PowerThru Consulting

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PowerThru Consulting

We are an award-winning digital consulting firm for progressive non-profits, advocacy organizations

04/07/2022

Laura Packard talking today about how to reach voters through social media organically, in this world where paid advertising is more expensive and no longer as effective, at Campaigns & Elections

12/10/2021

Join Laura Packard and Gregory Jackson of Community Justice Action Fund shortly at GAIN POWER's Powering Blue in 2022 Conference and Expo - we're talking about careers in policy!

11/03/2021

"In the wake of McAuliffe’s defeat, digital strategist Laura Packard tweeted that even though she “never signed up” for McAuliffe’s list she was “bombarded with ‘all hope is lost’ emails multiple times a day."

We have to do better than this.

Tuesday's results are a clear cause for alarm for Democratic practitioners ahead of next year's midterms.

11/02/2021

Laura Packard speaking at the American Association of Political Consultants's conference session "Building Your Public Affairs Business"

10/15/2021

Laura Packard and Adam Mordecai held a training at Netroots Nation's 2021 virtual conference on how to use social media effectively to share your message.

You know how your boss keeps saying you should just make that thing go viral? “Going viral” on today’s internet is a herculean task that requires strategy, timing and tremendous amounts of luck. And even if it doesn’t succeed in going viral, you want your post to be effective in building your online community of supporters and activists.

So, what kind of social media content will help you do that? Where do you find great content, how often should you post, and what should you be posting? With all the knowledge and testing we’ve accumulated from working at places like Upworthy, Vice, and Versa News, we’ll walk you through some basic strategy to make sure your message has the best chance possible to be effective and maybe even viral.

SPOILER: Good storytelling is the most important ingredient.

For access to 120+ hours of additional progressive content and for information about future events, please visit netrootsnation.org.

10/14/2021

Laura Packard from PowerThru Consulting will share her insights on building a successful public affairs business. Attend her session at American Association of Political Consultants conference next Wednesday in Las Vegas to learn more!

https://theaapc.org/pollie-conference-2021/agenda/

10/06/2021

Honored to win Best Online Video for Issue Advocacy (Healthcare) at the 2021 Reed Awards by Campaigns & Elections!

10/06/2021

Tomorrow morning join Laura Packard and Adam Mordecai to learn how to create compelling social content for your campaign or organization at Netroots Nation online!

This year's multi-issue progressive conference is virtual, so check out from anywhere. Sign up at www.netrootsnation.org.

05/20/2021

Campaigns & Elections got us up far too early, but Laura Packard had fun talking about working with influencers & digital creators at CampaignTech at Home this morning, with Colin Delany at epolitics, Ryan Davis at Main Street One and Lindsey Kolb of Rational 360.

05/13/2021

Honored to be a winner for "Best Online Video for Public Affairs Campaign or Issue Advocacy - Healthcare" for our health care digital work last year! Thank you Campaigns & Elections for the recognition.

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Videos

Creating Compelling Social Content for Your Campaign or Organization

Laura Packard and Adam Mordecai held a training at Netroots Nation's 2021 virtual conference on how to use social media effectively to share your message. You know how your boss keeps saying you should just make that thing go viral? “Going viral” on today’s internet is a herculean task that requires strategy, timing and tremendous amounts of luck. And even if it doesn’t succeed in going viral, you want your post to be effective in building your online community of supporters and activists. So, what kind of social media content will help you do that? Where do you find great content, how often should you post, and what should you be posting? With all the knowledge and testing we’ve accumulated from working at places like Upworthy, Vice, and Versa News, we’ll walk you through some basic strategy to make sure your message has the best chance possible to be effective and maybe even viral. SPOILER: Good storytelling is the most important ingredient. For access to 120+ hours of additional progressive content and for information about future events, please visit netrootsnation.org.

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Our Story

We're an award-winning boutique digital consulting firm for progressive non-profits and Democratic campaigns. We work with all kinds of non-profits and progressive political campaigns around the country to help them win online: growing their membership, raising money, and reshaping our world. We have won 5 Reeds and 3 Pollies to date for our digital work, including best websites, best use of Twitter, and best use of online targeting.