22 Marketing Co.

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Social media marketing services helping driven, female entrepreneurs and small business owners through social media management, consulting, coaching, and content creation.

My Swiftie heart couldn’t resist 🤣🫶🏼 (who else is obsessing over this?!)
25/06/2024

My Swiftie heart couldn’t resist 🤣🫶🏼 (who else is obsessing over this?!)

AHHHH we're so beyond grateful to share that we won Best Marketing Agency in the 2024 Boston Business Women  Awards!! 🏆🎉...
08/03/2024

AHHHH we're so beyond grateful to share that we won Best Marketing Agency in the 2024 Boston Business Women Awards!! 🏆🎉

Thank you SOOO much to everyone who voted for us and has supported us throughout the years. This means so much to us as a reflection of our team and how much love, dedication, and energy we put behind serving our clients. 💖 Another huge thank you to the B*W team and community for showcasing the amazing women making waves in business.

Big congrats to all of the other winners and nominees as we celebrate International Women's Day! 💪

Check out the full list of winners here: https://loom.ly/2X7gnX0

WOW!🤗 I'm so beyond excited to share that we have been nominated for 3 Boston Business Women Awards: Best Marketing Agen...
15/02/2024

WOW!🤗 I'm so beyond excited to share that we have been nominated for 3 Boston Business Women Awards: Best Marketing Agency, Best Social Media Specialist, and Best Instagram!! 🎉🎉🎉

I started this business 3 years ago in Boston and while I may currently live on the West Coast, our Boston-based team members and clients are a big part of what makes this business what it is.

I'm so grateful for my incredible team - we've worked so hard over the past few years to build a business that gives our clients our best every day. I seriously could not do any of this without them.

Big shoutout to the B*W community, team, and fellow nominees that I'm proud to be in the same circles with. This world needs more of women shining and sharing their light! 💖

Voting is now OPEN to choose the final award recipients and I'd be so grateful if you took a minute to vote for us. 🤍 Voting closes Sunday, March 3rd!

👉Vote here: https://bostonbusinesswomen.com/the-boston-business-women-awards/

Save this post for when you’re creating Reels for clients 🔖𝟭𝟱 𝗖𝗮𝗹𝗹-𝘁𝗼-𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗕𝗼𝗼𝘀𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 🚀Lacking engagement on...
07/09/2023

Save this post for when you’re creating Reels for clients 🔖

𝟭𝟱 𝗖𝗮𝗹𝗹-𝘁𝗼-𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗕𝗼𝗼𝘀𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 🚀

Lacking engagement on posts?
Sometimes all it takes is the right call-to-action for people to engage, especially if the content resonates with them.

1. Save this post for future reference
2. Tag a friend who needs to hear this message today
3. Drop an emoji if you agree
4. Would you rather…
5. Share this post to your story to spread the message!
6. Claim your spot now!
7. Fill in the blank
8. Comment below a fun fact about you!
9. Why did you get started in your business?
10. Link in bio to shop!
11. Click the link in my bio to learn more
12. Head over to our website to join
13. Follow for more tips!
14. Go check out my stories for more information
15. Send me a DM if you’re interested

Feeling inspired? Try one of these CTAs and see how engagement boosts! 😎

If you are looking for high-level support to scale up your biz, join the waitlist for my group mentorship program 'My Social Media BFF' through the link in my bio! 💗

Save this post for when you’re creating Reels for clients 🔖𝟭𝟱 𝗖𝗮𝗹𝗹-𝘁𝗼-𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗕𝗼𝗼𝘀𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 🚀Lacking engagement on...
07/09/2023

Save this post for when you’re creating Reels for clients 🔖

𝟭𝟱 𝗖𝗮𝗹𝗹-𝘁𝗼-𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗕𝗼𝗼𝘀𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 🚀

Lacking engagement on posts?
Sometimes all it takes is the right call-to-action for people to engage, especially if the content resonates with them.

