27587 Magazine

12/08/2025

What a year it has been!!!!

27587 Magazine – “A North Carolina Original” is – really – the gift that keeps on giving. Here are just some of the personal stories we’ve put a spotlight on this year:

WINTER 2025 -- We started the year with our “Now, that’s really social” cover story on people who frequent lunch counters, going to Raleigh’s classic Mecca counter, the little one at The Border in Wake Forest, as well as Shorty’s Famous. (Psst. We’ll note this story won a feature-writing award from the North Carolina Press Association.) We also did a roundup on the past five years of “How About That,” among them the “tale of a swirling barber’s pole”; took readers inside a one-time carriage house in Oakwood for “This Classic Place”; and on a “Field Trip” to Columbia, the little gem of the Inner Banks.

SPRING 2025 – We went knocking on doors for our “Street Wise” cover to talk to people about the allure of their street names, among them Sgt, Pepper Ct., Slomo Ct., and Smedes Pls. Again, coming off our 10th anniversary year in 2024, we ran a recap of five years of “This Classic Place,” with visits to architect Matt Hale’s retro Raleigh Char-Grill and the “skinny house” among them. For our “Classic Place,” we toured the modernist landmark once home to Yankee pitcher (and WF mayor) Tommy Byrne; ventured to little Norlina, the little railroad town that could, for our “Field Trip”; and stepped into the Rolesville classroom of Steinway piano teacher John Benton for a pre-Carnegie Hall practice.

SUMMER 2025 – “Hello Wisconsin!” we proclaimed in our cover story on transplants from “America’s Dairyland,” telling the stories of such locals as Lauri Arntsen and Tammy Drahus (of Just in Time Treats) and their journeys to these environs. “I never need to see another snowflake in my life,” Tammy said. Here, too, we did a recap of our exclusive comic, “Chronicles of Wake Forest” (which we’ll note won an illustration award this year from the NC Press Assoc.) WE also toured a one-time WFC professor’s house in the Woodland section of Wake Forest and ventured into downtown Oxford for our “Field Trip,” not to mention took our readers aloft in a 1945 torpedo bomber for “Picture This.”

AUTUMN 2025 – “The Mascot is in” cover story took us snout to nose with those canine and feline office mascots in our midst and even into those you made history in the White Houses of days gone by. Here, too, we profiled our youngest talent yet in “Portrait of an Artist,” checking out the darkened Durham studio of this Renaissance man. We ventured to a little town with a tony name – Princeton – for our “Field Trip” and hopped behind the wheel of a vintage VW bus for “The Beat Goes On,” a hippie fest in Raleigh’s Moore Square.

Thank you for joining us on these one-of-a-kind stories, funded entirely by our faithful advertisers. Be sure to join us in 2026 as an advertise-sponsor and, of course, one of our loyal readers, in this region’s only award-winning magazine, which just won first place for “general excellence” from the North Carolina Press Association.
Thank you for being part of this unique journey!

(Editor's note: pillow compliments of Archer + Pratt in Franklinton. https://www.shoparcherpratt.com/

12/06/2025

We pause for a moment of silence for Charlotte Magazine, which has put out its last edition after six decades. Story quote: "It wasn't just a publication — it was an incubator for some of the best writing in the city, a place where long-form reporting and deeply human features were the standard, not the exception."

Charlotte magazine is a lifestyle publication, but it's also a well-known voice of the city

12/04/2025

Throwback Thursday. Did you know our editor and publisher is not only a transplant -- arriving in North Carolina and starting 27587 a dozen years ago -- but also a native, born at Duke Hospital and living his very young years in Durham. His mom was a freelancer for the N&O and The Durham Herald and his dad a water-purification chemist at the Durham Water Department. Both are Duke alum. And since we're a metro, we regularly have Durham-related stories on our pages. Photo: the license plate of the publisher's dad.

12/02/2025

It's Giving Tuesday. Please consider a donation to this region's only widely circulated award-winning metro, brought to you by professional journalists with vast experience in story-telling, photography, design, and illustration. Real stories. Real people. Only in 27587 Magazine --"A North Carolina Original."

Real stories. Read people. All in an award-winning magazine!

