WSI- David Kadish

WSI- David Kadish Strategic Marketing Specialist/ Marketing Partner Lead generation and business growth for small and mid-size businesses.

Customized digital marketing solutions to improve their online presence. Over the past 35 years, I've relished the opportunity to start and own multiple businesses. My goal is to assist small to medium sized business owners in driving business growth to prosper in their respective industries.

03/06/2025

Why WSI Is Better Than Local Marketing Firms
When choosing a digital marketing partner, you need expertise, scalability, and proven results—not just a local agency that dabbles in marketing. That’s why WSI stands above local firms every time.

🔹 Global Experience, Local Expertise – WSI combines the knowledge of a worldwide network with the hands-on, personalized service of a local consultant. You get the best of both worlds.

🔹 Data-Driven Strategies – Unlike many local agencies that rely on outdated tactics, WSI uses cutting-edge strategies, AI-driven insights, and proven frameworks to maximize ROI.

🔹 Access to Enterprise-Level Solutions – We leverage partnerships with Google, HubSpot, and other industry leaders, giving you access to top-tier marketing tools that local agencies simply can’t offer.

🔹 Scalability & Consistency – Whether you're a small business or a global brand, WSI has the infrastructure and expertise to scale your marketing without losing quality.

🔹 A Proven, Award-Winning Track Record – Local firms come and go, but WSI has been delivering measurable marketing success for 25+ years across industries worldwide.

Choosing WSI means choosing a partner who understands what works—not just in your town, but in the global digital landscape. Are you ready to work with the best? Let’s talk.

03/05/2025

Everyone Has an Opinion on Marketing—But I Have the Results
Every day, I see people throwing money at ads, social media, and SEO, hoping something sticks. The truth? There is no "one-size-fits-all" strategy. The best way to promote yourself depends on your business, your audience, and your goals.

That’s where I come in.

I don’t guess. I don’t follow trends just because they’re popular. I craft custom marketing strategies that actually drive results. Whether it’s Google Ads, LinkedIn, SEO, Reddit, or in-person networking, I know exactly where your business needs to be and how to make you stand out.

Because marketing isn’t about doing everything—it’s about doing the right things.

Want to stop wasting time and start seeing real growth? Let’s talk.

03/04/2025

Why Google Ads Is the Best Way to Promote Yourself
If you want instant visibility in front of people actively searching for what you offer, Google Ads is the answer. Unlike social media or email marketing, where you're pushing messages to an audience that may not be ready to buy, Google Ads captures demand in real time.

🔹 High Intent = Higher Conversions – Google Ads puts you in front of people who are already searching for your product or service. These are warm leads, not random clicks.

🔹 Instant Visibility – Unlike SEO, which takes months to build, Google Ads gets you to the top of search results immediately, outpacing competitors.

🔹 Laser-Targeted Audience – You control who sees your ads based on location, demographics, device, and even the exact keywords they search for.

🔹 Scalable & Measurable – Every click, impression, and conversion is trackable. You can adjust your budget and strategy in real time based on what’s working.

🔹 Beating Organic Search – Even with strong SEO, ads dominate the prime real estate at the top of Google. If you’re not running ads, your competitors probably are.

If you're serious about driving leads and sales, Google Ads isn’t optional—it’s essential. Are you using it effectively? Drop your biggest success or challenge in the comments!

03/03/2025

Why In-Person Networking Is the Best Way to Promote Yourself
In a world dominated by digital marketing and social media, one thing remains unbeatable—face-to-face connections. No LinkedIn post, email, or ad can replace the trust and rapport built through in-person interactions.

🔹 People Buy from People – Business decisions aren’t just about products or services; they’re about relationships. Meeting someone in person builds a level of trust that no online interaction can match.

🔹 Instant Credibility & Rapport – A handshake, eye contact, and real conversation go a long way in establishing credibility. People remember those they connect with personally.

🔹 Fewer Competitors, More Impact – While everyone fights for attention online, in-person networking allows you to stand out in a room full of potential clients, partners, and referrals.

🔹 Faster Relationship Building – A five-minute face-to-face conversation can accomplish more than months of back-and-forth emails or LinkedIn messages.

🔹 Stronger, Long-Term Connections – Meeting people in person leads to more meaningful follow-ups and long-term professional relationships that drive referrals and business growth.

If you’re serious about growing your business, get out from behind the screen and start shaking hands. Whether it’s a BNI meeting, a conference, or a chamber event, real connections lead to real opportunities.

03/02/2025

Why Reddit Is the Best Way to Promote Yourself (If You Do It Right)

When most people think of social media marketing, Reddit isn’t the first platform that comes to mind—but it should be. With Google now prioritizing Reddit discussions in search results, being active on Reddit can massively boost your visibility and credibility.

