Art of Testimonials Tip #3: Different perspectives
I compiled a list of tips that are used by Testimonial Producers and can be put in place to help even the do-it-yourselfer craft more credible and effective testimonials.
Wondering what's the biggest secret in getting material that will reach the viewer on an emotional level?
"Sell the sizzle not the steak"... it's an old saying that I wish I would have coined.
Watch this video to learn more!
๐๐๐จ๐ฎ๐ญ ๐๐๐-๐๐๐ ๐๐ฅ
NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help not Hype via unique, affordable, and efficient, turnkey Video Content Marketing programs that communicate competence, instill confidence, and establish trust.
๐๐๐ง๐ญ ๐ญ๐จ ๐ฅ๐๐๐ซ๐ง ๐ฆ๐จ๐ซ๐
Call 800-301-6925
Email: [email protected]
Web: Lawfirmmarketingvideos.com
๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฎ๐ป ๐๐ฑ๐๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฉ๐ถ๐ฑ๐ฒ๐ผ ๐๐ถ๐ฏ๐ฟ๐ฎ๐ฟ๐ ๐ฎ๐ ๐ฃ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐ฌ๐ผ๐๐ฟ ๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ
800-307-6925
Most law firms do not have a series of 24, 48, or 100+ videos designed to educate their target clients regarding their legal questions and call them to action. This represents an opportunity for a competitive advantage for your firm if you make your website the go-to resource in your market for this information.
Todayโs WordPress websites make it easy to dedicate a section of your website to a Video Content Library organized by Topic and Practice Area to make it easy for your website visitors to find the information and answers they are seeking.
The correct way to publish these educational videos is to release them consistently over time. This shows both internet searchers and search engines that you are regularly updating your website with new and useful information that searchers want, and this serves to improve your SEO. By continuing this consistent video publishing over time, you amass a library of video content that is a great resource both to your target clients and to your firm itself. You want to position your firmโs website as the go-to resource in your niche or market, establishing you as a thought leader and authority for this kind of information.
About NRV-Legalโฆ
NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help not Hype via unique, affordable, and efficient, turnkey Video Content Marketing programs that communicate competence, instill confidence and establish trust.
Want to learn more...
Call 800-301-6925
Email: [email protected]
Web: Lawfirmmarketingvideos.com
๐๐๐ฐ๐ฒ๐๐ซ ๐๐ข๐๐๐จ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ข๐ฉ๐ฌ : ๐๐ฌ๐ ๐ฏ๐ข๐๐๐จ ๐ญ๐จ ๐ญ๐๐ฅ๐ฅ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ ๐จ๐ซ ๐ซ๐๐๐จ๐ฎ๐ง๐ญ ๐ ๐๐๐ฌ๐ ๐ฌ๐ญ๐ฎ๐๐ฒ
Video has been called the greatest storytelling medium of all time, so why don't more attorneys and law firms use video when presenting case studies?
Gerry Oginskiโs most widely-viewed medical malpractice educational videos have resulted in over $12 million dollars in settlements and verdicts.
โก๏ธ Botched Delivery causes Brain Damage
โก๏ธ Dental Implant Horror Story
โก๏ธ Case Study Aspiration Pneumonia
โก๏ธ Eyelid Surgery Gone Bad
โก๏ธ A Urology Nightmare
๐๐ซ๐๐๐ญ๐ ๐ ๐๐จ๐ฆ๐ฉ๐๐ฅ๐ฅ๐ข๐ง๐ ๐ก๐๐๐๐ฅ๐ข๐ง๐, ๐ฌ๐๐ญ ๐ญ๐ก๐ ๐ฌ๐๐๐ง๐, ๐๐ง๐ ๐ ๐ข๐ฏ๐ ๐ญ๐ก๐ ๐๐๐๐ญ๐ฌ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐ฌ ๐ญ๐ก๐๐ฒ ๐ก๐๐ฉ๐ฉ๐๐ง๐๐. This type of content establishes credibility and proves results. It is exactly what folks with similar legal problems or people who know someone with a problem want to see.
Remember, these stories are not about you. They are all about explaining to the viewer what you can do for them because you have done it in the past.
