Oak Arbor Media

28/04/2023

Learn lessons in business from the largest home improvement retailer in the US...Home Depot!

27/04/2023

Creating a content plan or calendar is an essential part of any effective content marketing strategy. It enables you to ensure that you are consistently producing content that is both relevant to your target audience and focused on achieving your business goals. Check out this video for more!



Schedule a free business consultation: https://calendly.com/oakarbormedia

21/04/2023

If you work in marketing or own a business, you might be wondering how to use the power of AI to make marketing a little bit easier. Today I’ll be chatting about some of the best marketing uses for ChatGPT! Let me know in the comments - are you using ChatGPT for marketing?

Schedule a consultation - https://calendly.com/oakarbormedia

20/04/2023

Content research and understanding what content will help your audience is step one. Watch this short video to learn more!

14/04/2023

Let’s talk about the Instagram/Facebook verified badge subscription.

Is it worth it for businesses to pay $14.99 a month (mobile subscription) for the coveted blue check mark?

Check out this short video where I explain a couple of pros and cons of verification and whether your business should be leveraging this tool.

P.S. - Can you count how many times I say the word "check mark?"

10/03/2023

I’m excited to announce that MKG Media Co. has officially re-branded to Oak Arbor Media. Many of you know MKG Media Co. as a content creation company, and with the re-brand also comes new services.

Oak Arbor Media now provides brand strategy, content creation, and social media services. Below you can find a more detailed overview of these offerings.

While many businesses need help with social media and content creation, there are also many organizations that struggle with the foundational aspects of branding and lack a brand strategy altogether. If an organization's target market is unclear and the messaging isn't consistent, then all marketing efforts will be futile.

Please join me in celebrating the re-branding of my company 🎉

26/08/2022

You may have heard about Google’s latest update regarding “helpful content” - Google says to avoid creating content primarily for search engines and to instead focus on creating content that is truly helpful and made for humans. Learn more here - https://developers.google.com/search/blog/2022/08/helpful-content-update

We’ve seen this trend take place over the last several years with YouTube as well, as optimizing YouTube videos for search alone does not guarantee that your content will rank. It is all about how actual humans will perceive the content rather than attempting to beat an algorithm.

With all of these updates, I think we will also begin to see changes in the type of video content that creators share. When it comes to educational content, I’m hoping for less of the unoriginal, “clickbait” style videos that are created for views alone. A lot of this information is regurgitated from other creators and not validated for accuracy (especially in the marketing industry). It is exciting to see educational content that is created for the sole purpose of helping others.

What are your thoughts? Do you think that the changes made by Google will ripple onto other platforms?

22/04/2022

This week I’m sharing strategies on how to promote your business.

Watch the video here: https://youtu.be/Z3XrJSyGduQ

With all of the tips that I share in this week’s YouTube video, there is one theme that ties them all together: relationship building.

Whether you are creating content or networking in a local organization, it is important to focus on people. Building genuine relationships with people is more effective (and fun!) than viewing business development as a transaction.

I think this is one of the biggest mistakes that people make when marketing their business - they focus on what they need rather than understanding that there is a human on the other end of the conversation.

What are your thoughts? When it comes to business development and building relationships, what advice would you give?

How to Promote Your Business Effectively | Best Marketing StrategiesGrab the freebie - Get 15 video hooks/ideas: https://bit.ly/3KJaZsMWant to work together?...

15/04/2022

This week’s video focuses on Instagram Reels and provides a more technical tutorial for creating an Instagram Reel using photos. This is a great strategy for anyone who doesn’t like being on camera or would like to create short videos with a voice-over.

Watch the video here: https://youtu.be/Zo2a1oH9Pe0

I’ve also created a freebie with 15 hooks that you can use when creating your next short-form video. Get the guide here: https://bit.ly/3KJaZsM

Here are some fun stats around video use to check out:

“88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video” (Wyzowl 2021).
Link to study: https://bit.ly/3OeVtqY

“In the HubSpot Blog's 2022 Marketing Industry Trends Survey, we found that more than half of marketers (51%) who use short-form video plan to increase their investment in 2022. Meanwhile, 38% plan to continue investing the same amount” (Hubspot 2021).
Link to study: https://bit.ly/37fLG3f

“58% of viewers watch a business-related video to the end if it’s under 60 seconds” (Vidyard, 2021).
Link to study: https://bit.ly/3JKPiaG

“71% of sales pros agree that video email outperforms text-based email.” (Vidyard, 2021)
Link to study: https://bit.ly/3veFPTu

“93% of sellers, marketers and customer experience reps report that video converts the same or better than any other content form” (Vidyard, 2022).
Link to study: https://bit.ly/3KOX5We

“The average human attention span decreased from 12 seconds in 2000 to 8.5 seconds in 2015, with goldfish having an attention span of about 9 seconds” (Wyzowl 2022)
Link to study: https://bit.ly/3uKdTYE

I like the last statistic because it demonstrates how important it is to capture the attention of our audience. Using short-form, engaging video content is a great way to do this!

