Jagged with Jasravee - Marketing Show

01/09/2026

AI can give you a hundred ideas in a second. What it can’t give you is judgement, accountability, or a reason to trust any of them. Santosh Desai breaks down exactly what AI will never replace, and it’s not what you think.

🎙️Watch the full conversation on Youtube, link in bio.

13/04/2026

Why Your Marketing Dashboard is Telling You Beautiful Lies

The digital world is currently obsessed with numbers that mean very little in the real world. We have reached a point where every platform has its own secret recipe for success, creating a messy landscape of data silos. Unlike the golden age of television where a single source of truth existed, digital marketing offers no such luxury. “In digital you don’t have any source of any truth,” and we are essentially flying blind while looking at shiny screens.

Your Ad Spend is Buying Ghosts
We have to stop assuming that a high click-through rate means a consumer actually cares about our brand. The reality is that “the amount of ad recall has dropped” significantly. Consumers are being bombarded by so many messages across multiple screens that they simply do not remember the adverts they see.
* Ad recall is at an all-time low because of constant scrolling and screen hopping.
* The traditional “assumption that my input is actually the same as the impact on my mind is just completely broken”.
* “People do not remember advertising because they are being exposed to so much advertising”.

Winning the AI Popularity Contest
The new frontier is not found in a banner ad but in what we call the “share of voice on LLMs”. This means tracking how a brand appears when someone asks a generative AI engine for advice. To win here, brands must return to their roots by prioritising credible sources like digital newspapers and high-quality PR.
* Large Language Models (LLMs) pick up their information from credible, long-form sources.
* “The PR part, which had become less important, becomes more important now” because it feeds the AI engines.
* Tracking the “consumer mind” across every environment is the only way to build a dashboard that actually matters.

20/03/2026

The rules of brand building have been quietly rewritten and most Indian marketers have not got the memo. AI is now making purchase recommendations. Ad recall is falling. Rural India is entering consumption at scale.

And the LLM, not Google, is becoming the new decision-maker. Kantar’s Soumya walks through the imperatives for 2026 in a conversation that is equal parts alarming and actionable.

13/03/2026

13/03/2026

A woman wakes up in a luxury hotel with no memory of how she got there. A wedding dress. And George Clooney claiming to be her new husband.

This is a bank advert.

No, really.

The 2011 DnB Nor “Finally Married” campaign is one of the most brilliantly restrained pieces of advertising ever made. The brand name does not appear until the very last second and it works perfectly.

Because great advertising does not lecture you. It makes you laugh, feel something, and think.

What is the cleverest advert you have ever seen? Comment below and we might feature it next.
Turn on notifications so you never miss the stories behind the ads that shaped culture.

21/02/2026

Is your marketing data actually lying to you? In this episode, attribution expert Jeff Greenfield, founder of Provalytics and former CEO of C3 Metrics, breaks down why last-click attribution is costing brands millions, what really changed when cookies disappeared, and how to measure channels like CTV and podcasts where nobody clicks.

A preview of the full video on our YouTube Channel.

01/02/2026

At 15, Taylor Swift understood something most brands miss: "Half your time writing material, half your time talking to fans."

She did this for 15 years straight. The result? A brand so strong it doesn't need her to exist.

Taylor Swift doesn't sell music. She sells belonging. She sells community. She sells co-creation. Her latest album: fastest-selling of ALL TIME. Top 12 Billboard positions simultaneously. But the real metric? Fans with her lyrics tattooed on their bodies.

Full conversation link between Ken Hughes & Jasravee Kaur Chandra in comments

01/02/2026

At 15, Taylor Swift understood something most brands miss: “Half your time writing material, half your time talking to fans.”

She did this for 15 years straight. The result? A brand so strong it doesn’t need her to exist.

Taylor Swift doesn’t sell music. She sells belonging. She sells community. She sells co-creation. Her latest album: fastest-selling of ALL TIME. Top 12 Billboard positions simultaneously. But the real metric? Fans with her lyrics tattooed on their bodies.

Full conversation link between Ken Hughes & Jasravee Kaur Chandra in comments

22/01/2026

22/01/2026

At 15 years old, Taylor Swift understood something most brands still miss.

“Half your time writing material. Half your time talking to fans.”

She spent 10-15 years doing this EVERY night. On MySpace. On Bebo. On Tumblr. Replying to fans. Showing her world. Building connection.

The result? A brand so powerful that fans get her lyrics tattooed on their bodies.

“Taylor Swift doesn’t sell music. She sells belonging,” explains behavioral scientist Ken Hughes.

Your brand doesn’t need better product. It needs better connection.



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Save this if you’re building a brand Gen Z will actually care about