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28/01/2025
You know that feeling when someone asks "Where did you get that?" and you can't stop raving about the business? That's what I want for YOUR brand.
Quick story: Last week at an ERN meeting, someone was describing something that they needed help with. And in doing so, they perfectly described almost every detail of another member's business - their process, their values, even features similar to this business' branding. I was able to immediately recommend the other member's business to them because I knew both of them closely and knew that the member's business they were describing would be a perfect fit for them!
How did I know that though? Because I have heard that business owner tell the story of their business multiple times. Both in ERN and in other situations within the community. And that story stuck in my head because it was a real, authentic story of how they came to be, how they relate to their clients, and more.
You know what, that's not luck. That's intentional storytelling.
Think your business "isn't interesting enough" for great stories? Think again, friend.
Every business has stories worth telling:
➡️ Think of the problems you saw that no one else was solving
➡️ Think of the ways that your business does things differently
➡️ Think of the real reasons behind your business decisions and choices
➡️ Think of the impact you make in the lives of your clients
Here's your challenge for today: What's one story about your business that only YOU can tell?
Drop it in the comments - I bet it's more interesting than you think!