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-Stanley Foster Reed, Founder, 1980

01/09/2026

The Supreme Court is weighing a handful of cases that could have major impacts on political campaigns and elections in 2026 and beyond.

From considerations regarding the 1965 Voting Rights Act to questions about the constitutionality of federal limits on coordinated party expenditures, there are three cases that the political world is watching this year.

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01/06/2026

"Online influencers are no longer an experiment: they’re infrastructure.

"In 2025, for the first time, influencers and content creators will receive more advertising revenue than traditional media. Political campaigns, on the other hand, are late to the party.

"Since launching the first influencer program at the White House, I’ve worked with over 2,000 creators, executing over 700 campaigns in the last year alone. I’ve learned that most campaigns treat influencers like glorified retweet machines. But they can be so much more than that."

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01/05/2026

When Paul Westcott first arrived at L2 more than a decade ago, he was a relative newcomer to the campaign business. Now, he’s preparing to lead the voter and consumer data firm into the age of artificial intelligence.

Westcott was named the new president of L2 on Monday, taking over day-to-day operations for the firm’s longtime lead Bruce Willsie, who will remain in his role as CEO. The promotion makes Westcott only the third president in the company’s 55-plus-year history.

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12/23/2025

"TikTok now reaches millions of voters who consume political information almost entirely through short-form, emotionally engaging and personality-driven content. When used effectively, there is growing evidence that it can positively influence voter behaviour."

In our latest Industry Voices piece, Dr. Emma Connolly of the Digital Speech Lab at University College London gives five methods for winning voters on TikTok with lessons from the recent Zohran Mamdani campaign.

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12/22/2025

In the past year, Rep. Ro Khanna’s (D-Calif.) campaign TikTok account went from 173,000 views to 68 million. Twelve-thousand engagements turned to 9.1 million. He now has the second biggest account in Congress by total views.

Khanna’s exponential growth on the popular video platform wasn’t a fluke or the result of a lucky streak for the California congressman. Rather, it was thanks to a concerted effort that kicked off early this year as a looming ban on TikTok threatened to go into effect.

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12/18/2025

The Democratic National Committee is scrapping the release of its long-awaited review of the 2024 election.

The report was intended to be a comprehensive examination of the factors that led to a series of bruising Democratic losses last year. Party officials interviewed more than 300 Democrats across the country as part of the effort, which was initially cast by DNC Chair Ken Martin as a critical step towards righting the Democratic ship.

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12/18/2025

"They hammered opponents on affordability, showed what fighting looks like and adapted to today’s information environment better than ever before. But underneath a seemingly good year, risk is building: if the party doesn’t adjust to how artificial intelligence and digital platforms are transforming campaigns and voter behavior, last year’s victories won’t be enough to carry them through 2026."

In our latest Industry Voices piece, Betsy Hoover of Higher Ground Labs and campaign strategist Josh Hendler analyze what Democratic candidates and campaigns need to focus on throughout 2026.

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12/16/2025

The Democratic National Committee is launching a pair of new initiatives aimed at recruiting campaign talent ahead of the 2026 midterms.

One of the programs – dubbed the Battleground Leadership Project – includes a six-figure investment in recruiting and training coordinated campaign directors and organizing directors in key battleground states at the beginning of the new year.

The second initiative – called BlueMatch – will effectively act as a resume matchmaking service, pairing state parties and campaigns with candidates from the DNC’s talent bank.

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12/16/2025

"Whether you’re selling a candidate, an idea or a policy position, the currency of this business is influence and the product is trust. The tools, timelines and audiences may differ, but the objective is identical: move people from passive observers to active believers."

In our latest Industry Voices piece, Rob Burgess of Connector, Inc. and Joshua Habursky of the Premium Cigar Association dissect what campaigns and issue advocates can learn from each other.

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12/15/2025

An extensive new analysis of surveys and focus groups compiled over the past year lays out a series of factors that it argues stand as the basis for former Vice President Kamala Harris’ and Democrats’ electoral failures in 2024.

The report, from the Democratic-aligned donor network and strategy hub Way to Win, outlines long-term trends and challenges that undermined the party’s performance in 2024. Rather than simply attributing Harris’ loss to a sudden right-ward lurch among voters, the analysis argues that simmering economic frustrations, a fractured Democratic coalition and right-wing investments in media shaped the contours of last year’s elections.

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11/12/2025

DIRECTV’s advertising division is launching a new artificial intelligence-driven digital advertising platform for political advertisers.

DIRECTV Elect will offer CTV at scale, with inventory across DIRECTV and national cable networks, reaching more than 130 million monthly active users, the company said.

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11/10/2025

2025 was a landmark year for candidates appearing on podcasts.

High-profile candidates in this year’s elections invested more time than ever into podcasts, according to a new analysis from Edison Research. In doing so, the analysis argues, candidates were able to reach millions of voters nationally, underscoring the growing importance of podcasts in the campaign space.

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