Mindset Digital

07/29/2024

From simple headlines to more common words, check out the latest research that backs up what we've long taught in SOS training. Your words matter when it comes to getting people to engage with the message.

Online news consumers tend to click on simpler headlines that use more common words and more readable writing, a new study finds.Researchers evaluated more than 30,000 real-world field experiments from the Washington Post and the online news site Upworthy to see how readers reacted to headlines of v...

02/29/2024

How can women leaders increase their visibility and advance? Join us on March 5 at the Ohio Chamber of Commerce Women in Business Summit, where our CEO Debra Jasper will deliver a keynote on how women leaders can break through and create greater impact in today's fast-moving world.

https://ow.ly/k2PN50QJnPM

02/28/2024

Up next at Distribution Conference: How can insurance and financial services companies future-proof their business as the industry evolves? Our CEO Debra Jasper teams up with LIMRA SVP Alison Salka to explore how to do business with the customer of the future. Join us!

https://ow.ly/EXy150QIK2m

06/26/2023

From AI to the hybrid office, today’s workers are more distracted (and distressed) than ever. MDRT Global Services members can join our CEO Debra Jasper today at the from 3 – 4 p.m. to learn how to break through and recruit top talent. https://ow.ly/uTil50OXeyI

02/24/2023

Distracted audiences, small screens and short attention spans. If you’re not communicating with Extreme Clarity and designing content with Rapid Visual Storytelling™ in mind, you’re missing out. Find out why from our CEO Debra Jasper in The Future of Content Marketing series with Cat Margulis.

Sign up for free: http://ow.ly/kIWN50MXjX8

02/23/2023

Yes, today's workers are more distracted—and distant—than ever. How can you break through and capture their attention? That's what our CEO Debra Jasper will be covering at in Miami.

Learn more here: http://ow.ly/PeWb50MXgRc

08/09/2022

People aren't just more distracted these days. Now they are more distant, too. To break through, you must communicate with extreme clarity. Our CEO Debra Jasper joins Adam Contos on the Start With A Win podcast to talk about what it takes to design for attention in this hybrid world.

Tune in here: https://podcasts.apple.com/us/podcast/start-with-a-win/id1438598347

07/11/2022

“We can be reluctant. Or we can be relevant. But we can’t be both.” Don’t get left behind—tune into Actium Health's Chris Hemphill for a wide-ranging chat with Debra Jasper on how to break through and reach today's distressed, distracted audiences. Follow this link to listen now: http://ow.ly/kRwm50JSUUg

The expectations of today’s workforce have changed. How healthcare leaders communicate, manage, and engage must change too. That means breaking old rules, choosing the essential over the expected, and rethinking just about everything.

06/30/2022

Our Mindset Digital team just spent a jam-packed week at HSMAI Commercial Strategy Week 2022—helping hospitality executives make a big impact, even on a small screen. Thank you to our partner Hospitality Sales & Marketing Association International (HSMAI) for inviting us to speak. What a great week!
http://ow.ly/Mc3050JJz6H

For almost 20 years, HSMAI ROC has delivered the most compelling and comprehensive revenue optimization event for the hotel industry, convening key stakeholders to address the most critical trends affecting hotels today. With powerful educational and networking opportunities, ROC is the can’t-mi ....

06/28/2022

To capture attention today, you must become a more powerful virtual communicator. That's why our CEO Debra Jasper will be giving the closing keynote at today on how to make a big impact—even on a small screen. We love any opportunity to work with our partner Hospitality Sales & Marketing Association International (HSMAI)!
http://ow.ly/mVRk50JJv6o

The education during Commercial Strategy Week will prepare attendees to fuel their company’s rebound, elevate their leadership and business acumen (and that of their teams), anticipate and respond to headwinds, and drive profit throughout the customer journey. You’ll leave with actionable insigh...

06/27/2022

We are thrilled to join our partner Hospitality Sales & Marketing Association International (HSMAI) in Orlando for Commercial Strategy Week. Today, our CEO Debra Jasper shared insights on how to Compete in Today’s High Speed, Hybrid World. In tomorrow’s keynote, she’ll share one word to ban from your emails—forever.

http://ow.ly/wCgt50JJ4CO

Anil Aggarwal is the CEO of Milestone, Inc. Milestone drives online customer acquisition with its digital experience platform and managed services. Milestone works several major hotel chains and management groups to drive traffic and revenue from digital. Milestone has gained a reputation for bl ...

02/23/2022

Today is your last chance to watch our CEO Debra Jasper's latest talk for the Center for Operational Excellence at The Ohio State University Fisher College of Business. Debra shares how women can more effectively lead and advance in today's hybrid world. The talk is up online until February 24, so watch here: http://ow.ly/SAqv50I2pKs

Much is changing for today's women leaders. Women are running for office in record numbers—and winning. They now control 60 percent of private wealth in the U.S. and that number is on the rise. And they are forcefully speaking out about the bias— unconscious and conscious—that stands in th...

