time to prepare, and the chance of getting nervous when you go live decreases dramatically.
Here's a process I'd recommend:
1. Do some research on your guest via LinkedIn, Website, etc.
2. Develop a handful of questions or topics for the show
3. Send the questions their way via email or call
4. Ask them what they'd like to talk about during the interview
5. Add their points to the list and send the revised questions
If you're new to podcasting and not sure what you would ask of your guests, start here.
You may find their interests are more interesting that what you originally put together.
Give it a shot and let me know how it goes.
#podcastinterview #businesspodcast
Do you think it’s important for a staffing firm to have a pulse on the local market they’re serving?
“The difference for Secure Staffing LLC - SW Florida is that we’re your neighbor… We’re able to come to your facility and learn about you… We’re able to manage employees together.”
In this episode, we dive into Secure’s approach to working with businesses in Southwest Florida, the stigmas that come with staffing agencies, and how they save time in the hiring process.
Thank you Cassie Schultz and Kelly Reyes for joining me!
Full episode on YouTube: https://youtu.be/Xa3yGhDtBac
On this episode, we discuss the post-Ian cleanup efforts and what it was like for the team at Southwest Waste Services of Florida during that time.
“We were working 7 days a week for the first month and a half at the processing facilities and the hauling divisions.”
“Our employees were fantastic during this process. They wanted to be there. They wanted to get on the road.”
It was a fascinating dive into the topic and we're glad we could capture it on the show. Check out the full episode here: https://youtu.be/hufXvvgfDaE
1 Mistake I See Businesses Make
I see businesses make this mistake all the time:
Nobody from the company is using LinkedIn to promote the business and help the sales team.
I've been searching through thousands of businesses in the past few months and there are tons of companies that are difficult to learn about because their employees don't post.
Unless your website is perfect and answers every potential customer or job candidate question, you may be missing out on an opportunity to connect with someone who will buy from you or help your company move forward.
Keep the process simple and consistent
Want to avoid failure when releasing video content?
Then keep your process simple and consistent.
A complicated process will become overwhelming very quickly the amount of time you spend creating videos won't have the ROI you're looking for.
An inconsistent process won't yield the results you're looking for and you'll most likely give up.
Use the Marketing Manager's Guide to Video Content to build a process that works for you: https://www.swflpodcasts.com/download-the-marketing-managers-guide-to-video-content
Why don't you see new banks starting?
"About 15 years ago there were ~750 banks based in Florida. Today there's ~70."
Since the minimum capital required to start a bank is roughly 4x higher than it was 15 years ago, you'll see less new banks opening.
Join us on this episode of the SWFL Business Podcast with Brandon Box from Cogent Bank where we dive into this, plus:
- How they're helping small business owners here in SWFL
- How they're combining service and technology to take care of customers
- How they're ensuring the financial stability of their bank
Watch the full episode on YouTube: https://youtu.be/DX5kdRmcHts
Simple LinkedIn Live Setup
Here's my setup for doing LinkedIn Live:
- Streamyard: easy streaming, presentation, and guest interviews
- Canva: easy to make quick slide decks
- Vocaster One Studio: easy setup to get great audio quality
To develop content for these, tap into:
- Recent customer and prospect calls you've made
- Recent articles from industry sources
- Interview experts in your field that can share valuable insights
Make the info actionable and valuable for the real world and you'll start to get good feedback rolling in.
Please reach out with any questions.
Small Bank, Modern Technology
This conversation with Brandon Box from Cogent Bank has some great resources for small business owners down here in SWFL.
In this episode, we dive into questions around:
- How do they take care of customers?
- What kind of technology do you offer?
- What's the process of transferring to your bank?
- What problems do they solve for small business owners?
Watch this episode of the SWFL Business Podcast on YouTube: https://youtu.be/DX5kdRmcHts
90% of boat owners don't know this
90% of boat owners don't know this.
William I. Moore covers two basic things that yacht owners should know about how their boat works.
Educating customers is a core principal at Captain Bill Yacht Management.
When you buy a new boat, one of their first steps is providing their customers with a new vessel orientation. This simple understanding of systems on the boat can prevent tragic situations.
Learn more by listening to this full episode of the SWFL Business Podcast here: https://www.swflpodcasts.com/liveblue-safety-assessment
Live Blue is offering a free boat safety assessment for all new customers. Reach out to them here to learn more: https://youtu.be/ePuu9CzJwBw
Vessel Orientation
Captain Bill Yacht Management does a new vessel orientation with all their customers, especially new boat owners.
When you start buying these mid-large size boats, the systems become complex, the regulations are constantly changing, and you're constantly battling the salt water here in Florida.
William I. Moore and Samantha McEnhill give their customers the full rundown when buying a new boat:
- In-depth overview of the systems on the boat
- Safety requirements that need to be followed
- Recently updated laws that affect you as a boat owner
- How to make your passengers comfortable
Right now, Live Blue is offering a free boat safety inspection for any new customers, and you can learn more here: https://www.swflpodcasts.com/liveblue-safety-assessment
Check out the full episode on YouTube: https://youtu.be/ePuu9CzJwBw
Video interviews with SWFL business owners and executives.
