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Communication technology Netlink Vietnam Co.,Ltd – 1st and number one Google Channel Partner in Southeast Asia. Netlink - Comprehensive solution for Publisher.
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With over 11 years of experience, we are confident to be the leading expert in advertising monetization on mobile websites and apps by Google Adsense, Google Ad Manager, Google Ad Exchange, DFP và Ads Network. Delivering more than 5 billion monthly ad impressions globally, with the skills and experience with the advantages of Google Channel Partner, Netlink confidently helps you to increase your advertising revenue and provide a comprehensive solution for Publishers

31/10/2023

Calling all medium to large publishers! If you've been relying solely on traditional advertising, it's time to diversify your monetization game and boost your revenue. 💰💼
Here are some savvy strategies to grow your business:
- Affiliate Marketing: Earn commissions by promoting others' products or services. Embed affiliate links in your content or create dedicated campaigns.
- Content Sponsorship: Get paid to create content that highlights a company's product or service. Write blogs, articles, videos, or social media posts to promote the brand.
- Paid Memberships: Reward your loyal audience with exclusive content, discounts, and perks by offering paid memberships.
- Events: Host workshops, conferences, or gatherings to connect with your audience in person and generate revenue.
- Merchandise: Monetize your brand by selling branded merchandise like t-shirts, mugs, hats, and more.
These strategies offer a breath of fresh air for publishers. By diversifying your income sources, you can create a more sustainable business model that's less reliant on traditional advertising. 🌱

26/10/2023

Google Ads is not a strange name for Publishers anymore, and as their oriented development, they are constantly innovating media for buying partners.
So here is the news:
Starting from October 31, 2023, Google Ads will take a significant stride enhancing media buying efficiency. It’s moving primarily to real-time bidding for apps.
This means real-time bidding ensures a better way to find the best-priced app inventory while boosting competition with the auction. In the past, multiple calls were made in mediation or waterfall buying. It’s time to change that and give advertisers more optimal, now all buyer prices are compared simultaneously where the highest offer wins the ad impression.
What do you think about this update from Google, mainly supporting Google Advertisers? Let us know by leaving a comment below!

12/10/2023

Google Search quietly rolled out an update that's making a big difference. This enhancement, introduced about two weeks ago but just announced today, sharpens Google's ability to match your search language with the right web pages in its vast index.

In their own words, Google states, "Over the past few months, we’ve also released a series of updates to improve our language matching systems, including the latest update about two weeks ago. Collectively, these should better match results to the language someone searches in, while still allowing for the flexibility multilingual searchers need to access results in multiple languages."

Why does this matter? Well, if you manage a non-English website, this could significantly affect your visibility on Google Search. The update is aimed at fine-tuning search results to match the language of the searcher's query more accurately. So, if you've been frustrated with Google occasionally misunderstanding your preferred language, this is great news!

Google reassures us that they'll continue to refine how their automated systems determine language, all to bring you the most helpful information in the language you prefer. This update impacts users worldwide, making your search experience more tailored and effective.

Stay tuned for further improvements in language matching from Google, ensuring your web searches yield even better results.

26/09/2023

Have you ever wondered why your website isn't soaring up those search rankings, despite your best SEO efforts?
Google has some answers:

1. Content Quality:
Google's algorithms prioritize high-quality, relevant content. Make sure your content is valuable and up-to-date.

2. Keyword Research:
Are you targeting the right keywords? Ensure your keywords match what users are searching for.

3. Site Speed:
Slow-loading sites can be a turn-off. Optimize your website's speed for a smoother user experience.

4. Technical Issues:
Broken links, crawl errors, or mobile-friendliness problems can hinder your site's ranking. Regularly audit and fix technical issues.

5. Backlinks:
Quality matters more than quantity. Build authoritative backlinks from reputable sites.

Remember, SEO is an ongoing journey. Keep refining your strategy, and your site will climb the ranks!

14/08/2023

[NEWS] GOOGLE ADMOB'S UPDATE

In the dynamic realm of app monetization, revenue is a prime concern. Google Trends reports a 35% increase in searches for "app monetization" from 2021 to 2022, reflecting the industry's drive to navigate privacy changes and economic shifts effectively.

