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“C&E is and will continue to be a ‘how-to’ journal, bringing you the best in strategies and tactics—what works and what doesn’t, where, why and under what circumstances”
-Stanley Foster Reed, Founder, 1980

01/27/2025

A coalition of Democratic groups is aiming to secure a commitment from the next DNC chair to funnel investment into grassroots infrastructure. The effort, spearheaded by training organization Arena, currently has 13 group signatories.

Dem Groups Want Commitment From DNC Hopefuls for Down-Ballot Resources

A coalition of Dem groups is aiming to secure a commitment from the next DNC chair to funnel investment into grassroots infrastructure.

01/24/2025

Some Democratic firms are packaging their services to make them attractive to clients looking to oppose the Trump Administration’s early moves. DSPolitical is one of those shops. This week it launched what it’s calling the “Resistance Toolkit,” which is designed to help clients push back on regulatory changes, oppose President Trump’s nominees or mobilize grassroots supporters.

Democratic Firm Unveils ‘Resistance Toolkit’

Some Democratic firms are packaging their services to make them attractive to clients looking to oppose the Trump Administration’s early moves. DSPolitical is one of those shops. This week it […]

01/24/2025

It’s not news that Americans’ attention spans are shrinking. But it’s now reached the point where even opposition researchers have determined that they need to shorten up their copy. In fact, that’s the conclusion that Ryan Powers made before officially launching his research shingle CANDR Strategies this week.

Why Oppo Researchers Are Trading 1,500-Page Reports for TikTok-Savvy Strategies

Opposition research in the age of TikTok: How researchers are adapting to shorter attention spans and presenting information in a compelling way.

01/24/2025

DEADLINE: Early Bird tickets for C&E Creative Summit are available until 11:59 PM EST TONIGHT! 🚀

We have a who’s who of creative pros joining us as speakers including creative directors and partners from across the industry. The list is 🔥🔥🔥

Save almost 40% on tickets by registering before the deadline. ⬇️

Get Tickets:

Join the top creative minds in the campaign industry to pull back the curtain on the techniques and processes they’re using to deliver game-changing ads for candidates and campaigns up and down the ballot.

01/23/2025

Even in 2025, advocacy campaigns are facing challenges when connecting stakeholders to decision-makers. In our most recent webinar, Curt Cerveny of Telephone Town Hall Meeting and Shaun Thompson of Tele-Town Hall joined us to present several cutting-edge solutions that advocacy organizations can employ to overcome these challenges and mobilize greater support for key issues. Watch the full webinar below.

Partner post with Telephone Town Hall Meeting and Tele-Town Hall

Cutting-Edge Advocacy Solutions for 2025: Innovative Tools for Connecting Stakeholders to Decision-Makers

Our recent webinar unpacked the challenges advocacy campaigns are facing when connecting stakeholders to decision-makers in 2025. Our panelists presented several cutting-edge solutions that advocacy organizations can employ to overcome these challenges and mobilize greater support for key issues.

01/22/2025

It’s a firm 15 years in the making. That’s how long it took Robbie Dodson and Ben Nuckels to hang their new shingle: Nuckels Media Partners. The veteran practitioners are looking to carve out their own practice that focuses on “high impact creative advertising delivered through the most high tech targeting available.”

Democratic Firm Launches With a Boutique Focus on Message and Targeting

Two Dem strategists have launched a new firm focused on delivering both “high impact creative" and the targeting behind the creative.

01/17/2025

"Democrats are facing an identity crisis. And while my party is debating meaty questions about branding, messaging, and a generational power shift, we also need to start having serious conversations about building and maintaining infrastructure. The starting point for that conversation should be a recognition of a simple fact: The boom-bust cycle is killing us."

Why the Campaign Industry Needs to Break the Boom-Bust Cycle

The starting point for fixing some of what's wrong in the campaign business should be a recognition that the boom-bust cycle is killing us.

01/15/2025

Court rulings related to the campaign industry have the power to reshape strategy and tactics for cycles to come – think Citizens United or McCutcheon. But for non-attorneys, these rulings can sometimes come as a surprise. With a new cycle already upon us, political professionals should keep an eye on three cases in particular.

Opinion: 3 Court Cases for Consultants to Watch in 2025

01/15/2025

As we head further into the new cycle, advocacy campaigns are still facing challenges when connecting stakeholders to decision-makers in 2025. In order to mobilize greater support for key issues, advocacy organizations need to employ cutting-edge solutions. Find out how at our upcoming webinar - Cutting-Edge Advocacy Solutions for 2025: Innovative Tools for Connecting Stakeholders to Decision-Makers, January 23rd at 1:00 PM EST.

Joining us for the discussion:

Shaun Thompson, President of Tele-Town Hall
Curt Cerveny, President and Chief Executive Officer of Telephone Town Hall Meeting

Sponsored by Tele-Town Hall & Telephone Town Hall Meeting

Register Here:

Join us for a webinar designed to unpack the challenges advocacy campaigns are facing when connecting stakeholders to decision-makers in 2025. Our panelists will present several cutting-edge soluti...

