12/20/2025
The new language of the internet is mind-numbing— and irresistible, Kaitlyn Tiffany wrote in January. https://theatln.tc/i7ztgwsD
Tiffany, for example, will tell her parents that she’s frustrated with the vacant shelves at their local grocery store by saying, “It’s giving apocalypse.” “This manner of speaking is a symptom (mild, I think) of what many people have started terming ‘brain rot,’” she writes. “Brain rot can also refer to surrealist content created to entertain people whose attention spans have presumably withered away thanks to time spent scrolling, or to a state of general onlineness that has rewired one’s mind.”
“The ease with which my friends, siblings, and I slide into this mode is a bit unsettling,” she explains. “These turns of phrase have infected my speech even though I deliberately limit my exposure to short-form video … I know I’m not alone, because people in my life complain about their own brain-rot speech patterns all the time.”
But worries about mental fogginess, lethargy, and reduced attention spans are a bit overwrought, Tiffany argues. Brain rot is an entertaining way to talk, an easy way to spruce up otherwise bland statements. For example, “he’s so me for this” just sounds better than “This is something I would do!” It’s also a way to fit in—“It’s a trend, like any other in the history of young people using words their parents and other authority figures don’t know,” she writes.
“Brain-rot phrases are a conversational crutch,” Tiffany continues. “They signal that you are in the know; when you say them out loud, you can give them a tinge of irony and make clear that you are aware it’s kind of silly.”
Today, a going theory about the cause of brain-rot language is that people have gotten stupider. “I don’t think this is true,” Tiffany continues. People who talk this way are sometimes frustrated with themselves for it, but they’re not dumb, she writes—“they’re amusing, perceptive, have a broad range of reference, and think critically about the things they’re talking about in such a doofy way. They are also, like me, being a bit lazy and noncommittal when speaking casually. There are worse things to be.”
Read more: https://theatln.tc/i7ztgwsD
🎨: The Atlantic