Get 15 video ideas here: https://bit.ly/3KJaZsM

Watch the YouTube video (and subscribe if you like this type of content!): https://youtu.be/Zo2a1oH9Pe0

If you are interested in learning more about how video content can serve your business, schedule a free consultation. I'd love to advise your organization on its video strategy and help you to determine if video content is the right fit.

Schedule here -> https://calendly.com/hello-552/30min

How to Make Instagram Reels With PhotosGrab the freebie - Get 15 video hooks/ideas: https://bit.ly/3KJaZsMWant to work together? Email me at [email protected]...

08/04/2022

Are you thinking about utilizing more video content for your business? What about short-form videos?

This week's video is all about creating Instagram Reels!

Watch the video here: https://youtu.be/treeKRioJ6k

Now is the time to start leveraging short-form video content for your business. Here are a few reasons why:

1) Most social media platforms are prioritizing video content moving forward. Even the Head of Instagram, Adam Mosseri, announced in 2021 that Instagram is no longer a photo-sharing app and that the platform would be prioritizing video content.

2) It is important to pay attention to patterns across social media platforms. With the popularity of TikTok, other major social platforms are following suit. Of course, Instagram created Instagram Reels, and YouTube now has YouTube shorts. This type of content is addicting for users and isn't going away anytime soon.

3) As someone who has spent a significant amount of time creating video content, I've found that it is a lot easier to "fail fast" with shorter videos. Depending on the types of short videos you are creating, the time required to plan and edit videos is typically shorter. This enables brands to produce significantly more content in a shorter period of time. Moreover, this workflow helps brands to understand which videos perform best for their business at a faster pace.

If you are interested in learning more about how video content can serve your business, schedule a free consultation. I'd love to advise your organization on its video strategy and help you to determine if video content is the right fit.

Schedule here -->https://calendly.com/hello-552/30min

Email me with your video and marketing questions: [email protected]

Instagram Reels Tutorial for Beginners [2022 Updates!]Learn more about creating great videos here - https://youtube.com/playlist?list=PL228q-_uflOyEAiVVadfPu...

08/03/2022

Happy International Women’s Day!

Here is a quote that I love from the beloved musician & philanthropist, Dolly Parton - “If your actions create a legacy that inspires others to dream more, learn more, do more and become more, then, you are an excellent leader.”

I want to shout out all of the amazing women that I’ve had the opportunity to work with and all of the women who have helped me along the way in my journey! Let’s celebrate the women in our life. Who has made a difference in your life?

01/02/2022

Need some ideas on how to market your business in 2022? We’ve got you covered!

2022 is all about doubling down on what works without stretching yourself too thin. I always recommend starting with one or two big goals and sticking to them. The same goes with social media platforms. When you are new to social media and also have a business to run, less is more! Go all in on one or two platforms and once you master those, you can then graduate to a new platform.

If you have any questions or would like to schedule a free consultation, reach out at [email protected].

26/01/2022

Hey everyone! I haven’t introduced myself in a while, so here goes ⬇️⬇️ (📸: & )

Whether you are new to my page or have been here a while, welcome!! My name is Morgan, I’m from North Carolina and I started my business back in 2017 (previously named Raleigh Media Co). I provide video production, photography, and marketing services.

I’ve been playing around with photo and video since I was about 15 years old and rediscovered my passion for video and photo in undergrad where I studied Communication Media at (Go Pack! 🐺). I later completed my MBA in Marketing as well as Technology Commercialization at 📚 🤓

I worked in corporate marketing for a while and decided to use my passion for video, photo and marketing to help businesses. I grew up in a small town in NC () and have a lot of love and respect for small businesses that start from humble beginnings.

I love spending time outdoors, I love art and anything creative! I also love staying active and trying new things.

I’m currently based in Tacoma, WA and Raleigh, NC but serve businesses all across the country. Please introduce yourself in the comments, I’d love to meet you!

25/01/2022

Not sure where to go with your marketing in 2022? Maybe you’ve considered video but you aren’t quite sure it’s worth the investment?

Check out the news from head of , Adam Mosseri.

MKG Media Co. specializes in video and photo content for marketing. Whether you aren’t sure which direction to go or you need help with your content marketing efforts, we can help. Sign up for a risk-free consultation by emailing us at [email protected].

