The Pierson Collective

18/02/2025

Color grading plays a huge role in storytelling.

We love the blues in these images. Water is a big source of inspiration for .and.harbor and their interior design elements, so making the blues pop only made sense.

Here are a few frames from our recent work.

24/01/2025

Last week felt like a blur.

Monday was an early one, as were Wednesday and Thursday. Between all the loading in and loading out, we captured some really great content. We made some new friends and we picked up where we left off with old friends. We did the work and, as always, we had an awesome time together.

We’re excited to have wrapped the first big video and photo production of the year and are equally as excited to jump into the edits.

21/01/2025

Day 1 with went by in a flash.

We had a day and a half blocked off for this portion of the shoot, but thanks to excellent preparation by everyone involved, we wrapped in a day.

Things don’t always go as planned, but that’s not always a bad thing. We’re thankful for an awesome team, trusting clients, and the extra time we gained to prepare for shoots in the days to follow.

23/12/2024

Partnering with a company like .plus which specializes in branding and creative design helped fuel our passion for storytelling. Seeing their vision at work on set inspired us to craft a video that truly captures their unique story.

Here are some frames from their video project.

26/11/2024

Every time we go out on a shoot our team gets better as a unit. Our relationships grow. We get better at our craft. Better at storytelling. Better at anticipating needs. The list goes on. Traveling to Oregon was no exception.

20/11/2024

Traveling to Oregon to shoot for 4 days was an awesome time. We always walk away from shoots with new knowledge, and maybe even a few stories. Today we will be sharing some of that knowledge.

Here is what we learned:

- Working with a great team with great attitudes makes every day enjoyable.
- It’s good to have a game plan, but being able to pivot quickly if need be is a must.
- The right gear makes all the difference (even if it gets left off the grip truck for a day or so).
- It’s best if you leave your ego in the terminal.
- Two coffees a day (minimum) is completely necessary.
- Carrying video gear down 16 flights of stairs in the pitch-black dark at 5:30 in the morning is not ideal, but it is achievable.

We learned so much more, but these are some of the highlights that stand out from our time. We are lucky and beyond grateful that we get to do this work alongside so many like-minded people.

30/10/2024

We’ve been working with Barnwell 45 throughout a couple of different projects, including both photo and video deliverables.

Most recently, we got the opportunity to put together a retrospective doc about the district. Here are some of our favorite excerpts from that video (including one of the tracks we created for the piece) as well as some photo deliverables from a previous project.

15/10/2024

Day 2 with .plus was inspiring.

Along with getting to interview more of their team and more of their clients, we got to see some of their branding and design work in action. It was incredible to see the many ways their work is used and loved by their clients.

09/10/2024

Day 1 with .plus consisted of:

- Client Testimonials
- Team Interviews
- Broll
- Great Vibes

18/09/2024

11/09/2024

We have a lot of fun thinking through and lighting scenes. This particular project with .and.harbor called for us to use almost every light that we have.

Because the space we were shooting in had so many awesome details, we wanted to bring the light in the entire room up to minimize contrast and shadows, and make those details pop.

Having a variety of lighting and diffusion options helps us so much when trying to tell a client’s story well.

06/09/2024

The way that you light a scene or subject plays a huge part in how that scene is interpreted by the viewer.

This particular scene for our friends at UIDP called for a clean, well-lit, corporate look. This meant using a high-key light to minimize shadows and contrast on our subject. The challenge for us was to create a well-balanced image while having the light on the subject mimic the ambient light coming in the windows.

Here are the final looks. How’d we do?

28/08/2024

Marketing is a lesson in repetition.

We use repetition in musical elements and melodies when making tracks for clients, especially repeat clients.

Having similar musical themes repeated throughout a project, and across multiple video assets, deepens brand identity, increases brand awareness, and helps build an emotional connection to your brand.

We love telling stories any way we can. Making custom music is any easy addition to help your story stand out.

26/08/2024

One of the many ways in which we help our clients tell their story is through narrative video work.

Here are a few frames from some recent narrative work.

22/08/2024

It’s a great feeling when all the planning from preproduction comes together for the start of a new project.

If you want to tell someone’s story well, there is a lot of thought and planning that goes in to that. What are their likes? What are their dislikes? What makes them tick as a brand? Who are they as people?

Last week we had our first full day of production with .and.harbor . While we have a good idea of what this brand represents and how we want to capture and tell their story, we are continuing to learn new things about them and will constantly be asking ourselves the afore mentioned questions in order to make their project great.

14/08/2024

Every great movie you’ve ever seen has a great storyline, right? We were lucky enough to tell the story of how one such movie was made.

For this project we found ourselves on a chicken farm in Albemarle, NC on the set of summer film “The Grand Strand.”

Although it would appear to be a typical film set, this set was far from normal. Through their Get On Set Program, Local Cinema Studios partners with the South Carolina Film Commission and to combine university students with industry professionals to give students real world experience in their field of study.

For a couple of film geeks like ourselves, it’s been an incredible time not only getting to see how the film is made, but also getting to capture the student’s experiences as they learn from these industry professionals.

If you’d like to watch the mini documentary we put together and hear about why this program is so important, please visit the portfolio page of our website and click “The Making of The Grand Strand.”