04/02/2022
Flour Bluff Kid, Craig Odanovich, Tells his Tale of Successful Entrepreneurship
Starting a business has always been scary, and parents don't always encourage their kids to step out of the safety and security of a job with benefits and a pension plan to strike out on their own. This was not the case with Craig Odanovich, the product of parents of the "Greatest Generation" who also took that leap of faith and invested their lives and money into being their own bosses.
Odanovich tells how growing up and working in the family business - a Dairy Queen with a jukebox in an unincorporated area called Flour Bluff, Texas - planted just the right seeds in him to grow a very successful business of his own, Craig's Record Factory. It details the trials, the tribulations, the successes, the friendships, the competition with the heavy hitters in the record and video world of the seventies and eighties, and the heart of a young man determined to make his own way in life.
This little book is a great read for any entrepreneur but especially for the youthful ones who may think that our country no longer values this kind of pioneering spirit. Odanovich gives the dreamer hope that he too can live the American dream of owning and operating his own business and give his friends and family jobs along the way.
Bonus item for all: Each chapter is the title of a popular song of the time the chapter covers. It's an appropriate touch for the music man who found a way to turn what he loves into a lucrative venture, and it draws the reader in to wonder how the title relates to the content.
Bonus item for Flour Bluffians: For those of us who grew up in Flour Bluff, the little town that almost was, it gives us a warm feeling to know that one of our own made it big on his own dime and lived to write about it. Hats off to Craig Odanovich, Flour Bluff Hornet extraordinaire!
Where to buy: https://www.amazon.com/Craigs.../dp/1955342210/ref=sr_1_1...
Craig's Record Factory: A Young Entrepreneur's Journey Through the 70's and 80's