Socially

10/10/2022

Socially’s Owner & Founder, Brittany Keller was recently recognized by Delaware Business Times as one of Delaware’s Top 40 Dynamic Leaders Under 40. This award pay tribute to 40 outstanding leaders who are making a name for themselves through innovative ideas, business excellence, and community involvement. Congrats, Brittany on this well deserved honor!

07/06/2022

recently announced it’s testing a new longform blogging feature, Twitter Notes, that could launch soon. Notes can be up to 2,500 words, include photos, and can be edited after they're published.

This update would be the biggest change to word count since 2017, when Twitter increased the character limit from 140 to 280.

07/01/2022

We made it... Friday afternoon on a holiday weekend! Looking back on this week feeling grateful. It's been a great week with discovery calls and meetings, onboarding new clients, and strategic planning. Wishing everyone a Happy 4th of July weekend! 🇺🇸

06/17/2022

If you don’t think that social media matters for your business, think again! During my last visit to Lancaster I searched as I always do in new cities, on social media, to find the best local restaurants. We discovered Cafe 301, LLC. They had tons of beautiful photos of the food, I easily found their menu (which included vegetarian options), their hours were listed, they highlighted the fact that they were a woman-owned business, and had glowing customer reviews. We went for lunch and our experience matched the story on their social - our meal was SO delicious and the staff were kind and personable. Of course, when we were back in town this week we had to stop by again for lunch! The owner stopped by and chatted with us before we left and thanked us for coming by.

Can you run an amazing business, or in this case restaurant, without posting to social media or even having social media at all? Sure. But you’re missing out on a large customer base and it only continues to grow. More people than ever (especially Millennials/Gen Z) are utilizing social media to decide where they will spend money before ever stepping foot inside a business. They want to know that businesses are keeping up with the times and align with their values.

Take the time for social. Tell your story. It doesn’t have to be perfect, but put in the effort and you’ll see more people stopping by/supporting you because they liked what they saw.

Travel Tip: Next time you’re in the Lancaster area grab a coffee and avo toast, the French toast, salad, really anything from Cafe 301’s menu and you won’t be disappointed! ☕️ 🥑

06/10/2022

Nothing better than being able to walk to a client meeting on a lovely day! Check out the beautiful artwork that’s taking over utility boxes throughout Trolley Square. Thank you to our local artists! 🤍

06/08/2022

When it comes to social media, I often hear professionals and business owners delaying posting until they feel like they have more time, until they can craft the perfect message, learn more about social, etc. While I firmly believe in the importance of developing a long term strategy and a skill set to support it, there’s something just as important.

Don't let fear of being perfect prevent you from starting. We are living in a world where authenticity matters more than ever, so just showing up on social goes a long way. Step outside your comfort zone and a share your message. It will resonate more than you think.

05/26/2022

We had a beautiful evening for a team dinner with Emma, Kaitlyn, and Brittany this week! We missed you, Hailee!

05/18/2022

Join us in welcoming Hailee Gooch, who recently joined the Socially team as our Social + Brand Strategist!

Hailee specializes in increasing brand awareness and positive brand reputation by highlighting its uniqueness through tactical content. She has extensive experience developing, coordinating, and managing strategic social media projects that secure a lasting impact which include, paid campaigns, organic campaigns, overall branding strategy, influencer work, and more.

📱 She is skilled on all platforms, but her favorites include Instagram and TikTok.
🏖 Hailee lives in Rehoboth Beach, Delaware.
🍹In her free time she enjoys playing volleyball, enjoying the many restaurants in the area, spending time with family and friends, in addition to volunteering in the community.
🏐 She is also coaches Sussex Academy’s womens volleyball team.

05/16/2022

Crushin' it on Instagram isn't as easy as it used to be. If you're experiencing slow growth (or not growing at all), you're not alone. It can take time and trying several different approaches.

👉 Here's what I've learned:
- You need a content strategy for every platform. Some can crossover more than one, but it may need to be customized to be appropriate for each platform. Always be aligned with your overall content strategy.

- Create content your audience wants to share and save. Don’t ask them to do it because if it's compelling, they'll do it without you having to ask! For our audience it’s social media tips and advice, but look at your insights to see what resonates with your page or businesses’ followers.

