05/16/2024
A win for marketing, a lose for personal privacy?
In Japan, Sony is using AI cameras that fit in the palm of your hand to analyze how customers interact with ads in 7-Eleven stores; The devices use "on-sensor AI processing to automatically detect when customers see digital signage, count how many people paused to view it, and measure the percentage of viewers,” then can compare that information to see how it impacts sales.
They state that because it is AI powered, and only extracts the most necessary meta data, it protects the shoppers privacy and personal information.
What do you think?
https://www.itbrew.com/stories/2024/05/15/ai-powered-cameras-are-analyzing-7-eleven-customers-in-japan
Thanks to IT Brew for the story
IT Brew caught up with Sony Semiconductors Solutions’ Eita Yanagisawa to chat 7-Eleven, edge AI, and protecting privacy.