WSI- David Kadish

08/18/2024

Football season is right around the corner, so take advantage of your Sunday afternoons, while you still can!!!

08/15/2024

The Power of LinkedIn Groups for B2B Marketing -

08/14/2024

The Beginner's Guide to LinkedIn Marketing & Networking -

700 million users are waiting to connect with you on LinkedIn. Discover top tips on using LinkedIn for networking and marketing in this ultimate guide.

08/08/2024

7 Key Small Business Marketing Tactics -

Successful small businesses use marketing to attract and nurture customers. The Ascent's guide to small business marketing provides strategies to help you achieve success.

08/07/2024

The Ultimate Guide to Small-Business Marketing - NerdWallet -

Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies.

08/06/2024

Small Business Marketing in 2024: The Ultimate Guide -

Small business marketing today typically focuses on establishing a strong online presence, but your options aren't limited to just the web. Figuring out how to best reach new customers, connect with former ones and maintain long-term relationships with buyers will look different for every small busi

07/28/2024

Couch, Beach , or Pool? Grab a good book.

07/27/2024

Is business slow right now? This is the time to start thinking about the 100 days of Fall and beyond. Let's talk, it's free 😁

07/26/2024

We are living in a digitally connected world and whether you like it or not, almost everyone is searching for your business online. A solid landing page will tell your story and answer their questions.

Let's get your business soaring to new heights: https://www.wsiworld.com/blog/the-importance-of-landing-pages

07/09/2024

5 Top Marketing Strategies for Law Firms
https://law.usnews.com/law-firms/advice/articles/top-marketing-strategies-for-law-firms

07/04/2024

07/04/2024

07/02/2024

Do you know how to use LinkedIn effectively? https://blog.hubspot.com/blog/tabid/6307/bid/23454/the-ultimate-cheat-sheet-for-mastering-linkedin.aspx #:~:text=LinkedIn%20is%20an%20integral%20part,just%20to%20name%20a%20few.

700 million users are waiting to connect with you on LinkedIn. Discover top tips on using LinkedIn for networking and marketing in this ultimate guide.

07/01/2024

While digital marketing is a cornerstone of running a successful business, it does not replace the need for human interaction. Even though consumers are more digitally conscious than ever, companies must remember that what sets them apart is not just technology or a clever marketing campaign. When a customer chooses one brand over another, they consider the human connection they feel as well.

06/30/2024

Here are some things you can do on a Sunday in the summer:
Visit a farmer's market: Farmers' markets are often open on Sundays, and can be a great opportunity to learn about local food and healthy recipes.
Take a garden tour: Some gardens offer free tours for members on Sundays during the summer.
Explore your town: Visit a local art gallery or restaurant you haven't been to before.
Spend time outdoors: Go to the beach, go hiking, or just enjoy nature.

06/29/2024

Here are some tips for weekend golfers:
Improve accuracy
Keep your wrist flexed at impact, follow through with your club head before your feet, and point your knee at the ball. You can also try practicing low-trajectory shots and using speed to control trajectory.
Be efficient on the putting green
Mark and clean your ball when you arrive, and line up your putt while others are putting. For longer putts, try to balance the contribution of your lead and trail hands to create a more rhythmic stroke.
Avoid injury
Warm up before you start swinging, stretching out your legs and lower back. You can also try reducing arm tension to about 5/10 and maintaining that relaxed state throughout your swing.
Stay hydrated
Drink enough fluids to avoid dehydration, which can lead to heat exhaustion and affect your performance.
Eat well
A healthy diet of fruits, vegetables, whole grains, and lean protein can help fuel your body and reduce pressure on your joints.
Practice
Beginner golfers can see big improvements by practicing or playing twice a week. You can also try visiting the driving range often and creating a pre-shot routine.

06/28/2024

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” - Jeff Bezos, CEO at Amazon.com

06/27/2024

Digital marketing is crucial for growth in today's online world, regardless of your business size. Here are four strategies to enhance your digital footprint:

SEO: Optimize your website to attract clients through search engines.
Content Marketing: Create valuable content to engage and connect with your audience.
Email Marketing: Use targeted emails to maintain client relationships and share updates.
Social Media Marketing: Leverage platforms to reach and engage with your target audience.

https://money.usnews.com/financial-advisors/articles/digital-marketing-strategies-for-financial-advisors

06/26/2024

Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too. Ahrefs explores how to find and use competitor keywords in their latest blog. Read more here.

https://ahrefs.com/blog/competitor-keywords/

06/25/2024

Creating high-quality content that ranks well on search engines is an ongoing challenge for marketers. But what if AI could be your secret weapon?

Moz's insightful blog explores the potential of AI for crafting content optimized for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Google prioritizes E-E-A-T content, ensuring users find trustworthy and informative results.

