ModPod

ModPod We help our clients grow their businesses by creating compelling and content-rich podcasts that showcase their specific knowledge and expertise.

We strive to be a resource that strengthens the bond between our clients and their listeners.

New Video!You’ve recruited a series of guests to appear on your podcast. They see the vision – that appearing on your po...
07/17/2024

New Video!

You’ve recruited a series of guests to appear on your podcast. They see the vision – that appearing on your podcast gives your guests the golden opportunity to promote their business services in front of a brand-new audience. This opportunity puts them in a position to win over new followers, podcast listeners, and even customers. Naturally, all your guests have locked in.

In exchange for their guest appearances on your podcast, they’ll commit to spending valuable time away from their families to record with you, perhaps outside of work hours. So, ask yourself the question, “Should my guests receive extra value for appearing on my podcast?”

At ModPod, we think this question deserves an emphatic, “Yes!”

There are many reasons why you should promote your podcast guests and offer them added value.

Every effort you make equals goodwill. Everything you do to provide your podcast guests with extra value is not only a “thanks” for their time... It’s not only an example of your goodwill... It's very likely your guest will feel enough excitement over their appearance to share the episode with their followers… who may in turn become your followers, subscribers, and customers. Go ahead and put a value on that organic growth opportunity.

Here are concrete steps you can take to promote your podcast guests:

There are many reasons why you should promote your podcast guests and offer them added value. These are our top 6.

As new means of communication continue to spread across the digital landscape and the market grows more and more saturat...
07/15/2024

As new means of communication continue to spread across the digital landscape and the market grows more and more saturated, it has never been more important to connect directly with clients and to establish your credentials and expertise within your field. Podcasts continue to grow in popularity and influence across a broad range of demographics and target audiences, providing a direct means of communication between a business and its potential clients and partners. For business owners podcasts are increasingly becoming not just an interesting new avenue to explore, but an actual necessity.

Why A Podcast?

For business owners, podcasts are increasingly becoming an interesting new avenue to explore and an actual necessity. Have ModPod show you the podcast benefits

Josh's perspective on the new Show Me Your Setup Podcast  interview with Maggie Nelson, Emerson College Esports Content ...
06/24/2024

Josh's perspective on the new Show Me Your Setup Podcast interview with Maggie Nelson, Emerson College Esports Content Manager

Razer VALORANT

Watch our YouTube interview with Emerson College student Maggie Nelson, Esports Content Manager, video editor, gamer, and subscribe to our podcast.

Show Me Your Setup Episode 13 finds Dan and Josh with Maggie Nelson, Emerson College student and Content Manager for Eme...
06/19/2024

Show Me Your Setup Episode 13 finds Dan and Josh with Maggie Nelson, Emerson College student and Content Manager for Emerson Esports.

Dan & Josh examine Maggie's PC setup! Can her rig handle video editing & epic gaming? Find out in this tech podcast featuring an all Emersonian cast.

There are even some fond memories about WERS 88.9FM.

Razer
LG Global
Lacie

Show Me Your Setup Episode 13 finds Dan and Josh with Maggie Nelson, an Emerson College student and the Content Manager for Emerson Esports.

If you’re interested in how to start a podcast to strengthen your brand, connect with new audiences, and establish exper...
06/10/2024

If you’re interested in how to start a podcast to strengthen your brand, connect with new audiences, and establish expertise in a given field, it’s natural to look out at the massive (and growing all the time) landscape and ask, “What do I have to offer that others don’t?”

Let’s talk about the elephant in the room: There are a lot of podcasts out there, with more appearing every day. And each one of those podcasts is vying for the limited time and attention that a listener has to offer in a given day. If you’re interested in how to start a podcast to strengthen yo...

In this episode of Show Me Your Setup, hosts Dan Nelson and Josh Blood dive deep into the world of podcast recording wit...
06/06/2024

In this episode of Show Me Your Setup, hosts Dan Nelson and Josh Blood dive deep into the world of podcast recording with Riverside.fm, their preferred platform for remote collaboration. They discuss the ins and outs of using Riverside, its benefits, features, and some potential challenges. Whether you're a seasoned podcaster or just starting, this episode is packed with valuable insights on making the most out of your recording sessions.

In this episode of Show Me Your Setup, hosts Dan Nelson and Josh Blood dive deep into the world of podcast recording with Riverside, their preferred platform.