Of course, ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐จ๐ฅ๐ฅ๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐๐ญ๐โ๐ฌ ๐๐ญ๐ก๐ข๐๐๐ฅ ๐ ๐ฎ๐ข๐๐๐ฅ๐ข๐ง๐๐ฌ, ๐๐ง๐ ๐ง๐๐ฏ๐๐ซ ๐๐ข๐ฌ๐๐ฎ๐ฌ๐ฌ ๐๐ง ๐จ๐ง๐ ๐จ๐ข๐ง๐ ๐๐๐ฌ๐ ๐จ๐ซ ๐๐ข๐ฏ๐ฎ๐ฅ๐ ๐ ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐๐ฅ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐ญ๐ก๐๐ญ ๐ฏ๐ข๐จ๐ฅ๐๐ญ๐๐ฌ ๐ญ๐ก๐ ๐ญ๐๐ซ๐ฆ๐ฌ ๐จ๐ ๐๐ง๐ฒ ๐ฏ๐๐ซ๐๐ข๐๐ญ ๐จ๐ซ ๐ฌ๐๐ญ๐ญ๐ฅ๐๐ฆ๐๐ง๐ญ ๐๐ ๐ซ๐๐๐ฆ๐
๐จ๐๐ฒ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ ๐ง๐ผ ๐๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ ๐ฌ๐ผ๐๐ฟ ๐๐ถ๐ฟ๐บ'๐ ๐๐น๐ผ๐ด*
There are many ways to use video on your firm's website. In addition to embedding video on relevant website pages and showing them in video galleries, you should be including video in your firm's blog posts. Each video topic can and should have its own blog article, and in order to help our clients to accomplish this consistently we include a written blog post adaptation of each video.
These written adaptations are different from the verbatim video transcripts that our clients also receive. The videos can then be embedded at the top of a blog post with the provided written adaptation right below it.
Be sure to make it clear to your website's visitors that a given blog post includes video by using custom thumbnail or featured image graphics. That way, visitors can anticipate a video experience before they click to read that blog article. As 4 out of 5 visitors prefer video, this greatly increases the likelihood that your target clients will engage with and appreciate the helpful educational content you are providing for them online.
By using this strategy, you will be gaining an advantage over firms that ignore it. Set yourself up for success by setting an accurate expectation of helpful video content in visitors' user experience.
About NRV-Legalโฆ
NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help not Hype via unique, affordable, and efficient, turnkey Video Content Marketing programs that communicate competence, instill confidence and establish trust.
Want to learn more...
Call 800-301-6925
Email: [email protected]
Web: Lawfirmmarketingvideos.com
๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ถ๐ป๐ด ๐๐ผ๐ฟ ๐๐ป ๐๐๐๐ผ๐ฟ๐ป๐ฒ๐: ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ฎ๐๐ฒ ๐ฆ๐๐๐ฑ๐*
When your law firmโs target clients are looking for a lawyer, they may already know of a few firms, due to acquaintances, referrals, previous experiences, or traditional advertising such as TV ads & billboards. However, these traditional, interruption-based mediums do not impart much useful information to the people they target. They usually consist of only basic contact information & a slogan.
Your ideal clients do not have an intricate understanding of the legal system, and they are looking for answers online. Their preferred method of delivery is through online video and supporting content. Google accounts for over 63% of US search queries, & YouTube now accounts for over 25% of searches. YouTube has been owned by Google since 2006, and is not the second-largest search engine. YouTube videos regularly appear in Google search results due to their integrated relationship.
Your target client uses either a computer or mobile device to search online for legal info, and a local attorneyโs videos appear in the search results, along with links to the firmโs websites. The firmโs website will contain a special page for videos relevant to a given practice area.
This firmโs website also has a blog that regularly posts new articles with embedded videos on the topic. By including the embedded videos in the blog, a visitor has a choice between reading or viewing the videos. Many choose to play the videos while skimming the text. The videos themselves have on-screen text, & the videos or blog links can be shared with a personโs acquaintances that may be in need of legal assistance. After viewing the videos and/or video blogs on the firmโs site, the target client is confident that this firm โ or even a particular attorney at the firm โ is uniquely qualified to handle his case.
What would have hap
๐ง๐ต๐ฒ ๐ช๐ผ๐ฟ๐๐ ๐ง๐ต๐ถ๐ป๐ด๐ ๐ฌ๐ผ๐ ๐๐ฎ๐ป ๐๐ผ ๐ช๐ถ๐๐ต ๐ฉ๐ถ๐ฑ๐ฒ๐ผ ๐๐ ๐ฌ๐ผ๐๐ฟ ๐๐ฎ๐ ๐๐ถ๐ฟ๐บ*
Here are some of the worst things you could do with regards to the implementation of video into your online marketing strategy:
Donโt simply upload your TV ads to YouTube. No one wants to watch law firm commercials when they are looking for legal help.