01/13/2025

“It’s post-election autopsy time again. But the big piece that’s missing in all the post-2024 discussions about rebuilding the Democratic Party and adjusting message is a conversation about trust. Simply put: the party has trashed it and we need to discuss what we can do to rebuild it.”

Opinion: What's Missing From the Democratic Rebuilding Conversation

A big piece that's missing in all the post-'24 discussions about rebuilding the Democratic Party is a conversation about trust.

01/10/2025

Media buyers are souring on cable and data increasingly supports shifting budget into other content channels — namely, streaming. Ratings for cable networks continued their decline in 2024, according to Nielsen data, while at the same time voters’ streaming viewership increased.

Is Cable The Biggest Loser of 2024?

Voters are flocking to streaming, and media buyers are following. 📊 With cable viewership declining but costs staying high, campaigns are shifting budgets to platforms where audiences actually are.

01/10/2025

Firm leaders are facing pressure to make staffing decisions for 2025 and beyond. The reason: Candidates are already interviewing consultants for campaigns they’ll launch in the next 24 months.

Firms Are Making Staffing Moves As Candidates Start Eyeing ’26

Candidates are locking in consultants early, driving a wave of January promotions and firm launches. Jai Chabria shares lessons from the Trump-Vance campaign on why efficiency, message discipline, and authenticity are keys to winning.

01/06/2025

Less than a week into the New Year, practitioners are wondering how the current trend lines will play out. Will AI tools permanently change how campaigns operate? Is grassroots fundraising heading for a prolonged dip? To help get some clarity on these pressing questions, we’ve assembled a panel of practitioners from across the industry to gaze into the future and tell us what they see.

6 Consultant Predictions for 2025

We've assembled a panel of practitioners from across the industry to gaze into the future and tell us what they see.

01/03/2025

A recent study found that AI tools can help make some workers more productive, albeit at the expense of their happiness. Somebody should warn Tom Newhouse.

The GOP media buyer, whose resume includes stints at Targeted Victory, the NRCC and Convergence Media, recently hung his own shingle. One thing he’s aiming for with the new shop: creating great efficiencies for clients using AI tools.

AI Meets Strategy: How Tom Newhouse is Slashing Overhead and Redefining GOP Media Buying

Can AI reshape GOP media strategy? Tom Newhouse is betting on it. Discover how his new firm, Slash Strategy, is using AI to streamline media buying while staying laser-focused on creative solutions for clients.

01/03/2025

"Record numbers of eligible voters registered and cast a ballot this cycle. While the credit for these accomplishments lies with the voters, there remains a group of dedicated individuals who helped make this all possible: election administrators."

Why We Need To Invest In Election Administration

Election administrators are the unsung heroes of democracy, but they’re stretched thin. Discover why investing in election infrastructure is critical for a secure and efficient future.

12/20/2024

🚀 Save the date: Digital Campaign Summit is on June 11-12, 2025 in Washington, DC, and it’s where our industry’s leading digital strategists converge to set the agenda for the cycle ahead.

What shifts are operatives making after taking on board the lessons of 2024? How will new platforms or advancements in tech shape the coming election cycle? What will the off-year elections reveal about ’26?

A ticket to Digital Campaign Summit gives you access to two full days of high-impact presentations, panels, case studies, peer learning roundtables, and unparalleled opportunities to turn your address book into an invaluable asset.

Register before the January 30th Operative Launch Ticket deadline to save $700!

Get Tickets:

Take your place at Digital Campaign Summit, the place where digital innovation meets political strategy.

12/19/2024

The Early Bird ticket deadline for Political Business Summit is TODAY, December 19th. 🚨

The start of a new year is the ideal time to focus on your political business, especially following a presidential cycle. Whether you’ve just launched, are ready to expand, or need a brand refresh, you should be at the Political Business Summit on January 29th in Washington, DC.

Some of the discussions on tap for next month: Setting off-year business priorities, diversifying services, building your firm’s brand, billing and budgeting, and managing burnout.

Secure your spot by 11:59 PM EST to save 60%.

Get Tickets:

This is more than just a conference. It’s a platform for fostering collaboration, driving innovation, and shaping the future of political business. Grab your seat today!

12/18/2024

A group of practitioners and academics on Wednesday went public with their discontent with a foundational piece of Democrats’ fundraising infrastructure: ActBlue.

ActBlue Taking Heat From Practitioners As Campaign Fundraising Faces Greater Scrutiny

A group of practitioners went public with their discontent with a foundational piece of Democrats’ fundraising infrastructure: ActBlue.

