32 degrees digital

07/08/2024

🎙️ Excited to be on the Wellness Center Creators podcast with Kendall Hagensen! In this episode, with my good friend Paul Kuthe, we dive deep into the intricacies of marketing for wellness and health businesses. 🌿

💡 Discover practical tips for creating a thriving business that brings joy and freedom. We discuss:

Overcoming marketing challenges
Enhancing your online presence
The client’s journey
Cohesive branding
Google Ads vs. social media ads

Join us for invaluable insights and actionable strategies! 🙌

Listen now: https://www.wellnesscentercreators.com/blog/podcast97 🎧

Discover expert marketing tips for wellness businesses with Paul Kuthe & Scott Fish. Get insights on SEO, branding, client targeting, and more in this episode!

06/24/2024

This year the Columbian has included 32 Degrees Digital in the Website design section for the Best of Clark County.

Would you support me by submitting a vote?

https://www.columbian.com/contests/best-of-clark-county-2024/ #/gallery/432213664

Really appreciate it!

It’s Time To Vote! Cast your vote to help select this year’s Best of Clark County in over 160 categories. Winners announced on September 14 & 16.

06/06/2024

After a slow slide downward in rankings over the last 2 years, this health and wellness client contacted us to help recapture the lead.

They are well on their way, ranking for more keywords in Google - with more expected traffic value - than they have seen in the last 2 years.

Are you a massage studio, mental health therapist, chiropractic or other holistic health business that hasn't paid ENOUGH attention to your SEO and lead pipeline? We can help.

04/16/2024

Our NEW Story Cohort Has a few spaces left! (and it Starts on Tuesday!)

We know... It's tough sorting out your website, sales funnel, blah blah blah.

There are a ton of SEO tools and Sales Funnel tools at your finger tips..... Are you using them? Do you know how to use them? What if you had a 4-month intensive workshop with other business owners to share ideas and truly build value into your business.

That’s why Paul Kuthe, a Dual-Certified StoryBrand Guide and BMS Coach, and I are running the 4-month ‘Story Cohort’ turning your story into effective marketing and sales with support from two master marketers and a group behind you!

Just because you have access to all the learning doesn't mean you will implement it. We must DO!

Together with support and guidance, that becomes much easier.

Are you someone who’s ready to “DO” their marketing?

Perhaps they would be a GREAT member of the first group starting April 16th!

Here's what we are going to accomplish together:

** PHASE 1: Story Development **
Develop your Brand Story & Voice and create the Brand Script Elements (7 parts of your story). Develop a sales narrative for your company, and establish the foundational messaging for your brand.

** PHASE 2: Funnel Creation **
Develop a sales funnel with proven design and elements: Brand Script, Website/Landing page, Lead Magnet, and Nurturing.

** PHASE 3: Marketing / SEO **
Develop a marketing campaign program that includes key areas of SEO, Social Media, Paid Advertising, and Email/Nurturing.

** PHASE 4: Sales Training **
Selling Methods: Emotional appeal, Solution based, etc. Sales Loves Marketing - how to pass the baton from marketing to sales effectively. Messages that Convert Sales Scripting.

The most successful business owners in our Cohort bring excitement and a drive to do more. We bring the marketing & sales framework, along with 20+ years of experience to amplify your impact.

If you're someone who wants to finally get everything in place to land your next big client, then you're at the right place.

Go to https://storycohort.com/

08/07/2021

Having a great time at the Eugene wine media conference. Just spoke with the group about Instagram marketing tactics. Tasting new wines and learning about new blogs, podcasts and writers. Zephyr Conferences Wine Media Conference

08/07/2021

Just wrapped up speaking at the wine media conference in Eugene, Oregon. Great group of media, bloggers and wine writers.

06/24/2020

See Scott Fish's presentation at the International Food Blogger Conference - Hundreds of food, restaurant, and wine bloggers attended to learn more about how they can expand their digital marketing toolkit to promote their own blog or website. Start Watching >>. https://youtu.be/xrVSGb--wxs?t=7.

He shared insider ideas on how bloggers can show more value, gain more sponsorship or partnerships and get more visibility for their passion project - turning it into a business over time!

The 2020 International Food Blogger Conference Virtual Summit will take place on June 17-19, 2020. This is a replay and is only available to attendees who pu...

06/19/2020

Thanks Bill Hartzer for the chat today about SEO trust building strategies and building a culture around SEO for clients and team members.

In this episode of the Digital Marketing with Bill Hartzer podcast, Scott Fish from 32 Digital talks with Bill Hartzer about building trust and authority, us...

