ZG Marketing

Giving businesses the confidence to dream BIG by taking the reins on digital marketing.
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06/11/2024

Have you considered these ideas? ☁️

Saving posts on socials can be used as a strategy for your performance in more than just one way! Here are 3 ways I use this strategy for myself and my clients.

☁️ First, use the save element to save inspiration. A big part of trending content is making high performing content relevant to your business. Every time you come across a post on social media and it inspires you, save it into a folder on your account.

☁️ Second, saving content can better help you understand your competition. Each time your competitors post content and it performs well, think about saving that post. It's important to be aware of what your competitors are doing well.

☁️ Third, consider this for boosting your engagement! Every time you post on Instagram, go ahead and hit the save button. That's right! You're saving your own post. It sounds silly, but it'll give you that initial boost of engagement. Plus, it's completely anonymous 😉🤍

06/08/2024

Do you need a digital marketer?

I've crafted these to fit all of your essential digital marketing needs both on and off social media! Don't let your business dreams wait. Set up a call, tap the link below ☕️🤍⬇️
https://zgmarketing.hbportal.co/public/65a6fdecad258800300539de

Let's sip some coffee and dream BIG!!!

06/06/2024

Happy Pride Month! 🏳️‍🌈

I made ZG Marketing to help businesses of all shapes and sizes tackle their business dreams with the power of digital marketing. No matter who you love or how big your business dreams are, you deserve to be treated with the same respect and dedication.

Let's dream BIG this Pride Month!

🌈

02/10/2024

Repeat after me...⬇️

Outsourcing. Doesn't. Mean. You're. Failing. 💪

Outsourcing means you are SUCCEEDING.

When you acknowledge you may need more hands in your business, you're making an investment in your growth and success.

As business owners, we can not do every aspect of our businesses to perfection 100% of the time. Attempting to achieve that will become overwhelming.

It's ok to recognize you need help! It's applaudable to take a step back and pour your focus into other areas of your business that need you.

Are you feeling this way with your digital marketing? Tap the link in my bio and let's chat! 🤝

01/11/2024

Take this as your sign to get serious with you business! ✨☕⬇

Hi, I'm Zoe! I run my marketing agency ZG Marketing where I offer my clients a variety of marketing services from....
☕social media management
☕content creation
☕coaching
☕email marketing
☕website audits
and soooooo much more!

A huge part of my brand is cultivating confidence within your business so that you can tackle big dreams. You deserve to dream...BIG!

I know this can be overwhelming and seem out of reach, especially when you're working solo. That's where I can come in and help! You don't need to tackle big things alone. Outsourcing is alllllwayyyyys a good business decision. Accepting help will take you nowhere but...up!

So if you've been putting off your business's marketing and want to dive back in, I'm here.

Let's dream big together!

08/10/2023

How is already Thursday?? 😨 Has the week flown by for you too?

07/06/2023

Follow my Threads, you won't be disappointed 💅🏻
www.threads.net/

05/26/2023

I'm with you evvvvery step of the way!

Here's what the process would be like from our first conversation to the start of your services! 🤍

1. Discovery Call (this is where we have our first free call, sip coffee and chat about your business ☕)

2. Proposal sent to you within 1-2 days✈

3. I wait for your response to proposal ⌚

4. We confirm your package 🍾

5. Contract and onboarding materials sent your way 📤

6. We schedule your Kick-Off Call 🚀

7. You complete onboarding ✅

8. Services begin within 14 days!🎉

Have any service related questions??? Drop 'em in the comments!

05/24/2023

Are you doing this in your comment section? 🫣⬇

Growing engagement is something we all strive for! After all, who doesn’t love a loaded comment section and rising likes or shares?

But are you risking good engagement with your responses?

Simply responding to your comments is the bare minimum. It’s essential to go that extra step to continue your engagement, and create an authentic experience and trust with your consumers.

You might think that as long as you respond at all to your comments that you are fine, but you are putting your business and it’s performance online at risk by not creating engaging engagement on your end.

What do I mean by this specifically?

The next time you go to respond with a heart emoji, put yourself in the consumer’s shoes and think about what you’d love in response to a comment instead.