1. Save this post for future reference
2. Tag a friend who needs to hear this message today
3. Drop an emoji if you agree
4. Would you rather…
5. Share this post to your story to spread the message!
6. Claim your spot now!
7. Fill in the blank
8. Comment below a fun fact about you!
9. Why did you get started in your business?
10. Link in bio to shop!
11. Click the link in my bio to learn more
12. Head over to our website to join
13. Follow for more tips!
14. Go check out my stories for more information
15. Send me a DM if you’re interested

Feeling inspired? Try one of these CTAs and see how engagement boosts! 😎

If you are looking for high-level support to scale up for your biz, join the waitlist for my group mentorship program 'My Social Media BFF' through the link in my bio! 💗

PSA to my social media managers…focus on elevating your client experience!👏From inquiries, to streamlined onboarding, ev...
05/09/2023

PSA to my social media managers…focus on elevating your client experience!👏

From inquiries, to streamlined onboarding, every detail counts.

🎙️Tune in to this week’s podcast episode to learn more about elevating your client experience, ways to leave a lasting impression, and improving the quality of your services! (link in bio)!


Struggling to create content that lands with your audience?I'm giving you three simple questions to spark your creativit...
31/08/2023

Struggling to create content that lands with your audience?

I'm giving you three simple questions to spark your creativity and set your personal brand and voice apart from the masses.

Swipe through 👆

Save and revisit! 🤍

🚨PSA for social media managers: you ARE allowed to fire clients! Not every client is the right fit, and that's okay.  🤍L...
29/08/2023

🚨PSA for social media managers: you ARE allowed to fire clients! 

Not every client is the right fit, and that's okay.  🤍

Learning to recognize the red flags of non-ideal clients and trust your intuition is all a part of your journey as a business owner.

 ▶️Remember, letting go can lead to even better opportunities. It will open space for even BETTER clients, trust me. 😉

🎙️Tune in to this week’s podcast episode to learn more about letting go of clients, creating space for better clients, and prioritizing your mental well-being (link in bio)!

                                   

If content creation is taking up waaaay too much of your time and you're looking for a way to streamline your process to...
04/07/2023

If content creation is taking up waaaay too much of your time and you're looking for a way to streamline your process to spend time off social media this summer and more time at the beach, then this episode is for you! 🤍

I'm walking you through the process I've advised content clients to follow and help implement to save them time, energy, and resources in creating content for their business or personal brand.

🎙Tune into this week's episode wherever you listen to your podcasts!
https://www.buzzsprout.com/2030516/13149983

Ever since I was a little girl I promised my Grandma I’d take her to Portugal one day. I didn’t know how, I didn’t know ...
10/06/2023

Ever since I was a little girl I promised my Grandma I’d take her to Portugal one day. I didn’t know how, I didn’t know when, but I knew my Grandma took promises very seriously. (And trust me, she reminded me of it 😂) I’ve always felt such a close connection to my Grandma and couldn’t wait for the day when I could finally make this a reality.

All she knew was that her mother was born in Faial (an island of the Azores) before immigrating to the US and her father’s family was from São Miguel. (Swipe for a picture of them) Her parents meant everything to her and it’s been her lifelong dream to see where her family was from and find out when/where her mother was born.

My Grandma worked so hard all of her life since being pulled out of high school to begin working in a factory. Until about a year ago (at 77 years old) when she retired she has been working in factories standing on her feet for 8-12 hours a day to provide for her family.

Last year for her retirement present I surprised her with a family trip to the Azores. She had never traveled outside of the US, until now!

We stayed on São Miguel and took a day trip to Faial where we were able to find her mother’s birth record and got to visit the street she was born on.

I’ve never seen my grandma so happy or fulfilled in her life! 🥰 I’m so impressed and proud of my grandma for stepping outside of her comfort zone and doing things she never thought she’d do before on this trip like swimming in thermal springs and walking up hills to waterfalls!

It’s times like these that remind me why I started my business in the first place. To provide for my family, find freedom to travel the world, and put my money towards things that truly matter.

To all of my clients (past and present) and everyone who has supported me along the way, thank you. Thank you for allowing me to have this for my family and helping me grow a business where I’m able to do this. 🤍

Being a dog mom has become my entire personality and I'm not mad about it. 💁‍♀️ I thought this would be a fun way to do ...
01/06/2023

Being a dog mom has become my entire personality and I'm not mad about it. 💁‍♀️ I thought this would be a fun way to do a little reintro for my new friends here. 🥰

Drop in the comments if you're a Swiftie or not 🤩👇

31/05/2023

In honor of it being the last day of Mental Health Awareness Month and mental health is something I'm very passionate about, especially when it comes to entrepreneurship, I thought I would dedicate a post to it in hopes it can help others and be a comfort that you're not alone. 🤍

I've honestly never struggled with my mental health more than through being an entrepreneur. I've had to work on separating myself from my business as its own entity.

