⏰Marketing Minute⏰ Our Director of Publications, Michelle McCulloch, shares insights on brands gaining credibility through consistency.Studies show it takes multiple impressions for a business to gain recognition from a consumer. Aroundabout Local Media works with our advertisers to keep them top-of-mind in a competitive market.Fun fact: “Our beautiful magazines have been arriving in mailboxes in certain markets for 27 years every single month. Now, that’s consistent!” - Michelle McCulloch
What’s the importance of networking in your local community? 🧐 Amanda Bowen, our Community Relations Specialist, attended Woodstock Business Club this morning and had a few questions for David Jackson, Founder and CEO of Heritage Financial Solutions, LLC. Listen in to learn how networking can strengthen relationships and help your business grow!🤩
Your Community. Your Magazine.
Aroundabout Local Media has been delighting readers since 1996 and helping local businesses grow and prosper through effective, affordable advertising opportunities. We are…
𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆. 𝗬𝗼𝘂𝗿 𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲.
⏰Marketing Minute with Jen⏰: Defining your UVP (Unique Value Proposition!)UVP is a clear & concise message that answers 3 questions and should be communicated throughout your marketing campaign:• Why should someone do business with our company vs XYZ• What problem is our product/service solving • What is our unique distinction that sets us apart from others Defining your unique value proposition is a great way to stand out from the competition and attract high quality customers who identify with your products & services.🏆🎉
⏰Monday Marketing Minute⏰ with Jen! Today’s topic: The value of print. Once you’ve clarified your marketing message that you want to communicate to your target audience, you need to consider the variety of formats to do this. One of those is print. Listen in as Jen shares insights from a study conducted through Temple University and the U.S. Postal Service. As a takeaway, keep in mind that the rapport, recall, and appeal of physical print formats are valuable and need to be part of a healthy marketing mix for your business!💥
The winners of the 2023 Readers' Choice contest have been announced! Check your email and our website to see if you won!! 🎉🎉🎉
⏰Monday Marketing Minute⏰ with Jen! Today’s topic: blending traditional + digital advertising into a marketing plan for your business and why that’s important.
Utilizing both can help you:
• position your business wherever your prospective buyers are consuming content
• grow your audience by being in multiple places
• build familiarity (which generates trust!)
#traditionalmedia #digitaladvertising #marketingandadvertising
Worth the Walk
The Wanderer took a break from Cherokee County history to rank his favorite hikes, from waterfalls to mountain vistas. He walked more than 2,000 miles in 2022, and destinations like Tallulah Gorge, Mount Oglethorpe and Smithgall Woods are places he finds himself traversing repeatedly. Click the link for a comprehensive look at the trails in Cherokee, Cobb and north Georgia.
https://aroundwoodstockmagazine.com/worth-the-walk/
𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐢𝐧𝐮𝐭𝐞 𝐰𝐢𝐭𝐡 𝐉𝐞𝐧! Today’s Topic: Staying Visible!
Regular, consistent advertising helps develop your relationship with current and prospective buyers who are considering doing business with you.
Advertising in spurts can help generate immediate business, but won’t guarantee the long term results you want. Listen in to learn more!💡
ᴍᴀʀᴋᴇᴛɪɴɢ ᴍɪɴᴜᴛᴇ ᴡɪᴛʜ ᴊᴇɴ! ʟᴏᴄᴀʟ ʙᴜꜱɪɴᴇꜱꜱᴇꜱ, ʟɪꜱᴛᴇɴ ɪɴ ᴀꜱ ᴊᴇɴ ᴄᴏʟᴇᴍᴀɴ ꜱʜᴀʀᴇꜱ ɪɴꜱɪɢʜᴛꜱ ᴀɴᴅ ᴀᴅᴠɪᴄᴇ ꜰᴏʀ ᴇꜰꜰᴇᴄᴛɪᴠᴇ ᴀᴅᴠᴇʀᴛɪꜱɪɴɢ ᴘʟᴀɴꜱ.🤩🎉
ᴛᴏᴅᴀʏꜱ ᴛᴏᴘɪᴄ: ʜᴏᴡ 𝑭𝒓𝒆𝒒𝒖𝒆𝒏𝒄𝒚 ɢᴇɴᴇʀᴀᴛᴇꜱ 𝑩𝒓𝒂𝒏𝒅 𝑨𝒘𝒂𝒓𝒆𝒏𝒆𝒔𝒔 ᴀɴᴅ 𝑩𝒖𝒊𝒍𝒅𝒔 𝑻𝒓𝒖𝒔𝒕 ᴡɪᴛʜ ᴄᴜʀʀᴇɴᴛ ᴀɴᴅ ᴘʀᴏꜱᴘᴇᴄᴛɪᴠᴇ ᴄʟɪᴇɴᴛꜱ.
ꜰᴏʀ ᴀɴ ᴀᴅᴠᴇʀᴛɪꜱɪɴɢ ᴄᴏɴꜱᴜʟᴛᴀᴛɪᴏɴ, ʀᴇᴀᴄʜ ᴏᴜᴛ ᴛᴏ ᴊᴇɴɴɪꜰᴇʀ: ᴊᴇɴ@ᴀʀᴏᴜɴᴅᴀʙᴏᴜᴛᴍᴀɢᴀᴢɪɴᴇꜱ.ᴄᴏᴍ
Behind the Scenes of a Cover Photoshoot
👀 Here is a little behind the scenes to get you through the weekend!
Camellia Place of Woodstock
Superior Flight School
KAMS Auto Service Center
E's Barber Shop- Woodstock
Joyful Day Photography
M Jae Photography
North Cobb Christian School
Brian Nejedly Photography
LaRuche Photo
Michelle Kuppinger McCulloch
July Sneak Peek!
Our wonderful Content Editor, Jessica Forrester, gives us an insight to what we can look forward to in the July issue! 🤩
27th Anniversary!
This month we have been celebrating our 27th anniversary in the local publication world! Candi, our Executive Editor, talks about her role and the impact that our publications have had on our communities. We look forward to the next 27+ years!
Delivering Cover Gifts
One of our favorite things about working with our cover clients is delivering their cover on a quality plaque! Michelle Ryba Smith and Michelle Kuppinger McCulloch show us what it is like to deliver these beautiful keepsakes to valued cover client Camellia Place of Woodstock.
Morning!☕️☀️ What goes with a cup of coffee? Aroundabout Local Media’s hyper local community magazines, of course!
Jennifer Coleman, VP of Sales, shares a few fun facts about what sets us apart and makes us Your Community. Your Magazine.
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#communitymagazines #hyperlocal #community #whatsnew #whatshappening #yourgotoresource
We wish you all w wonderful and safe New Year!
As we say "Goodbye 2022" we look back on all the amazing memories we have made!
Book an appointment with Jennifer Coleman to ensure your 2023 is the best year yet! #