My pivotal point came about a few years ago. In the same job for 15+ years, I realized that I really ready for new challenges. Since then I have talked to many others who also arrived at this same juncture and felt the need to reinvent themselves and finally do what they longed to do. I decided to do what I've always done best - helping others invent or reinvent or simply tell their story in a way
that will help them build their business, but on a much smaller scale. My goal was to provide affordable opportunities to promote small businesses, build brand awareness, encourage loyalty, and ultimately become more profitable. I love small business and the love and creativity and courage that it takes to put yourself on the line to make it happen. The Essentials
• Develop mission statement
• Define desired goals and a reasonable timetable
• Devise a realistic marketing and advertising budget
• Create or evaluate and update company website
• Market on multiple levels to ensure maximum reach through social media/web/television/radio/mail/email
• Define strategies to ensure social media success
• Join local organizations relevant to your product/services/goals/values
• Evaluate the effectiveness of communication tools
• Compose appealing content to attract potential clients
• Design a plan for client retention
• ROI analysis for each campaign, identifying trends and effectiveness
• Web analytics – what do they mean to you and how can you can better use them.
• Compose personal biographies for all principals and employees
• Identify opportunities to submit/receive proposals for collaboration/funding
• Identify industry compliance issues/requirements
• Design and distribute client survey
• Obtain client endorsements/testimonials and permission to use for marketing
• Assess availability to previous client data
• Develop press release calendar
• Identify client issues/problems and develop solutions
• Design and distribute client survey
Marketing Collateral-
It’s More Important Than You Think
• Logo design
• Brochures
• Photo cards
• Custom greeting cards
• Fliers
• Postcards
• Catalogs
• Email templates
• Invoices
• Letterhead
• Power Point and video presentations
Client Retention
• Establish email campaigns and quarterly newsletter
• Always provide something of value in your contacts throughout the year
• Design and distribute promotional products, if appropriate
These are some of the tools and tasks used by most small business. I welcome hearing about your needs