Some of the biggest lessons I've been working through have had to deal with healing from trauma that has been stored in my body and regulating my nervous system.

If I can share any nuggets of advice that I've learned along the way, it's to...
- SET BOUNDARIES: Setting boundaries with clients and yourself. Turn your phone off at a certain time. Allow yourself to have a morning routine before starting work as soon as you wake up. Say no when something doesn’t feel like a HECK YES.
- TAKE BREAKS: Schedule some time between your schedule to take a step back and reconnect back with yourself.
- STOP COMPARING: Everyone’s path is different. Don’t compare your first day to someone’s 100th.
- REFLECT ON YOUR SUCCESS: Small wins are still wins. Take time to celebrate those!
- CONNECT WITH YOUR PASSIONS: Don’t let your job take over your life. Still do the things you love outside of work. IE: hiking, pottery, reading a book
- TALK POSITIVELY TO YOURSELF: Your thoughts become your reality. Talk nicely to yourself. Be your biggest fan.

I'd love to hear how you're going to commit to putting your mental health first in June, leave a comment below. 🤍

Number 5 is where must people decide to take action!🚀 If you're experiencing any of these signs, it may be time to outso...
29/05/2023

Number 5 is where must people decide to take action!🚀 If you're experiencing any of these signs, it may be time to outsource! 📲

As a social media manager (SMM), one of the first steps in connecting with potential clients is finding out if they are truly ready to hire a SMM.

Maybe you've been thinking about it for a little while now and are debating if it's your time.

These are 5 things I typically look for when vetting potential clients and are good factors to help in your deciding process.

⌛You're lacking the time and resources. Social media feels like the biggest drain in your business and it takes you FOREVER just to think of a post idea, never mind writing the caption. This leads to being inconsistent, lacking engagement, and takes your time away from the tasks you love and enjoy in your business.

✅You're ready to let go of some control over your brand and social media. Hiring a social media manager doesn't equate to hiring a mind-reader (I wish!). You're going to need to be ready to give clear and detailed instruction or provide templates/ideas for exactly what you want. Understand that you're entrusting an expert and it's okay to let go of some control.

🗒️You have SOPs in place for your social media. As a social media manager, it's SO much easier to start working with a client who already knows the systems and processes for their social media and uses a project management system to track tasks.

💻You have your branding done, an updated website, branding photos, and examples of copy. You understand your business and brand so well that you can relay it to someone else.

😫Social media gives you the biggest headache. You don't understand it. You hate allll of the tasks. You dread going on social media. You would love nothing more than for someone to take it all off of your plate.

Do any of these sound like you?! Congrats!!! 🥳You're ready for a SMM!

We have spots coming up for July and August 📲Go apply now for services! - https://www.honeybook.com/widget/sydney_social_media_services_167956/cf_id/61e0cb13ef8daf00357dab06

Social media is not❌ a quick-fix game. It's a long-term game. ✅Don't spend unnecessary stress overcomplicating each litt...
25/05/2023

Social media is not❌ a quick-fix game. It's a long-term game. ✅

Don't spend unnecessary stress overcomplicating each little thing.

Go with it. Try it out. Let it go.
Do you see this in yourself? How will you take action today? ⤵️

"So, what's the difference between what I post to my story versus my feed?" 🤔 - soooo many of my clients⁠⁠Here's what I ...
24/05/2023

"So, what's the difference between what I post to my story versus my feed?" 🤔 - soooo many of my clients⁠

Here's what I say first...⁠

Think of your stories as a vlog, BUT they only last 24 hours. This is exclusive and on-demand content. However, what's great about stories is that you can save them to highlights for people to binge later on.⁠

✔️ Document your day⁠
✔️ Behind the scenes exclusive glimpses⁠
✔️ Mini-trainings and videos giving tips⁠
✔️ Sharing what you do day to day⁠
✔️ Show your personality⁠
✔️ Show your life outside of business⁠

Your feed is part of your digital storefront, you want it to look attractive and provide an initial impression that reflects you and your business. The posts are more permanent and can provide a deeper insight into you and your business.⁠

✔️ Share your stories about how you got to where you are⁠
✔️ Provide education and value through tips and how-tos⁠
✔️ Share testimonials and social proof⁠
✔️ Post relatable content to attract your ideal client⁠
✔️ Motivate and inspire⁠

Found this helpful? Hit 📌SAVE for later and ➕follow for more!

