30/12/2025
The “Don’t Buy Where You Can’t Work” campaigns exploded in the 1930s, during the Great Depression.
White-owned stores made fortunes in Black neighborhoods while refusing to hire Black people beyond janitorial labor.
The message was simple: no jobs, no money.
Boycotts were timed around Christmas and peak shopping seasons to hit profits when it hurt the most
In Harlem, Rev. John H. Johnson’s Citizens League for Fair Play shut down Blumstein’s Department Store until it hired Black clerks and managers, one of the earliest affirmative hiring agreements in U.S. history.
By the 1960s, Operation Breadbasket scaled the strategy nationwide, turning boycotts into millions of dollars in new jobs and income.
This wasn’t symbolism, it was Black communities weaponizing their buying power and forcing business to negotiate.