Donโt fail to add video to your website. You would be missing out on enhanced customer experience and SEO benefits, and your competitors are adding video. Any firm without video is at an instant disadvantage.
Another big mistake many law firms make is that they fail to blog, or they do not blog consistently.
Donโt only include text in your blog articles; include embedded video and images โ especially thumbnail images that represent there are videos for the visitor to watch.
Donโt just talk about yourself or about how great your firm is. Focus on the needs of your ideal clients.
Donโt create โwelcome to my firmโ videos. We have all seen them and they all look and sound the same. I mean how many shots of receptionists in lobbies and lawyers chatting in front of law books can we stand?
Donโt ignore Social Media.
Make sure you own the content that has been published on your website. Many firms particularly those who contract out content writing and publishing are surprised to learn they canโt take this content with them when changing websites.
Now that you have heard what not to do, you may be better prepared to improve your law firmโs online marketing by following NRVโs suggestions on the steps you should take toward implementing an effective video content marketing strategy.
About NRV-Legalโฆ
NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help not Hype via unique, affordable, and efficient, turnkey Video Content Marketing programs that communicate comp
Learn how a severe aviation accident case is investigated and evaluated in the United States!
In this ๐๐ฅ๐ข๐๐ง๐ญ ๐๐ข๐๐๐จ ๐๐ฉ๐จ๐ญ๐ฅ๐ข๐ ๐ก๐ญ, lawyer George Fleming presents the main
stages of the investigation and highlights the importance of hiring an experienced lawyer.
๐๐๐จ๐ฎ๐ญ ๐๐๐-๐๐๐ ๐๐ฅ
NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help, not Hype, via unique, affordable, efficient, turnkey Video Content Marketing programs that communicate competence, instill confidence, and establish trust.
๐๐๐ง๐ญ ๐ญ๐จ ๐ฅ๐๐๐ซ๐ง ๐ฆ๐จ๐ซ๐
Call 800-301-6925
Email: [email protected]
๐๐ฟ๐ผ๐๐ ๐ฃ๐ฟ๐ผ๐บ๐ผ๐๐ฒ ๐ฌ๐ผ๐๐ฟ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐ ๐ช๐ถ๐๐ต ๐ข๐๐ต๐ฒ๐ฟ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด*
800-301-6925
Creating a series of informative and educational videos for your law firmโs target clients also presents an excellent opportunity to cross-promote those videos within your traditional marketing, such as TV ads, radio ads, billboards, direct mail and print advertisements.
A brief call-to-action, such as, โLearn more about your legal concerns by accessing our video library at (firm website)โ could be included in your traditional advertisement. As your videos are organized into topic and practice area playlists on YouTube and can be organized by topic in your websiteโs Video Library, a more specific advertisement for something like truck accidents could encourage your target clients to access your site to learn what they need to know if they are facing a situation involving a truck accident.
This is an opportunity to further engage with the client and establish trust and authority. It also allows you to go into more in-depth information than a 30 second or 60 second commercial. Also, studies show that most television viewers have their mobile devices on them and often โmultiscreenโ, surfing the internet while watching television. This means they are equipped to contact you right when they hear your call-to-action.
8 out of 10 consumers research online before making a major purchase decision, so this can get them started in the research process immediately when presented with your message. They will also be more likely to like you, trust you, and want to hire you after they have done research on your website using the video information you have provided them. This can also improve the efficiency of your intake process, as your potential client will be more informed as they begin the process.
About NRV-Legalโฆ
NRV Legal helps law firms to attract their ideal clients by embracin
๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฎ๐ป ๐๐ฑ๐๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฉ๐ถ๐ฑ๐ฒ๐ผ ๐๐ถ๐ฏ๐ฟ๐ฎ๐ฟ๐ ๐ฎ๐ ๐ฃ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐ฌ๐ผ๐๐ฟ ๐ช๐ฒ๐ฏ๐๐ถ๐๐ฒ
800-307-6925
Most law firms do not have a series of 24, 48, or 100+ videos designed to educate their target clients regarding their legal questions and call them to action. This represents an opportunity for a competitive advantage for your firm if you make your website the go-to resource in your market for this information.
Todayโs WordPress websites make it easy to dedicate a section of your website to a Video Content Library organized by Topic and Practice Area to make it easy for your website visitors to find the information and answers they are seeking.
