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Practical Ecommerce

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Practical Ecommerce

Practical Ecommerce publishes independent articles and commentary to help businesses succeed online. Founded 2005. https://www.practicalecommerce.com
(22)

Practical eCommerce was launched in July 2005 by Kerry and Joy Murdock in Grand Junction, Colorado, U.S. Its mission from the start has been to provide down-to-earth articles and advice to help smaller businesses succeed online. We are a small business ourselves, and we take seriously the task of helping other businesses migrate online or improve their online operations.

11/01/2024

"The 'Why' of Man Flow Yoga" | Man Flow Yoga founder Dean Pohlman says long-term business success stems from a purpose. His is to promote men's wellness. He shares client successes, marketing tactics, more w/ Eric Bandholz in this episode. https://pec-ly.com/?6tLu

According to founder Dean Pohlman, long-term business success stems from a purpose. His is to promote men's wellness.

10/31/2024

"Notable Business Books for 2024" | Contributor Jean Gazis Wordcraft highlights business titles on "best books" lists. https://pec-ly.com/?6tLS

Our sampling of noteworthy new business titles on one or more prominent "best books" lists.

10/30/2024

"SEO for Product Category Pages in 7 Steps" | Product category pages target high-volume search queries. The pages are often dynamically generated, making optimization tricky. Ann Smarty details essential tactics in this terrific piece. https://pec-ly.com/?6tL1

The purpose of category pages is not just to attract traffic but to engage visitors into buying products.

10/29/2024

"Top WooCommerce Extensions to Grow a Store" | Our handpicked list will transform automations, SEO, customer support, recommendations, B2B, security, subscriptions, shipping, and much more. https://pec-ly.com/?6tK0

Our handpicked list of 20 tools will drive traffic, streamline operations, and grow revenue.

10/28/2024

"Teamsters Target Amazon Delivery Drivers" | Most Amazon delivery drivers work for companies within its Delivery Service Provider network. The Teamsters say those drivers are effectively employees. Amazon says they aren't. Via contributor James Melton. https://pec-ly.com/?6tIC

Does Amazon control the drivers that work for its Delivery Service Partners? That's the question central to a dispute.

10/28/2024

"4 Payment Processing Pitfalls to Avoid" | Industry pros cite common mistakes by merchants that jeopardize their ecommerce businesses and threaten good standing with processors. Via DSL Direct LLC. https://pec-ly.com/?6tJC

Industry pros cite common merchant mistakes that jeopardize processor relationships and damage a business.

10/27/2024

"Gen AI Nears Hyper-Personalization at Scale" | It's no longer a dream. Soon, even SMB merchants can deliver tailored messages — email, text, chat — to each customer at the best time. Sr. contributor Armando Roggio explains in this excellent piece. https://pec-ly.com/?6tI5

Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale.

10/25/2024

"4x Founder Debuts Ecommerce Intel Tool" | Dennis Hegstad's latest venture, Internet Research Unit, follows his three Shopify app companies. He shares the challenges/goals of his new biz w/ Eric Bandholz in this episode. https://pec-ly.com/?6tGA

Dennis Hegstad's latest venture, a data provider, follows his three Shopify app companies.

10/24/2024

"New Ecommerce Tools: October 24, 2024" | This week's rundown of new services that could assist merchants include tools for generative AI ads, digital marketing, local search, product returns, cross-border shipping, and holiday marketing. https://pec-ly.com/?6tEL

This week's installment includes tools for generative AI ads, digital marketing, local search, product returns, cross-border shipping, and holiday marketing campaigns.

10/23/2024

"Holiday Gift Guides Drive Long-Term Revenue" | Many promotions drive impulse sales, leading to high returns and frustrated customers. Gift guides foster thoughtful shopping and repeat buyers. Contributor Charles Nicholls explains. https://pec-ly.com/?6tGD

Impulse buying spikes during the gift-giving season. So do returns and frustrated customers.

10/22/2024

"Charts: Global Cybersecurity Trends Q4 2024" | A new PwC survey of worldwide CEOs and cybersecurity execs reveals divergent views on risks and preparedness. Analyst Adel Boukarroum dives into the findings in this week's charts. https://pec-ly.com/?6tGm

A new study from PwC reveals the cybersecurity views of global chief security officers and CEOs.

10/21/2024

"Merchants’ Guide to Metaverse Platforms" | The metaverse hype may have cooled, but consumers remain interested, and platforms continue to develop at breakneck speed. Here's our guide to options for merchants in late 2024. https://pec-ly.com/?6tFE

For brands and merchants, metaverse platforms are worth following as opportunities in the new economies unfold.

10/21/2024

"Is Your Site Vulnerable to a Google Update?" | SEO guru Ann Smarty has witnessed many casualties from Google's changes to its core algorithm. In this article, she cites three vulnerabilities to avoid — to lessen your site's risk of a serious traffic decline. https://pec-ly.com/?6tFf

No site is safe from a Google update, but some experience more ranking declines than others.

