BOONCHA 2024 WRAP UP
As Tết 🌸 approaches, it comes a reflective moment for the past 12 months.
We've journeyed through mountains, deserts, and oceans, collaborating with amazing crews not only in Vietnam but also across Asia, Europe, and America. This year alone, we poured our hearts into 26 incredible projects. With each one, we pushed our boundaries and embraced new challenges, and we couldn't have done it without our amazing clients, partners, and crew members.
This video commemorates the spirit of adventure and collaboration that defined our year. Here's to wrapping up an incredible 2024 and chúc mừng năm mới! 🧧
Music Credit: ANNAM - Hoa Trong Phố
“Thế Giới,” a documentary film for @boilerroomtv, introduces the world of the maximalist queer collectives - @gai_nhay.vn & @bung_l0n - who are accelerating of Saigon’s club culture. The films, directed by @anh___phi and produced by Booncha Studio, offers a glimpse into the burgeoning music and cultural scenes emerging in Vietnam.
This is a trailer. Watch the films in bio link.
Director: Anh Phi @anh___phi
Production | Booncha @booncha.studio
Producer | Mike Phạm @badassvietnamese
Director Of Photography | Thịnh Phạm @thinhpham_dp
Post-Production | Paume @paume.p ( @tuuan_ )
View full credit in the comment section.
We had the pleasure to produce Currents, a story about Vietnam written and directed by @jakeoleson, cinematography by @gaulporat.
This project also marks our reunion with our good friend @tizziechang, as Creative Producer.
Special thanks to our admin My, whose personal story inspired the piece.
Current is a film made specifically for the Apple Vision Pro, commissioned by Vimeo.
Quest's Wild Ride Through Saigon
Quest's Wild Ride Through Saigon
Forget the usual tourist traps. This summer, we plunged CNN's Richard Quest into the eccentric heart of Ho Chi Minh City for an episode of World of Wonder. Think less "temple tour" and more "temple of doom" as we sent him to the surreal depths of Suoi Tien Park.
We had him jump into the water to try some water puppetry. We even had him training with the acrobatic artists of the A O Show, proving that this silver fox has a few tricks up his sleeve.
With a fearless guide, Po Tran from Joy Journeys , Quest navigated the chaotic charm of Saigon, spending his dollars on rare antiques and tasting the city's legendary street food scene. This wasn't just a journey, it was a full-on Quest!
We are proud to announce our collaboration with Happiness and Audi.
We had the opportunity to build an obstacle-circuit, to simulate driving conditions in Vietnamese streets.
This experiment demonstrates the advanced engineering of the Audi Q7, emphasizing its comfort, quietness, soundproofing, stable ride, maneuverability, and luxury.
This milestone also marks our first collaboration with the talented director Nguyễn Hải Nguyên (Canon), who brought in artistic breezes to this demonstration.
Thank you to everyone who has been part of this fun ride with us.
Hải Yến, the fearless racer.
Thanh Vil, the unstoppable drummer.
Quang Phát, the defender of traditions.
Number 1 x Booncha - 15s Commercial 2024
We're stoked to share our latest project: a spot commercial for Number 1 – our second collaboration this year with the brand, following the success of the Tết campaign.
This project, a partnership with our friends at Happiness Saigon, was directed by Booncha's co-founder, Paul Vĩ Minh. It marks our first deep dive into a commercial, handling everything from ideation and music scoring to production and post-production.
With Bill, the electrifying frontman of 1818 band as the main cast, we've aimed to create a commercial that radiates the raw energy of authenticity and the relentless pursuit of dreams. It's a testament to Booncha's ability to deliver a full-package creative production solution. 🤘🏼🤘🏼🤘🏼
Crystal Tomato / Beyond Sun Protection
Looking to shoot on lush sand dunes without sweating for production? ☀️
We recently partnered with Smallshop (Singapore) to orchestrate a flawless production for Crystal Tomato's new sunscreen commercial. From assembling a top-notch Vietnamese crew to navigating the breathtaking Mui Ne landscapes, we handled all aspects of line production.
Could your next project unfold under the Vietnamese sun? Drop us a message if you get inspired!
Reflections (2023)
In 2023, we worked with:
A Vietnamese electric bike company
A French shoes brand
An American beer brand
A Canadian TV show
A Korean music video
A Singaporean sun screen brand
A smart phone maker
A music documentary
A music exhibition
A music festival
Two music shows
The largest marathon In HCMC
and Nine Vietnamese artists
(Not all are shown in this video)
Looking forward to what comes this year.
BUTTERFLY REBORN / Con Bướm Xinh Remix
A decade ago, "Con Bướm Xuân" became an all-time Tết classic. Today, Nước Tăng Lực Number 1 and Hồ Quang Hiếu is looking to rekindle its magic, entrusting us and Happiness with a fresh remix and music video. Says no more we said, we got music producer Nodey(Studio É È) to bring in hip-hop sound, director Adrian Nguyen to craft a flying treatment, Travipome to visualize the art concept and DP Thinh Pham for the camera magics🤘🏼
Cheers to transformative energy and having anh Hồ Quang Hiếu flies like a true butterfly.
P/S: Thanks Happiness Saigon for bringing in our first Tết project ever since the inception of our company.
Based in Ho Chi Minh City, Booncha is a multidisciplinary creative studio that focuses on people.