The correct way to publish these educational videos is to release them consistently over time. This shows both internet searchers and search engines that you are regularly updating your website with new and useful information that searchers want, and this serves to improve your SEO. By continuing this consistent video publishing over time, you amass a library of video content that is a great resource both to your target clients and to your firm itself. You want to position your firmโs website as the go-to resource in your niche or market, establishing you as a thought leader and authority for this kind of information.
About NRV-Legalโฆ
NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help not Hype via unique, affordable, and efficient, turnkey Video Content Marketing programs that communicate competence, instill confidence and establish trust.
Want to learn more...
Call 800-301-6925
Email: [email protected]
Web: Lawfirmmarketingvideos.com
What is mediation? Mediation is a settlement discussion where we use an impartial lawyer or judge to help negotiate a settlement on your case.
In this ๐๐ฅ๐ข๐๐ง๐ญ ๐๐ข๐๐๐จ ๐๐ฉ๐จ๐ญ๐ฅ๐ข๐ ๐ก๐ญ, Mike Bottaro, a personal injury lawyer, discusses the mediation process and how it can help you win your case.
Watch this video to learn more about the preparation process, the vital factors in proving your case, and the settlement negotiation mechanism.
๐๐๐จ๐ฎ๐ญ ๐๐๐-๐๐๐ ๐๐ฅ
NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help, not Hype, via unique, affordable, efficient, turnkey Video Content Marketing programs that communicate competence, instill confidence, and establish trust.
๐๐๐ง๐ญ ๐ญ๐จ ๐ฅ๐๐๐ซ๐ง ๐ฆ๐จ๐ซ๐
Call 800-301-6925
Email: [email protected]
๐๐๐ฐ๐ฒ๐๐ซ ๐๐ข๐๐๐จ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ข๐ฉ๐ฌ : ๐๐ฌ๐ ๐ฏ๐ข๐๐๐จ ๐ญ๐จ ๐ญ๐๐ฅ๐ฅ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ ๐จ๐ซ ๐ซ๐๐๐จ๐ฎ๐ง๐ญ ๐ ๐๐๐ฌ๐ ๐ฌ๐ญ๐ฎ๐๐ฒ
Video has been called the greatest storytelling medium of all time, so why don't more attorneys and law firms use video when presenting case studies?
Gerry Oginskiโs most widely-viewed medical malpractice educational videos have resulted in over $12 million dollars in settlements and verdicts.
โก๏ธ Botched Delivery causes Brain Damage
โก๏ธ Dental Implant Horror Story
โก๏ธ Case Study Aspiration Pneumonia
โก๏ธ Eyelid Surgery Gone Bad
โก๏ธ A Urology Nightmare
๐๐ซ๐๐๐ญ๐ ๐ ๐๐จ๐ฆ๐ฉ๐๐ฅ๐ฅ๐ข๐ง๐ ๐ก๐๐๐๐ฅ๐ข๐ง๐, ๐ฌ๐๐ญ ๐ญ๐ก๐ ๐ฌ๐๐๐ง๐, ๐๐ง๐ ๐ ๐ข๐ฏ๐ ๐ญ๐ก๐ ๐๐๐๐ญ๐ฌ ๐ฃ๐ฎ๐ฌ๐ญ ๐๐ฌ ๐ญ๐ก๐๐ฒ ๐ก๐๐ฉ๐ฉ๐๐ง๐๐. This type of content establishes credibility and proves results. It is exactly what folks with similar legal problems or people who know someone with a problem want to see.
Remember, these stories are not about you. They are all about explaining to the viewer what you can do for them because you have done it in the past.
Of course, ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐จ๐ฅ๐ฅ๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐๐ญ๐โ๐ฌ ๐๐ญ๐ก๐ข๐๐๐ฅ ๐ ๐ฎ๐ข๐๐๐ฅ๐ข๐ง๐๐ฌ, ๐๐ง๐ ๐ง๐๐ฏ๐๐ซ ๐๐ข๐ฌ๐๐ฎ๐ฌ๐ฌ ๐๐ง ๐จ๐ง๐ ๐จ๐ข๐ง๐ ๐๐๐ฌ๐ ๐จ๐ซ ๐๐ข๐ฏ๐ฎ๐ฅ๐ ๐ ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐๐ฅ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐ญ๐ก๐๐ญ ๐ฏ๐ข๐จ๐ฅ๐๐ญ๐๐ฌ ๐ญ๐ก๐ ๐ญ๐๐ซ๐ฆ๐ฌ ๐จ๐ ๐๐ง๐ฒ ๐ฏ๐๐ซ๐๐ข๐๐ญ ๐จ๐ซ ๐ฌ๐๐ญ๐ญ๐ฅ๐๐ฆ๐๐ง๐ญ ๐๐ ๐ซ๐๐๐ฆ๐
Learn how a severe aviation accident case is investigated and evaluated in the United States!
