June 2017 marks a historic month in digital selling history with the launch of Vengreso as the only full spectrum Digital Sales Transformation company, servicing clients ranging from the small business professional to the enterprise. I couldn’t be prouder of this 7-way merger of the world’s top Digital Selling minds now under one brand. THE DIGITAL SELLING ECOSYSTEM
I began planning the launch of
Vengreso in late 2016 after spending that year delivering social selling training and coaching as a sole proprietor and after implementing social selling strategy, training and enablement for a $300 million sales organization in my previous job. I recognized a major flaw in the approach most take to social selling training and coaching. There was nobody out there helping business professionals and companies bring alignment between Sales and Marketing through a combined mindset, skillset, and toolset to form an effective digital selling ecosystem. I, along with my competitors, addressed portions of these pillars and left it up to clients to figure out how to piece them together on their own. No one firm was servicing the entire spectrum of the digital sales ecosystem…
Until now! Vengreso is:
1. The Largest full spectrum Digital Sales Service Provider
2. The Largest Social Selling Training Company, having collectively trained more than 85,000 professionals from small business to large enterprise.
3. We have worked with more than 2,000 companies from small businesses to large enterprises. Our founders’ mission is simple.
1. To align marketing and sales for maximum effectiveness
2. To equip you with the mindset needed to engage online consistently
3. To provide you the skillset needed to win in the digital economy
4. To provide the toolset to navigate the digital sales ecosystem efficiently
DEFINING THE DIGITAL SALES ECOSYSTEM
What is this Digital Sales Ecosystem? Simply put there are 4 pillars to the Ecosystem:
Pillar 1 – It starts with marketing having a documented content strategy that aligns with the buyer’s journey. Most social selling training companies teach reps how to engage in digital channels as well as how to find content to feed or nurture their networks. Until now, no one helped Marketing develop a content and distribution strategy. A well-planned content distribution strategy ultimately creates more productive selling time. Inviting employees to share content through an employee advocacy program substantially increases brand awareness, lead flow, and employee morale. You’ll hear more about this from our Chief Marketing Officer Bernie Borges below, as he discusses the alignment of Sales and Marketing. Pillar 2 – The modern digitally engaged professional has the mindset of Me Inc. Many training companies and individuals teach salespeople and business owners how to create a personal brand. But, they leave it to the sales person to “write” their own content. It’s like giving a WordPress website to a sales rep and saying, “Hey, create your own website that speaks to your buyer!” Thus, reps and business owners were taught how to fish but were never given the opportunity to have their hook baited for them. As a result, they would begin fishing without a baited hook! You’ll learn more below on how to attract your targeted buyer from our Chief Visibility Officer – Viveka von Rosen. Pillar 3 – The modern digitally engaged business professional requires the skill set to engage with the digitally engaged buyer. This requires Social Selling Training and Coaching (aka Digital Sales Training). This is where most compete in the industry. Most training companies and consultants come in and deliver a workshop or virtual webinar and then they leave. The training is often not customized to the client’s needs. Business professionals and reps get excited then leave and the next day they go back to their old ways. Or even worse, sales leaders and business owners do nothing because of fear, uncertainty or they’re unsure how to navigate… Whether it’s one-on-one coaching or training, you’ll hear below from Brynne Tillman our Chief Learning Officer, Kurt Shaver our Chief Sales Officer and Phil Gerbyshak our Chief Digital Officer on what you should be thinking of when considering digital sales training and coaching. Pillar 4 – Once transformed to have the mindset and toolset of the digital sales professional, clients need more people to deliver their explosive revenue growth potential. That’s where talent recruiting comes in. I can’t count how many times our founders have heard the following after training a sales organization “Can you help me find a sales person who has the right digital selling mindset?” And now the answer is yes, we can. You’ll read from Colleen McKenna, our Chief Administrative Officer about our Talent Recruitment Practice, where we can deliver your future sales candidates. She says, “How they appear on Google, LinkedIn and social networks can make or break a candidate in minutes.” We sift through the noise and can help you fill the gap with the candidate with the right mindset, skillset, and toolset. JOIN THE DIGITAL SALES TRANSFORMATION MOVEMENT
The movement has begun, that is the digital sales transformation movement. Today’s modern buyer has changed the rules. As sales and marketing professionals we must be aligned with our understanding of the buyer’s needs. We must meet the buyer in their digitally connected, socially engaged, mobile attached, video-hungry preferences. Today’s buyer only wants to talk with professionals who can add demonstrable value. If you recognize the powerful reality of this, then join our movement. If you believe that sales and marketers should use all available traditional channels – phone, networking events, and referrals – and digital channels – email, text, social, and video – to reach your buyers, then, join our movement. If you believe that today’s talent is leveraging digital channels to research us just as much as we are researching them, don’t delay, join our movement. Finally, if you are as passionate about explosive revenue growth as we are, join our movement at Vengreso.com
Request some time to meet with one of our founders to learn how and why over 2,000 companies have trusted us to create explosive revenue growth. Mario Martinez Jr. CEO and Founder of Vengreso
