Socially Delivered

28/08/2024

Unlock the Power of the 45+ Market.

The tides are turning in the world of marketing. Maye Musk, at 76, gracing the cover of Harpers' Bazaar Vietnam is just the beginning. In the coming decade, we'll witness a revolution as models aged 45-90 become the influencers and faces of magazine covers and digital campaigns worldwide. Why?

Because Smart Brands Follow the Money.

The 45+ demographic isn't just growing—it's thriving. And I'm looking forward to speaking to audiences on this topic in 2025. Back in 2007, I was among the first round of speakers on this new thing called "social media", now I'm helping businesses grow tapping into this lucrative market of 45+ through modern digital marketing strategies/AI/Metaverse and more.

At the forefront again. :)

~Jennifer

23/08/2024

I've been in the digital media space full-time since 2006, witnessing many shifts in the space over the past 18 years. The current shift on Instagram is apparent – everyone is selling, claiming to have life-changing solutions, and showcasing remarkable success and now they can teach us how to do it if we just "click" here.

And we scroll, we see this again and again and again. This will shift as accounts like that are getting blocked, unfollowed and users are requesting not to see that type of sponsored or boosted advertising.

I go back to, authenticity wins. Yes, you (we) can "sell" online. That is why we are all here, to make money. However, give, give give content THEN ask for the sale. Not the opposite.

Stay social.
Be authentic.
Give. Give. Give.
~Happy Friday, J

14/08/2024

If you get something like this it is a SCAM. Don't fill out the forms.. I started to then looked at the email address which is not official.

13/08/2024

As we inch closer to our 15th anniversary, we'll be debuting our new Socially Delivered website next week. We are no longer just a social media concierge agency. We are a marketing concierge with a sales focus. Yes, we do social media strategy and management, but now adding in Podcast support, Brand advisory, AI / Sales training, brand activations, focus groups, speaking, PR, and more.

Going to be fun!!
PS: if you are looking for a dynamic speaker for your event that will talk about trends and happenings for 2025 for your business, I'm your gal! I'm getting back on the speaker circuit locally and nationally for 2025. ~ Jennifer

02/08/2024

Fashion brands both young and established must have a social media strategy and presence. Our team can help you and become your digital eyes, ears, and fingertips.

01/08/2024

Happy to share that I completed an incredible Fashion Design Management certificate program with Cornell University!
If you put your mind to something, it is possible to do it.

Could I be the next Carolina Herrara? The next Trina Turk? The next DVF? The next Donatella Versace? What about Coco Chanel? Let's see where this goes!

We are looking to work with more fashion brands at my agency Socially Delivered and I just love the industry.

29/07/2024

Digital Marketing As We Inch Toward 2025!

Ask yourself: what types of professionals and companies do I want to be digitally networking with to take my business/brand and/or life to a new level?

Ask yourself: Do I need to be on all platforms? (Likely not for many people)

Ask yourself: Where do I want to be by January 1, 2025, in terms of business growth, connections, etc?

Ask yourself: Am I being authentic in my posts and digitally "caring" for those I am networking with online?

~Jennifer www.Socially Delivered.com
#2024

26/07/2024

Go team USA!!!

25/07/2024

As the games in Paris are about to begin and the dancers get one last rehearsal in...it's not too late to incorporate this strategy into your marketing over the next few weeks.
As the world comes together for the Olympic Games, it's the perfect time to align your brand with the spirit of unity and excellence. We invite you to consider incorporating Olympic-inspired themes into your social media strategy. Share posts that highlight your company culture, teamwork, and pursuit of greatness.

The Olympics provide a unique opportunity to connect with your audience through shared excitement and inspiration of the global games. Don't miss out on this chance to showcase your brand values alongside one of the most-watched global events. And if you need any assistance, please reach out to us at www.sociallydelivered.com
Profitez des cérémonies!

17/07/2024

Shorts are super popular on YouTube. The social site is now highlighting new ways to use shorts. https://blog.youtube/news-and-events/6-new-youtube-shorts-tools/

13/07/2024

Have you tried Threads platform yet?

08/07/2024

08/07/2024

I'm a self-confessed Francophile and I'm really looking forward to viewing the Olympics in Paris in a few weeks. My guess as this will be among the most "beautiful" and fashion-forward Olympics. Luxury Retailer Louis Vuitton will have a presence throughout the games.
___________________________________________
The committee just announced the Olympic Medals
will be presented to winning athletes on a Louis Vuitton tray decorated with the French luxury house’s signature motifs.

Crafted by artisans at the Beaulieu-sur-Layon workshop in the Maine-et-Loire region, the trays’ exteriors boast the Maison’s timeless Damier canvas, created in 1888. Their interiors, meanwhile, are lined with matte black leather, a nod to the Louis Vuitton “Torches and Medals” Trunks. Each tray can hold two to six medals, all of which are designed by jeweler Chaumet.

“We wanted to contribute not just as a creative partner of the Opening Ceremony, but to be present throughout the event including the sporting part, and we found this way to be present that is very discreet and at the same time, paradoxically, very visible,” Antoine Arnault, LVMH’s head of communication, image and environment, told journalists at the Bulgari Hotel on Tuesday, via WWD. “I think the trays are beautiful and very Vuitton.”