10/20/2024

"New Google Shopping Is an SEO Reality Check" | The just-launched, remade Shopping uses AI to show "relevant" products. For merchants, the key is ensuring Google thinks their products fit that description. Sr. contributor Armando Roggio explains in this terrific piece. https://pec-ly.com/?6tCG

How do merchants ensure their products are "relevant" to the new AI-driven Google Shopping?

10/18/2024

Software Founder Pivots to PPE Manufacturing" | In early 2020, Lloyd Armbrust was focused on his software company. Then the pandemic hit. He shares his incredible journey to PPE manufacturing w/ Eric Bandholz in this week's episode. https://pec-ly.com/?6tC7

In early 2020, Lloyd Armbrust's focus was the software company he had launched years earlier. Then the pandemic hit.

10/16/2024

"New Books to Grow (or Sell) a Business, Fall 2024" | Contributor Jean Gazis Wordcraft handpicked 10 new titles to grow, transform, perfect, pivot, or sell a business. https://pec-ly.com/?6tAZ

Our picks of new titles for merchants address AI tactics, communicating with customers, personalization, selling the company, and more.

10/15/2024

"Cards Face Checkout Competition, Studies Find" | Pay-by-bank and other alternative methods could overtake Visa, Mastercard, American Express, Discover. Payments pro DSL Direct LLC reports on the gradual shift. https://pec-ly.com/?6tAC

Are alternative payment providers a better option for ecommerce shoppers?

10/14/2024

"New AI Apps Reinvent Ecommerce Video" | Innovations in AI video are nonstop. Here are apps to generate video from text, edit a batch of short clips from a single long-form source, produce product videos from static images, and (much) more. https://pec-ly.com/?6tzg

Generate video from text, edit short clips from a single long-form source, produce product videos from static images, and more.

10/14/2024

"My Top SEO Tools to Analyze Backlinks" | External backlinks are a primary ranking factor and generate critical clicks and engagement. Here are Ann Smarty's favorite tools for deep analysis — number, quality, anchors, more. https://pec-ly.com/?6tzb

External backlinks, especially from trustworthy sites, remain a key ranking factor and generate clicks and engagement.

10/13/2024

"Report: Gen AI to Transform Operations, Revenue" | A 2023 McKinsey & Company study analyzed generative AI's (big) potential economic impact on operations, productivity, revenue, profits, and more. https://pec-ly.com/?6tyz

A 2023 McKinsey study analyzed generative AI's potential impact on operations, productivity, revenue, profits, and more.

10/11/2024

"Lessons from Changing 3PLs" | Podcast host Eric Bandholz is the founder of Beardbrand. He recently changed fulfillment providers and quickly regretted his first choice. He admirably shares the experience in this week's episode. https://www.practicalecommerce.com/lessons-from-changing-3pls

Amid slower sales, Beardbrand needed a less costly fulfillment provider. The first choice was a mistake.

10/09/2024

Charts: U.S. TikTok Shop Sales 2023-2024" | Beauty and personal care items dominated first-year sales on TikTok Shop per data provider Charm Analytics. Analyst Adel Boukarroum dives into the numbers in this week's charts. https://pec-ly.com/?6twT

TikTok Shop launched in September 2023. Here's a recap of first year sales across categories, products, and channels.

10/08/2024

"Handy Chrome Extensions for Google Analytics" | GA4 can seem overwhelming. 3rd-party extensions can be a big time saver. SEO pro Ann Smarty suggests three helpful Chrome extensions for quick reports, annotations, and on-page data. https://pec-ly.com/?6twr

Here are three third-party extensions to create GA4 reports, add annotations, and access data quickly.

10/07/2024

"13 New AI Productivity Tools for SMBs" | Today's productivity tools are affordable and sophisticated, using AI to power email, audience research, project and team management, dictation, video production, and more. https://pec-ly.com/?6tvq

New tools for email marketing, audience research, project and team management, AI assistants, voice-powered dictation, and video production.

10/07/2024

"Google Ads Automated Rules for Better Management" | Automated rules are a big timesaver, especially for advertisers with multiple campaigns. PPC pro Matt Umbro describes four of his go-to automated rules in this helpful piece. https://pec-ly.com/?6tuI

Automated rules can send alerts and adjust settings, resulting in streamlined oversight.

Address

125 S Park Street, Ste 430
Traverse City, MI
49684

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+12319460606

Website

https://www.practicalecommerce.com/

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Our all-new Commerce Briefs is for ecommerce pros who don't have time to keep up with industry updates. We track hundreds of launches, upgrades, fundings, collaborations, M&A and then condense them into quick, single-paragraph summaries, Mon thru Fri. https://practicalecommerce.com/briefs/