BLOOM Imprint

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BLOOM Imprint BLOOM Imprint helps creative entrepreneurs bring a book idea from concept to reality, honing in on Learn more about new distribution models.

Founded in 2020 by two experienced publishing veterans, BLOOM Imprint actively scouts for floral lifestyle personalities, creatives, entrepreneurs, artisans, and makers whose stories deserve telling. WHO WE ARE:
Robin Avni, Creative Director, [email protected]
Debra Prinzing, Editorial Director, [email protected]
WHAT WE DO
We work with creatives from the beginning of a great concept to

the final printed publication. This involves leveraging our publishing experience and professional relationships to provide editorial guidance, including outlining and planning, project management, content editing, copy editing, creative direction, art direction, photo editing, and book design. We also collaborate with authors to develop a sponsorship strategy and identify strategic partners for marketing. OUR PUBLISHING MODEL
From our initial conversation to the publishing letter of agreement; from production to publication and beyond, we are motivated to support our authors as collaborative partners. We believe in having a shared goal to create a successful book. Our non-traditional approach to lifestyle publishing gives authors a significant percentage of revenue — far above the mainstream publication model. Rather than advances or royalties, BLOOM uses a revenue-share income model that recognizes our authors as partners. MARKETING
Our author-driven distribution model gives you more flexibility, freedom, and revenue than conventional publishing offers. The traditional publishing model can give up to 55% of the book's cover price ​to distributors. EDITORIAL
Led by editorial director Debra Prinzing, the goal of our storytelling process is to develop the best book concept possible — to represent you, your brand, and your mission. We provide initial guidance and input to shape your book's outline, which then serves as a cohesive template as you write, revise and edit your manuscript. DESIGN
Each BLOOM Imprint book is a visually exciting work incorporating imagery, typography, and color. Led by our creative director Robin Avni, the design process is integrated from day one, as we work with you and our select group of graphic artists to set the "design vocabulary" for your book. Ultimately, we want your book to have a distinctive visual look and feel.

It’s July 5th and as we wrap up the celebrations for American Flowers Week, we want to make sure you have a chance to re...
05/07/2024

It’s July 5th and as we wrap up the celebrations for American Flowers Week, we want to make sure you have a chance to read the full issue of Slow Flowers Journal - Summer 2024.
The Summer Solstice has arrived and we are ready for it! Slow Flowers Journal is filled with flowers, design inspiration for parties and interiors, while our botanical couture collection will pique your imagination with unexpected floral fashions.
This issue explores the inventive ways that Slow Flowers members use flowers and plants to fill interior spaces – from a recent showcase that festoons the rooms of a Victorian farmhouse at Rose Story Farm ()
to an empty industrial space in Detroit reimagined by botanical artist Lisa Waud ( . Tara Folker of Splints & Daisies () sets the table with local flowers, and Emily Pek of Frayed Knot Farm () shares her essay about important community connections.
,
To inspire your floral enterprise, we’ve invited Ellen Frost of Local Color Flowers () to contribute to this issue’s Business of Flowers column and discover cut floral insights from the just-released National Gardening Survey (), supported by a special partnership with Slow Flowers Society.
THANK YOU to our advertisers for their support! .
Enjoy! Here’s to Summer! Debra + Robin

This just in!Congratulations! Your submission in the GardenComm 2024 Laurel Media Awards has won a Silver Laurel Award. ...
03/07/2024

This just in!
Congratulations! Your submission in the GardenComm 2024 Laurel Media Awards has won a Silver Laurel Award. The winning award:
Magazine for Consumer or Trade:
Slow Flowers Journal: Winter 2023 Edition by Debra Prinzing and Robin Anvi
You can read all of our issues of Slow Flowers Journal for free — see link in profile!

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