Introducing updates for app publishers with AdMob:

1. Enhanced Control: Flexible Multiple Calls
- Listening to publisher feedback, we're updating guidance for app publishers using third-party mediation platforms. No fixed limit on calls for an impression when accessing AdMob Network or Ad Manager. More control for tailored monetization.

2. What are Multiple Calls?
- Publishers adopt multiple calls to enhance ad space buying. It involves making ad requests multiple times to the same network for one impression, often part of a waterfall mediation chain.

3. Advice for Success
- Test multiple-call setups wisely. Excessive calls may slow ad loading, affecting user experience. Strive for a balance between revenue and seamless user engagement.

4. Testing for Impact
- Start with reasonable waterfall lengths during testing. Optimize performance while maintaining user satisfaction.

5. Impact on Advertisers and Buyers
- Google Ads and Display & Video 360 adjust their bidding strategies for multiple-call setups. Tailored approaches match demand with publisher offerings, optimizing campaigns.

6. Platform Reliability
- Excessive calls strain platform reliability. AdMob and Ad Manager ensure stability while fostering innovation.

With these updates, will you try to monetize from Google AdMob? Let us know your opinion in the comment section below!

13/07/2023

Introducing fallback ads! 🌟 Now, within an ad response, you'll have a primary winner and a fallback ad returned together. If the primary winning ad fails to load or render, the fallback ad will be displayed instead.
To ensure seamless integration, the backup ad must be eligible to show in all positions of a video pod. It can't have any position targeting, and its duration should not exceed the longest primary ad within the pod.
Here are the types of ads that can be served as fallback: Reservation, Guaranteed (Standard and Sponsorship), Non-guaranteed (Price Priority, Remnant, and Bulk), House, Preferred Deals, Private Auction, Open Auction, and Open Bidders.
Please note that Programmatic Guaranteed and Minimum Bid to Win (MBTW) ads cannot be served as fallback.
This feature allows us to deliver a more reliable and uninterrupted ad experience for you. 🚀💯 But unfortunately, this feature is currently limited to video ads.
If you have any questions or need further details, don't hesitate to reach out to us. Happy advertising!

03/07/2023

Google has released exciting news to announce important updates regarding Traffic Multiplex ads. Starting the week of July 10, 2023, there will be changes to the Multiplex ad format to align with our commitment to delivering impactful and effective advertising solutions. We have seen declining usage of Multiplex ads and are focused on providing you with more impactful formats to maximize your advertising efforts. This introduction will guide you through the upcoming changes, their implications, and how to prepare for a seamless transition. Read on to discover how these updates will benefit your advertising strategies! 🌐✨
Please get more detail in the link below: https://support.google.com/admanager/answer/9428537

28/06/2023

ADVANTAGES OF CONNECTED TV ADVERTISING

The advantages of Connected TV advertising are numerous, and more and more advertisers are tapping into them every day. That’s because it marries the power and impact of traditional TV advertising—which is considered the most powerful advertising medium on the planet—with the precision and measurement capabilities of a digital ad channel such as Google or Facebook.

Here are the top five benefits of CTV advertising that you need to know.

1. Precision Audience-Based Targeting
Audience-based targeting enables marketers to reach specific consumer demographics, interests, and behavior, enhancing the relevancy of the ads delivered. Unlike traditional TV advertising, which targets broad demographics based on programming, CTV allows marketers to utilize first- and third-party data to target audiences across several parameters such as age, gender, lifestyle, purchase behavior, and more.

2. Hyper Localized IP-Based Targeting
IP-based targeting is a substantial advantage of CTV advertising as it allows marketers to deliver more personalized and relevant ads to specific geographical areas based on the IP address of the connected TV device.

3. High Video Completion Rates
CTV advertising typically garners high video completion rates due to the viewer behavior associated with the medium: users are generally more engaged and less likely to skip or close ads when watching TV content, as compared to other digital platforms.

4. Accurate, Real-Time Measurement and Attribution
Tracking a wide range of metrics, including return on ad spend, revenue, website visits, and more is another element that helps make CTV marketing an effective performance channel. It allows marketers to track metrics that matter most to their campaign.

