01/08/2024
August is ! Cap Soc is proud to be Black owned, and even more proud of its track record in helping other Black businesses grow.
Name the Black owned businesses you follow and support, and let’s celebrate all month long ✊🏾
Capitalize Social is a digital creative agency that specializes in cultivating an authentic, digital community around your brand.
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CAP SOC is a marketing agency headquartered in Los Angeles on a mission to take the confusion out of marketing in a social media world so that our clients can do what they do best - their business. Whether you’re looking to create a compelling blog, podcast, documentary, digital ad campaign, or product photoshoot; we provide both the strategy and experience to bring you and your tribe closer together.
August is ! Cap Soc is proud to be Black owned, and even more proud of its track record in helping other Black businesses grow.
Name the Black owned businesses you follow and support, and let’s celebrate all month long ✊🏾
🎉 Welcome to the winning team, Tim Matheson! 🎉
We are thrilled to announce that the legendary Tim Matheson, actor, director, and now author, has joined the Cap Soc fam! With a remarkable career spanning seven decades, Tim has graced our screens with unforgettable performances in classics like Animal House, The West Wing, and Virgin River. His vast experience and incredible journey through Hollywood make him a true icon, and we are excited to help share his story with the world.
Tim’s upcoming memoir, Damn Glad to Meet You, offers a captivating glimpse into his life and career, filled with behind-the-scenes stories and invaluable lessons.
Join us in welcoming Tim Matheson to Cap Soc and stay tuned for more exciting updates! 🚀📚✨
One day, our client Tatyana Ali mentioned that she's always wanted to create a series of baby quilts... so we said LET'S DO IT!
So so proud of the team's work to bring Baby Yams to life! From connecting with AuntFunkysCloset.com and thekutstudios to sew this limited edition series of 50 baby quilts, to the creative team who captured visuals, to building a Shopify store... it's been a fun ride these last few months!
Most of all it feels amazing to see clients so excited to see their ideas come to life. Anything is possible, and when there's such a good cause attached, success will always be on the horizon.
Huge thank you to everyone who helped bring this project together!
Quilt Production:
Designer - Tatyana Ali
Fabrics - Auntie Esther in Ghana
Sewing - ,
Quilting - Cassandra Thomas of Designers Touch in Houston, TX
Content Production:
Production - CAP SOC
Strategy - Karl Blevins
Creative Direction - Alexia Clincy
Photography - Trokon
Camera Operator - Bryan aka Flashy
Makeup - Mattie Marie
Hair - Nike Durden
Jewelry - Lola Ade
Edited by - Richard Cannon
Location - 1043MixedMedia
Starring:
Pamela & Jonathan James - &
has designed a limited series of handmade, heirloom quality baby quilts & ALL proceeds are going to Black & Indigenous doulas, midwives & reproductive justice community to provide the care we deserve. What a way to celebrate ! We are so proud to have created strategy and content for the launch for this initiative. Shoutout , &
More to come!
We LOVE partnering with other marketing companies to put a little razzle dazzle on the social media components that make campaigns pop! Ghost Note Agency is incredible with producing high quality, engaging video content; and it was a pleasure to incorporate that content into a social media calendar to help bring Thompson Hotels' Culture Lives Here campaign to life spanning 4 cities and 8 diverse Culture Shifters.
Case study here: https://loom.ly/qNHdqQQ
We hope you're as excited as we are for the Season 2 premiere of Marvel's ! The premiere party was a night to remember; and CAP SOC is excited to have played a role in developing the invite list and capturing live content for the event! 🛼✨
Catch the first two episodes of season 2 on Friday, Feb 2nd on Disney Channel and next day on Disney+!
Content is key to promote any project and keep your audience engaged. For ’s holiday EP “All I Have,” Cap Soc executed a photo shoot and music videos that allowed her to flaunt the personality of each track and what makes each one important to her. Huge thanks to on creative direction and photography for this rollout
Production: ,
Creative Direction:
Photography:
Set Design:
Makeup:
Hair:
Location:
you did it again!
Shoutout to Trokon for allowing the opportunity to don the infamous flower crown.. this time with a little holiday flare.
And shoutout for designing the cover for upcoming EP,
Meet Annette Coleman. She's an incredible human being, and passionate advocate for the vulnerable population of homeless individuals in Los Angeles.
As a coordinator for Didi Hirsch MHS]'s Project 50, she empathetically provides substance abuse counseling and support for her clients, treating them with the respect and care that every human deserves.
This week is Homelessness & Hunger Awareness Week, and was excited to profile Annette, and capture her voice and photos to shine light on the work that Didi Hirsch does outside of su***de prevention and mental health. Follow Didi Hirsch MHS] for this upcoming content and to check out the wishlist in December where you can help provide items for her clients.
Thank you Annette for the work you're doing ♥️
Today, join us in wishing Larenz Tate a happy birthday!!! Larenz is a standout actor, director, producer and activist who is not afraid to tell and embody the Black stories that so desperately need to be seen and heard.
