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Practical Ecommerce

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Traverse City, MI
Practical Ecommerce

Practical Ecommerce publishes independent articles and commentary to help businesses succeed online. Founded 2005. https://www.practicalecommerce.com

Practical eCommerce was launched in July 2005 by Kerry and Joy Murdock in Grand Junction, Colorado, U.S. Its mission from the start has been to provide down-to-earth articles and advice to help smaller businesses succeed online. We are a small business ourselves, and we take seriously the task of helping other businesses migrate online or improve their online operations.

01/28/2025

"AI Resets Ecommerce Supply Chains" | Artificial intelligence is a supply-chain game-changer — optimizing demand forecasts, fulfillment, delivery routes, and more. Entrepreneur Gian Gramondi lists the top tasks and tools to get started. https://www.practicalecommerce.com/ai-resets-ecommerce-supply-chains

01/27/2025

"‘Your Money or Your Life,’ Defined by Google" | YMYL topics can cause serious harm if addressed or explained incorrectly. Smarty.Marketing addresses how Google tries to ensure only trusted YMYL sources have top rankings. https://www.practicalecommerce.com/your-money-or-your-life-defined-by-google

01/27/2025

"Plain-English Guide to Shopify Liquid" | Seasoned Shopify merchants are likely Liquid experts. For folks wanting a basic overview or just getting started, contributor Arjus Dashi has written a terrific primer without technical jargon. https://www.practicalecommerce.com/plain-english-guide-to-shopify-liquid

01/26/2025

"BNPL Fuels Supplier, Retailer Growth" | For wholesalers, BNPL accelerates cash flow. For retailers, it aligns inventory costs with revenue. Sr. Contributor Armando Roggio sees a BNPL breakout in 2025 for B2B sellers and their retail customers. https://www.practicalecommerce.com/bnpl-fuels-supplier-retailer-growth

01/24/2025

"Protein Bar Founder Thrives in a Crowded Field" | Will Nitze says success in competitive markets requires finding the uncompetitive niches. He did that 7 years ago when he launched IQBAR. He shares his impressive journey with Eric Bandholz in the week's episode. https://www.practicalecommerce.com/protein-bar-founder-thrives-in-a-crowded-field

01/23/2025

"Print Ads Are an Ecommerce Opportunity" | Magazines can linger on a coffee table for months as subscribers revisit them. Sr. Contributor Armando Roggio addresses the complementary benefits of print and digital ads in this must-read piece. https://www.practicalecommerce.com/print-ads-are-an-ecommerce-opportunity

01/22/2025

"Charts: U.S. Small Business Trends Q4 2024" | A report last fall from the McKinsey Global Institute assessed the (big) impact of SMBs on the domestic economy. In this week's charts, analyst Adel Boukarroum unpacks the report's key metrics https://www.practicalecommerce.com/charts-u-s-small-business-trends

01/21/2025

"The Local vs. Ecommerce SEO Puzzle" | Attracting online buyers and in-store traffic may seem different, but the basics are the same. Sr. contributor Armando Roggio explains how marketing teams can organize priorities and workflows to streamline the load. https://www.practicalecommerce.com/the-local-vs-ecommerce-seo-puzzle

01/20/2025

"TikTok Alternatives for Brands and Merchants" | Social commerce platforms are proliferating, with or without a TikTok ban. Here are 12 impressive options featuring multiple video formats, selling tools, and more. https://www.practicalecommerce.com/tiktok-alternatives-for-brands-and-merchants

01/20/2025

"Track Rankings with Search Console" | Google now blocks third-party organic rank-tracking tools. Thankfully, Smarty.Marketing explains how to monitor rankings with Search Console in this very helpful tutorial. https://www.practicalecommerce.com/how-to-track-rankings-in-search-console

01/19/2025

"Squarespace’s Tools Aid Ecommerce Novices" | Most new merchants are not coders or designers. 's AI builder and grid-based editor are "just right" for those entrepreneurs, concludes after testing the platform. https://www.practicalecommerce.com/squarespaces-tools-aid-ecommerce-novices Squarespace

01/17/2025

"Shopify Pro on Themes, Upgrades, Ecosystem" | Kurt Elster launched his first store in 2011 and his "Unofficial Shopify Podcast" in 2014. He addresses the state of Shopify w/ Eric Bandholz in this week's episode — platform, service, more. https://www.practicalecommerce.com/shopify-pro-on-themes-upgrades-ecosystem

01/15/2025

"Charts: Outlook of Global Retail CEOs Q4 2024" | Per a December 2024 KPMG report, retail CEOs are generally bullish for their own companies but less so for the worldwide economy. Analyst Adel Boukarroum reports in this week's charts. https://www.practicalecommerce.com/charts-outlook-of-global-retail-ceos

01/12/2025

"How to Promote Products on X" | Compared to other social networks, X has less competition, favors SMBs, and is news-focused. Its audience is mostly men. Sr. contributor Armando Roggio explains how the platform can drive sales in this terrific piece. https://www.practicalecommerce.com/how-to-promote-products-on-x

01/10/2025

"Ugmonk Brings Design to Desk Tools" | Jeff Sheldon, a designer turned entrepreneur, launched Ugmonk in 2008. His desk organizers are both functional and beautiful. He joins Eric Bandholz in this episode, addressing aesthetics, Amazon, more. https://www.practicalecommerce.com/ugmonk-brings-design-to-desk-tools

01/09/2025

"Ecommerce Benefits of Dynamic Pricing" | Adjusting prices based on supply/demand is not new. What is new are the AI-powered tools to make it happen in real-time. Sr. contributor Armando Roggio explains. https://www.practicalecommerce.com/ecommerce-benefits-of-dynamic-pricing

01/08/2025

"Charts: Digital Habits of U.S. Consumers 2024" | Deloitte surveyed 4,000 U.S. consumers last year. Most spend more time interacting with people online than in person! Analyst Adel Boukarroum dives into the eye-opening study in this week's charts. https://www.practicalecommerce.com/charts-digital-habits-of-u-s-consumers

01/07/2025

"Ad Strategies for Competitor Keywords" | Google's ad platform has evolved, and so has bidding on competitor keywords. PPC pro Matt Umbro explains the necessity in 2025 of bidding on competitors' names/terms in this must-read piece. https://www.practicalecommerce.com/ad-strategies-for-competitor-keywords

Address

125 S Park Street, Ste 430
Traverse City, MI
49684

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+12319460606

Website

https://www.practicalecommerce.com/

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