Hey Social Media Manager— I see you, girl, and I 👏 am 👏 here 👏: for 👏 YOU!Let me ask you this— are you…✨ Just getting st...
02/05/2023

Hey Social Media Manager— I see you, girl, and I 👏 am 👏 here 👏: for 👏 YOU!

Let me ask you this— are you…

✨ Just getting started in Social Media Management and find yourself in need of expert advice and guidance from someone who has been there?

✨ Looking to scale your Social Media Management and truly build a business?

✨ Wanting to quit your 9-5 job and be home with your pup because ?

✨ Ready for support and a roadmap for YOUR business?

Then my Group Mentorship for Social Media Managers— My Social Media BFF— is PERFECT for you!

With this 8-week mentorship, I’m like your co-pilot. We’re on the road together— I’m helping you steer the car and take the right turns. And with an amazing community of course!

I help you learn the backend and business tasks of what it REALLY takes to create and grow a Social Media Management business.

Things like…

✨ Do I need an LLC?
✨ What systems do I need?
✨ How do I stay organized?
✨ What do day-to-day tasks look like?
✨ Am I ready to hire?
✨ What do I charge?
✨ How do I package my services?

And sometimes it just takes someone to listen to you vent, give you advice, and lift you up when you’re feeling down— like I said, girl, I 👏 got 👏 YOU!

Ready to get started? Head to the link below and sign up today! Feel free to DM me with questions. 💖 ENROLLMENT CLOSES MAY 14TH!
https://www.22marketingco.com/services/project-three-zyt4l-fkafa

It's time to wave goodbye👋 to constantly clicking on your email to check if your discovery call signed your proposal...I...
25/04/2023

It's time to wave goodbye👋 to constantly clicking on your email to check if your discovery call signed your proposal...

I remember when I first started my SMM business it felt like the first 6 months I was working 24/7. 😫

I'd...
💻 wake up and before even brushing my hair or eating breakfast I’d have my laptop out to try and respond to potential inquiries
❌ not take any breaks and barely eat throughout the day out of anxiety of not knowing where my next client was coming from
🌙 work late nights until I went to bed to try and overdeliver to keep my current clients
😣 even work weekends trying to handle too many clients paying low-ticket

Talk about unhealthy right?!

I didn’t want to lose the momentum I was getting and thought that it would all disappear if I stopped working.

I was desperately trying to keep clients happy (hello people pleaser) and keep my head above water.

My business became all-consuming and dare I say I was starting to resent it for taking over my life!

It got to a point where I had enough and knew that I had to make a change, hello ✨SIMPLE BACKEND FUNNELS!! ✨

Instead of throwing spaghetti at the wall trying to figure out where and how to land clients...I set up streamlined strategies to fill my pipeline and KNOW where MY people were hanging out.

Ready for these results in your SMM business?!

Learn my sales and marketing funnel strategy to consistently bring in leads, join me for my FREE masterclass, ✨CLIENTS WITH EASE✨, happening on May 2nd at 12pm PST.

⋙Sign up using the link below!
https://www.22marketingco.com/clients-with-ease

You know how sometimes you feel like you're talking into the void when it comes to trying to reach your dream client?? 😵...
18/04/2023

You know how sometimes you feel like you're talking into the void when it comes to trying to reach your dream client?? 😵‍💫

Let's talk about one of my favorite strategies for bringing them to you - attraction marketing!! 😍

How do you attract DREAM clients to you versus going to them?
✅ Understand what your dream client actually wants to hear and know from you
✅ Use keywords in your content that your dream client is searching for
✅ Show up and be visible - take videos, post original content, and share your life on stories

Yes, there are other social media managers out there...but there is only one YOU.

Learn more on how to use attraction marketing to stand out to leads who are dying to pay you, join me for my FREE masterclass, ✨CLIENTS WITH EASE✨, happening on May 2nd at 12pm PST.

⋙Sign up using the link below!
https://www.22marketingco.com/clients-with-ease

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Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+17743193055

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