Hello Tanya Lynn

02/21/2025

🚨 Bitchin' Sauce x Starbucks: A Short-Lived Collaboration 🚨

In early 2025, Carlsbad-based Bitchin' Sauce hit a major milestone when its Chipotle Almond Dip landed in Starbucks stores nationwide. However, the partnership was short-lived, as the product was unexpectedly pulled from shelves.

Rumors suggest internal disagreements played a role—reports indicate Starbucks may have tried to acquire and rebrand Bitchin' Sauce, but the offer was declined. Additionally, concerns over the product’s name possibly clashing with Starbucks’ policies could have contributed to its removal.

Despite this setback, Bitchin' Sauce is thriving! They’ve expanded their lineup, introduced single-serve packaging, and continue to grow their distribution. Meanwhile, founder Starr Edwards’ journey has included legal battles with her brothers, Ryan and Porter Smith, who later launched Good Lovin’ Foods.

While this partnership didn’t last, both Starbucks and Bitchin’ Sauce are forging ahead in the competitive food industry.

What are your thoughts? Did you get a chance to try Bitchin’ Sauce at Starbucks? 👀🔥

01/22/2025

🤔 "Who needs marketers when AI can write better emails?"

Well… sure, AI can write a killer subject line, but guess what it can’t do?

📊 Explain the ROI to your client.
💡 Understand your audience’s emotions.
🔥 Bring your creativity and strategy to life.

That’s where YOU come in. 🙌 AI is powerful, but it’s just a tool. The magic happens when you combine your expertise with cutting-edge technology. 🚀

Want to learn how to make AI your ultimate marketing co-pilot? Join us at Social Media Marketing World 2025 in San Diego, CA! 🌴 Our team will be there, diving into the latest AI tools and trends to help you powerhouse your campaigns in the year ahead.

✨ Let’s turn AI into your secret weapon—together.

Who’s joining us? Drop a 🌊 if we’ll see you there!

10/09/2024

🌟 Behind every successful brand, there's a touch of personal magic...and for us at Hello Tanya Lyn, that magic comes in the form of Luna, the French Bulldog! 🐾
Working from home means Luna is more than just a pet; she's my brainstorming buddy, stress-reliever, and the secret ingredient behind the warmth in our branding. From her playful intrusions during Zoom calls to her lazy naps under my desk, Luna's presence infuses joy and authenticity into our work. It's a reminder that at the heart of our business, it's not just about services, but the soul and care we pour into them – inspired by the simplest moments of everyday life.

Has a furry friend made a difference in your life or business? Share your story below! 🐶💕

10/08/2024

Understanding your audience is key to creating engaging content that resonates. Here are insights for your unique audience of, surfriders, coastal creatives, coffee snobs, luxury hosts, real estate moguls, and vineyard artisans.

1️⃣ Shared Interests: They love the coast, luxury, and finer things—whether surfing perfect waves, enjoying premium wine, or finding the ideal coastal property. Highlighting these experiences can create a deeper connection.

2️⃣ Values: Coastal Brand patrons value authenticity, empowerment, and community. They appreciate messages that inspire them to pursue passions, celebrate successes, and connect with like-minded people.

3️⃣ Lifestyle: Their dynamic lifestyles blend work, passion, and leisure. Content offering tips or glimpses into this lifestyle will resonate.

4️⃣ Visual Aesthetics: High-quality, visually stunning content reflecting the beauty of the the San Diego lifestyle, PNW vineyards, or elegant Malibu homes will catch their eye.

5️⃣ Challenges include securing ideal coastal properties at low interest rates, or finding unique wine, or coffee book pairings. Surfboard storing tips in the winter etc. Providing tailored solutions to these issues makes your content even more valuable.

6️⃣ Engagement Preference: They prefer content that sparks conversation and builds community. Encourage them to share stories, opinions, and experiences to foster belonging.

7️⃣ Format Variety: While they love immersive stories, they also appreciate quick tips, stunning visuals, and inspiring quotes. A mix of formats keeps them engaged. Don't just post REELS because everyone else is. Have you done the research? Maybe YOUR audience is a Stories audience!

📝 Incorporating these insights into your social media strategy will help you craft content that not only resonates with your audience but builds a strong, engaged community. Speak to your audience like you're talking to your BFF—watch the magic unfold!

10/02/2024

Imagine waking up in two of the most vibrant cities in the US, each with a coffee shop that feels like home.
In San Diego, it's the bold and artful vibe of Revolution Roasters that captures the essence of coastal creativity.
Up in Portland, Insomnia Coffee Company wraps you in a cozy embrace with its unique blend of vintage comfort and caffeination.
🌆🌲 Both places stand out to us, not just for their exceptional brews but for their unforgettable branding that tells a deep story that leaves you wanting to turn another page daily, while creating a community that truly connects and makes you feel like home.