In addition to the trays, Louis Vuitton has also created a unisex uniform for the medal bearers, which includes a polo shirt, loose pants, and a gavroche cap — nodding to the style tropes surrounding the 1924 Paris Olympics. “We have designed an elegant, sober, comfortable outfit so that the medal bearers can do their job in the best conditions with hundreds of millions of pairs of eyes around the world focused on them,” Arnault added.

04/07/2024

We wish you a spectacular Fourth Of July from our Washington DC headquarters.
Sending you lots of sparkle!🇺🇸 - The team at Socially Delivered

03/07/2024

We adore working with authors. Today's reader is looking to connect with you on digital channels. Let our team support your efforts and get you out there! www.SociallyDelivered.com

26/06/2024

A lot of professionals seem to forget about Pinterest. That is why we are here to remind you. www.SociallyDelivered.com It is a place where users (the public) go on to aspire, learn, interact, dream, and buy. Pinterest users engage in shopping experiences either directly on Pinterest or on the road from Pinterest takes them to their digital shopping designation.

20/06/2024

My digital agency www.SociallyDelivered.com is now in its 14 1/2 year! I'm very proud of that. However, with all things digital we are always learning. I like to study what brands in other fields do. In this case, Taylor Swift's digital team is still driving new ways to unlock virtual bracelets, gain more views and followers, build rapport and community and so much more. Bravo! Well done!

I'm always in awe of the unique marketing they deploy. Does your business need help with marketing and digital media? My team and I would LOVE to help you!

10/06/2024

Mod woman Cyndi Lauper at 70, is planning her farewell tour and writing her next chapter. Modern women 49+ will be and are quickly becoming the most lucrative audience for products and services. My agency Socially Delivered Digital Agency and our advisory can assist you in making a powerful entryway to this lucrative demographic. We offer focus groups, modern advisory, and creative road maps for launching your products and services to this group. New website is under construction. So many opportunities now to get in front of this audience.

06/06/2024

Mod woman Cyndi Lauper at 70, is planning her farewell tour and writing her next chapter. Modern women 49+ will be and are quickly becoming the most lucrative audience for products and services. Ny agency Socially Delivered Digital Agency and our advisory can assist you in making a powerful entryway to this lucrative demographic. We offer focus groups, modern advisory, and creative road maps for launching your products and services to this group. https://lnkd.in/eSBiiJuW

#49+

04/06/2024

Things that make you go HUH? Instagram is testing ads that are “unskippable” on the platform, setting a watch timer before users can move on to scrolling or watching Stories.

28/05/2024

I'm noticing that Google and LinkedIn are really pushing me (us) to write with AI. I'm not liking it. The other day someone posted a recipe online and the recipe called for "GLUE" to make the cheese stick to the base of the recipe. This person was obviously using AI to generate the recipe.

AI is not where it needs to be to write content to represent us professionally let alone personally.

27/05/2024

Remembering the Fallen.

(Photo: Caleb Fisher)

21/05/2024

"As LinkedIn continues to evolve and merge with AI, my prediction for the 2024 year is that those who utilize the platform to share their expertise and smartly connect with others to build digital relationships will win. "
~Jennifer Abernethy Founder of Socially Delivered.

13/05/2024

Gucci selected Top 5 Tennis Pro Jannik Sinner as their Global Brand Ambassador. Smart branding as not only is Jannik a true professional in every aspect, but the "views" that the bag gets every time he walks on the court whether it be in Madrid, Miami, Rome, Paris, or London he exposes the bag to fashion-conscious fans.
Good News, however! You don't have to be Gucci to do this.
If you are a local business why not feature a local college athlete in your campaigns, a local high school athlete, or a local valedictorian, or honor society student, or a local fireman, a teacher... it goes on and on.
If you want to get creative, please reach out. We'd love to help you at my agency Socially Delivered now in year 14!

"The New Brand Ambassador is not a social media influencer, it's a life influencer." ~ Abernethy


#2024/25

03/05/2024

Take in the outdoors this weekend if you can. Tag us on your sunrise or sunset headshots!

26/04/2024

Did you know GLOBALLY...Facebook is still the most popular app in terms of active users!

22/04/2024

One of our differentiators is that we post LIVE for clients each day.
We don't automate posts. Never have. If you are working with a social media team or person, ask them if they are automating posts. If so, ask are they logging in daily to see interactions and exchanges? How are they connecting?
How are they tying in your content to what is happening in real-time? www.sociallydelivered.com

17/04/2024

Instagram wants influencers to switch to their AI BOT? https://www.nytimes.com/2024/04/15/technology/instagram-influencers-chatbots.html

17/04/2024

As a sales and marketing professional, I'm always in awe of what Taylor Swift and her team do as they are ALWAYS breaking the boundaries. With the launch of her next album this week... they created a pop-up installation at the infamous GROVE shopping mall in Los Angeles. The installation has clues about songs and Taylor that Swifties will be sure to love. Genius!