The issues that are top of mind of the podcast marketers we work with are not what to talk about, which podcast guests t...
06/06/2024

The issues that are top of mind of the podcast marketers we work with are not what to talk about, which podcast guests to invite, or setting up the right equipment for podcasting – though all of these things are important. It’s how to build listenership and ensure their brand messaging is effectively communicated.

Standing out in the crowded podcasting space requires innovative and strategic podcast promotion efforts, backed up research and intentionality. One such strategy that can significantly boost your podcast's visibility and engagement is promoting it through a newsletter. For publishers of branded podcasts, a well-crafted newsletter can be a game-changer, increasing podcast downloads, better targeting potential listeners, and enhancing audience knowledge of your content.

Here are five compelling reasons why you should integrate a newsletter into your podcast promotion strategy.

beehiiv

Podcast marketers use newsletters to boost podcast downloads. ModPod offers podcast promotion services & other production services.

Join us in Episode 11 of "Show Me Your Setup" where we dive deep into the world of sports and event videography with Mat...
05/13/2024

Join us in Episode 11 of "Show Me Your Setup" where we dive deep into the world of sports and event videography with Matte Thomas from Expozedtv and Expozedtv Studios.

This episode explores how Matte harnesses the power of video to create exposure for athletes and artists alike. We get a behind-the-scenes look at Matte's equipment setup, his approach to capturing dynamic footage, and how he tailors his services to meet the unique needs of his clients.

Watch the whole episode for a special guest appearance!

Sony
Central Flight LLC
Apple
Shure
Mojawa
RØDE Microphones

Join us in Episode 11 of "Show Me Your Setup" where we dive deep into the world of sports and event videography with Matte Thomas from Expozed TV.

Join Dan and Josh as they dive into the world of waterproof audio with a review of the Mojawa Run Plus Bone Conduction W...
05/02/2024

Join Dan and Josh as they dive into the world of waterproof audio with a review of the Mojawa Run Plus Bone Conduction Waterproof Sports Headphones. This episode explores how these Bluetooth enabled headphones blend technology with practicality for activities like swimming, hiking, and more.

Whether you're an avid swimmer or just looking to optimize your audio setup for different environments, this episode offers valuable insights into using technology to enhance your audio experience in challenging conditions.

Shokz
Audio-Technica USA

Explore the practicality of Mojawa Run Plus Bone Conduction Headphones for swimmers and athletes on "Show Me Your Setup" episode 10.

If you’d like us to give you a head start on checking out other podcasts in your field and industry, fill out a request ...
04/29/2024

If you’d like us to give you a head start on checking out other podcasts in your field and industry, fill out a request for free analysis on our website. We’ll identify the major podcasts that already exist in your space, and work with you to determine the approach that will make you stand out that much more.

No matter how secure you are in your brand or your expertise, there is always value in taking a moment to see what your competitors are doing in the same field.

04/22/2024

This short audiogram asks pointed questions and shares details of some ways to mitigate reflected sounds in the room which you've selected for podcast recording.

This represents one of the subjects you'll learn about by watching the ModPod Studio Prep video. Among other key knowledge points, you'll learn about...

Choosing and preparing a space for recording.

Selecting and setting up recording equipment.

Choosing and setting up the right software.

Watch full video: https://www.youtube.com/watch?v=A6AnXoZCuIk

In the dynamic world of digital marketing, podcasts have emerged as a powerful tool for corporate branding and customer ...
04/17/2024

In the dynamic world of digital marketing, podcasts have emerged as a powerful tool for corporate branding and customer engagement. If you're tasked with exploring the idea of launching a branded podcast for your company, understanding the cost to build a podcast studio and effectively pitching this initiative within your organization’s budget is critical. This guide not only explores the potential costs involved but also suggests partnering with an external podcast production company like ModPod to streamline the process.

Explore the costs of building a podcast studio in 2024, ways to pitch within a budget, and benefits of partnering with ModPod for expert production.

In podcasting, achieving that professional, studio-quality sound can feel like chasing the brass ring on a merry-go-roun...
04/11/2024

In podcasting, achieving that professional, studio-quality sound can feel like chasing the brass ring on a merry-go-round. It's a coveted prize, a symbol of success, and sometimes just feels perpetually out of reach. But fear not, aspiring podcast jockeys, for there's a microphone out there that can be your golden ticket: the Shure.it SM7B.

Upgrade your podcast with the Shure SM7B microphone! Learn how this industry-standard mic delivers broadcast-quality audio & eliminates background noise.

