The political campaign industry event of the year is back: The 2025 Reed Awards & Conference is coming to Austin, TX on March 20-21! 🎉
🧠 25 incredible sessions on the latest trends and insights
🗣️ 40 speakers comprised of the industry’s leading experts
🤝 The best networking opportunity of the year along with the best party in the industry
A limited number of discounted launch tickets are currently available. They sell out every year, so make sure to grab one before they do.
Get Tickets:
https://thereedawards.com/get-tickets/
Optimum Media
C&E recently got to speak with Donna Ra'anan-Lerner, Senior Account Executive at Optimum Media, about a variety of topics including:
💻 The current state of play in the advertising landscape.
📺 Optimum Media’s relationship with cable and what that means in terms of the data that end users have access to.
👥 Donna’s advice to campaigns when they’re thinking through how to get the right ads in front of the right people in the right place.
Check out the full interview below!
Partner post with Optimum Media: https://www.optimum.media/
IQM Interview
C&E recently got to speak with Matthew Dybwad, SVP - Head of Political at IQM, about a variety of topics including:
💻 The utilization of voter-level data to understand who you’ve reached, how much you reached them, and how they voted.
💰 The regulatory compliance aspect of voter-level data.
📺 Whether or not voter-level data addresses the issue of over/under exposing certain voters to campaign ads.
Check out the full interview below!
Partner post with IQM: https://iqm.com/
Zairmail Interview
C&E recently spoke with Wilson Zehr, Founder and CEO of Zairmail, about a range of topics including:
✉️ Why direct mail is relevant and what it can deliver that other platforms can’t
📮 The importance of timing and speed when it comes to campaigns utilizing direct mail
📬 What Zairmail brings to the table that’s different from other providers
Check out the full interview below.
Parter post with Zairmail: https://www.zairmail.com/default.asp
Powers Interactive - Daive
C&E recently had the unique opportunity to chat with Daive, the AI chat tool created by Powers Interactive. Daive took the time to analyze the effectiveness of certain ad specs, provided examples of why certain ad creative gets rejected, and much more. Check out the full interview below!
Partner post with Powers Interactive: https://www.powersinteractive.com/
IQM at the 2024 Reeds
At the 2024 Reed Awards & Conference C&E got to speak with Matthew Dybwad, SVP - Head of Political at IQM, about a variety of topics including:
⚡️ The importance of speed when it comes to audience targeting and the ad-approval process for campaigns
💰 Advice for down-ballot candidates on how to navigate campaign spending during a presidential year
Check out the full interview below!
Partner post with IQM: https://iqm.com/
SYNTAGMA Strategies at the 2024 Reed Awards
At the 2024 Reed Awards & Conference C&E got to speak with Hannes Kirchbaumer, CEO of SYNTAGMA Strategies, about a variety of topics including:
💻 Developing relationships with voters while complying with data regulations
🧠 Lessons that American consultants can learn from European campaign strategies
Check out the full interview below!
Partner post with SYNTAGMA Strategies: https://syntagma-strategies.com/
Resonate at the 2024 Reed Awards
At the 2024 Reed Awards & Conference C&E got to speak with Jacob Van Woerkom, Executive Director of Business Development at Resonate, and Brent Waddington, Senior Director of Survey Research & Operations at Resonate, about a variety of topics including:
👥 How to engage with Gen Z voters
🗣️ Down-ballot voter outreach during a presidential year
Check out the full interview below!
Partner post with Resonate: https://www.resonate.com/
The Campaign School at Yale
C&E recently spoke with Patti Russo, Executive Director of The Women’s Campaign School at Yale, about the TCSYale 2024 Summer Session program starting on June 10th. The five day intensive includes:
🚀 Learning how to run a successful campaign as either a candidate or campaign manager.
🗣️ Training sessions hosted by political consultants from both sides of the aisle.
👥 An active mentoring/coaching community post-graduation.
Check out the full interview below and apply for the program here: https://application.tcsyale.org/
Partner post with The Campaign School at Yale.
SnailWorks Interview
C&E recently spoke with Dave Lewis, President at SnailWorks, on a variety of topics including:
📫 Tips on vote-by-mail efforts
✉️ Dave’s advice to political mailers about mail piece sizes
💻 Tracking political mail and much more
Check out the full interview below. ⬇️
Partner post with SnailWorks: https://www.snailworks.com/
Campaign Ad-Cloud
C&E recently spoke with Alex Smith, Co-Owner & Chief Strategy Officer at Campaign Ad-Cloud, on a variety of topics including linear TV vs. CTV, how to decide on choosing a CTV/OTT provider, and more. Check out the full interview below. ⬇️
Partner post with Campaign Ad-Cloud: https://www.campaignadcloud.com/