In this ๐๐ฅ๐ข๐๐ง๐ญ ๐๐ข๐๐๐จ ๐๐ฉ๐จ๐ญ๐ฅ๐ข๐ ๐ก๐ญ, lawyer George Fleming presents the main
stages of the investigation and highlights the importance of hiring an experienced lawyer.
๐๐๐จ๐ฎ๐ญ ๐๐๐-๐๐๐ ๐๐ฅ
NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help, not Hype, via unique, affordable, efficient, turnkey Video Content Marketing programs that communicate competence, instill confidence, and establish trust.
๐๐๐ง๐ญ ๐ญ๐จ ๐ฅ๐๐๐ซ๐ง ๐ฆ๐จ๐ซ๐
Call 800-301-6925
Email: [email protected]
Art of Testimonials Tip #3: Different perspectives
I compiled a list of tips that are used by Testimonial Producers and can be put in place to help even the do-it-yourselfer craft more credible and effective testimonials.
Wondering what's the biggest secret in getting material that will reach the viewer on an emotional level?
"Sell the sizzle not the steak"... it's an old saying that I wish I would have coined.
Watch this video to learn more!
๐๐๐จ๐ฎ๐ญ ๐๐๐-๐๐๐ ๐๐ฅ
NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help not Hype via unique, affordable, and efficient, turnkey Video Content Marketing programs that communicate competence, instill confidence, and establish trust.
๐๐๐ง๐ญ ๐ญ๐จ ๐ฅ๐๐๐ซ๐ง ๐ฆ๐จ๐ซ๐
Call 800-301-6925
Email: [email protected]
Web: Lawfirmmarketingvideos.com
๐จ๐๐ฒ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ ๐ง๐ผ ๐๐ป๐ต๐ฎ๐ป๐ฐ๐ฒ ๐ฌ๐ผ๐๐ฟ ๐๐ถ๐ฟ๐บ'๐ ๐๐น๐ผ๐ด*
There are many ways to use video on your firm's website. In addition to embedding video on relevant website pages and showing them in video galleries, you should be including video in your firm's blog posts. Each video topic can and should have its own blog article, and in order to help our clients to accomplish this consistently we include a written blog post adaptation of each video.
These written adaptations are different from the verbatim video transcripts that our clients also receive. The videos can then be embedded at the top of a blog post with the provided written adaptation right below it.
Be sure to make it clear to your website's visitors that a given blog post includes video by using custom thumbnail or featured image graphics. That way, visitors can anticipate a video experience before they click to read that blog article. As 4 out of 5 visitors prefer video, this greatly increases the likelihood that your target clients will engage with and appreciate the helpful educational content you are providing for them online.
By using this strategy, you will be gaining an advantage over firms that ignore it. Set yourself up for success by setting an accurate expectation of helpful video content in visitors' user experience.
About NRV-Legalโฆ
NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help not Hype via unique, affordable, and efficient, turnkey Video Content Marketing programs that communicate competence, instill confidence and establish trust.
Want to learn more...
Call 800-301-6925
Email: [email protected]
Web: Lawfirmmarketingvideos.com
In this ๐๐ฅ๐ข๐๐ง๐ญ ๐๐ฉ๐จ๐ญ๐ฅ๐ข๐ ๐ก๐ญ ๐๐ข๐๐๐จ, Adam Gonnelli, employment attorney, discusses the case of a nurse's unpaid lunch break.
What should you do if you find yourself in a similar situation? Watch the video to find out more!
๐๐๐จ๐ฎ๐ญ ๐๐๐-๐๐๐ ๐๐ฅ
NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help, not Hype, via unique, affordable, efficient, turnkey Video Content Marketing programs that communicate competence, instill confidence, and establish trust.
๐๐๐ง๐ญ ๐ญ๐จ ๐ฅ๐๐๐ซ๐ง ๐ฆ๐จ๐ซ๐
Call 800-301-6925
Email: [email protected]
๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต๐ถ๐ป๐ด ๐๐ผ๐ฟ ๐๐ป ๐๐๐๐ผ๐ฟ๐ป๐ฒ๐: ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ฎ๐๐ฒ ๐ฆ๐๐๐ฑ๐*
When your law firmโs target clients are looking for a lawyer, they may already know of a few firms, due to acquaintances, referrals, previous experiences, or traditional advertising such as TV ads & billboards. However, these traditional, interruption-based mediums do not impart much useful information to the people they target. They usually consist of only basic contact information & a slogan.
