Gisteo

Gisteo Best-in-class animated explainer video production...since 2011. Gisteo crafts marketing videos that explain the gist of what you do, sell or offer.

Our animated videos help you cut through the clutter and inspire your audience to take action.

21/01/2024

Embrace Humor & Edge in Marketing Videos: "You Had Me at Do*****ag!" đź’Ą

Ever thought about stepping out of the safe zone and adding a pinch of edginess to your marketing or explainer videos? Let's talk about the power of humor and daring to be different.

Humor & Edginess: It's not just about making people laugh; it's about making your message stick. Our own explainer video for our explainer video company (very meta) is a testament to this approach. We took a risk, and it paid off!

Why Go Bold?

Stand Out: In a sea of conventional content, edgy humor makes you memorable.

Connect Emotionally: Humor builds a relatable, human connection with your audience.

Encourage Sharing: People love sharing content that made them laugh or raised an eyebrow.

Drive Engagement: Edgy content sparks conversations, increasing engagement.

Featured Example:

Our spokesperson casually drops "overpriced do******gs" and contributes to a swear jar that we had on set. It's a bit cheeky but guess what? It resonates! One client's reaction was priceless: "OMG, you had me at do*****ag!" She shared her own terrible experience with an overpriced service that treated her like a second-class citizen, proving that our edgy humor hit the right chord.

Takeaway:

Don't be afraid to push boundaries. A well-placed, edgy joke or an unconventional approach can make your video unforgettable. Remember, it's about striking the right balance and knowing your audience!

Stay tuned for more insights on creating impactful video content.

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Our Story

Welcome to Gisteo

When we launched Gisteo in early 2011, explainer videos weren’t a “thing” yet. So, we just invented our own term to describe what we did by combining the words Gist and Video. The “gist” is the central idea, the core, the essentials. It implies a quick summary vs. a long-winded dissertation…which was exactly what our videos did. Gist + Video = Gisteo. A company name was born and the rest is history.

Almost a decade later, we’re still explaining the gist of what businesses, products or services are all about. In fact, it’s more important today than ever. Competition is just a click or tap away and your target has countless choices. They need to get the gist…and fast. If they do, it’s priceless because understanding the gist of why you matter gives them clarity….and clarity leads to action.

Please visit Gisteo.com for more information.