07/24/2023
Are your 4Ps aligned with your target audience?
If you’re hesitant to answer quickly, yes or no, then this may be a good time to reevaluate and adjust:
Product: Successful products fill a need not currently being met in the marketplace or provide a novel customer experience that creates demand.
Price: To identify a successful price, you will want to thoroughly understand your target audience and their willingness to pay for your product.
Place: To decide the best place to market and sell your product, you should consider researching the physical or digital places that your target audience shops and consumes information
Promotion: In the digital age, though, there are even more marketing channels that you can use to promote your product, such as content marketing, email marketing, and social media marketing.