Here's why AI can be a valuable asset in your content creation process:

• Boosts Expertise: AI can analyze vast amounts of data to ensure your content is factually accurate and comprehensive.
• Enhances Authoritativeness: Identify relevant sources and data to back up your claims and establish your brand as a thought leader.
• Builds Trustworthiness: AI can help maintain a consistent brand voice and style, fostering trust with your audience.

But AI isn't a magic bullet. The blog offers practical tips on using AI responsibly and effectively to create E-E-A-T optimized content:

• Focus on human expertise: AI should complement your human expertise, not replace it. Provide clear guidelines and directions for the AI tool.
• Fact-check and edit: Always double-check the accuracy of AI-generated content and ensure it aligns with your brand voice and message.
• Prioritize human oversight: The human touch remains essential for crafting compelling content that resonates with your audience.

Ready to leverage AI for your content marketing strategy?

This Moz blog provides valuable insights and guidance. Click the link below to learn more and unlock the potential of AI for creating high-quality, E-E-A-T optimized content:



https://moz.com/blog/ai-content-for-eeat

06/24/2024

Summer Marketing Initiatives for Small to Mid-Sized Accounting Firms -

The slower pace of summer offers a prime opportunity to engage with current clients in more relaxed settings and attract new clients who are preparing for the end-of-year financial rush.

06/21/2024

What are your thoughts on Summer Fridays?

06/20/2024

If you have expertise in digital and social media marketing, your skills could be worth $1.5 trillion by 2030, according to Coursera's Job Skills of 2024 report. Forbes lists five free courses you can complete in 2024 to boost your marketing skills:

https://www.forbes.com/sites/rachelwells/2024/04/21/5-free-digital-marketing-courses-to-study-in-2024/?sh=720d0ca2dae2

06/19/2024

ChatGPT vs. Microsoft Copilot vs. Gemini: Which is the best AI chatbot? -

AI chatbots are more popular than ever, but with new updates coming out every few months, how do you determine which one is the best?

06/18/2024

As the digital marketing landscape evolves, Google's decision to phase out third-party cookies on Chrome marks a significant turning point. This move is a strategic step towards bolstering online privacy. Learn how to navigate the post-third-party cookie world in digital marketing by reading our latest blog post: https://www.wsiworld.com/blog/navigating-the-cookie-apocalypse-marketing-in-a-post-cookie-world

06/17/2024

Google Is About to Change the Whole Internet —
Here are the five key points from the article:

Google has introduced AI-generated answers, called AI Overviews, at the top of search results, signaling a move towards direct answers rather than just links.
Significance and Initial Reception:

Changes to Google's search engine are highly significant due to its central role in the web. Initial testing shows AI-search results can be inaccurate and it's uncertain how this will impact publishers.

Google is heavily investing in AI across various tools, including image, audio, and video generation, and enhanced assistants, as shown in their latest Google I/O developer summit.

Google's AI advancements demand more user data, echoing past privacy issues. AI tools need access to personal data to work effectively, raising privacy concerns.
Broader Implications for the Tech Industry:

The AI boom aligns with the tech industry's data-centric business model. Google's strategy reflects an ongoing trend where users trade privacy for convenience and advanced AI functionalities.

The company’s all-in investment in AI.

06/13/2024

Studies found that most consumers will only watch an entire video if it's less than 60 seconds long. That means we’re becoming more accustomed to shorter bursts of content, and it’s bleeding into the kind of content we consume and what's being created. discusses the psychology of short-form content in their latest blog post.

https://blog.hubspot.com/marketing/short-form-video-psychology

06/06/2024

On April 24th, the proposed TikTok sell-off bill was signed into law, meaning that TikTok now has 270 days to be sold to a U.S.-based owner or be banned in the United States. TikTok has vowed to fight the bill in the courts, with TikTok CEO Shou Xi Chew labeling it an unconstitutional attack on the app. Read ’s analysis to learn more:

https://www.socialmediatoday.com/news/what-comes-next-for-tiktok-following-the-approval-of-the-us-sell-off-bill/714212/

06/05/2024

Is your brand being mentioned on social media? Wouldn't it be great to know what people say and use those insights to improve your social media strategy?

Hootsuite's blog explains what social media monitoring is and how it can help you:

• Track conversations about your brand (even if you're not tagged!)
• Understand your audience better
• Gain valuable competitor insights
• Improve your customer service efforts

Basically, social media monitoring is like having a superpower for your social media presence!

Check out the blog post to learn how to get started: https://blog.hootsuite.com/social-media-monitoring/

06/04/2024

A positive reputation is essential for attracting clients, gaining their trust, and achieving commercial success online. In this blog post, we discuss the importance of reputation management and examine its implications for organizations of varying sizes.

https://www.wsiworld.com/blog/why-is-reputation-management-important-for-my-business