5. Automated Campaign Optimization
This is a little tricky since “automated optimization” has become a buzzword in the industry. But not all automation is created equal. Some ad solutions that say they can offer automated optimization use human media buyers behind the scenes, while others focus solely on lower CPMs (and lower-quality inventory) to optimize for reach.

It’s this automation that introduces the right amount of efficiency that makes smart TV advertising a performance marketing channel.

23/06/2023

10 MOBILE GAMING TRENDS FOR 2023 TO BE AWARE OF

Now let’s take a look at the key trends of mobile gaming that you should expect in 2023.

1. Multiplatform Releases
Many PC and console games tend to go mobile and release versions for several platforms at the same time

2. Cloud Based Gaming
Cloud streaming services allow users to play games without having to download anything because the streaming comes directly from the server

3. Blockchain Gaming
Blockchain or play-to-earn games are already available in browsers, but some of them are already present in mobile format

4. Wearable Gaming
Wearable devices enable the collection of microdata. Collecting, processing, and transmitting this data is becoming extremely valuable to the gaming industry, making games more intelligent and intuitive

5. New Mobile Gaming Markets
Despite the general shrinkage of the mobile gaming industry throughout the world in 2021, two regions experienced growth in yearly revenue. These are the Middle East and Africa (+6.6% to $6.8 billion) as well as Latin America (+3.4% to $8.4 billion).

6. The Decline of Hyper-Casual Games
According to CyberMedia Research, as of September 2022, the number of hardcore smartphone gamers in Western Europe increased by 27% and hyper casual gamers decreased by 32%.The key reasons for such a shift can be the rise of attention from major publishers and the improvement of mobile hardware specifications.

7. Metaverse
As virtual and augmented reality technologies are becoming more accessible and widely used, they will undoubtedly impact mobile gaming

8. Artificial Intelligence
Artificial intelligence and machine learning dominate the entire world of technology. Developments based on them allow companies to create chatbots, voice assistants, and virtual fitting rooms

9. PC Quality on Mobile
Over the past few years, the hardware capabilities of smartphones have increased dramatically

10. Social Gaming
The social component of mobile games became even more popular during the pandemic. Today, it continues to boost user engagement and retention

The Bottom Line: The number of smartphone users and mobile game players is growing rapidly, and the mobile gaming industry does not stand still, either. Now you are aware of what to await in 2023 and how to improve your mobile app considering these trends. Good luck!

19/06/2023

❓ DID YOU KNOW ❓

Google Ad Manager is now offering publishers the ability to serve ads in a limited manner when consent for the use of cookies or local identifiers is unavailable. 🚫🍪 This innovative solution ensures compliance with privacy regulations while still enabling ad serving.

With Limited Ads, personal data for ad personalization is disabled, and no cookies or user identifiers are accessed. However, basic ad serving using data like IP addresses will still be utilized. 🖥️

Important limitations apply to Limited Ads, including the absence of features like ads personalization, audience targeting, remarketing, and more. 🛑 But worry not, our robust fraud detection capabilities are still in place to maintain a secure advertising environment. 🛡️

Limited Ads are compatible with the IAB TCF v2.0 consent framework, and publishers can manually signal their preference for limited ad serving. 📣 This flexibility ensures publishers can choose the best approach based on user consent.

Please note that programmatic demand, including Programmatic Guaranteed and Preferred Deals, is currently not eligible for Limited Ads. AdSense also requires cookie consent for serving ads. 🚫

Stay ahead in the privacy-first digital landscape with Google Ad Manager's Limited Ads, delivering responsible ad experiences while prioritizing user privacy. 🌟💼

14/06/2023

📢 Attention Google Ad Manager 360 users! 🚀
Are you aware of the incredible power of Audience Solutions in Google Ad Manager 360? It's an exclusive feature that can supercharge your advertising network! Let's dive into some important details and tips to maximize its potential:

1️⃣ Patience is a virtue: Before running a forecast on new or modified audience segments, allow at least 48 hours for the system to process the changes. This ensures accurate results and better decision-making.
2️⃣ Segment management matters: Keep in mind that forecasting is limited to 1,000 segments per identifier, such as cookies, mobile advertising IDs (AdID or IDFA), or PPIDs. Be strategic in organizing your segments to achieve precise forecasts.
3️⃣ Accuracy is key: For more reliable availability forecasts, provide comprehensive campaign information. Understand your creatives, targeting options, and delivery settings, as they significantly impact forecasting accuracy.
4️⃣ Unleash your impact potential: Utilize forecasting to estimate the impressions, clicks, and active users that your third-party lists can reach. This invaluable insight helps you optimize your advertising strategies.

Take full advantage of Audience Solutions and its forecasting capabilities to drive exceptional results for your ad network. Maximize your ad performance, make data-driven decisions, and unlock your network's true potential!

12/06/2023

Mediation on Google Ad Manager allows you to leverage a list of yield partners, called individually, to compete for your ad inventory, ensuring optimal monetization. Here's how to get started:

1️⃣ Enable Mediation: Access your Google Ad Manager account and enable mediation.
2️⃣ Select Yield Partners: Choose the partners you want to include in your mediation setup.
3️⃣ Configure Mediation Settings: Set up mediation rules and customize the configuration.
4️⃣ Test and Optimize: Monitor performance, evaluate partners, and optimize for maximum revenue.
5️⃣ Expand Your Strategy: Explore new partners and configurations to stay ahead.

📩 Send us a message or visit our website to explore how mediation can unlock the full potential of your ad inventory and boost your revenue. Let our experts guide you through the process and help you achieve exceptional results!

09/06/2023

Did you know about a feature exclusive to Google Ad Manager 360 that can help you to expand your audience reach? While it might not be enabled for everyone, it offers incredible potential for audience extension and enhanced campaign performance.
If you're already using Audience Extension, you can now leverage first-party audience segments to purchase additional impressions through Display & Video 360. Simply link your Ad Manager network to your Display & Video 360 account, and you're ready to go!
But that's not all. You can also share your carefully curated audience segments with a linked Ad Manager account for precise targeting in Private Auctions, giving you an edge in securing valuable ad placements. 🎯🔒
Before diving in, keep in mind that utilizing Audience Extension for segment sharing comes with some additional obligations and requirements regarding personalized ads for your network. Take the time to review the Platforms program policies to ensure compliance and maximize your success.

To get started:
1️⃣ Ensure your Ad Manager user account has the necessary permissions and is active.
2️⃣ Make sure your Ad Manager user account is associated with an active email that is also linked to a Display & Video 360 user account.
3️⃣ Collaborate with your sales representative to identify the correct Display & Video 360 account for Audience Extension.
4️⃣ Reach out to your Ad Manager support contact to enable Audience Extension for your network. Once enabled, you can seamlessly link your Authorized Buyers or Display & Video 360 account to your Ad Manager network.

Unlock the potential of your audience segments and take your advertising strategy to new heights with Audience Solutions in Google Ad Manager 360! 🚀💪

08/06/2023

Optimize Google Ad Manager for Maximum Revenue 💰

Looking to boost your ad revenue with Google Ad Manager? Here are some best practices to help you maximize your earnings:

1️⃣ Fine-tune your ad settings to optimize viewability and performance.
2️⃣ Leverage advanced targeting options to reach your ideal audience.
3️⃣ Experiment with ad formats and placements to find the most effective combinations.
4️⃣ Regularly analyze data and make data-driven optimizations.
5️⃣ Stay updated with industry trends and implement new features for better results.

Unlock the full potential of Google Ad Manager and watch your revenue soar! 💪

07/06/2023

BOOST YOUR REVENUE POTENTIAL WITH GOOGLE ADSENSE

Do you want to maximize your ad earnings? Here are some tips and best practices for success:

1. Optimize ad placement for better visibility and engagement.

2. Experiment with different ad formats to find the most effective ones.

3. Focus on creating quality content that attracts and retains users.

4. Monitor and analyze performance data to make informed optimizations.

5. Stay updated with AdSense policies and guidelines for compliance.

Unlock the full potential of Google AdSense and elevate your revenue to new heights with Netlink today!