Podcasting has rapidly evolved from a niche hobby to a mainstream media venture. If you're planning to start a podcast, ...
04/11/2024

Podcasting has rapidly evolved from a niche hobby to a mainstream media venture. If you're planning to start a podcast, choosing the right audio equipment is crucial for producing high-quality content that resonates with listeners. A fundamental component of any podcast studio is a reliable audio interface, which bridges your microphone and your computer. In this blog post, we will delve into whether the MOTU M2 USB-C Audio Interface is a suitable choice for podcasters setting up a new studio.

Explore whether the MOTU M2 USB-C Audio Interface is ideal for starting a new podcast, featuring key benefits and setup tips for quality audio.

In this post, we'll delve into the world of microphones for podcasting in 2024, exploring the best options for different...
04/08/2024

In this post, we'll delve into the world of microphones for podcasting in 2024, exploring the best options for different budgets and needs. We'll then take a fascinating detour to discuss the upcoming solar eclipse and its connection to, well, microphones (stay with us!). Finally, we'll explore the science behind shock mounts and how they can mitigate the effects of earthquakes and other low-frequency vibrations on your precious audio recordings.

Level up your podcast in 2024! Top mics, shock mounts for earthquakes (& yes, eclipses!), all to capture crystal-clear audio.

04/08/2024

This short audiogram details some of the subjects you'll learn about by watching the ModPod Studio Prep video in its entirety. Among other key knowledge points, you'll learn about... Choosing and preparing a space for recording. Selecting and setting up recording equipment. Choosing and setting up the right software. Choosing and preparing the space for recording is one of the most important tasks ahead of you so we'll focus on it first.

Watch full video: https://youtu.be/A6AnXoZCuIk?si=exfSi-5tmsdKFvpz

Just as nature awakens from its slumber, so can your brand. We propose a unique podcast series, aptly named "From Seed t...
04/08/2024

Just as nature awakens from its slumber, so can your brand. We propose a unique podcast series, aptly named "From Seed to Sprout," that mirrors the journey of these tiny powerhouses pushing through the soil. It's a metaphor for brand development, starting small and steadily growing into something vibrant and impactful.

Brand building blooms with the seasons! Plotting a 7-episode podcast journey where seeds turn into thriving brands. Grow with us this Spring!

03/22/2024

Excerpt from Show Me Your Setup 9
Full Episode: https://www.gomodpod.com/podcast/episode/dygma-defy-split-keyboard-review

Dan and Josh discuss keyboard tenting as Josh shows off his new Dygma Defy split, tentable keyboard.

Making the Switch to Tented Typing

While tenting offers numerous benefits, it might take some time to adjust. Initially, your wrists and arms may feel unfamiliar with the new position. However, with consistent use, your body will adapt, and the long-term benefits outweigh any short-term discomfort.

Remember, the best keyboard is the one that feels most comfortable for you. If you experience pain or discomfort while typing, consider giving keyboard tenting a try. Your wrists and your productivity will thank you for it.

Watch this video with my co-worker, Dan Nelson, as we talk about my new, expensive, ergonomic split keyboard—the just re...
02/13/2024

Watch this video with my co-worker, Dan Nelson, as we talk about my new, expensive, ergonomic split keyboard—the just released Dygma Defy, and my inexpensive vertical trackball mouse, the Nulea M506. Reviews of both products, plus mentions of other devices I've tried along the way, are in episode 9 of Show Me Your Setup.

Early review of the Dygma Defy split, ergonomic keyboard and the Nulea M506 ergonomic vertical trackball mouse

Jim Giebutowski:There’s no shortage of statistics that tout the explosive growth within the population at large. But wha...
02/12/2024

Jim Giebutowski:
There’s no shortage of statistics that tout the explosive growth within the population at large. But what if you’re not a budding Joe Rogan, but a marketing executive trying to figure out if creating a branded podcast could be a key innovative tool in your 2024 marketing budget? Maybe you’ve already done your budget, but you’re tossing and turning at night, because you’re asking yourself in retrospect:

Did we just copy and paste our 2023 budget into 2024, with some marginal reallocation?

Are the content-based pieces we pumped out last year actually being read?

If they are, are they memorable and impactful?

Are the media my customers are using growing or shrinking?

After I do more of the same in 2024, will my brand matter more to my customers?

If you’re dissatisfied with your honest answers to the above, there are some good reasons to reassess your budget and wedge in an investment in branded podcasting for your organization. By branded podcasting, I’m talking about a podcast that is built around, sponsored by, and representative of your company’s brand, with podcast topics that showcase your organization’s expertise.