11/28/2025

Direct mailers? Into recycling fast. Vanity pay-to-play advertorial publications, good bye. Coupons, not worth the time for those with the disposable income to be attractive to advertisers. That leaves the award-winning metro 27587 Magazine -- "A North Carolina Original," which, as you can see, keeps on displaying your brand and messaging at hundreds of Triangle locations. AND, it includes a substantial direct-mail component. Last days to reserve your ad space. Contact [email protected] today!

11/28/2025

A 27587 EXCLUSIVE! Looking for that special stocking stuffer? Look no further than this keepsake of some of our most beloved features from the pages of the region's most honored publication!

Here's the teaser:

You might remember the pie-throwing antics of comedian Soupy Sales, or Shirley Owens of The Shirelles and their top-of-the-charts hit "Will You Still Love Me Tomorrow," or maybe Pulitzer Prize-winning playwright Paul Eliot Green and his enduring "Lost Colony," or perhaps pioneering director Cecil B. DeMille and his 1957 cinema epic "The Ten Commandments." They are but a few of the luminaries whose names can be mentioned in the same breath's as North Carolina's. They all have roots here and in the past few years wound up on the pages of "27587 Magazine - "A North Carolina Original," an award-winning quarterly that takes its name from a zip code in one of the state's fastest-growing towns, namely the old college town of Wake Forest. "Who needs 90210, when we have 27587," wrote one of the magazine's admirers while invoking, tongue-in-cheek, a 1990s television show aligned with Beverly Hills, Calif. Well, they've said we're "entertaining as well as informative," so much so that we decided to bring you a selection of some two-dozen of our most beloved stories. Of course, North Carolina's being a place that since 1993 has been among the Top 10 destination states, there's no shortage of stories about transplants, captured in such features as "Native New Yorkers. Not quite in that N.Y. state of mind anymore," "From California, here they come," "Brits in our midst," and "Jersey girls in the Piedmont." Sprinkle in some stories of a perhaps peculiar nature -- "Tales of the Tags" and "Giddy up, cowboy" - and there are plenty of openings to engage our current and future North Carolina neighbors! So, we hope you enjoy your journey through the pages of "North Carolina Originals."

11/26/2025

Good morning, 27587 Magazine Land! Every so often it's fun to peek at the stats showing visitors to our website. Here's a sampling from just the past few days: WF, of course Raleigh, Durham, Cary, Louisburg, Wilmington, Fayetteville, and Forest City. And from Atlanta; North Charleston; Phoenix; Fort Worth; Ashburn Va.; San Francisco; San Jose, Calif.; Chicago; Deerfield Beach, Fla.; Wabash, Ind.. And the world: Leinster, Ireland; Mexico City, and Amsterdam, to name a few. Wishing all a warm and restful Thanksgiving!

11/19/2025

It's nice receiving recognition from our colleagues, as we just did with a first place win for "general excellence" from the North Carolina Press Association. But it's especially nice to hear from our readers and advertisers, as we did today:

"Everyone who comes into our office (as well as our staff) enjoys 27587 so very much. It's the only publication we keep out for our patients and they scoop them up pretty quickly."

11/18/2025

Meet the renaissance man, painter that is. We've featured many artists in our regular "Portrait of an Artist" features, and Samuel Bordley -- in the autumn edition -- is probably the youngest to date, having just turned 30. Read about the talented artist in the latest issue of your award-winning 27587 Magazine -- "A North Carolina Original." Real stories. Real People. To advertise, contact [email protected] today!

11/13/2025

Throwback Thursday. Here's a glimpse into our "New Dawn for Downtowns" feature from -- drum roll -- 2017. Real stories. Real people. Remember these? To advertise in our first edition of 2026, contact [email protected] today!

11/12/2025

SPOTTED BY A READER: You can find our metro in city-permitted newsstands in downtown Raleigh, inside the Sheraton, and -- for all the java crowd to savor -- at The Morning Times in Raleigh.

11/11/2025

The power of print.

"The survey found two-thirds of respondents saying that they had purchased something after seeing it in a magazine, a far higher conversion rate than digital can muster.

"This is tied up too in the quality values tied up in print. The pull of print is about beautiful design and photography (60%), content not available elsewhere (53.3%), quality of writing and journalism (40%) and a third like the idea of keeping a magazine for future reference.

Contract and lifestyle magazines publisher Title Media has carried out a 2,000-strong survey finding that print is the preferred channel for readers looking for a break from digital overload.