Sterling McKinley

Sterling McKinley Sterling McKinley is a windowpane-suit-wearing, international keynote speaker, and digital marketing and brand strategist.

Through his firm, McKinley Media, Sterling has provided digital marketing, social media, and branding strategies. Simple, Relatable & Proven Online Marketing Advice
Our workshops are a great place to start your digital marketing training. It gives you a complete overview of the digital marketing landscape including all the essential tools, how they fit together and how to find what’s right for your strategy for your business.

01/03/2025

Quintel Harcum's journey in branding began in 2003, positioning him as a leader in developing strong brand identities. His V5 framework, honed through real-world experience, guides entrepreneurs to solidify their brand values and goals.

From selling health drinks to pitching to institutions like Johns Hopkins, Quintel's story showcases how crafting a compelling brand vision can be a game-changer.

Are you ready to revolutionize your brand? πŸš€

01/02/2025

When teaching a workshop, my primary goal is to captivate audiences with powerful, memorable talks. I strive to create lasting impressions that resonate long after the event. ✨

To achieve this, I focus on delivering well-structured, clear, and concise speeches that are easy to follow. 🎀 I use compelling stories, anecdotes, and examples to illustrate my points and keep the audience engaged.

Are you looking for a speaker to host a workshop for your organization?

Let's connect! Leave a comment below or DM me to discuss your needs.

01/01/2025

🌟 Building a Natural Smile 🌟 It's not just about aesthetics, it's about connecting with authenticity. Remember my first video 12 years ago?

Not perfect! πŸ˜… But practice is the secret sauce. Keep at it, and with time, you'll bridge that gap between your brand and your audience. Record, refine, and let that genuine smile shine through your words.

Yesterday, I had a truly nostalgic moment during my YouTube workshop in partnership with Grow with Google and the Maryla...
12/31/2024

Yesterday, I had a truly nostalgic moment during my YouTube workshop in partnership with Grow with Google and the Maryland Black Chambers. I shared my very first video, uploaded over 12 years ago. It was a surreal experience to revisit that early stage of my journey.

I was flooded with memories as I watched the grainy, low-resolution footage. I recalled the excitement, the nervousness, and the sheer determination I felt as I pressed the "record" button. Little did I know that this simple act would set the stage for a decade-long coaching and public speaking journey.

The video was a humble production, a far cry from the polished content I create today. The lighting was poor, the audio was muffled, and my delivery was hesitant. Yet, as I watched it, I couldn't help but smile. Those early mistakes were the stepping stones to my future success.

Reflecting on this experience, I'm reminded of the power of perseverance and the importance of believing in oneself. It's incredible how far we can come with consistent effort and a little faith.

Over the past 12 years, I've learned countless lessons, faced numerous challenges, and experienced countless triumphs. I've had the privilege of connecting with people worldwide, sharing my passions, and inspiring others to pursue their dreams.

As I continue to grow and evolve as a creator, I'm grateful for the journey that has brought me to this point. I'm excited to see what the future holds and continue sharing my love of digital skills.

πŸ”₯ Don't Just "Hope" for Success in 2025 – Plan for It! πŸš€With the year winding down, it's the perfect time to reflect and...
12/30/2024

πŸ”₯ Don't Just "Hope" for Success in 2025 – Plan for It! πŸš€

With the year winding down, it's the perfect time to reflect and set the stage for an amazing 2025. ✨

At a recent Grow with Google workshop, I emphasized the power of SMART goals – a framework that goes beyond vague wishes and propels you toward real, measurable results.

Just saying you want to "Increase Sales" is not enough.

Instead, try this:

"Increase website revenue by 15% by December 31st, 2025, through improved navigation, targeted email campaigns, and a 10% reduction in bounce rate."

Why SMART Goals Work:

-> Specific: Pinpoints exactly what you want to achieve.
-> Measurable: Tracks progress with clear numbers.
-> Achievable: Sets a challenging but attainable target.
-> Relevant: Aligns with your overall business vision.
-> Time-bound: Gives you a deadline to work towards.

Don't let 2025 catch you off guard! Start planning today and watch your business soar. πŸš€

12/24/2024

My interview with Monica Livingston was the #1 most listened-to episode this year! πŸ₯‡ She shared powerful insights on the importance of bringing your whole self to work:

βœ… Authenticity leads to increased productivity and engagement.
πŸ”₯ Don't burn yourself out trying to be someone you're not.
🎯 Focus on short-term goals to achieve long-term success.
πŸ™…β€β™€οΈ If you don't enjoy it, don't do it!
✨ Find joy in your work, even amid chaos.

Catch the replay on Spotify. Click the link in the first comment below!

12/20/2024

How do Netflix and YouTube know what you want to watch next? πŸ€” It's all about data analytics! πŸ“Š

Discover how these platforms use AI to analyze your viewing habits and recommend personalized content. πŸ’‘

Read my latest article to learn more about the science behind your recommendations. πŸ“š

12/19/2024

Are You a Small Business Owner Struggling with Public Speaking?

One simple tip: slow down your speech. 🐌

Speaking too quickly can make your message difficult to understand and might lead to using filler words like "um" or "like."πŸš€ By taking a moment to think before you speak, you'll come across as more confident, credible, and articulate.

