Lidwell Creative

Lidwell Creative Full-service production company helping food & beverage brands by creating scroll-stopping videos.

10/11/2024

EDM 30s Commercial Spot 🍍🍒🍋

Client: Bare Bones
Gaffer/Stylist: Atreyu Hasenstab
Producer/Director: Tyler Lidwell
Hand Model: Bethany Obernesser
Voiceover: Dacey Else

10/04/2024

NEW work for Bare Bones 🎬

Stoked to share our latest 30-second commercial for Bare Bones new product, Elevated Drink Mix.

Stay tuned for some exciting behind-the-scenes moments coming soon!

Client: Bare Bones

Producer/Director: Tyler Lidwell

Gaffer/Stylist: Atreyu Hasenstab

Hand Model: Bethany Obernesser, MS

07/09/2024

New work for Leisure Hydration 💧

Hand Model - Bethany Obernesser
Gaffer & Stylist - Atreyu Hasenstab
Producer & Director - Tyler Lidwell

06/03/2024

IPA Commercial BTS

Client: Huss Brewing Company
Gaffer/Stylist: Atreyu Hasenstab
Producer/Director: Tyler Lidwell

06/03/2024

New Beer Work 🍻

Client: Huss Brewing Company
Gaffer/Stylist: Atreyu Hasenstab
Producer/Director: Tyler Lidwell

04/01/2024

This was a close call...

Luckily no injuries occurred from the glass clink and we eventually got the shot!

Cheers to this BTS video of our recent beer commercial for Huss Brewing Company.

04/01/2024

This is not a mirage...

It's A Dry Hop IPA commercial produced and directed for Huss Brewing Company.

Behind the scenes coming soon!

03/29/2024

Go drink a beer today.

03/29/2024

New beer work 🍻

Client: Huss Brewing Company
Director/Producer: Tyler Lidwell
Gaffer/Stylist: Atreyu Hasenstab

01/22/2024

New work for IQBAR 🍫

Aside from this commercial spot below - we were tasked to create 3 other video adverts (IQMIX, IQJOE, and All Three Products Together) to help push the brand's new package refresh and look.

We're overjoyed and fortunate to be a part of this project along with many other talented individuals to bring this together. Couldn't have done this without the help of Atreyu Hasenstab styling and rigging on the shoot.

We'll be sharing more shortly - until then enjoy this IQBAR behind the scenes!

01/17/2024

Searching for fake ice for your production? 🧊

This is Encapso K. It's a water-clear encapsulation rubber that can be used to create a variety of special effects in filmmaking, including simulating fake ice. It is a two-part liquid rubber compound that cures to a solid, clear, and rubbery material.

We'll typically shape our clear ice on set - but in instances where you have multiple drinks for a hero shot, it's not the most convenient, because you know...ice does melt LOL. Save this post for your future shoots where you need to style multiple drinks on set.

12/12/2023

Want to see our holiday storyboard for Whipnotic?

Here's a behind-the-scenes look into our most recent production that includes a storyboard breakdown. From client onboarding to the final ex*****on of delivering these assets, there's a lot that goes into just a 15s commercial.

Deciding on a look for the spot, the concept of what the story needs to convey, sourcing/painting props, factoring in on music/voiceover, and everything else in between. We're happy with how this turned out - enjoy watching.

12/05/2023

New work for Whipnotic 🎥

Excited to share the BTS of this shoot soon. We wrapped up this project just in time for the holidays!

Client: Whipnotic
Director & DP - Tyler Lidwell
Food Stylist & Gaffer - Atreyu Hasenstab

11/03/2023

Here's a behind-the-scenes look at a fun 15-second spot I did for eegee's Cherry Cider Flavor Of The Month 🍒

10/03/2023

Cooked up new work for HighKey Snacks 🍫

This shot took us around 10 attempts to get down. Resetting the scene for each take, but that's just part of commercial filmmaking.

I'd say the results are almost always well worth the effort put into it. I'm excited to share more on here soon from the production!

08/21/2023

Photo assets we created for HighKey Snacks new protein cookie 🍪

08/15/2023

Ingredient explosion shot for HighKey Snacks new protein cookies 🍪

This clip is just scratching the surface of everything we produced for this campaign. I'll be sharing other photos and video clips in the coming days!

Does your CPG brand need scroll-stopping pieces of content like this one? Get ahold of me to set up a discovery call😊

07/24/2023

Have you had your morning coffee yet?

Let this video be a reminder to go get your fix right now ☕️

These are some of our favorite commercial shots for IQBAR's new IQJOE product!

07/22/2023

Classic coffee drop 💧☕️

06/12/2023

IQJOE Commercial BTS!

This production was messy, but that's every project. There are a lot of factors that go into tabletop filmmaking that most don't think about. We aren't creating graphics from behind a computer...we're setting up real live-action shots, dialing in the lighting to bring the product to life, styling the scene, shooting the shot, cleaning up, and repeating the process.

A big thank you goes out to the team over at IQBAR for trusting us to create this distinctive brand asset for their new IQJOE product. The brand is nothing short of exceptional and deserves every bit of praise it receives. Aside from that, the IQJOE product tastes amazing and the packaging stands out from the rest in the CPG space.

06/12/2023

New work for IQBAR!

IQJOE is a new enhanced instant coffee with 0 sugar. When presented with an opportunity to film coffee, we were instantly on board (ha-ha). We decided that a bold, duotone color scheme would work best to match the packaging.

