We live in a world where an obnoxious amount of information getting thrown at consumers. Marketing is now played in the micro-moments of time when customers scroll through their social media feeds.
To win today, if you have only seconds to capture attention and create a response. We help you tell your story in those moments so that you can sell more stuff.
Social media has given businesses the ability to create and promote content to the end consumer at scale like never before. This access has reset the competitive balance to be more about the quality and quantity of content than who has the biggest budget.
CREATING COOL STORIES THAT CONVERT
Our social media mantra is founded on pulling from two extremes. Creating great content that provides real value and the quantitative analysis approach to understanding what the audience is wanting to see.
Take a look at our marketing philosophies:
Market where your ideal customer is “actually” looking.
There has been a dramatic shift in advertising. Consumers are less likely to gather buying information from traditional media outlets like television, billboards, newspaper ads...etc.
One thing you will notice is the amount of people who are constantly looking at their phones.
2. Single pieces of content have almost no value -- it’s all about consistency and quantity.
Engaging consumers through content requires a strategic play. You can't simply post a piece of content and expect instant sales. The way to keep the attention of your viewers is to utilize a content strategy with a consistent posting schedule.
By posting quality content on a regular schedule, you will begin to develop a relationship with your intended followers.
Keep in mind—you want your target audience to rely on you as a source of exceptional entertainment. Posting on a regular basis will have them coming back, wanting more, and consistently seeing your offerings.
3. Chasing perfection is overrated....speed, responsiveness, and experimentation will always win
In the world of digital marketing, you have the ability to reach millions of people. With an audience so large, it is impossible to satisfy everyone in your target market. That is why testing and experimentation is the key to creating the perfect content.
We have found the best way to hit your market is to produce as much content as possible, analyze the results, and adapt. After just a few test rounds, you will find the perfect way to engage your audience, making it even easier to create future content.
Let Us Help You Grab Attention and Sell Stuff
Shoot us a message to sit down and talk how storytelling on social media can transform your business.
www.socialcandy.io