11/13/2018

This past week at the Wine Marketing & Tourism conference we had the change to listen to a panel of speakers talking about wineries can get in front of those in the Concierge industry. ]

- Colby Smith, Founder, CANVAS, Moderator
- Christine McMillan, Independent Concierge, CM Destinations & Consulting
- Maggie Walker, Lead Concierge and Wine Director, Kenwood Inn & Spa

Getting the Attention of a Concierge in the Wine Industry

Notes from the Q&A with professional wine concierge individuals and strategists. Keep in mind that this information paraphrased based on what I heard and the context of the Q&A session.

http://32digital.com/getting-attention-concierge-wine-industry/

This past week at the Wine Marketing & Tourism conference we had the change to listen to a panel of speakers talking about wineries can get in front of those in the Concierge industry. ] Colby Smith, Founder, CANVAS, Moderator Christine McMillan, Independent Concierge, CM...

10/26/2018

Scott Fish spoke at the Wine Marketing & Tourism conference in Santa Rosa this week. Here's a recap from his session about Voice Search & Optimizing for Position Zero. http://32digital.com/winery-marketing-optimizing-voice-search-position-0-zero/

Voice search is the fastest growing segment of search right now, and it’s going to accelerate with the rise in usage of personal assistants. Today, I am speaking in Santa Rosa at the Wine Tourism & Marketing Conference, with representatives from wineries and tourism organization...

10/26/2018

At the Wine Marketing & Tourism Conference this week, we learned about some pretty interesting macro economic drivers of wine tourism.

See the data here: http://32digital.com/wine-industry-statistics-growth-data-google-travel/

Michael Thomas, Principal Analytical Lead at Google Travel spoke at the Wine Tourism & Marketing Conference about Macro trends in travel for the wine industry. Here are some data points that we found interesting. The overall travel industry is a $1.6 Trillion industry. And yet,...

10/09/2018

Soccer City USA is thriving and the reasons are many for its success, but at the core, strong sports brand marketing and sports marketing cohesion keep the small soccer market in a strong position.
Read More: http://32digital.com/portlands-thriving-soccer-scene-sports-marketing-strategies-that-your-team-can-use/

Two teams with two very active fan bases fuel the fire for the Rose City, driving engagement and cheering on two teams that have a combined 3 national championships in the past 6 years. See the sports marketing strategies that they are using to book fan engagement and ticket sales.

09/14/2018

How Can I Use Conversion Funnel Analysis To Understand My Customers Better?

See How it's done: http://32digital.com/conversion-funnel-optimization-analysis/

I use conversion funnel analysis in a different way than most. As the owner of a digital marketing agency, I am often asked, “how many people search for X?” and using google analytics and search data along with funnel analysis, I can help business owners...

09/07/2018

I was recently asked how PR strategies and digital marketing are colliding and what can be learned from PR strategies and applied to areas like Social Media, SEO, and Paid Search. These are 3 stories ideas that may help you think differently about PR strategies and how to apply them to your marketing plan.

See The Strategies: http://32digital.com/3-ways-pr-strategies-intersect-social-media-seo-paid-search/

Strategies for blending PR strategy with SEO, Paid Search, Social Media and driving more ecommerce sales or in store sales. Learn from these 3 examples of Jewelry Store SEO, Ecommerce Data, and Google Adwords + SEO Strategies.

08/14/2018

Google confirmed that a new algorithm update rolled out in August 2018, nicknamed the Medic Update. While the impact of the update is still being discovered and dissected, we do know what the update was targeting and have a few strategies for you to take advantage of August 2018 Google update.

Learn what E-A-T means and how your site's Authority & Trust matter more than ever now. 32digital.com/google-medic-update-impact/

Did Google's August 2018 Medic Update impact your keyword rankings and traffic? Find out how Google's Medic algorithm update changed the landscape in search results. Learn what you can do to fix your rankings if you are impacted.

06/13/2018

Learn how The MET in new York rebranded their museum to create a better connection with it's visitors. http://32digital.com/museum-branding-strategy-ny-met-rebrand/

How does a 150 year old museum rebrand and go from relevant to irresistible? We looked at the strategies used by the MET to rebrand their physical museum and digital experience. The museum rebranding strategy allowed the MET to convert visitors into users, and build a strong emotional connection.

05/22/2018

What does the new data collection regulations within GDPR mean for your local business?

What does GDPR mean for Small Businesses? The way that your data is stored by companies across the world is about to change. On May 25, 2018 the General Data Protection Regulation (GDPR) will take effect – creating strong regulations for consumer-focused businesses, in turn...

04/23/2018

It’s time to change how you communicate the digital marketing wins within your company so that everyone understands what you’re doing and how it impacts their department and goals. Here's how you can start being more visible.

3 strategies for building a better culture in your company around digital marketing, seo, and social media. Create better reporting solutions, educate your team, identify the leaders and champions for digital marketing, work better with your managers and CEO. Create stronger cutlure.