Cap Soc is proud to have worked with Larenz on not only Bronzeville Series, but on other Tatemen Entertainment projects as well
This ***dePreventionMonth, we encourage you to follow Didi Hirsch Mental Health Services for resources and content that will help you stay informed on su***de and take care of yourself and the loved ones in your life 💚
When we heard Kiara Imani was hosting a Bridgerton themed birthday and book release party, we knew it would be the perfect time to gather content for ! Leaning into the life of Alexander Dumas, we've added a classic twist to our branding approach to this historically smooth rum! www.drinkdumas.com
Impact is created through authenticity and collaboration with professionals who are truly immersed in the culture. That's what we're doing at CAP SOC.
Learn more about Cap Soc Agency's core values and check the blog to watch the full episode of Carlie’s Couch, featuring Cap Soc Founder, Alexia Clincy! https://bit.ly/3PneyHs
Today Self-Care Is For Everyone drops its latest merch collection in collaboration with Didi Hirsch Mental Health Services to raise awareness and funds for 988, the new 3-digit number that leads to the crisis lifeline!
CAP SOC was onsite at the Su***de Prevention Center to interview some of the crisis counselors serving as models for this impactful campaign. selfcareisforeveryone.com/didihirsch
988 is officially here as a faster and more efficient way to reach a trained counselor in times of crisis. With over a million adults attempting su***de each year, we are proud to work with Didi Hirsch Mental Health Services on the frontlines to get more awareness and support behind this impactful shift in mental health care.
Dumas rum has come a long way in just a few months! What do you think of the new branding on this 14 year rum aged in American Oak whiskey barrels? We've had a taste, and we can proudly say that Dumas Rum now has a bottle design as smooth as its product!
Sport your support for John Conyers and his Congressional run in the 13th District of Michigan! Here's fresh campaign apparel, brought to you in collaboration with DISTINCT LIFE: https://conyersstore.square.site/
Fundraising is a huge part of running for office; and John Conyers gets in front of his audience every month with shareable content to raise funds with the campaign. Visit bit.ly/conyers2022 to learn more about John Conyers, his Congressional run in Michigan, and to chip in $13 to support his campaign today!
De-stigmatizing su***de ideation, loss and other mental health challenges requires that more of these stories are shared. We appreciate those brave enough to not only tell their stories, but who allow us to share them with the world in this age of social media.
Through storytelling content, clients like Didi Hirsch Mental Health Services are able to better connect with those in crisis and provide them with the help they need via crisiscare.org
Instagram is constantly changing, but we're here to help you keep up! Here's what's new on the platform as of June 2022 https://embedsocial.com/blog/new-instagram-features/
Instagram is rolling out new features and this article helps you keep up.
This month is BIPOC Mental Health Awareness Month, and as people of color continue to fight against disparities and inequality, it's as important as ever that we reach out, converse more about mental health, and are open to supporting each other.
We love working with Didi Hirsch Mental Health Services because it gives us an opportunity to help spread this awareness and support!
Go hard; get results. Embrace every small win and let them snowball into a bigger one.
“As we let our own light shine,
we unconsciously give other people
permission to do the same”
Here our a few businesses we would like to shine a spot light on!
When brands are truly mission driven, gathering as much quality content is extremely important!
It was our absolutely pleasure to work with on the event uniting the world in LA and virtual as we support su***de prevention.
From graffitied walls to the front cover of . That's called a pivot ☝🏿
gets another one for 🏆
Great interview !
2,160 steps to represent the 2,160 lives that are lost to su***de EACH DAY!!
So excited to have been a part of with !!! Thank you to everyone who participated in this meaningful event!!
Tomorrow, we walk! Join us as we take 2,160 steps to raise awareness and funds for su***de prevention with !
More info in our bio about this amazing client and the work that they're doing in the mental health field!
The impact of su***de is far reaching, and people need support & resources! To raise funds and awareness around ***deprevention, Cap Soc is walking with Didi Hirsch Mental Health Services on Nov 14th!
Donate to our team or register your own at https://bit.ly/2ZQqtsZ !
We're art lovers over here. So we couldn't wait for our client, Band of Vices, to launch the ‘An Ode To’ exhibit in their coLAB space. The exhibition features six young artists of color evoking the familiar, the figurative and abstract works to speak to memory, spirituality, and home, yet also the limitless beauty of our everyday traditions and aesthetics. Each piece in the exhibition was created as act of tribute and dedication further questioning how art can serve as a tribute to one’s life and today’s society.
If you’re in LA, check reserve your spot to see the exhibit today! https://www.bandofvices.com/colab
Happy Birthday to Vice President Kamala Harris! CAP SOC had the opportunity to partner with the Biden/Harris outreach team to tap into the interests, passion points, and nuances of Black culture to create authentic connections with Black voters. Check out this case study to see our work for their campaign during the 2020 Presidential Election: https://bit.ly/3AVQu6v
CAP SOC had an opportunity to support the Biden Harris 2020 campaign through social media content development and social monitoring.