🔹 Authentic Engagement Wins – Unlike LinkedIn or X, Reddit thrives on real conversations. If you provide genuine value in niche communities (subreddits), you build trust—and trust leads to business.

🔹 SEO Goldmine – Google LOVES Reddit. If you answer industry questions in relevant threads, your insights can show up in search results, driving organic traffic to your profile or website.

🔹 Laser-Targeted Communities – No other platform lets you tap into hyper-specific groups like Reddit does. Whether you're in tech, finance, healthcare, or any niche, there’s a subreddit for your audience.

🔹 Minimal Ad Spend, Maximum Impact – Unlike other platforms that rely on ad budgets, Reddit rewards expertise. Thoughtful, informative comments and posts can generate leads without spending a dime.

The key? Don’t sell—help. Be a resource, not a salesperson. Reddit users are sharp, and if you contribute real value, they’ll reward you with engagement, trust, and even business.

Are you using Reddit to grow your brand? Drop your best strategy in the comments!

03/01/2025

Why LinkedIn Is the Best Way to Promote Yourself in B2B

If you're in the B2B space and not leveraging LinkedIn, you're leaving opportunities on the table. This platform isn’t just a place to network—it’s a powerful tool for building credibility, generating leads, and positioning yourself as an industry expert.

✔ Your Audience Is Already Here – Decision-makers, executives, and professionals use LinkedIn daily to find insights, solutions, and business connections.

✔ Content = Credibility – Consistently sharing valuable content (thought leadership, case studies, and industry trends) keeps you top-of-mind when prospects need your expertise.

✔ Direct Outreach Works – Unlike cold emails that often go ignored, LinkedIn messages and connections feel more organic and lead to real conversations.

✔ SEO & Visibility Boost – LinkedIn content ranks on Google, meaning your posts and profile can show up in search results when people look for your expertise.

If you’re serious about growing in B2B, LinkedIn isn’t optional—it’s essential. What’s your biggest success from using LinkedIn for business? Drop it in the comments!

02/27/2025

Did you know that I can help you determine if META Ads are right for you? Conversations are free!!!

02/26/2025

Cons of Meta Ads for SMBs
❌ Rising Costs – As competition increases, ad costs can rise, making it harder for smaller businesses to compete.

❌ Ad Fatigue – Users see a lot of ads, so creatives need to be refreshed frequently to maintain engagement.

❌ Learning Curve – Running effective campaigns requires knowledge of targeting, bidding strategies, and ad creatives—otherwise, money gets wasted.

❌ Strict Ad Policies – Meta has stringent rules on ad content, and disapprovals (or even account bans) can happen unexpectedly.

❌ Privacy & Tracking Limitations – With Apple’s iOS updates and other privacy regulations, tracking users across devices has become more challenging, impacting ad performance.

❌ Short Attention Span Audience – Unlike Google Ads (where users actively search for solutions), Meta Ads interrupt users in their social feed, meaning your offer needs to be highly compelling.

Should You Still Use Meta Ads?
Yes—if done correctly. The key is to have strong targeting, compelling creatives, and a well-optimized funnel. SMBs that master this can still see great returns.

Want to make sure your Meta Ads work for your business? Let’s chat.

02/25/2025

Why SMBs Should Be Investing in Meta Ads

Small and medium-sized businesses (SMBs) need cost-effective, results-driven marketing strategies—and Meta Ads (Facebook & Instagram) deliver just that. Here’s why:

✅ Hyper-Targeted Audiences – Reach your ideal customers based on interests, behaviors, location, and demographics. No wasted ad spend!

✅ Cost-Effective – Compared to other platforms, Meta Ads often offer a lower cost per lead or sale, making them perfect for businesses with limited budgets.

✅ Massive Reach – With billions of users, Meta provides unparalleled access to potential customers, whether you’re local or global.

✅ Retargeting Power – Stay top of mind by re-engaging visitors who checked out your website but didn’t convert.

✅ Data-Driven Insights – Real-time analytics help refine your strategy, ensuring you maximize ROI.

If you’re not leveraging Meta Ads, you’re leaving money on the table. Ready to get more leads and grow your business? Let’s talk.

02/24/2025

What is A/B testing? How can it improve marketing strategies?
A/B testing is a method used to compare two versions of a webpage, advertisement, or other marketing content to determine which performs better.

It involves splitting your audience into two groups, showing them different versions (A and B), and measuring which version leads to higher engagement or conversion rates. This helps marketers make data-driven decisions by identifying the most effective strategies and optimizing campaigns for better results. A/B testing can improve marketing strategies by providing insights into what resonates with the audience, leading to more informed choices and improved ROI.

02/23/2025

No time to post today, have to get in my last few weekends of Picklelball, before Golf season is upon us!!!