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Videos

The political campaign industry event of the year is back: The 2025 Reed Awards & Conference is coming to Austin, TX on March 20-21! 🎉 🧠 25 incredible sessions on the latest trends and insights 🗣️ 40 speakers comprised of the industry’s leading experts 🤝 The best networking opportunity of the year along with the best party in the industry A limited number of discounted launch tickets are currently available. They sell out every year, so make sure to grab one before they do. Get Tickets: https://thereedawards.com/get-tickets/

Optimum Media

C&E recently got to speak with Donna Ra'anan-Lerner, Senior Account Executive at Optimum Media, about a variety of topics including: 💻 The current state of play in the advertising landscape. 📺 Optimum Media’s relationship with cable and what that means in terms of the data that end users have access to. 👥 Donna’s advice to campaigns when they’re thinking through how to get the right ads in front of the right people in the right place. Check out the full interview below! Partner post with Optimum Media: https://www.optimum.media/

IQM Interview

C&E recently got to speak with Matthew Dybwad, SVP - Head of Political at IQM, about a variety of topics including: 💻 The utilization of voter-level data to understand who you’ve reached, how much you reached them, and how they voted. 💰 The regulatory compliance aspect of voter-level data. 📺 Whether or not voter-level data addresses the issue of over/under exposing certain voters to campaign ads. Check out the full interview below! Partner post with IQM: https://iqm.com/

Zairmail Interview

C&E recently spoke with Wilson Zehr, Founder and CEO of Zairmail, about a range of topics including: ✉️ Why direct mail is relevant and what it can deliver that other platforms can’t 📮 The importance of timing and speed when it comes to campaigns utilizing direct mail 📬 What Zairmail brings to the table that’s different from other providers Check out the full interview below. Parter post with Zairmail: https://www.zairmail.com/default.asp

Powers Interactive - Daive

C&E recently had the unique opportunity to chat with Daive, the AI chat tool created by Powers Interactive. Daive took the time to analyze the effectiveness of certain ad specs, provided examples of why certain ad creative gets rejected, and much more. Check out the full interview below! Partner post with Powers Interactive: https://www.powersinteractive.com/

IQM at the 2024 Reeds

At the 2024 Reed Awards & Conference C&E got to speak with Matthew Dybwad, SVP - Head of Political at IQM, about a variety of topics including: ⚡️ The importance of speed when it comes to audience targeting and the ad-approval process for campaigns 💰 Advice for down-ballot candidates on how to navigate campaign spending during a presidential year Check out the full interview below! Partner post with IQM: https://iqm.com/

SYNTAGMA Strategies at the 2024 Reed Awards

At the 2024 Reed Awards & Conference C&E got to speak with Hannes Kirchbaumer, CEO of SYNTAGMA Strategies, about a variety of topics including: 💻 Developing relationships with voters while complying with data regulations 🧠 Lessons that American consultants can learn from European campaign strategies Check out the full interview below! Partner post with SYNTAGMA Strategies: https://syntagma-strategies.com/

Resonate at the 2024 Reed Awards

At the 2024 Reed Awards & Conference C&E got to speak with Jacob Van Woerkom, Executive Director of Business Development at Resonate, and Brent Waddington, Senior Director of Survey Research & Operations at Resonate, about a variety of topics including: 👥 How to engage with Gen Z voters 🗣️ Down-ballot voter outreach during a presidential year Check out the full interview below! Partner post with Resonate: https://www.resonate.com/

The Campaign School at Yale

C&E recently spoke with Patti Russo, Executive Director of The Women’s Campaign School at Yale, about the TCSYale 2024 Summer Session program starting on June 10th. The five day intensive includes: 🚀 Learning how to run a successful campaign as either a candidate or campaign manager. 🗣️ Training sessions hosted by political consultants from both sides of the aisle. 👥 An active mentoring/coaching community post-graduation. Check out the full interview below and apply for the program here: https://application.tcsyale.org/ Partner post with The Campaign School at Yale.

SnailWorks Interview

C&E recently spoke with Dave Lewis, President at SnailWorks, on a variety of topics including: 📫 Tips on vote-by-mail efforts ✉️ Dave’s advice to political mailers about mail piece sizes 💻 Tracking political mail and much more Check out the full interview below. ⬇️ Partner post with SnailWorks: https://www.snailworks.com/

Campaign Ad-Cloud

C&E recently spoke with Alex Smith, Co-Owner & Chief Strategy Officer at Campaign Ad-Cloud, on a variety of topics including linear TV vs. CTV, how to decide on choosing a CTV/OTT provider, and more. Check out the full interview below. ⬇️ Partner post with Campaign Ad-Cloud: https://www.campaignadcloud.com/

Campaigns & Elections

01/27/2025

01/24/2025

01/24/2025

01/24/2025

01/23/2025

01/22/2025

01/17/2025

01/15/2025

01/15/2025

01/13/2025

01/10/2025

01/10/2025

01/06/2025

01/03/2025

01/03/2025

12/20/2024

12/19/2024

12/18/2024

Address

Telephone

Website

Alerts

Contact The Business

Videos

Optimum Media

IQM Interview

Zairmail Interview

Powers Interactive - Daive

IQM at the 2024 Reeds

SYNTAGMA Strategies at the 2024 Reed Awards

Resonate at the 2024 Reed Awards

The Campaign School at Yale

SnailWorks Interview

Campaign Ad-Cloud

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