Maven Made

09/09/2024

We’re about to get the keys to the shop this month, and it’s ALL HAPPENING. Here’s a last look at the last bits of construction — restoring the historic marquee and finishing up the patio. Next up will be window and front door install. Huge shoutout to our amazing contractors for keeping things on schedule and letting us be part of every decision (and not undermining us as women running this ship). This place already feels like home sweet home.

Meg and I have been designing and planning from a distance, but nothing compares to stepping inside the space we’ve been dreaming of.

Our grand opening is set for 10/25—mark your calendars to celebrate with us and get a first look at the Maven Theory shop.🤍

28/08/2024

Giddy and grateful.​​​​​​​​​​​​​​​​​​Thank you, Richmond folks, for voting Maven Made as the "Best Locally Made Beauty Brand." A big shoutout to for highlighting everything local in their Best & Worst issue.

The concept and illusion of "winning" feels a bit silly but it's also the encouragement I need to keep going. Thank you, thank you.

14/08/2024

Feedback is rolling in on our newest face oil.✨

Shop the earthy and clarifying new Summer Serum: mavenmaderva.com/shop/restorative-serum

07/08/2024

REFILL POP-UP
this Saturday at Oddbird in Jackson Ward

Shop Maven Made products in person and refill your empties for a discount! A Flower Named Girl will be selling flower arrangements, too.

INFO: mavenmaderva.com/events-1

03/08/2024

Thank you Richmond BizSense for the feature about our new gift shop coming to 4028 MacArthur Ave in October!

As developers work to transform the former Bellevue Theater for mixed-use, Meg Althoff and Bethany Frazier are planning to bring their candle shop to one of the building's commercial spaces.

07/07/2024

SHOP: mavenmaderva.com/shop

Use promo code HOLIDAY to take 20% off everything, including our new clarifying Summer Serum ☀️ Orders will ship the week of 7/15!

Oh, I'm bringing back $2 local deliveries to select zip codes. The Subaru is ready to hit these Richmond streets.

03/07/2024

NEW NEW NEW: The Summer Serum, a clarifying face oil created to tame acne, repair sun-exposed skin, stabilize oil production, protect skin cells against free radical damage, and lighten sun spots. Suitable for acne or oily skin profiles and skin exposed to the sun, and heat.

The aroma is certainly a contrast to our current facial oils - no florals here, expect subtle herbal and rich earthy notes. Please note this formula includes a harmonizing blend of essential oils that are lightly diluted for gentleness.

SHOP: mavenmaderva.com/shop/restorative-serum

27/06/2024

SHOP our award-winning Facial Serum: mavenmaderva.com/shop/facial-serum

05/06/2024

Hey pals, sharing some reminders from me to you as we move through this thing called life. 🫶🏼

01/06/2024

Hey beauties, HAPPY PRIDE 🏳️‍🌈🏳️‍⚧️ This intense month long fixation (and capitalism) on the q***r community always feels weird and performative but hey, it’s a great time to resurface a favorite post so we can learn a little. Enjoy a bit of q***r history of Richmond and this Pride, maybe think and honor all those brave folks who came before us who fought for the rights for us to exist.

Let’s give some LGBTQIA+ businesses some love in the comments, shout out and tag your local favorites so we can discover and support them beyond Pride month. I’ll go first.

Oh hey. Don’t lose sight that Pride started at a riot. We wouldn’t be here living life like this without the action of resistance. And when we can organize to fight back against systems of oppression, harm and violence, we must continue to show up, like right now. 🍉🍉🍉

Thank you to .macon for putting together and incredible map of these spots and a ton more. I’ll link in stories.

27/05/2024

Memorial Day Flash Sale ends tonight

SHOP: mavenmaderva.com/shop

10/05/2024

Hi hello. Remember when I refilled your empties in our old tiny downtown studio? Well, it’s time to round up your empty Maven Made bottles because I’m back at it again TOMORROW. Wooo!

Expect discounted refills on select products, Mother’s Day gifts and a chance to shop the big Facial Serum upgrade sale in person all at from 11am until 3pm. Hope to see you there!

08/05/2024

IT’S BACK ✨ 5/8 - 5/13 save big on this bestselling oil-based Facial Serum.

1oz bottle, originally $56, is now $30
2oz bottle, originally $106, is now $56
SHOP: mavenmaderva.com/shop/facial-serum

This product helps brighten, evens complexion, tames acne, balances oil, softens skin, and a whole lot more. Use it as a moisturizer, blend with one, or pat a few drops into your skin before applying a denser moisturizer.

Shop the sale online or irl this Saturday from 11a until 3p at Refill x Facial Serum Sale Pop-up at Eco Inspired in Bon Air.

Send a message to learn more

08/05/2024

IT’S BACK ✨ 5/8 - 5/13 save big on this bestselling oil-based Facial Serum.