Engaging copy is essential for social media success not just within your post put in response to your comments as well.

To create engaging copy, focus on using language that is clear, compelling and fits in with your audience. Most importantly, speak directly to their needs and desires.

In my example here, I show you exactly how to flip your response into something that is more engaging ⬇ ⬇ ⬇

In the first prompt we see this:

☕Emma: I love these!

☕You: Thanks!

“Thanks” is a nice response, but it is not ENGAGING. You left your consumer with nothing to respond back to. We want to create a thoughtful conversation with our consumers.

Try this instead!

☕Emma: I love these!

☕You: Thanks, Emma! Which is your fav?

We acknowledged your consumer’s comment with the same gratitude but made it a touch more personal by adding her name. We continued the conversation by following it up with a question to reel her in. This is engaging because she will hopefully respond in return.

Continue this in your comment section and I guarantee you will start to see a growth in engagement.

Always remember, each comment is a unique opportunity for you to connect with your audience. Never respond the same way twice!

What’s your favorite way to keep your consumers engaged?

05/15/2023

Here's your Monday reminder to always stay inspired!

What media, books, podcast ect. have inspired you lately? Drop it in the comments ✨️⬇️

One task I have prioritized as a marketer is ensuring that I'm ALWAYS learning and staying inspired. Whether this be with staying up-to-date on all the latest marketing trends, or fine-tuning my own business processes. I take time each week just to focus on this.

I've noticed it keeps me excited about my craft, and helps create a better experience for my clients!

Not to mention it trickles into my personal life outside of work as well! I love investing in my business, but also in my life!

I hope your Mondays are amazing and full of motivation!

05/11/2023

Is your Facebook account at risk? 😨

It's time to set up your two-factor authentication if you haven't already!

Drop a "🤍" in the comments if you have this on already!

Two-factor authentication sounds scary, but it's actually a very simple process!

I encourage (and almost demand lol) all my clients have this on to ensure their accounts are secure. Two-factor authentication protects your account by requiring a code if there's a login attempt from a device Facebook doesn't recognize.

Here's how to set up your two-factor authentication:

🤍Go to your "Security and Login Settings"

🤍Scroll down to use Two-Factor Authentication

🤍Then click "Edit"

🤍Click the security method you want to add then follow the directions

You'll have the option of choosing between an authentication app, text message or another connected device. So anytime your account is being logged into from another device, it will prompt a security code entry from one of these.

Don't hesitate securing your account! Take 5 minutes out of your day to protect your Facebook, you'll thank me later.

03/15/2023

Giveaways aren't dead, here's why ⬇️

Do you remember when giveaways used to flood our feeds back in the day? Every brand and creator was pushing out giveaways like crazy hoping to gain some traction and attract an audience. It almost felt like…spam. Which is exactly why present day we see giveaways less and less. Consumers are looking more for authenticity over feeling like they’re being sold something. Especially on social media.

Don’t let that stop you from considering a giveaway for your brand though!

There’s plenty of clever ways to tie a giveaway into your branding, and have it feel more genuine.

Here some strategy instances a giveaway would still be a great fit for!

1.To gain reach or new followers

If you’re strategies are currently focusing on widening your scope of reach to hopefully gain new followers, a giveaway could be a good option for you! Especially if you are encouraging consumers to share your post on their feeds.

2.To encourage post engagement

Looking to up engagement with your strategy plans? Consider throwing a giveaway into the mix. Give consumers ample opportunities with this incentive to interact with your content.

3.To promote a new business update

If your business is aiming to promote a new service, product, event or even re-brand a giveaway might be the perfect way to help that gain traction! A giveaway can get consumers excited for your new update, and have them feel a part of your journey.

Need some more giveaway or campaign tips?

Shoot me a DM or set up a free call with the link in my bio! Let’s sip coffee and chat ☕️💕.

12/21/2022

I bet you’re making batches of holiday cookies right now! 🍪🎄

Have you considered batching your social media content as well??

It’s already easy to get overwhelmed with cultivating ideas for content. What should I post, is it good enough, is it engaging enough, is it relevant enough? Don’t allow the process of creating that content to burden you as well.