- Keep your eyes on the analytics and data. A lot can be learned by viewing your insights and seeing which posts your audience responded to the best. You might find that images with people in them do better than photos without. Do more posts based on what is successful.

05/09/2022

Social Media and the Art of Storytelling ✨ It happens all too often. There are SO many wonderful things happening at local businesses, nonprofits, or in professional lives but the stories are not being told… so no one knows it happened.

Tell your story on social media! Authentic stories thrive on social media and it’s what your followers want to see. As humans, we connect to stories. It is the emotional attachment that a brand builds with its audience. Stories inspire ideas and encourage interaction. If you’re looking for success on social, it’s the best place to start.

05/04/2022

Social media strategy 101 — you do not need to be EVERYWHERE with EVERYTHING for EVERYONE. Know your audience. Focus on the platforms they spend the most time on, then share authentic and quality content.

Building a social strategy shouldn't make you feel pulled in a million directions. It should follow a clear vision, a process, and be rooted in data.

04/30/2022

TikTok recently announced the launch of Interactive Add-Ons, a new set of creative enhancements to help brands create more engaging ads. Learn more in this article from TechCrunch.👇

TikTok announced this week that interactive add-ons are now available globally for in-feed ads to help brands create more engaging ads on its platform. The company says interactive add-ons offer a way to engage with users through popups, stickers and other visual elements.

04/26/2022

Join us in welcoming Emma Penrod to Socially as an Account Manager! Emma is a graduate from the University of Delaware with a degree in Applied Nutrition. Emma worked as a nutrition specialist before redirecting her focus towards another passion, social media! She has experience working on social media platforms, especially for local retail businesses. She lives at the Delaware beaches and looks forward to helping local clients manage their social presence. A few fun facts about Emma:

🏖 🎶 In her free time you can find her on the beach, by the pool, or at a country concert!
☀️ In the winter time she enjoys traveling anywhere sunny and warm!
📱 Favorite social media platform is Instagram. The app regularly updates with new features that allow creativity to come to life such as reels, stories, and collaborative posts.

If you are looking to outsource social media for your business, reach out at [email protected]!

04/25/2022

It’s been a while since I’ve introduced myself, so hello! 👋 My name is Brittany and I run a social media agency based in Delaware that helps businesses grow and reach their goals Socially. We create and manage top-performing social media campaigns for businesses, nonprofits, and individuals.

The ✨highlight✨ of my career is sharing stories that inspire positive change in my community. It’s so rewarding to see the work I do creating opportunities for the organizations I serve.

Did I mention our team has grown?! I’ll share more on that later! I’m also excited to announce that I’m relaunching my website in a few weeks. More on that soon!

04/19/2022

Join us in welcoming Kaitlyn Firmani to Socially! Kaitlyn recently joined our team as an Account Manager.

Born and raised in Wilmington, she is passionate about helping people in our community. Throughout her marketing career, Kaitlyn has focused on channeling her technical skills and creativity. One of her passions is utilizing social media to help businesses find solutions to reach their target audience.

Here are a few fun facts about Kaitlyn!
🎓 Neumann University alum with a degree in marketing.
✈️ Favorite place to visit is the small town of Huntington, West Virginia.
📱Preferred social media platform is Instagram.
🏀 Coaches the next generation of girls basketball in northern Delaware.

04/16/2022

Socially photoshoot with the amazing Jen Polillo Photography! Looking forward to sharing a sneak peek at our new pics soon!

04/14/2022

Excited to lead a webinar in 1 hour with my good friend, Katie Loizeaux! My favorite point of the presentation ➡️ Words are powerful. Choose wisely and make an impact.

This concept was one of the main reasons I chose a career path in marketing/communications/social media. It was inspiring to know that the words and messages I shared spread throughout our community, state, and region, sometimes even nationally or internationally, to make a positive impact on the nonprofits, organizations, and businesses I support.