01/06/2023

Should I use Open Bidding or Header Bidding?

If you're looking for a simpler and more efficient solution for maximizing your ad revenue, Open Bidding might be the answer you've been searching for!

With Open Bidding, implementation becomes a breeze compared to header bidding. You can leverage your existing website or app tags, or even opt for a straightforward SDK integration. The best part? Open Bidding in Ad Manager significantly reduces the latency issues that have historically plagued header bidding.

Unlike header bidding, where complex custom code is often needed for communication between demand partners, Ad Manager establishes a direct server-to-server connection. This means smoother operations for your websites or apps, resulting in a superior user experience.

The great news is that eligible inventory trafficked in Ad Manager can seamlessly take advantage of Open Bidding without requiring any additional technical development. It's a game-changer for streamlining your ad monetization efforts!

Make the smart move and explore the unrivalled potential of Open Bidding in Ad Manager today. Say goodbye to unnecessary complexity and hello to effortless revenue optimization!

31/05/2023

As highlighted in the previous post, video ads have emerged as the most effective ad format. Now, let's delve into the strategies that publishers can implement to extract the maximum value from their resources. Get ready to discover these game-changing tactics:

1. Launch Your Own OTT Platform: You're probably familiar with the growing demand for over-the-top (OTT) platforms like Amazon Prime Video, Netflix, and Hulu. As a top-notch video content creator, it's high time to consider launching your own OTT platform. Say goodbye to relying solely on YouTube ad revenue and embrace the opportunity to earn significantly more seamlessly. With a SaaS solution, building your app and reaching a massive audience is within reach. Trim unnecessary parts using an online free video cutter and provide factual content to your loyal customers. Plus, leverage SaaS solutions like MAZ to implement various payment options and monetization methods.

2. Opt for Blogging: Blogging presents an excellent money-making tactic that complements your video content. Many successful bloggers use video ad placements, ad networks, product sales, and sponsorships to generate revenue. By incorporating video content into your blog, you can attract potential engagement and tap into the preference for videos over text. Focus on delivering exceptional video content that drives traffic and builds a solid consumer base for your monetization efforts.

3. Monetize with Video Ad Units: Video ad units are a game-changer for publishers. These units typically feature a master video size that represents the video player size on your webpage. By implementing video ad units, you open up a world of monetization possibilities. Netlink can generate video ad tags and VAST tags from Google Ad Manager UI, allowing you to maximize revenue. Keep a close eye on performance metrics like click-through rates and viewership to optimize your video ads effectively.

Embrace the unparalleled power of video ads to revolutionize your monetization strategy. Whether you're launching your OTT platform, leveraging blogging, or utilizing video ad units, the possibilities are endless. If you need guidance or have any questions, don't hesitate to reach out. Let's unlock your full earning potential with video ads!

17/04/2023

HOW DEVELOPERS CAN MAXIMIZE APP REVENUE WITH ADMOB MEDIATION

1) Maximizing ad revenue from any demand source
AdMob mediation can help you build a strong revenue stream, optimizing across the best performing ad formats and network partners for your business. You can work with 30+ major networks via adapters and with 70+ others via custom events. AdMob gives all ad networks fair access to ad inventory, thus ensuring the highest paying network always wins.
In addition to transparent auction dynamics, AdMob mediation offers built-in solutions to help you automate and simplify your monetization strategy

2) Deliver a world-class app experience
Once you've built a great app, long term success depends on the ability to grow revenue while providing a great app experience. That's why AdMob holds all advertiser demand to a high standard, to defend against malware, spoofing, bad content, and more. It has some tools that make it easy for you to protect your app

3) Grow your app business
As you evolve your monetization strategy, consider how it fits in with your long-term goals. Whether you're striving for financial independence or a #1 hit app, mediation can help you maximize ad revenue. But depending on the platform you choose, it can also help with retention, engagement, and growing overall app revenue. Here are few ways that only AdMob can help your app business grow:
Smart segmentation can help you unlock new app revenue by automatically customizing the app experience to different user segments.
Firebase has a tight integration with AdMob and can give you insight on user behavior, which is essential to optimizing engagement, retention, and most importantly to growing your app revenue.
Plus, if you want to cross-promote another one of your apps, or work directly with an advertiser, AdMob supports house ads and direct sold campaigns, too.