This commercial spot does multiple things: showcases to the consumer how to use IQJOE, reveals all 4 flavors to choose from along with ingredients, combined with being able to all flavors interchangeably either “hot” or “iced”.

05/31/2023

Fake Inside Of A Glass BTS

Our job as tabletop specialists a lot of the time is to be innovative going into each project to make the product or ingredients we’re filming have a larger-than-life look to it in order to stand out from their competition. Cannot stress enough the importance of extensive tests before production.

That’s why for the second shot as the continued creamer pours instead of a glass, we used a fish tank to “fake” the inside of the glass to have a sizeable look. There are so many details you wouldn’t think twice about while watching commercials...BTS for the win.

05/31/2023

Exploding Coffee Beans

We just wrapped up a commercial shoot for a client highlighting their new coffee product!

Going to be sharing some of the shots we created leading up to the product launch ☕

05/14/2023

HighKey Snacks Sandwich Cookies 🍪

In addition to taking the lead on all things video to push their new product, we were also hired to create several product photos for Highkey’s social and web channels.

The results? By investing in our services, they saw instant results as their product was the #1 New Product on Amazon Launchpad. Stick around to the end of the reel If you don’t believe us.

03/15/2023

Best Of Beer Commercials PT. 2 of 2 🍻

It’s been a lot of fun showing off behind the scenes of how we got these shots for Huss Brewing Company.

One of our favorite clips has to be the orange slice falling into the glass of beer 🍊

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Videos

EDM 30s Commercial Spot 🍍🍒🍋 Client: Bare Bones Gaffer/Stylist: Atreyu Hasenstab Producer/Director: Tyler Lidwell Hand Model: Bethany Obernesser Voiceover: Dacey Else

NEW work for Bare Bones 🎬 Stoked to share our latest 30-second commercial for Bare Bones new product, Elevated Drink Mix. Stay tuned for some exciting behind-the-scenes moments coming soon! Client: Bare Bones Producer/Director: Tyler Lidwell Gaffer/Stylist: Atreyu Hasenstab Hand Model: Bethany Obernesser, MS

New work for Leisure Hydration 💧 Hand Model - Bethany Obernesser Gaffer & Stylist - Atreyu Hasenstab Producer & Director - Tyler Lidwell

IPA Commercial BTS Client: Huss Brewing Company Gaffer/Stylist: Atreyu Hasenstab Producer/Director: Tyler Lidwell

New Beer Work 🍻 Client: Huss Brewing Company Gaffer/Stylist: Atreyu Hasenstab Producer/Director: Tyler Lidwell

This was a close call... Luckily no injuries occurred from the glass clink and we eventually got the shot! Cheers to this BTS video of our recent beer commercial for Huss Brewing Company.

This is not a mirage... It's A Dry Hop IPA commercial produced and directed for Huss Brewing Company. Behind the scenes coming soon!

Go drink a beer today.

New beer work 🍻 Client: Huss Brewing Company Director/Producer: Tyler Lidwell Gaffer/Stylist: Atreyu Hasenstab

New work for IQBAR 🍫 Aside from this commercial spot below - we were tasked to create 3 other video adverts (IQMIX, IQJOE, and All Three Products Together) to help push the brand's new package refresh and look. We're overjoyed and fortunate to be a part of this project along with many other talented individuals to bring this together. Couldn't have done this without the help of Atreyu Hasenstab styling and rigging on the shoot. We'll be sharing more shortly - until then enjoy this IQBAR behind the scenes!

Searching for fake ice for your production? 🧊 This is Encapso K. It's a water-clear encapsulation rubber that can be used to create a variety of special effects in filmmaking, including simulating fake ice. It is a two-part liquid rubber compound that cures to a solid, clear, and rubbery material. We'll typically shape our clear ice on set - but in instances where you have multiple drinks for a hero shot, it's not the most convenient, because you know...ice does melt LOL. Save this post for your future shoots where you need to style multiple drinks on set.

Want to see our holiday storyboard for Whipnotic? Here's a behind-the-scenes look into our most recent production that includes a storyboard breakdown. From client onboarding to the final execution of delivering these assets, there's a lot that goes into just a 15s commercial. Deciding on a look for the spot, the concept of what the story needs to convey, sourcing/painting props, factoring in on music/voiceover, and everything else in between. We're happy with how this turned out - enjoy watching.

New work for Whipnotic 🎥 Excited to share the BTS of this shoot soon. We wrapped up this project just in time for the holidays! Client: Whipnotic Director & DP - Tyler Lidwell Food Stylist & Gaffer - Atreyu Hasenstab

Here's a behind-the-scenes look at a fun 15-second spot I did for eegee's Cherry Cider Flavor Of The Month 🍒

Cooked up new work for HighKey Snacks 🍫 This shot took us around 10 attempts to get down. Resetting the scene for each take, but that's just part of commercial filmmaking. I'd say the results are almost always well worth the effort put into it. I'm excited to share more on here soon from the production!

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Why Work With Lidwell Creative?

Collaboration With You.

Forming client relationships come from conversations, exploration and research. Great videos never start by solely hitting the record or shutter button and expecting a final product. When working with you, we always have a plan in mind and have alternatives if needed.

Organization.

Organization is the paramount of any type of project. There are many complex moving parts in creating quality content. A specific order of operations must be followed for success. A well organized project correlates directly to how the content performs.

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