From small efficiency gains that add up to significant cost savings to entirely new ways of serving customers, has mov...
02/19/2025

From small efficiency gains that add up to significant cost savings to entirely new ways of serving customers, has moved from a "nice-to-have" to a critical business tool. In our latest AI Sherpa podcast episode, WSI's Chief AI Officer, Robert Mitchell, shared invaluable insights into how businesses navigate AI adoption.

Learn more here.
https://www.wsiworld.com/blog/planning-ahead-key-insights-for-business-leaders-in-2025

AI implementation isn’t just about technology—it’s about bringing the right people into the conversation. This is what R...
02/17/2025

AI implementation isn’t just about technology—it’s about bringing the right people into the conversation. This is what Robert Mitchell, WSI’s Chief AI Officer, shares in this AI Sherpa Podcast Spotlight segment!

From leadership to operations and beyond, creating a diverse team of stakeholders with various points of view ensures AI solutions that work for your business.

💡 Who do you think is the most important person to include in an AI strategy discussion—and why? Drop your insights in the comments below.

📺 Watch the conversation on YouTube and discover how to make your AI strategy a success: https://youtube.com/shorts/tD0stnaaEmM?si=RCgIE-O1POJWuB5z

📩 Are you ready to transform your AI conversations into actionable strategies?

Reach out to WSI to learn how we can help your team thrive in the age of AI.

02/14/2025

On Valentine's Day, flower prices—especially for roses—typically increase by 50% to 100% or more compared to regular prices. The surge is due to high demand, increased labor costs, and logistics challenges in sourcing and delivering fresh flowers.

A dozen roses that usually cost $20–$30 can rise to $50–$100+.
Wholesale prices can double or triple, impacting florists' costs.
Supermarket roses that cost $8 in the off-season can go up to $23+ before Valentine’s Day.

Gentleman - skip the flowers, I am sure she will understand!

Forming a bond with your audience on is no longer just an alternative —it's necessary for any business that wants to ...
02/13/2025

Forming a bond with your audience on is no longer just an alternative —it's necessary for any business that wants to prosper. Social media networks provide an exclusive space to cultivate relationships, interact with customers, and establish meaningful connections. Learn how to connect with your audience, boost visibility, and create impactful customer journeys with proven best practices here.

https://www.wsiworld.com/blog/master-your-social-media-customer-journeys-engagement

Innovating Ad Spend Optimization with Google PMax!Are you effectively leveraging Google’s Performance Max campaigns? Goo...
02/10/2025

Innovating Ad Spend Optimization with Google PMax!
Are you effectively leveraging Google’s Performance Max campaigns? Google’s recent budget reallocation experiments have reshaped our approach to ad budget management.

By understanding these experiments, advertisers can fine-tune their strategies to maximize ROI and gain a competitive edge in the market. It’s a game-changer for performance-focused marketing teams!

Dive into the details here: https://searchengineland.com/google-pmax-budget-reallocation-experiments-450313

02/09/2025

Super Bowl Sunday!!! Please do not call me during the game as I will be busy having an adult beverage and stuffing my face.

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#LinkedIn is a vibrant destination for businesses and professionals, not just another social networking platform. In this blog post, we examine the various LinkedIn plans offered and assist you in selecting the one that best meets your company's needs. https://www.wsiworld.com/blog/what-linkedin-plan-is-best-for-your-business

As the digital marketing landscape evolves, Google's decision to phase out third-party cookies on Chrome marks a significant turning point. This move is a strategic step towards bolstering online privacy. Learn how to navigate the post-third-party cookie world in digital marketing by reading our latest blog post: https://www.wsiworld.com/blog/navigating-the-cookie-apocalypse-marketing-in-a-post-cookie-world

A positive reputation is essential for attracting clients, gaining their trust, and achieving commercial success online. In this blog post, we discuss the importance of reputation management and examine its implications for organizations of varying sizes. https://www.wsiworld.com/blog/why-is-reputation-management-important-for-my-business

Today we honor those that have served.

The digital marketing world is on the brink of another major shift with the introduction of Google's Search Generative Experience (SGE). This innovative AI-driven feature promises to redefine SEO and PPC advertising, offering both new opportunities and challenges for marketers. Read our latest blog post to discover how SGE is set to reshape the way we interact with search engines, enhance user engagement, and drive conversions. https://www.wsiworld.com/blog/what-is-sge-search-generative-experience-and-how-can-it-impact-your-business

The digital marketing world is on the brink of another major shift with the introduction of Google's Search Generative Experience (SGE). This innovative AI-driven feature promises to redefine SEO and PPC advertising, offering both new opportunities and challenges for marketers. Read our latest blog post to discover how SGE is set to reshape the way we interact with search engines, enhance user engagement, and drive conversions. https://www.wsiworld.com/blog/what-is-sge-search-generative-experience-and-how-can-it-impact-your-business

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