01/12/2022

Don't miss out! Our founder Debra Jasper is giving a virtual talk tomorrow for the Center for Operational Excellence at OSU. She'll cover how women can lead more effectively and advance in today's hybrid world. Still time to register here:

Much is changing for today's women leaders. Women are running for office in record numbers—and winning. They now control 60 percent of private wealth in the U.S. and that number is on the rise. And they are forcefully speaking out about the bias— unconscious and conscious—that stands in their ...

12/06/2021

In a big win for right-to-repair advocates, Apple will start selling people the parts and tools needed to fix Apple products themselves at home. The Self Service Repair program launches early next year.

Here’s a pleasant — and frankly unexpected — update from Apple. The company just announced Self Service Repair, a new program designed to let users perform common repairs on devices at home. Through the program, users with damaged devices will be sent “Apple genuine” tools and component…

12/03/2021

Uber's latest subscription package includes discounted rates and reduced fees for rides, deliveries and food. The new Uber One plan replaces their previous Eats Pass.

Discounts on rides, food, and delivery.

12/02/2021

Google Meet has new immersive backgrounds that can reflect the weather in your location.

Google Meet has received new updates that enable you to replace your background with more realistic backdrops and styles, as well as an increased video call participant limit.

12/01/2021

Music streaming service Tidal has rolled out their first free tier. The company is also shaking up their premium plans, with a new top tier that includes Dolby Atmos and Sony 360 Audio.

Artists will earn more royalties from users on the $20 HiFi Plus tier..

11/30/2021

AMC will let you buy tickets with Bitcoin, a not-at-all traumatic development for us older folks who spent the equivalent of $1 million in today's money just to show our friends at a party how we could totally buy real stuff with digital money.

You can buy AMC movie tickets with Bitcoin, Ethereum, Bitcoin Cash and Litecoin..

11/29/2021

Instagram link stickers will be available to everyone on the app, unlike the previous "swipe up" feature that was reserved for verified or large accounts.

The successor to the swipe up is now widely available.

11/26/2021

Amazon has launched a native Prime Video app for Macs. A bit late, maybe, but at least macOS users now have the convenience of making in-app purchases and rentals without jumping out to a web browser.

Amazon has announced today that it is rolling out a native macOS app on the Mac App Store. The new application offers the full catalog of Amazon Prime Video content, including support for offline viewing, purchases, and more. Head below for the full details. The Amazon Prime Video application for ma...

11/24/2021

Peloton, a breakout fitness hit during the pandemic, is branching out into strength training. The new product is also the company's cheapest option to date, which could help them reach new buyers.

The connected fitness company's first sub-$500 device is an AI-powered camera that tracks your strength-training workouts.

11/23/2021

Twitter's premium subscription package is here, and there's finally an undo button... Sort of.

Twitter on Tuesday launched its Blue subscription product for users in the U.S. and New Zealand.

11/22/2021

Are you a private equity firm in the market for a new company? Use promo code "Casper" to save millions on your acquisition.

Casper Sleep, the trendy mattress-in-a-box company, is being taken private barely two years after its splashy public debut.

11/21/2021

Real-time lyrics are now available to all Spotify users, both on paid and premium plans.

After years of ignoring consumer demand for in-app lyrics, particularly in the U.S., Spotify announced today it will make a new Lyrics feature available to all global users, both Free and Premium, across platforms. The feature is powered by lyrics provider Musixmatch, and expands on a prior deal Sp....

11/19/2021

IMAX is coming to the small screen... sort of. Disney Plus will present select Marvel movies in the expanded IMAX aspect ratio, which means home viewers will see more action in the frame and smaller black bars compared to the old widescreen format.

IMAX Expanded Aspect Ratio is 1.90:1.

11/18/2021

The veteran security software company McAfee has been bought by an investor group for $14 billion. That price makes it one of the largest cybersecurity acquisitions ever.

McAfee to be acquired by investor firms for $14 billion to drive cybersecurity sales and security products as a private company.

11/17/2021

Cybersecurity month might be over but the dangers sure aren't going away. Here's a new one for us: a Google Ads scam that stole over half a million in cryptocurrency.

Check Point Research (CPR) warns of scammers using Google Ads to steal crypto wallets, after seeing hundreds of thousands of dollars’ worth of

11/16/2021

The latest tech victim of the ongoing chip shortage: The Nintendo Switch. The company announced they won't be able to fulfill holiday demand and lowered their sales forecast by 6 percent.

Nintendo cut its full-year forecast for sales of the Switch console to 24 million units.

11/15/2021

Google will soon beta test advanced search filters to help find files in Drive. If you're tired of hunting around for your documents, you can sign up now to test out the new "search chips."

Coming to all Drive users, eventually.

11/12/2021

Square is expanding use of their app to teens 13 and up, with authorization from a parent or guardian. Younger users will also be able to use a customized Cash Card. Crypto and stock investing will be off limits though.

Amid a growing number of banking apps aimed at teens, Square Inc.’s Cash App today is broadening its reach by making its payments app available to younger teens between the ages of 13 and 17. Previously, the app required users to be at least 18 years old, like rival Venmo. The company says yo…