11/06/2024
As designers, we occupy a unique place in the world—a position where we are both outsiders and storytellers. While we can never fully know the individual struggles, lived experiences, or truths of others, we are here to lend our voices and craft to stories that have yet to be told.
In every project, our goal is to honor the nuances of these stories while acknowledging our own perspective is limited and evolving.
When approached to design a font family for Kamala Harris's 2024 campaign, we were inspired by the idea of supporting a narrative from a new vantage point. We are aware that not every belief, policy, or action aligns with our own views, and we recognize that our role here is not as advocates of any single vision, but as stewards of a shared moment in time-a moment that invites us to reflect on diverse ideas and perspectives.
In acknowledging the ongoing struggles around the world, including in Palestine, we see our work as a reminder of the complexities and contradictions that shape every nation's story. Like all of our past releases, our hope is that this font family encourages dialogue and empathy, bridging the spaces where our understanding may fall short. This font family is not just for a campaign, but for a broader vision: one that holds space for the voices and experiences we may not yet fully comprehend.
VTC Lotus, a font family designed for and inspired by Kamala Harris, is coming soon.