This is where batching comes in! Batching content forces you to nail down a schedule for your content process, from ideation to posting. When you batch content you dedicate specific time frames to each step in your process instead of cramming everything in at once. Like content research, creation, copy, scheduling and engagement.

What are the best benefits of this?

1. Content that is more aligned with your branding
2. Room for strategy in your content planning
3. More time

However, consider that this still takes time, dedication and discipline. If you lack the time to do this, consider reaching out to someone in social media management who can step in a take care of this process.

I’m gonna toot my own horn here, lol. I can be just that person for you! See the link below, let’s schedule a call to talk social media management and your business over some coffee today!
https://www.honeybook.com/widget/zg_marketing_239915/cf_id/61c5f9ed1c14d00fec6d1df8

12/14/2022

Is it just me, or does my background look like a screen saver??

I promise it's real! lol.

It's that time of year, when there's a chill in the air and the holiday mugs are out! I love getting to know my clients' favorite coffee or cafe beverages so we can enjoy them together during our calls. There's something about sipping away at your favorite beverage, especially when there's a nip in the air, to get you in the mood to get to WORK.

My current favs are actually not coffee at all (SHOCKER):
1. Peppermint Mocha Hot Cocoa - Starbucks
2. Chocolate Truffle Hot Cocoa - Sillycow Farms
3. Chamomile Tea

Let me know your favorite cold weather drink in the comments, I need some inspo!

12/09/2022

You deserve to dream big with your business. ✨️

This is something I find myself saying a LOT with clients and potential clients alike. I've even had to remind myself!

It's so easy to get wrapped up in every aspect of your business, and to feel like you get lost in the mix tasks lacking the time to do them to the best of your ability.

If you're starting to feel this way, it's time to...OUTSOURCE! Outsourcing is no way a dig at you as a business owner. If anything, it proves you can confidentially allocate what in your business needs your most attention, and what needs help.

Let me help with your social media marketing! Click the link below, let's give you time back to focus on your business!

https://www.honeybook.com/widget/zg_marketing_239915/cf_id/61c5f9ed1c14d00fec6d1df8?fbclid=PAAaaBT-pefrERdXDeZqGa_2pHi0rLm19OyeYo-AKhmmERBUw32BupCfkjqIw

12/08/2022

POV: You can’t focus on the view because you’re thinking about your client's social media strategies.

Not gonna lie, this is definitely me on the daily. I find myself daydreaming about things like strategies, design, content ideas, and social media trends. Not to mention, I love my daily cup of joe to help get the creative juices working.

This is exactly how I know I'm in the right industry. When it's something you can't stop thinking about, PURSUE it! If you're not passionate about it, there's a good chance you'll find it difficult to motivate yourself to push forward.

Are you pursuing your passion?? Let me know in the comments!👇

11/28/2022

Thanksgiving has come and gone, but the feeling of gratefulness should stay with us throughout the year. Have you taken the time to be grateful within your business?

It is easy to get lost in the stress and chaos of running a business, but behind every hardship is a silver lining we should show our gratitude!

I am so unbelievably grateful for all of the support I have had from family, friends and colleagues. Not only this, but I am SUPER grateful for my new clients! It’s truly an honor to have individuals see the follow in your business, and go onto invest in themselves.

If you or someone you know is looking to help your BIG dreams become a reality, click the link for a FREE call and let’s sip coffee and talk your business! https://qqz7mgna53v.typeform.com/to/hxNWK54Y

11/14/2022

Who is ready to kickstart the week with a content tip? It's time to plan in advance! When it comes to thinking of content and scheduling it, give yourself the time your business deserves. Plan and schedule out your content at least a month in advance. You'll thank yourself later!