1oz bottle, originally $56, is now $30
2oz bottle, originally $106, is now $56
SHOP: mavenmaderva.com/shop/facial-serum

This product helps brighten, evens complexion, tames acne, balances oil, softens skin, and a whole lot more. Use it as a moisturizer, blend with one, or pat a few drops into your skin before applying a denser moisturizer.

Shop the sale online or irl this Saturday from 11a until 3p at Refill x Facial Serum Sale Pop-up at Eco Inspired in Bon Air.

03/05/2024

Get jazzed about this pop-up, y’all.  

Next Saturday (just in time for Mother’s Day) find me at for three exciting reasons:
1. Refilling Every Body Oil, Facial Serum, and Rosewater Wondermist on-site, for a discount.
2. Offering a chance to shop the beloved Facial Serum Upgrade Sale in person (online sale starts 5/8 and ends 5/13).
3. Selling our entire line of skincare goods just in time for Mother’s Day gifting.

This is going to be a big fun one and thank you to for hosting me✨ hope to see you there.

01/05/2024

A mist of Wondermist on the face after spending a warm day outdoors is nice, but have you stored it in your fridge for an extra refreshing kick? It’s a game changer to tame redness, reduce swelling, and revive sun exposed skin.

Two Wondermist formulas were created to fit your skin needs:
🌹 Rosewater Wondermist is ideal for normal skin types with rose, neroli, ylang and lavender hydrosols

🥒 Cucumber Wondermist is the newest addition that combines cucumber, tea tree, and chamomile to help reduce acne, congested, sensitive, and oily skin types

It’s my favorite post gardening ritual that requires very little effort. Oh, speaking of gardening, see what’s been happening and blooming this past month.

Shop: mavenmaderva.com/shop and use promo code FIRSTTIME to get 15% off your entire order.✨✨ a portion of sales are going to the good work at until 5/31.

22/04/2024

If there's one skincare topic I hear most these days and enjoy talking about, it's postpartum skin.

The hormonal shift after giving birth often leaves skin dry, itchy, reactive, and dull (not that you're too focused on your complexion during the throes of postpartum). Common things people experience after giving birth: hives, melasma, acne, and eczema. As someone who experienced a few issues myself, it was really special to use these creations to soothe my weird and angry skin.

My top recommendations for post-birth skin? Our Every Body Oil, hands down. This essential oil-free formula is wonderful for stabilizing and moisturizing parched and sensitive postpartum skin. Bonus points: the oil can also be used on the baby for massage and as a remedy for cradle cap. When used twice a week, the Every Body Scrub is a gentle powerhouse for supporting exfoliation, promoting circulation, and making skin look more supple and even.

This duo makes a welcomed postpartum gift, and so does a hot meal and thoughtful "hey how can I support you today?".

Shop it all at MavenMadeRVA.com

09/04/2024

“My skin has never felt so soft and luxurious.“
- Elizabeth

Truly, there’s nothing better than hearing your skin FEELS good after using our Facial Serum. Our hero product, this plant-powered face oil is what started Maven Made and continues to be our bestseller for almost 10 years. 10 YEARS!

Try a sample size for a sweet $8. Upgrade sale makes a comeback next month.✨

📸 &

04/04/2024

Words from yesterday’s Maven Made Newsletter. The wave of response has generated it to be shared here.

Humans and life exist behind the brands and businesses you support. I’m just grateful to have the space to share, exchange thought and connect in this real way.

To a softer, uncertain, chaotic and vulnerable evolution of Self.

🤍

29/03/2024

Reintroducing our scrubs. Three physical exfoliants to treat your skin and get glowing for spring.

▫️Brown Sugar Scrub: coffee, whipped shea, tonka bean butter and a touch of cinnamon
▫️Every Body Scrub: essential oil free formula with pulverized bamboo powder for extra soft skin
▫️Matcha Sugar Scrub: green tea extract, tea tree, jojoba and lemongrass

Each is crafted in small batches with plant-based ingredients for optimal results. Shop: mavenmaderva.com/shop or find them all at The Brunch Market on 4/28.

22/03/2024

and .theory side by side in my ‘lil home studio. Two worlds collide.

Wondering where all those wonderful Voyage Collection fragrances moved to? Find them over at .theory, it a newer collaborative brand that has bloomed into candles, too.

Charlottesville folks: we’re heading to to popup with Maven Theory (along with .theory, , and more!) this Sunday 11am-4pm. Come say hello!

20/03/2024

“I certainly notice that my skin is left soft and nourished. There is a gentle, sort of oaty scent to the oil that I love.”​​​​​​​​​​​​​​​​​​"My skin is very dry and I love how this oil helps with that tight, awful feeling AND soaks all the way in.”

“Thanks to a lack of essential oils or added fragrance, it is kind to my sensitive skin and leaves no redness or irritation.”

The Every Body Oil has garnered a dedicated (perhaps even a cult) following for its impressive results and all the ways you can use it. This versatile formula can be applied in multiple ways to maintain skin tranquility, hydration, defense, and suppleness.

