Sterling McKinley

Sterling McKinley Sterling McKinley is a windowpane-suit-wearing, international keynote speaker, and digital marketing and brand strategist.
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Through his firm, McKinley Media, Sterling has provided digital marketing, social media, and branding strategies. Simple, Relatable & Proven Online Marketing Advice
Our workshops are a great place to start your digital marketing training. It gives you a complete overview of the digital marketing landscape including all the essential tools, how they fit together and how to find what’s right for your strategy for your business.

πŸ”₯ Don't Just "Hope" for Success in 2025 – Plan for It! πŸš€With the year winding down, it's the perfect time to reflect and...
12/16/2024

πŸ”₯ Don't Just "Hope" for Success in 2025 – Plan for It! πŸš€

With the year winding down, it's the perfect time to reflect and set the stage for an amazing 2025. ✨

At a recent Grow with Google workshop, I emphasized the power of SMART goals – a framework that goes beyond vague wishes and propels you toward real, measurable results.

Just saying you want to "Increase Sales" is not enough.

Instead, try this:

"Increase website revenue by 15% by December 31st, 2025, through improved navigation, targeted email campaigns, and a 10% reduction in bounce rate."

Why SMART Goals Work:

-> Specific: Pinpoints exactly what you want to achieve.
-> Measurable: Tracks progress with clear numbers.
-> Achievable: Sets a challenging but attainable target.
-> Relevant: Aligns with your overall business vision.
-> Time-bound: Gives you a deadline to work towards.

Don't let 2025 catch you off guard! Start planning today and watch your business soar. πŸš€

Join me on December 4th at 11 am for a FREE workshop hosted by my partners at FSC First Learn how to Get Your Local Busi...
12/06/2024

Join me on December 4th at 11 am for a FREE workshop hosted by my partners at FSC First Learn how to Get Your Local Business on Google Search and Maps.

πŸš€ Potential customers are searching online more than ever. You're missing out if they can't find your business on Google Search or Maps.

πŸ“ In this session we’ll show you how to:

-> Create or claim your Google Business Profile
-> Manage your business info across Google Search and Maps
-> Use your Business Profile to connect with potential customers

Click the link in the first comment to sign up!

12/05/2024

Are You a Small Business Owner Struggling with Public Speaking?

One simple tip: slow down your speech. 🐌

Speaking too quickly can make your message difficult to understand and might lead to using filler words like "um" or "like."πŸš€ By taking a moment to think before you speak, you'll come across as more confident, credible, and articulate.

Try it the next time you have to present or give a speech. You'll be surprised at how much it can improve your delivery!

πŸŽ‰

12/04/2024

Quintel Harcum's journey in branding began in 2003, positioning him as a leader in developing strong brand identities. His V5 framework, honed through real-world experience, guides entrepreneurs to solidify their brand values and goals.

From selling health drinks to pitching to institutions like Johns Hopkins, Quintel's story showcases how crafting a compelling brand vision can be a game-changer.

Are you ready to revolutionize your brand? πŸš€

πŸ¦ƒ Thanksgiving is over, and it’s time to shift gears! πŸš€Are you ready to take your business to the next level in 2025? I’...
11/29/2024

πŸ¦ƒ Thanksgiving is over, and it’s time to shift gears! πŸš€

Are you ready to take your business to the next level in 2025? I’m offering 10 exclusive one-hour consultation slots designed specifically for small business owners who want to level up their digital marketing game!

🎯 Here’s what you’ll gain:
βœ… Expert advice on enhancing your social media strategy
βœ… Insights to improve your website and online presence
βœ… A customized action plan with next steps tailored to your business
βœ… A recording of the session so you can revisit our discussion anytime

πŸ’‘ Don’t waitβ€”spots are limited! Take advantage of this opportunity to set your business up for success in 2025.

πŸ“… Book your consultation today! By clicking the link in the first comment.

Let’s work together to make 2025 your most successful year yet! 🌟

This Thanksgiving, I'm filled with gratitude. It's a great honor and privilege to empower business owners and profession...
11/28/2024

This Thanksgiving, I'm filled with gratitude. It's a great honor and privilege to empower business owners and professionals worldwide. By sharing practical digital skills, we can help them transform their businesses and improve their lives.

I found my true calling in empowering entrepreneurs like you. Seeing you unlock your potential, level up your digital skills, and impact your communities meaningfully fills my heart with joy.

When I close my eyes, I see the faces of the tens of thousands of business owners I've connected with over the past decade. It's been my honor to play a small part in your success stories.

Hearing about your entrepreneurial journey, challenges, and victories has been incredibly motivating. It’s given me the strength to persevere, even when I feel like giving up.

THANK YOU!

11/27/2024

Today was a reminder of the importance of work-life balanceβ€”and the unexpected ways life can demand your full attention. πŸ˜…

One moment, I was focused on my errands, and the next, I was fighting for my life as my son ambushed me in Walmart with a lightsaber. βš”οΈ At that moment, everything else had to wait as I dropped what I was doing and defended myself with all the skills of a Jedi Master. πŸ¦Έβ€β™‚οΈ.

It's always a rewarding experience to see the 🌟"aha" moment in a small business owner's eyes when they realize the power...
11/26/2024

It's always a rewarding experience to see the 🌟"aha" moment in a small business owner's eyes when they realize the power of digital tools. I experienced this last week during the Grow with Google workshop with the Latino Economic Development Center (LEDC) and Launch Loudoun.