10/04/2023

BEST PLATFORMS TO MONETIZE AN APP IN VIETNAM:
What are the most used app monetization platforms in the country?

1. AdMob:
AdMob helps Vietnam app publishers generate more ad revenue from their mobile apps using in-app ads. It also offers several actionable insights to optimize ad revenue and boosts app growth with the help of easy-to-use tools. AdMob is one of the most used mobile app monetization platforms in Vietnam.

2. Applovin:
Applovin is yet another platform to monetize apps in Vietnam. Applovin offers end-to-end software to optimize app monetization efforts. It provides data-driven solutions to app publishers in Vietnam and uses machine learning technology to boost ad revenue optimization.

3. IronSource:
ironSource is a platform that aims at developing innovations and technologies related to app monetization and distribution. ironSource creates products that are focused on leveraging mobile content creators to enhance the app economy.

4. Google Ad Exchange:
Google AdX or Google Ad Exchange is a perfect alternative to AdMob in Vietnam.? Google AdX is a digital advertising platform publishers use to monetize apps in Vietnam. However, there are a few eligibility standards that publishers have to meet to get a Google AdX account.

Those include:
1. Minimum 5 million app views per month.
2. App has to abide by Google’s Publisher’s Policies and should not showcase:

a) Unauthorized Medical Information,
b) Drug Paraphernalia,
c) Content Related to Racial / Religious Beliefs,
d) Aggravating or Adult content,
e) To***co or Alcohol Sales,

So, which is the right platform for mobile publishers in Vietnam to monetize an app and eventually maximize advertising revenue?

There is no straight answer to the above question, as it completely depends on the nature of the mobile application, the type of target audience, and several other such factors.

However, experts suggest that a combination of multiple app monetization platforms through ad mediation is the perfect mobile ad revenue optimization solution.
Most developers and app publishers in Vietnam also prefer mobile ad revenue optimization through Google Ad Manager Platforms such as Google ADX.

Speak to Netlink – a GCPP in Vietnam to help you as a mobile publisher maximize your advertising revenue with Google AdX. Let’s book a free consultation today!

23/03/2023

3 THINGS PUBLISHER BENEFITS WITH ADVERTISING ON CONNECTED TV

Although Connected TV (CTV) is a new segment in the media industry, it has proven its convenience by revenue. According to digitaljournal.com, in 2020 the global connected TV market size has grown to USD 166.33 billion and is expected to reach USD 289.03 billion by 2028. Realizing the growth rate superiority of CTV, Netlink wants to inform customers about this channel's important potential for mobile advertising.

Driven by increased user adoption of smart TVs, gaming consoles and streaming devices, CTV offers unique opportunities for app advertisers to reach new user groups. that were previously inaccessible. So let's take a look at what publishers benefit from advertising on CTV!

1. First-party data:

When it comes to CTV, publishers have exclusive insights into what viewers/users are interested in, when and how often they watch. When data is extracted in a privacy-compliant manner, it is essential to effectively wrapping and selling valuable CTV inventory. With the information gathered from customers, publishers can create audience segments and streamline the buying process for advertisers in more detail. Advertisers benefit when they have access to first-party data and compare it with third-party data they already have to improve accuracy. As a result, advertisers can increase profits with buyer performance metrics and on-demand optimization.

2. Expand the scope of customers:

With the impact of the social distances taking place around the world in recent years caused by Covid-19, users are also gradually shifting to an online-first lifestyle, which has spurred the demand for multiple sources of information. and digital entertainment, including CTV. With consumption rising, digital content and news CTVs soaring 47%, Connected TV has become an essential medium for media owners looking to maximize attention. of the audience. This is an opportunity for advertisers and even app publishers to reach their potential customers on a wider and friendlier scale.