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Virginia Beach, VA
23452

Website

https://zgmarketing.hbportal.co/public/65a6fdecad258800300539de

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Videos

The most iconic sh*t: hiring marketing help 😎 If you're looking for a digital marketer or social media manager let's chat! Tap the link in my bio, let's do some iconic sh*t together! 🤍 #digitalmarketing #socialmediamarketing #instagramstrategy #ZGMarketing #iconicsh*t

Did you know ⬇️ You've got to have a comfy fit and cute pets to be a successful digital marketer 🔥 I don't make the rules! 🤣 #digitalmarketer #marketingtips #socialmediacontent #contentcreator #dayinthelife #socialmediamanager #socialmediastrategy #pittymomma #orangetabby #workfromhome #marketingwithzoe #ZGMarketing

Show your business some love! 🤍⬇️ I'm offering the following services will be half off Feb-March! ☕️Social Media Audit☕️ I do a deep dive on your social media account and come back with tools for you to improve your performance. Along with a one on one call to answer any of your questions! ☕️Coaching Call☕️ 2-hour one on one call coaching you on your social media related questions. Here are some examples of what we could discuss: Setting up your accounts Engagement basics Navigating platform analytics How to create content pillars ☕️Campaign Service☕️ Campaign content creation/curation and copywriting for your next big business announcement or...just for fun! Includes posts and copy for you to use at your disposal. Interested in treating yourself this month?? Drop a comment below or tap the link in my bio! 🤍 #zgmarketing #halfoffservices #socialmediamarketing #socialmediamanager #valentinesdaygift #businessinvestment #treatyoself

Treat yo'self.... Tomorrow I will be announcing which 3 Social Media Marketing services I'll be offering half off for February and March! You deserve to show your business some love 🤍 #halfoffsale #socialmediamarketingagency #marketingwithzoe #digitalmarketing #businesshelp #valentinesgift

Comment 1 reason you're glad you started your business! 🤎 It had always been on my bucket list to start my own business that allowed me to be creative and help other businesses. I never in a million years thought during my degree or office jobs that I'd be running my own business this soon! I'm so glad I took the leap, because it has been such an amazing journey so far!!!! I've helped clients with their social media strategies, content creation, website designs, copywriting and so much more. It's been a joy getting to do digital marketing every single day, and do what I love. I'm so grateful for my clients and everyone who has supported me. I can't wait to see my digital marketing business continue to grow! Looking for some digital marketing help? Send me a DM! Or you can tap the link in my bio to set up a call 🤎 #ZGMarketing #marketingwzoe #marketingwithzoe #digitalmarketing #contentcreator #strategist #socialmediahelp #socialmediamarketing

More Alix coming this week!! 😎 Alix Earle is THAT girl. It's not a secret! She has amassed a huge loyal following across multiple social media platforms, but how did she do it? I'm doing a case study on Alix Earle's social media strategy this month, giving you the answers so that you can develop your own successful strategy. Whether you're an aspiring influencer, content creator or even a business! There's so much we can learn from successful influencers like Alix who GET their audience and stay true to their personal branding. What are your thoughts on Alix, and who should I tackle next??? #alixearle #hotmess #grwm #microinfluencer #influencermarketingtips

What do you think about this new Canva tool? 🤔 👀 Let me know your thoughts, good or bad below! #ZGMarketing #canvatips #canvadesign #canvahacks #aiartwork #aiupdate #aimarketing

There's a reason I ask these questions! 🕵‍♀️ I want to get the inside scoop on your business, your goals and and you expect from me and my services! These three questions help me get the answers I need to ensure we have a smooth onboarding process and start to your services! 1. What social media channels are you on? 2. What creator's content inspires you? 3. Who is your competition? It's ok if you don't have definitive answers to some of these, we can work through this together! Which question would you have the most fun answering?? 🤔 #marketingwithzoe #socialmediamanagement #socialmediaengagementtips #clientonboarding #socialmediacoach

Save this! 🛍 I'm having such a blast with this content series! Shoutout to Monkee's of Virginia Beach for the great content inspo! They have the BEST summer pieces right now 😍. I know it can be hard running a business and managing your social media. That's why I'm here to help! I hope these quick content ideas make tackling content creation for your business just a little bit easier. Tag someone in the comments these ideas might help 🤝💕. #contentcreator #contentideas #socialmediamarketing #contentcreationtools #boutiqueshopping #monkees #marketingwithzoe

