Ruby Media Group

01/21/2025

Ruby Media Group CEO Kris Ruby joined News 12 Westchester tonight to discuss the latest TikTok news.

TikTok is back for many users like it never left and experts, school districts and local organizations are weighing in.

11/12/2024

Search Engine Journal:

A tweet by the CEO of Ruby Media Group was representative of the general sentiment.

Matt Mullenweg claimed that WP Engine is attempting to curtail his right to free speech. Many on social media disputed his characterization.

10/09/2024

📺 Ruby Media Group President Kris Ruby spoke with News 12 Westchester tonight on the latest TikTok lawsuit.

The lawsuits take issue with several parts of the app, including "challenge" videos that they allege encourage users to engage in risky behavior and a lack of protections for kids.

10/03/2024

Is AI Accidentally Spilling Your Company's Secrets? 🤔

A VC Firm's Private Conversations Were Included in Public Meeting Transcripts. 😱

A meeting transcript with hours of private conversations was sent to someone who wasn't meant to read it. 🤯

📰 Our expert AI commentary Featured in Entrepreneur.

A viral post showed that Otter's AI transcription service sent hours of confidential conversations into the hands of someone who wasn't meant to see it after the company forgot about the auto-transcript feature.

07/02/2024

MrBeast Captivates Australia with a Feastables Giveaway | Social Media Expert Kris RubyBehind the staggering success of Mr. Beast 🚀🔥🌟 Discover the secrets...

06/13/2024

In the era of AI answers, Ruby notes that the way Google ranks web pages is more important than ever.

“We are switching gears. We are moving from one system of search to another,” Ruby said.

“AI is impacting search results in profound ways.”

SEO experts say a massive leak of 14,000 ranking features exposes the blueprint for how Google secretly curates the Internet.

05/31/2024

Google Algorithm Ranking Factors Revealed 🎯

Kris Ruby discusses the implications of the leaked API documentation on Google's ranking features and SEO.

05/16/2024

🔥The US House of Representatives recently took a bold step against , but what's really at stake?

Dive into the heart of the issue with us! 🚨 [THREAD] 👇🧵

The bill passed by the House could ban TikTok. 👀

National security, data, and privacy concerns are at the heart of the issue. 📱

We are witnessing a pivotal moment in social media governance. 🌐

As big tech wields immense power over public discourse, the calls for tighter checks and balances grow louder in Congress. 🔒

The friction between national security and free speech is more heated than ever, with TikTok's data practices casting fears of espionage and surveillance. 🛡️🗣️

AI plays a critical role on TikTok, crafting addictive user experiences. But beneath the surface, concerns about biometric data collection loom. 🤖👀

TikTok's grip on millions of Americans shows the potent mix of AI algorithms. 👥

AI shapes public policy and blur the lines between entertainment and espionage. ⚖️

TikTok’s ties to China 🇨🇳 fuel contentious political debate in Congress.

Opponents of the TikTok ban argue it's a case of government overreach, pitting free speech against national security. 🏛️

The question remains: where should we draw the line?

💬 READ the full scoop here:

Explore the complex relationship between national security, free speech, and the potential TikTok ban in the U.S. due to its ties with China and implications for data privacy.

04/25/2024

✨TIKTON BAN: Ruby Media Group CEO Kristen Ruby joined News 12 Westchester 'Power and Politics' to discuss the latest news on

"Social media started to usurp the power of traditional media. Checks and balances had to be placed on that lever of power and control."

03/26/2024

✨POWER AND POLITICS:

Federal lawmakers are still figuring out what to do with a bill that would ban if the app's China-based-owner does not sell its stake.

The House already passed the bill after raising national security concerns.

03/11/2024

“We have a data labeling problem, which is fueling a widespread large language model problem at scale.

The public is obsessed with the outputs, while paying very little attention to the input. Those labels dictate the output.

If information is labeled incorrectly, it will skew the output that is AI generated.”

Social Media & AI Analyst recently joined Fox News to discuss what went wrong with Google’s Gemini AI. Ruby was also featured on Fox Business discussing Gemini Toxicity. GEMINI AI: What is Google’s AI called? Gemini is Google’s new AI product. Bard is now Gemini. What are people not considerin...

03/07/2024

Ruby Media Group CEO Kris Ruby, who recently uncovered a trove of data on Gemini, told Fox News that biased AI can recreate societal norms, cultures and values that can strip historical context.

If facts are removed or altered, a corporation can cultivate its own set of "facts" that align with its personal worldview.

Tech leaders are warning that Google Gemini may be "the tip of the iceberg" and AI bias could have devastating consequences for health, history and humanity.

03/05/2024

Ruby Media Group CEO Kris Ruby combed through data on Gemini and believes the company "corrupted" the AI chatbot's training and defined what is "toxic" for the user.

03/04/2024

📺 RUBY: Google cannot over-optimize with ideological filters

⭐️ Ruby Media Group CEO Kris Ruby joins Fox News Live to discuss the latest backlash against Gemini Al

Ruby Media Group CEO Kris Ruby joins 'Fox Report' to discuss backlash facing Google over alleged anti-White bias in its artificial intelligence image generator.

02/12/2024

🤳 The Rise Of Deinfluencing Will Change Brand Marketing As We Know It

Digital influencer culture has reigned supreme for years now, but cost consciousness has paved the way for a new batch of creators that are urging us to put our wallets away.

02/02/2024

🔐 Biometric Data Collection:

When it comes to the evolving landscape of privacy, text-based copyright is not the only thing you should be concerned with.

Social Media Expert Kristen Ruby: “Do not hand the keys of your biometric data to big tech.”

01/19/2024

🌟 Did you catch Ruby Media Group founder Kris Ruby in The Hollywood Reporter?

As for how the back-and-forth affects her credibility, Kris Ruby, president of Ruby Media Group, a New York-based social media marketing agency, says it may not.

“People often say, ‘I’m leaving to take a break and then they are back the next day. It speaks to the power of how addictive social media really is,” Ruby explains.

“Social media is a powerful business tool, particularly for celebrities and social media influencers. It is very hard to walk away from that and those brand deals. It’s become so engrained in business culture that it’s almost required to be on platforms.

The real question is for people who want to take a break: How can you use it to run your business while also taking a detox? And what is the right amount of time to take a personal detox? Even if it’s for a day, the goal is to stick with it.”

Plus inside dish from the red carpet to the C-suite, including Paul Giamatti’s late night snack and Neve Campbell’s 'Scream' redux.

01/16/2024

🤳 De-Influencing: How social media stars are encouraging a new wave of responsible consumerism

✨Social media influencers are advocating for de-influencing and encouraging their followers to make cheaper purchases.

⬇️A look at the latest TikTok trend.

Social media influencers are now advocating for de-influencing and encouraging their followers to make cheaper purchases.