3. Complete programmatic ad optimization:

As a publisher, this initial phase will give you plenty of opportunities to streamline the process as if it were brand new. Working with a partner that can host an integrated and unified auction can help drive efficiency, transparency, and optimization through a programmatic buying and selling process. Unified Auctions will help publishers to provide inventory to multiple ad exchanges, removing the burden of joining ad servers directly, resulting in increased profits for publishers.

Considered as a newly expanded market with more opportunities for publishers to profit, CTV, although still new, is not inferior to new online advertising markets.

Let’s get in touch with the specialists at Netlink for advise today!

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What is Invalid Traffic in AdMob and How it can Suspend your AdMob Account? 1. What is Invalid Traffic? • Invalid traffic is when artificial clicks and impressions are generated through deceitful methods. Invalid traffic can be both fraudulent as well as accidental. 2. Here are the major of invalid traffic considered by AdMob: • Self-Clicking by Publishers • Pushy Or Intrusive Ads • Incentivized Clicks • Fraudulent Clicking • Bots Traffic or Click Farms • Repeated Clicking by A Set of Users • Malicious Third-Party Traffic Services • Using Automated Tools to Increase Impressions 3. Here is how an AdMob account will be impacted due to invalid traffic: • AdMob accounts can be suspended or completely disabled. • Ad serving is restricted for a stipulated period till the suspension is binding. • Revenue generated via invalid traffic will be deducted from the publisher’s account and credited back to advertisers. • Ad earning experiences a drastic reduction even up to 100%. • The AdMob account will not be allowed to use any other Google ad solutions. 4. How to avoid Invalid Traffic? • Consider the user base and offer a clean and natural experience to the users. • Ensure that ads are not placed intentionally or misleadingly. • Implement ads on the app in accordance to the compliances put forth by Google AdMob. • Publishers must avoid clicking the live ads for testing purposes. • Define your app traffic, app users, and be watchful of user behavior. • Be sure about your partnerships or third-party integrations. • Explore all types of ad formats and implement them tactically, so that they do not lead to accidental clicks. 5. How to ensure that your AdMob account is never suspended? • Never click your own ads. • Ensure your ads are not misleading or abrupt. • Do not use unauthorized third-party traffic sources. • Let experts manage your AdMob account. #GooglePartner #GoogleAdManager #AdExchanges #Admob #Adsense #GAM #Netl

Netlink wish you a Happy New Year 2023

The new year is coming soon!!! We wish our partners a new year full of happiness, good health and prosperity #Netlink #happynewyear2023 #GCPP #GAM #Adsense #AdX #Admob

HEADER BIDDING VS WATERFALL: WHICH IS THE BEST BIDDING STRATEGY? What is Header Bidding? Header bidding, also known as advance bidding or in-app bidding, was used by 84% of the top 10,000 sites in the United States, and more than half of US publishers agreed that it resulted in better eCPMs. In the most literal sense, it is an automated auction that allows mobile app publishers to sell their ad inventory in an auction where all advertisers may compete for ad space at the same time. Pros and Cons of Header Bidding Pros: - provides publishers is increased yield - granularly monitor single impression-level data from header bidding and pre-decide inventory value - better control to offer ad slots and brands - know exactly how much advertisers are ready to pay for each impression - boosts e-CPM by enhancing competition among advertisers Cons: - overcome many of the difficulties associated with waterfall auctions, it is not without downsides - require technical knowledge to understand and implement Header Bidding - need the execution of an additional script on the page, which might increase load time What is Waterfall Bidding? Waterfall bidding is the traditional method of ad serving. It was created about the same time as brick mobile phones and disk drives. Waterfall bidding was a slow but successful way to raise publisher fill rates. Pros and Cons of Waterfall Bidding Pros: - The waterfall approach is a perfect solution for excess ad inventory - It is easy to implement since it simply takes copying and pasting pass-back tags from one SSP (or ad network) to another Cons: - experience poor ROI because SSPs/ad networks bid on impressions sequentially rather than concurrently as in RTB - When impressions are moved on to the next SSP/ad network, the CPM floor price falls, limiting high-paying advertisers from bidding more and, as a result, lowering publisher income - The sequential selling procedure results in a significant impression discrepancy Is Google Open