19/01/2022

Hey friends! I’m excited to share some updates to my business, MKG Media Co.!

As some of you know, I started my business back in 2017. I’ve had the pleasure of working with businesses in a variety of industries, ranging from education to tech to small business services and more.

The heart of MKG Media Co. is storytelling. I started this business because I have a passion for helping other businesses tell their stories. With that being said, my first update is that I’ve relocated to the greater Seattle area. This means that not only will I be expanding my services to the West Coast, but I will also continue to provide services in the Southeast.

I’ve also added some services to expand beyond the initial focus of video production! Please check out our comprehensive list of services below:

Commercial Video Production - Video is the best way to communicate online. We create stunning videos with your business goals in mind.

Commercial Photography - Quality photos that match your brand aesthetic can help your business attract attention from your target audience.

Content Marketing - MKG Media Co. provides blog content creation, podcast creation, social media content creation & more! Content marketing helps businesses to establish themselves as thought leaders in their industry and is a powerful long-term marketing strategy.

Email Marketing - Email marketing is one of the few channels of communication that is not controlled by an algorithm, so you should definitely leverage this for your business!

Workshops (virtual & in-person as permitted!) - Do you need a content marketing expert to speak to your business or team? Whether you need help with strategy or need in-depth technical workshops around video or photo creation, MKG Media Co. can help!

Consulting - MKG Media Co. will work with you in either single or ongoing sessions to help you define and execute your content strategy.

MKG Media Co. is currently available to serve clients for any of these services. To get started or engage in a free consultation, please reach out at [email protected].

To support my business, please comment on this post & share! Thank you and Happy New Year!!

27/11/2021

IT’S OFFICIAL: 30% off my print shop starts NOW! In honor of Small Business Saturday and Black Friday weekend, the site is 30% off until Sunday at midnight!

To shop, visit morgankg.darkroom.tech

The prices are already marked 30% off and will be going up soon, so don’t delay!

Happy shopping, y’all! 🤩

25/11/2021

I’m excited to announce the launch of my print shop! 🤩📸

Morgankg.darkroom.tech

This year I have had the opportunity to shoot some absolutely gorgeous outdoor scenery in my travels and I’m now offering these photos via print! I will have more photos soon and plan to swap them out seasonally, so get them while they last!

I have included a few examples on this post but there are many more. This would make a great gift as well..*wink wink*

Enjoy! 😊

15/11/2021

Check out this behind-the-scenes video that we created last year for !

Every business can benefit from a video business card, promotional video, testimonial or behind-the-scenes footage.

We are currently booking for January so be sure to reach out and claim your spot!

13/09/2021

If you are anything like most business owners, you are likely short on time!

It is easy to feel completely drained and burnt out when it comes to content creation. I'm talking about the whole process, ranging from creating unique ideas to filming and even editing your content.

I have a few recommendations that have helped me over the last few years and I think they could help you, too!

I think one of my biggest tips is to batch content based n the activity. Definitely swipe through this post to see exactly what I mean!

Which of these tips is the most helpful? Which will you be trying out?

08/09/2021

Check out this at home video shoot idea using workout equipment 🎥

04/05/2021

04/05/2021

Captured some beautiful footage at the pier this weekend! Drop an thumbs up below if you want more content like this 🤩☀️🌊

08/04/2021

Looking for some creative backdrop ideas while working from home or taking video conference calls? Check out my latest blog post! https://morgankg.com/home-office-backdrop-for-video/

19/03/2021

Looking to create more effective video content for your business? Be sure to check out this FREE e-book all around how to create sellable video content. Grab the e-book here: https://morgankg.com/free-e-book-create-sellable-video-content/

Recent Posts Video Backdrop Ideas – 15 Fun, Easy Backdrops The Best YouTube Partnership for Small Channels How Long Should a YouTube Intro Be Let’s Connect! Green Screen Ideas for Your Next Video Project

14/03/2021

Check out my latest video! If you are doing a lot of zoom sessions, why not record this content and repurpose it?!

https://youtu.be/w13_ruM8exg

Also, be sure to get my FREE e-book on creating sellable video content here: https://morgankg.com/free-e-book-create-sellable-video-content/

Recent Posts The Best YouTube Partnership for Small Channels How Long Should a YouTube Intro Be Let’s Connect! Green Screen Ideas for Your Next Video Project The YouTube Livestream Thumbnail – The Full Run Down

16/02/2021

Good morning! I’m kicking off 2021 with some exciting video projects and am currently looking to build out some video case studies in the startup space as well as higher education. If you know of any amazing organizations that work in the startup space or higher education please send them my way :)