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August is #BlackBusinessMonth! Cap Soc is proud to be Black owned, and even more proud of its track record in helping other Black businesses grow. Name the Black owned businesses you follow and support, and let’s celebrate all month long ✊🏾
🎉 Welcome to the winning team, Tim Matheson! 🎉 We are thrilled to announce that the legendary Tim Matheson, actor, director, and now author, has joined the Cap Soc fam! With a remarkable career spanning seven decades, Tim has graced our screens with unforgettable performances in classics like Animal House, The West Wing, and Virgin River. His vast experience and incredible journey through Hollywood make him a true icon, and we are excited to help share his story with the world. Tim’s upcoming memoir, Damn Glad to Meet You, offers a captivating glimpse into his life and career, filled with behind-the-scenes stories and invaluable lessons. Join us in welcoming Tim Matheson to Cap Soc and stay tuned for more exciting updates! 🚀📚✨ #HollywoodLegend #CapSoc #DamnGladToMeetYou #MarketingMagic
One day, our client Tatyana Ali mentioned that she's always wanted to create a series of baby quilts... so we said LET'S DO IT! So so proud of the team's work to bring Baby Yams to life! From connecting with AuntFunkysCloset.com and thekutstudios to sew this limited edition series of 50 baby quilts, to the creative team who captured visuals, to building a Shopify store... it's been a fun ride these last few months! Most of all it feels amazing to see clients so excited to see their ideas come to life. Anything is possible, and when there's such a good cause attached, success will always be on the horizon. Huge thank you to everyone who helped bring this project together! Quilt Production: Designer - Tatyana Ali Fabrics - Auntie Esther in Ghana Sewing - @Auntfunkyscloset, @theKutStudios Quilting - Cassandra Thomas of Designers Touch in Houston, TX Content Production: Production - CAP SOC Strategy - Karl Blevins Creative Direction - Alexia Clincy Photography - Trokon Camera Operator - Bryan aka Flashy Makeup - Mattie Marie Hair - Nike Durden Jewelry - Lola Ade Edited by - Richard Cannon Location - 1043MixedMedia Starring: Pamela & Jonathan James - @pamazonwarrior & @aceofdaworld
We LOVE partnering with other marketing companies to put a little razzle dazzle on the social media components that make campaigns pop! Ghost Note Agency is incredible with producing high quality, engaging video content; and it was a pleasure to incorporate that content into a social media calendar to help bring Thompson Hotels' Culture Lives Here campaign to life spanning 4 cities and 8 diverse Culture Shifters. Case study here: https://loom.ly/qNHdqQQ
Today, join us in wishing Larenz Tate a happy birthday!!! Larenz is a standout actor, director, producer and activist who is not afraid to tell and embody the Black stories that so desperately need to be seen and heard. Cap Soc is proud to have worked with Larenz on not only Bronzeville Series, but on other Tatemen Entertainment projects as well
Impact is created through authenticity and collaboration with professionals who are truly immersed in the culture. That's what we're doing at CAP SOC. Learn more about Cap Soc Agency's core values and check the blog to watch the full episode of Carlie’s Couch, featuring Cap Soc Founder, Alexia Clincy! https://bit.ly/3PneyHs
De-stigmatizing suicide ideation, loss and other mental health challenges requires that more of these stories are shared. We appreciate those brave enough to not only tell their stories, but who allow us to share them with the world in this age of social media. Through storytelling content, clients like Didi Hirsch Mental Health Services are able to better connect with those in crisis and provide them with the help they need via crisiscare.org
Go hard; get results. Embrace every small win and let them snowball into a bigger one.
When brands are truly mission driven, gathering as much quality content is extremely important! It was our absolutely pleasure to work with @didi_hirsch on the #Alivetogether event uniting the world in LA and virtual as we support suicide prevention.
2,160 steps to represent the 2,160 lives that are lost to suicide EACH DAY!! So excited to have been a part of #alivetogether with @didi_hirsch!!! Thank you to everyone who participated in this meaningful event!!
In regards to #selfcare, you can light a candle, meditate or just relax alone; but don't forget that community can be energizing, too! Spending time with supportive friends and family can be just as important. Just a little #selfcareawarenessmonth tip from your friends at CAP SOC 🌱❤️
The CAP SOC rebrand would not be complete without story time from Dominic Jones 😭 Domo played a major part in consulting with us on how the name should change, and how the brand would be represented visually. Those meetings on the balcony with Alexia paid off, and we used a lot of those creative conversations to launch CAP SOC. Pictured here are our primary and secondary logos. After deciding to shorten the name, we stumbled across this C looking symbol called the voiceless alveolo-palatal sibilant fricative (don't worry, there won't be a test on this later lmao), that makes the sound "sh." Jackpot on connecting the C look and the sound at the end of "SOC." So as it tends to go, one thing led to another, and we found a basis for our new logo - modified/designed by Ke'Ari Brooks! What do you think?
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