04/13/2022

When it comes to Instagram + Facebook Stories here are a few tips to stand out!
💫 Make it count: Stories only last for 15 seconds, so get your point across quickly.
💫 Be original: Use original content.
💫 Know your goal: Keep the focus of your ad at the center of your ad creative.
💫 Don’t tell: Use a story to showcase your business/product/service in fun and creative ways to stand out.
💫 Include a link: Links are clicked 50% of the time for every view.

04/07/2022

Digital strategy is SO important, even for more traditional industries. Here's why:

- I was recently searching for a company for a home project.
- I got most of my leads by searching Facebook groups and Nextdoor.
- I found one that looked very promising, but they had no social accounts. I started thinking… how reputable is a company that has no testimonials on the site AND no social presence?
- Another had a decent-looking website, but the social links directed to a personal Instagram account. Nothing wrong with that if the personal brand matches, but this was an account for a completely different industry.

Clients need to know that you are a business with real experience that suits their needs. There are many moving pieces but having a solid website, presence on social, and some videos can make a BIG impact.

04/06/2022

In the next few months there will be one BIG change to Twitter… piloting the ability to edit tweets. Initially editing will only be available on premium accounts, but eventually for all.

What do you think? It’s about time… or it takes away from the Twitter experience?

Elon Musk polled users about an edit button a day earlier, but the company said it has been developing the feature since last year.

04/04/2022

When it comes to social – slow and steady (still) wins the race. Remember it’s a marathon, not a sprint! You don’t need to keep up with all of the new features and platforms.

✨ Consistently deliver quality content that speaks to your audience on the platforms they are on and you will shine on social.

03/30/2022

What did you want to be when you grew up? I wanted to be a lawyer, archaeologist, and business owner. While I’ve been known to feel like a million bucks in a nice blazer, I’m not fond of dirt and bugs so it makes sense I took the business path!

I've been making a point to take it back to basics lately. What makes me happiest? What makes me feel like I'm using my natural gifts the most? What affords me the best quality of life? Lean into those things! I think sometimes we try to run from our "silly little daydreams" but I've found that mine were right all along.

03/27/2022

Socially is growing and has an immediate need for an Account Manager! Flexible schedule, work from home with occasional in-person meetings, and is a 1099 position. Seeking a motivated individual skilled in communication, social media platforms, and relevant design apps such as Canva.

Email resume to [email protected].

We are a social media agency in Wilmington, Delaware helping businesses grow + reach their goals Socially. ✨ sociallyde.com

03/23/2022

I saw this advice recently shared on social media for business owners/professionals – "If you're only showing up on Instagram once a week or less, don't even bother." While I agree that consistency matters, I strongly disagree with posting every single day because you feel obligated. Here's what you should do instead of forcing social posts when inspiration isn't striking, you're really busy, etc.:

- Keep your followers updated! If something is going on, keep in touch with them, whether it’s via stories, email marketing, or a quick post.

- Create content when you ARE inspired. Work with photographers who take a bunch of photos to build content that you can use for a while, that way there’s no pressure to constantly work on developing new content.

Do you feel pressure to post every day?

03/20/2022

If there's one thing I wholeheartedly believe in life, it's this. In a world where competition and nastiness can sometimes be the norm, I am choosing to be kind.

03/20/2022

03/19/2022

New ideas and creativity take root in inspiration. If you need a creative reset, soak up your surroundings in places like this and you’ll always walk away with fresh ideas! 🌸💫

03/15/2022

Trying to stand out on social media can seem daunting with new features popping up and algorithms that nearly change daily. One of my favorite Maya Angelou quotes is, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

When it comes to social – don’t over complicate it. Keep it simple. Be a good person. Stay hungry for knowledge. Find your zone of genius and sell that. You'll stand out, I promise.

03/11/2022

Tips for using emoji in business social media posts:

- Use emoji to supplement your copy, not to replace it. They won't always show up the same, so avoid using them to replace words or phrases entirely.

- If you’re unsure what an emoji means, check Emojipedia (emojipedia.org). It tells you exactly what each one means so there are no surprises!

- Yes. Diversity matters in emoji-land, too. Consider the audience you're speaking to when using skin-toned or gendered emoji. When in doubt, default to the yellow emoji as I find it to be the most inclusive, just like with stock photos, vary genders.

Drop your favorite emoji in the comments if you found this useful!