Your ideal clients do not have an intricate understanding of the legal system, and they are looking for answers online. Their preferred method of delivery is through online video and supporting content. Google accounts for over 63% of US search queries, & YouTube now accounts for over 25% of searches. YouTube has been owned by Google since 2006, and is not the second-largest search engine. YouTube videos regularly appear in Google search results due to their integrated relationship.
Your target client uses either a computer or mobile device to search online for legal info, and a local attorneyโs videos appear in the search results, along with links to the firmโs websites. The firmโs website will contain a special page for videos relevant to a given practice area.
This firmโs website also has a blog that regularly posts new articles with embedded videos on the topic. By including the embedded videos in the blog, a visitor has a choice between reading or viewing the videos. Many choose to play the videos while skimming the text. The videos themselves have on-screen text, & the videos or blog links can be shared with a personโs acquaintances that may be in need of legal assistance. After viewing the videos and/or video blogs on the firmโs site, the target client is confident that this firm โ or even a particular attorney at the firm โ is uniquely qualified to handle his case.
What would have hap
Watch our ๐๐ฅ๐ข๐๐ง๐ญ ๐๐ข๐๐๐จ ๐๐ฉ๐จ๐ญ๐ฅ๐ข๐ ๐ก๐ญ to find out from Benjamin von Schuch, DUI lawyer, what your chances are of getting the charges reduced if arrested for DUI.
๐๐๐จ๐ฎ๐ญ ๐๐๐-๐๐๐ ๐๐ฅ
NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help, not Hype, via unique, affordable, efficient, turnkey Video Content Marketing programs that communicate competence, instill confidence, and establish trust.
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Call 800-301-6925
Email: [email protected]
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Here are some of the worst things you could do with regards to the implementation of video into your online marketing strategy:
Donโt simply upload your TV ads to YouTube. No one wants to watch law firm commercials when they are looking for legal help.
Donโt fail to add video to your website. You would be missing out on enhanced customer experience and SEO benefits, and your competitors are adding video. Any firm without video is at an instant disadvantage.
Another big mistake many law firms make is that they fail to blog, or they do not blog consistently.
Donโt only include text in your blog articles; include embedded video and images โ especially thumbnail images that represent there are videos for the visitor to watch.
Donโt just talk about yourself or about how great your firm is. Focus on the needs of your ideal clients.
Donโt create โwelcome to my firmโ videos. We have all seen them and they all look and sound the same. I mean how many shots of receptionists in lobbies and lawyers chatting in front of law books can we stand?
Donโt ignore Social Media.
Make sure you own the content that has been published on your website. Many firms particularly those who contract out content writing and publishing are surprised to learn they canโt take this content with them when changing websites.
Now that you have heard what not to do, you may be better prepared to improve your law firmโs online marketing by following NRVโs suggestions on the steps you should take toward implementing an effective video content marketing strategy.
About NRV-Legalโฆ
NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help not Hype via unique, affordable, and efficient, turnkey Video Content Marketing programs that communicate comp
In this Client Video Spotlight, Ryan McGlinn, criminal defense attorney, answers one of the most common juvenile law questions: can child protective services come into your home and take your children?
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NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help, not Hype, via unique, affordable, efficient, turnkey Video Content Marketing programs that communicate competence, instill confidence, and establish trust.
๐๐๐ง๐ญ ๐ญ๐จ ๐ฅ๐๐๐ซ๐ง ๐ฆ๐จ๐ซ๐
Call 800-301-6925
Email: [email protected]
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I have always preferred a โflatterโ look (lack of shadows on the face) when lighting testimonial subjects.
You need to always strive to make sure there are no shadows in the eyes. They are of course, as they say, โthe windows to the soulโ.
๐๐๐จ๐ฎ๐ญ ๐๐๐-๐๐๐ ๐๐ฅ
NRV Legal helps law firms to attract their ideal clients by embracing a new approach. Conveying Help not Hype via unique, affordable, and efficient, turnkey Video Content Marketing programs that communicate competence, instill confidence, and establish trust.
๐๐๐ง๐ญ ๐ญ๐จ ๐ฅ๐๐๐ซ๐ง ๐ฆ๐จ๐ซ๐
Call 800-301-6925
Email: [email protected]
Web: Lawfirmmarketingvideos.com