Try it the next time you have to present or give a speech. You'll be surprised at how much it can improve your delivery!

πŸŽ‰

12/18/2024

Leslie holds a deep conviction that wine serves as a gateway to the rich tapestry of cultures and landscapes around the world. She invites us to embark on a captivating adventure for the senses, encouraging exploration of the intricate flavors that different wines offer.

Leslie reveals how each sip can transport us to vineyards nestled in sun-drenched hills and bustling city streets, all while celebrating the traditions and stories behind each bottle. Her passion for wine not only enhances our appreciation for its complexity but also inspires us to connect with the diverse culinary experiences that each region embodies.

Let's celebrate the journey of discovery together!

---> See the link in the first comment to watch the entire podcast.

12/18/2024

Forget the Hard Sell: Trust is Your Secret Weapon 🀝

In today's noisy world πŸ“’, it's easy to get lost in the sea of sales pitches. Small business owners are bombarded with offers – it's exhausting! So, how do you cut through the clutter and actually connect with potential customers?

Forget the "always be closing" mentality ❌. The real secret sauce isn't slick sales tactics, it's trust 🀝.

Shawn Cook calls this "compelevance". It's about being both compelling ✨ (grabbing their attention and showing you're the real deal ) and relevant βœ… (demonstrating how your solution directly addresses their unique needs).

When you build genuine rapport and show you truly care about their success, prospects are far more likely to open up and see you as a trusted advisor, not just a salesperson.
____

What are your thoughts on the importance of trust in sales? πŸ€” Share your experiences in the comments! πŸ‘‡

♻️ If this post was helpful or inspiring, please share it and follow Sterling McKinley for more.

12/17/2024

I remember my first international speaking gig in ✈️ Barbados with Yello Media Group, and let me tell you, the nerves were REAL. 😰

I wasn't worried about messing up the speech itself, but I was terrified the audience wouldn't connect with what I had to say. πŸ™ˆ

Turns out, I was way off! It ended up being one of the most impactful talks I've ever given. ✨

-> Here are 5 tips I learned along the way to help YOU rock your next presentation:

1. Speak Clearly & Slowly: Think you're talking too slow? You're probably not. Clear pronunciation is key, and a slightly slower pace helps everyone understand.

2. Metaphors? Tread Carefully: What's funny to you might be confusing or even offensive elsewhere.

3. Body Language Speaks Volumes: Before you even open your mouth, your posture and gestures are sending a message. Be mindful of your nonverbal cues.

4. Ditch the Slang: Unless you're sure your audience gets it, stick to plain and simple language.

5. When in Rome... Adapt! Do your research! Understand the cultural nuances of your audience and tailor your presentation accordingly.

____

✍🏽 What are your go-to routines for conquering stage fright?

♻️ If this post was helpful or inspiring, please share it.

Join me on December 4th at 11 am for a FREE workshop hosted by my partners at FSC First Learn how to Get Your Local Busi...
12/06/2024

Join me on December 4th at 11 am for a FREE workshop hosted by my partners at FSC First Learn how to Get Your Local Business on Google Search and Maps.

πŸš€ Potential customers are searching online more than ever. You're missing out if they can't find your business on Google Search or Maps.

πŸ“ In this session we’ll show you how to:

-> Create or claim your Google Business Profile
-> Manage your business info across Google Search and Maps
-> Use your Business Profile to connect with potential customers

Click the link in the first comment to sign up!

πŸ¦ƒ Thanksgiving is over, and it’s time to shift gears! πŸš€Are you ready to take your business to the next level in 2025? I’...
11/29/2024

πŸ¦ƒ Thanksgiving is over, and it’s time to shift gears! πŸš€

Are you ready to take your business to the next level in 2025? I’m offering 10 exclusive one-hour consultation slots designed specifically for small business owners who want to level up their digital marketing game!

🎯 Here’s what you’ll gain:
βœ… Expert advice on enhancing your social media strategy
βœ… Insights to improve your website and online presence
βœ… A customized action plan with next steps tailored to your business
βœ… A recording of the session so you can revisit our discussion anytime

πŸ’‘ Don’t waitβ€”spots are limited! Take advantage of this opportunity to set your business up for success in 2025.

πŸ“… Book your consultation today! By clicking the link in the first comment.

Let’s work together to make 2025 your most successful year yet! 🌟

This Thanksgiving, I'm filled with gratitude. It's a great honor and privilege to empower business owners and profession...
11/28/2024

This Thanksgiving, I'm filled with gratitude. It's a great honor and privilege to empower business owners and professionals worldwide. By sharing practical digital skills, we can help them transform their businesses and improve their lives.

I found my true calling in empowering entrepreneurs like you. Seeing you unlock your potential, level up your digital skills, and impact your communities meaningfully fills my heart with joy.

When I close my eyes, I see the faces of the tens of thousands of business owners I've connected with over the past decade. It's been my honor to play a small part in your success stories.

Hearing about your entrepreneurial journey, challenges, and victories has been incredibly motivating. It’s given me the strength to persevere, even when I feel like giving up.

THANK YOU!

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