What We Do, Exactly
In the corporate world, filmmaking is about simplifying complex ideas and making them memorable. It’s about making sure everyone behind the camera is doing their best, to make the people in front of the camera look their best. It’s about giving our clients exactly what they were hoping for, and then . . . In the documentary world, filmmaking is about exploring. It’s learning
about people, discovering new places and ideas. It’s about trusting your instincts and letting the stories tell themselves. Documentary’s remind us that our lives are complex, tragic, funny, and magnificent. The 9 years between the introduction of the iPod and the iPad transformed Apple into one of the most successful and respected companies in the world. It also changed how people think about and use technology forever. We are extremely proud to have been a part of Apple’s video production effort throughout this historic period, and we are looking forward to the next adventure. In 2011 we had the great honor of producing Olga’s Promise, a fund raising film for the Nepal Youth Foundation. This film showcases the work of Olga Murray, who for the past 20 years, has been fighting for the rights of women and children in Nepal. Making this film was truly a labor of love, and we are currently developing plans to return. Olga’s foundation has saved thousands of lives, and there are hundreds of inspiring stories left to tell.