Neal Schaffer
Social Insider
Statista

Branded podcasts will grow significantly in 2024 and outperform traditional marketing vehicles. Start a podcast.

02/12/2024

As Show Me Your Setup co-hosts Dan and Josh age gracefully (or not), they've both made constant upgrades to the ergonomics of their own setups. In episode 9, the focus is on input devices. Josh tells Dan all about his new Dygma Defy split keyboard. Also discussed, the Nulea M506 Wired Trackball Mouse, and a Kensington Trackball that's absolutely huge in comparison.

Link to full episode: https://www.gomodpod.com/podcast/episode/dygma-defy-split-keyboard-review

Dan & Josh check in with an early review of the highly anticipated, innovative Dygma Defy split keyboard, discussing its...
02/05/2024

Dan & Josh check in with an early review of the highly anticipated, innovative Dygma Defy split keyboard, discussing its ergonomic benefits.

Have you thought about using a split keyboard to avoid aching hands, wrists, arms, and shoulders? If so, we'd love to hear about where you are in your process.

Dan and Josh also talk about the long-term health benefits of an ergonomic mouse, in this case the Nulea vertical trackball mouse.

Dan & Josh check in with an early review of the highly anticipated, innovative Dygma Defy split keyboard, discussing its ergonomic benefits.

When you start a podcast, there are a number of important questions that need to be answered right out of the gate, incl...
01/26/2024

When you start a podcast, there are a number of important questions that need to be answered right out of the gate, including the subject matter, format, length, name, and things of that nature. But let’s say that you already have these things figured out. You know what your series is, you know what your target audience is, and you know the parameters of the content you intend to create. In the podcast world, there is increasingly another question that anyone creating branded podcasts needs to answer: Should we use video or not?

In the podcast world, there is increasingly another question that anyone creating branded podcasts needs to answer: Should we use video or not?

01/22/2024

You can never have too many microphones. Just as a woodworker can never have enough clamps, a recording engineer can never have enough microphones. Each microphone is unique, each captures sound a bit differently. Find the right mic for you and the hard part is done.

In this video, Josh notices an image of Dan's active working microphone, the ElectroVoice MC200. This starts Dan on a brief rant about some of his mic collection and why he's opted to use the MC200 as his primary go-to.

Full episode: https://www.gomodpod.com/podcast/episode/dans-daily-drivin-workhorse

In Show Me Your Setup episode 8, Dan downplays his gear as he describes his setup to Josh. Josh asks many detailed quest...
01/18/2024

In Show Me Your Setup episode 8, Dan downplays his gear as he describes his setup to Josh. Josh asks many detailed questions about how Dan uses his setup, why he arranges the equipment as he has, and how he uses it daily. Dan replies to each question in turn, adding commentary and riffing with Josh as they do.
A key theme to follow throughout this episode is how the setup has been carefully customized over time to yield an ergonomic, adjustable workstation. Some covered improvements include an adjustable desk, DIY desk upgrades, additional hardware, and extra lighting.

MXL Mics
Electro-Voice
Audio-Technica USA
Focusrite
NexiGo
Logitech
UPLIFT Desk

For episode 8 Dan and Josh tour Dan’s daily drivin' workhorse. Featuring dual monitors, a camera/light ring boom, and other ergonomic customizations.

2023 saw massive growth in the podcast industry and there is every indication that 2024 will continue that trend. It is ...
01/16/2024

2023 saw massive growth in the podcast industry and there is every indication that 2024 will continue that trend. It is now becoming almost a requirement for a major business to have some kind of presence in the podcast landscape, with a proprietary with which to communicate stories, facts, and brand identity to a receptive audience. It has never been easier, or more important, to start a podcast and use that platform to reach out to a global audience. A few industries are particularly ripe for an expanded podcast presence.

Financial Giants & Pharma Powerhouses Go Podcast Crazy! Unleash your brand's potential with a bespoke podcast. Build trust, reach millions, and boost profits. ModPod: Your audio marketing experts.

Learn about three key ingredients to avoid podcast guest delays, aka Podcast Guest Quicksand, that can set your series b...
12/21/2023

Learn about three key ingredients to avoid podcast guest delays, aka Podcast Guest Quicksand, that can set your series back weeks or months.

Interview Valet
Podcagency

Learn about three key ingredients to avoid podcast guest delays, aka Podcast Guest Quicksand, that can set your series back weeks or months.

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