What sets this offering apart is its essential oil-free composition, making it a safe choice for individuals with sensitive, extra dry, or reactive skin, ensuring a sweet 'n gentle experience.

Recently, I've added tretinoin (a more potent form of retinol) to my skincare routine, and I've found that the Every Body Oil is an ideal face oil to apply once my initial tretinoin layer has settled. It does wonders in soothing peeling and redness.

Grab a sample for a sweet $8 ✨ shop at mavenmaderva.com

ALSO 10% of sales until 5/31 are being donated to fund-a-thon.✨✨

📷 &

03/03/2024

Been a customer for a while? Enjoy the new promo code SECONDS to save 15% on your entire online order, even on the aromatherapy roll-ons that are already on sale (they're being discontinued).​​​​​​​​​​​​​​​​​​Thank you for being here.

SHOP: MavenMadeRVA.com/shop

📷

03/03/2024

Today, my relationship ends with a place I’ve worked from since 2020. Goodbye to the cracked vintage tile, the most beautiful natural light I’ve ever seen, and tall vanilla cream walls. I part with a leased commercial space that knew me pregnant, in the trenches of postpartum, close to giving up, in deep love, and in many stages of repair. These walls have witnessed transformation, as walls often do.

Much celebration surrounds a new venture, the Maven Theory (.theory) shop opening in the fall but for now, I’m tucking in and remembering all the versions of me and, if you were lucky enough to shop here in person, the versions of you that inhabited this space. Even if you stopped in once, it matters.

Operating a brick and mortar (along with .theory) has come with generous learning moments, and it’s going to set an intentional framework for what we want you to experience when you shop in the new store.

I am immensely grateful to you, the people who came and shopped here. For bringing your children, your realness, your laughter, stories, and sometimes your tears - for the revealing conversations or just a quick pass-through before your flight back home.

To the next chapter. To endings and beginnings.

B

06/02/2024

Have you heard? We're relocating to Richmond's Bellevue neighborhood in the FALL. Come say farewell to the downtown studio on 2/25 for one last shebang.

Say yes here: Our Last Rodeo: a farewell party to our downtown space

06/02/2024

Yes. Seriously. Accidents happen.

I hate the thought of your full Maven Made product shattering in sink, knocking off your nightstand by the cat or slipping out of your hands. Please don’t try to save it (those shards of glass are tiny!), instead let me replace it, I just ask that you cover shipping.

Email to [email protected] and we’ll go from there.

This is a trust-based offer because no one has abused it to my knowledge and I believe humans are inherently pretty decent. Thank you for keeping it honest because this act of care is one I’d love to continue.

10/01/2024

Big shifts are happening around here. One of those changes is that our roll-ons are retiring.

For a few years now I’ve felt the aromatherapy line didn’t reflect the direction Maven Made is traveling towards. That feeling has become so strong I can’t ignore it. To focus on skincare feels like the true foundation and I’m so excited to explore product development (sensitive facial serum and an exfoliating night serum are in my list!).

So until all these product sell out, they’re all on sale for 25% (online and in the studio for our final 2/3 and 2/25 shopping dates). Once they sell out, I’ll provide the recipe for those who’d like to recreate it at home.

These babies have been a solid Maven Made offering since 2014 and saying thank you and goodbye feels like a bittersweet closure towards a more clear direction. Closing this door will open new ones and expect really beautiful things to come from ending.

05/01/2024

Our biggest savings on our beloved and bestselling Facial Serum is BACK.

SHOP: mavenmaderva.com/shop/facial-serum

The Facial Serum was created in 2013 as a way to settle and heal my cystic acne, and it worked. This oil-based product calms congested skin, moisturizes, balances oil production, brightens, evens, tames inflammation, and increases cellular turnover. It’s Maven Made’s hero product and if I ever decide to whittle down what I offer, this would never leave. She’s a forever baby.

Use on damp or freshly hydrated skin as a moisturizer or as a last step in your skincare ritual before sunscreen.

SALE DETAILS: 1/4 - 1/8 get the 1oz bottle (originally $56) priced at the 1/2oz size ($30!) and the 2oz bottle (originally $106) priced at the 1oz size ($56). Cannot be combined with other promo codes, please be patient with shipping pals. No limit on bottles purchased. Go wild!

28/12/2023

It’s back: End of Year Reflections. Expect this free workbook to say goodbye to 2023 with more intention and perhaps a bit of clarity as we enter the new year.

Download in bio link or directly at MavenMadeRVA.com/reflections

This workbook can be done solo or to expand human connection, try in a group setting with loved ones. The experience might surprise you or offer deeper understanding.

Enjoy!

21/12/2023

Hey pals, it’s the last weekend to shop the studio and we are open! open! open!

Our shelves are full of sweet locally-made gifts for every budget. We’re ready to see your faces before we start the first part our big move (back into our homes then into our Bellevue spot). Next holiday season will sure look different and I’m just grateful to make it this far.

Wouldn’t be here in my 9th year of Maven Made without YOU. Thank you thank you.

📸