I'm passionate about empowering entrepreneurs to harness the power of technology. By equipping them with the right digital skills, they can:

Expand their reach: 🌍 Connect with a global audience and attract new customers.
Streamline operations: βš™οΈ Automate tasks, save time, and increase efficiency.
Enhance customer experiences: 🌟 Provide exceptional service and build lasting relationships.
Boost sales and revenue: πŸ“ˆ Implement effective marketing strategies and optimize their online presence.

What are your biggest challenges as a small business owner? Share your thoughts in the comments below. πŸ‘‡

Digital Skills: Your Business's Future πŸš€Don't get left behind! ❌To take your small business to the next level, you MUST ...
11/25/2024

Digital Skills: Your Business's Future πŸš€

Don't get left behind! ❌

To take your small business to the next level, you MUST learn and embrace digital tools. πŸ› οΈ

Change the way you do business. πŸ”„

Looking for more customers?

Looking for more customers?
↳ Master social media marketing.

Want to streamline operations?
↳ Use project management software.

Looking to boost sales?
↳ Implement an e-commerce platform.

Want to improve customer service?
↳ Utilize CRM systems.

Keep learning and adapting to new digital trends.

Don't stick to old methods. ❌
Embrace the digital age and watch your business grow.

11/23/2024

Every day, I take my two boys out to the playground and we practice crossing the street🚦. Even though we’ve repeated the same steps countless times, they still make mistakes. Some days they’re pros, and others, well, they need a bit more guidance 🧭.

This experience mirrors the mentor-mentee relationship. We may be given clear instructions, but sometimes we need gentle reminders to stay on track. It’s a testament to the power of patience and the importance of consistent effort πŸ’ͺ.

As a parent and a professional, I’m constantly learning the value of compounding interest πŸ“ˆ. Small, consistent steps can lead to significant results over time. Let’s keep striving for progress, one step at a time πŸ‘£.

11/22/2024

Leslie holds a deep conviction that wine serves as a gateway to the rich tapestry of cultures and landscapes around the world. She invites us to embark on a captivating adventure for the senses, encouraging exploration of the intricate flavors that different wines offer.

Leslie reveals how each sip can transport us to vineyards nestled in sun-drenched hills and bustling city streets, all while celebrating the traditions and stories behind each bottle. Her passion for wine not only enhances our appreciation for its complexity but also inspires us to connect with the diverse culinary experiences that each region embodies.

Let's celebrate the journey of discovery together!

---> See the link in the first comment to watch the entire podcast.

11/21/2024

Here's a quick personal branding tip

πŸš€ Buy your name as a domain name.

For example, I bought Sterling McKinley, It's a small investment (usually around $12 a year) that can have a big impact.

Why bother?

Own your online presence: When someone Googles you, they'll find you, not just random links. πŸ”

Boost your professional image: A personalized domain name shows you're serious about your career. πŸ’Ό

Build trust: It's easier to connect with people when they can find you easily.🀝
How to get started:

Choose a domain registrar: Squarespace Domains is a great option. 🏒
Purchase your domain name: It's a simple process. πŸ›’

Link it to your website or LinkedIn: Direct people straight to your online profile. πŸ”—

Remember: Your personal brand is your most valuable asset. By taking control of your online presence, you're investing in your future. 🌱

11/20/2024

Leslie's journey from Public Policy to founding the Wine Concierge during COVID-19 highlights her adaptive spirit. Embracing the virtual world, Leslie's wine tastings have connected people from their homes, sharing knowledge, joy, and a touch of togetherness.

Discover how she turned a challenging situation into a thriving initiative.

Let's be real; some days, teaching workshops feel like a chore. But then I remember: I'm here to empower you! πŸ’ͺJust like...
11/19/2024

Let's be real; some days, teaching workshops feel like a chore. But then I remember: I'm here to empower you! πŸ’ͺ

Just like that inspiring speaker who ignited my own business journey, I want to be the spark for your success. πŸ”₯

It's not just about digital skills. I'm here to help you boost income, support your family, and make a real impact in your community. πŸ’ΌπŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦

The best thing is when a small business owner sends me a DM about how my advice transformed their company. πŸŽ‰

Their success stories fuel my passion. The more I help, the more I know I'm on the right track. πŸš€

If you're interested in attending an upcoming Grow with Google workshop for free, please type "Google Me Baby" in the comment section below, and I'll make sure to reply with the link to register.

🌟 From Shy Kid to Google Digital Coach! 🌟When I was younger, I was shy. But I learned that stepping out of my comfort zo...
11/18/2024

🌟 From Shy Kid to Google Digital Coach! 🌟

When I was younger, I was shy. But I learned that stepping out of my comfort zone could make all the difference. Inspired by a friend's humor and communication skills, I worked on my comedic timing by watching the 🀣 Martin Lawrence Show.

πŸ’» In my digital marketing career, I took on public speaking, driven by my 🫢 pastor's message: "He who does not toot his own horn will not be tooted."

After 200+ speaking engagements in four years, I found my voice. Now, as the "DMV Grow with Google Digital Coach," I offer free training and coaching on connecting with customers, online sales, and business productivity.

πŸ˜‡ Witnessing the information transform businesses, elevate lives, and empower individuals to make a difference. Seeing those "aha moments" in others brings me immense joy.

πŸš€

2025 is right around the corner!⚠️ Is your business prepared to capitalize on new opportunities? Don't let your competit...
11/17/2024

2025 is right around the corner!

⚠️ Is your business prepared to capitalize on new opportunities? Don't let your competition get a head start.

Book a consultation today and learn how I can help you:

-Dominate search engine results
-Convert more visitors into customers
-Maximize your ROI

Act now and secure your spot. Comment "Ready" below to schedule your appointment.

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