This is my number one tip before you hire marketing ☝️ If you're planning to invest in marketing, the first thing you need to be clear about is what you're selling. It might seem obvious, but it's surprising how many businesses try to start marketing without a clear understanding of their product or service. Before you spend money on advertising or hire a marketing agency, take some time to really think about what you're selling. Take time to try and answer some questions like the ones I’ve listed below. What are the features and benefits of what you’re selling? What makes your product or service unique? What outcome of your services or products do you expect for consumers? What is the consumer journey when investing in what you’re selling? Having a clear understanding of what you're selling is essential for effective marketing. It will help you and your hired marketing to create targeted campaigns that speak directly to your audience and highlight the unique benefits of your product or service. So, before you jump into marketing, take the time to know your product or service inside out. It will save you time and money in the long run, and make our jobs as marketers that much easier! Think you’re ready for marketing? Tap the link in my bio and let’s chat! #ZGMarketing #marketingtips #marketingagency #marketingquestions #howtomarketyourbusiness

Doing it all, and hitting a creative block? 🥺 I've got you! ❤️⬇️ One of the best ways to grow on your social media is posting consistently on each part the platform offers! This means more than just sharing photos and reels, but also sharing to your stories! It's a great way to bridge the gap between your other content and allows consumers to see you as more relatable and more than just a "creator" or a "business". Updating your story every day though can get monotonous, and if you're not prepared you could face a creative block! Here are some ideas to supplement what you're already sharing! 🤍 BTS Footage If you're working on a project atm or own a business get some BTS footage! People love to see the work that goes into what you do! Plus this is a great opportunity to add some authenticity to your content. 🤍Random Photos From Your Day Again, this is a great opportunity for some authenticity! With things like "day in the life" style videos you best believe people enjoy seeing day to day things. Had coffee at your desk? Snap a photo. Employee doing some training? Snap a photo. Spending all day editing? Snap a photo. 🤍Support Another Creator We usually view other businesses and creators in our niche on social media typically as competition, but that doesn't mean we can't support one another! Sharing another creator's content allows you to not start from scratch on content, but instead build off of what they've shared and an opportunity to provide insightful content in response! Plus side, they might do the same with your content, which gives you both more exposure! 🤍A Relateable Quote Grab some quick b-roll and pop a relatable text over top, and BOOM you have ✨️relatable✨️ AND shareable content. This is a quick way to boost engagement, and a fun way to share some of your recent favorite quotes! 🤍Reshare Older Content This is probably my favorite choice. I firmly believe in resharing and repurposing content. Consumers are

Save these ideas for the future ⬇️⬇️⬇️ Being a business owner and running your own social media is like have TWO full time jobs. That's why I'm excited to start this series where I give you quick, low-effort content ideas you can post ASAP! Want me to tackle your business industry? Drop it in the comments! First up ☝️ restaurants! I'm also using local Virginia businesses I love as examples for these. A special shoutout to @tikisvb (their lumpia and drinks are AMAZING 😋🍹)! Here are 3 content ideas for all of you restaurant owners: 🍹Take a pic of your MOST popular drink (Bonus points if you film your bartender making this or of someone enjoying it so you can post as a short-form video) Everyone loves a good drink! This will remind your current customers of their favorite drink, but will also attract new customers to come in for something new and fun that they can try. 🍻Take a pic of your indoor or outdoor seating People also lovvvve coming to restaurants for ambiance. Taking a photo of your establishment is never a bad idea. This will give potential customers an inside look where they can visualize where their next fun outing will be. Fun fact, sharing photos like this also plays into a lot of platforms' algorithms! 🍷Take a pic of your specials board (Bonus points if you film someone updating your specials board) Have specials menus floating around, or a specials board that attracts attention? Take a photo and share it! Happy Hour is NEVER a bad idea to promote. People love a good deal! I hope this makes your day-to-day posting on social media a little easier. If this feels like it still is too much, THAT'S OK! It may be time to look into some social media marketing help. Let's chat! Tap the link in my bio 🙂. #marketingwithzoe #quickcontentideas #contentmarketingtips #socialmediamarketer #restaurantmarketing