03/01/2025
Santa brought the digital team some last-minute holiday magic this December! 👏🎅💯
At WJXT4 The Local Station / News4JAX, tradition meets innovation, and this year was no exception.
My organic Santa Tracker post on Facebook became News4JAX's #1 post of 2024, proving the power of local content tied to big holidays!
The News4JAX Santa Tracker Facebook post 👇
▪️Reached 4.81 MILLION people
▪️Garnered 6.26 MILLION views
▪️Drove nearly 20,000 clicks back to News4JAX.com
An in-depth article on our News4JAX tradition, paired with a catchy graphic, engaging caption, and compelling headline, played a pivotal role in this success. Additionally, Facebook's efforts to amplify an interest-based algorithm and adopt TikTok-inspired algorithm strategies significantly boosted our reach in December (Michael (Mike) Stelzner's article: Facebook Content Strategy 2025: What’s Actually Working Right Now).
The vertical video I scripted, shot, edited, and published featuring Katie Garner discussing the Santa Tracker also took off 🚀:
▪️33.7K views on TikTok
▪️63.4K views on Facebook
▪️21.5K views on Instagram
These stellar numbers highlight the potential for next year’s sponsorships to connect with audiences in joyful, impactful ways. Want to align your brand with high-quality, engaging original content on News4JAX's social media platforms and on News4JAX.com in 2025? Feel free to reach out!
WJXT News4JAX