What coffee shop brand speaks to you so much that you became a regular?
Share your coffee haven with us!

09/30/2024

Thank you Plumper Pumpkin Patch & Tree Farm for helping us fall into October the right way this year! 🎃
Our Pumpkins are the best in the neighborhood!

09/23/2024

🌟 Behind every successful brand, there's a touch of personal magic...and for us at Hello Tanya Lyn, that magic comes in the form of Luna, the French Bulldog! 🐾
Working from home means Luna is more than just a pet; she's my brainstorming buddy, stress-reliever, and the secret ingredient behind the warmth in our branding. From her playful intrusions during Zoom calls to her lazy naps under my desk, Luna's presence infuses joy and authenticity into our work. It's a reminder that at the heart of our business, it's not just about services, but the soul and care we pour into them – inspired by the simplest moments of everyday life.

Has a furry friend made a difference in your life or business? Share your story below! 🐶💕

09/20/2024

You've expanded my brand again 🙄 (eye roll). Yes. And I’ve taken it even further with Social Riesling, a boutique agency dedicated to serving only Pacific Northwest wineries. And it’s not my first time! When I started my photography business 20 years ago, I photographed everyone. Then, I focused weddings, later maternity, and eventually to serving exclusively newborns of in vitro patients.
I've learned becoming the expert they can trust is true success. Here's to niching down and leveling up!

09/18/2024

Not familiar with my Agency Hello Tanya Lyn yet? In the world of social media, your brand’s voice is your beacon—guiding and connecting you with your audience in the vast digital sea. But what if you could amplify this voice, authentically and effortlessly, without always being the one behind the wheel?

That's where I step in, not as a ghostwriter for books, but as your Ghost Brand Scaling partner. I'm here to echo your essence, crafting content that resonates and engages, allowing you to focus on what you do best: growing your business.
My own "social growth and scale" is not what matters - like that of a ghost writer. When I'm working with one of my clients - 150% of my time and energy goes into scaling their social media presence. I don't need to grow and scale my own presence - nor do I want to. That's NOT the point of what I do.

Wondering how transforming your social media presence could elevate your brand?
Let's explore the power of how a little secret behind-the-scenes magic can help you.

09/17/2024

Visual storytelling isn't just a trend; it's a powerful tool to captivate and engage. Here's a tip from Hello Tanya Lyn just for you - if you own a winery:
High-quality photos of your vineyard, winemaking process, and events can transform followers into visitors and buyers.
What story are your visuals telling? 📸✨

09/16/2024

Do Farmers Markets inspire you? Me too!
Yesterday I traveled over the i5 bridge (and state line) to Vancouver Washington's Saturday Farmers Market!
I was on a hunt to discover small new brands that are truly making an impact and separating themselves from the competition! The creativity and passion I witnessed were nothing short of inspirational.
This week, I'm thrilled to unveil the gems I've found!
Stay tuned to meet the innovators redefining the coastal business landscape. What I feel they are doing right! What made me love these book earrings SO much I was willing instantly drop $70.00 on them and how you can apply these simple tips to your own small business!
Are you ready to be inspired by their stories? Stay connected!

09/15/2024

From the sunny shores of San Diego to the snowy landscapes of the PNW, every mile of my journey has been a chapter in the story of .

📖 Why?
Because storytelling is the heartbeat of any brand.

It's not just about where we are, but how we got here.

Without these tales of transition, our brands would lack depth and authenticity.

I encourage all my clients to embrace their unique paths and share them with the world.

✍🏼 Challenge Time:
What's your brands origin story?
Share it below or post it at tag me so I can support you!

Brands should inspire each other and their target customers/clients with the stories of our journeys. ✨🌊🌲

09/14/2024

I was recently challenged this month, take one actionable step towards my own brands aspirational identity.
After all it's what we focus on here at Hello Tanya Lyn and our newest project Social Riesling: where we coach business owners all about true transformational brand messaging!
So how can I challenge you this month?
Maybe it's refreshing your website?
Maybe it's planning an email campaign that shares your origin story and rebuilds customer/client connection?
Or Maybe it's updating your social media strategy - just released their latest trends report for 2024 and 2025 predictions! Have you read it yet?
Or perhaps it's simply posting a photo of your two favorite core content pillars like mine here: Frenchies & Wine! (Pssst! Ask me more about Social Riesling!)
Share your goal with me in the comments or send me a message to chat!
Let's toast to growth and success, together! 🚀🥂

09/13/2024

Discover Your Brand's True Essence 🌟

In today's crowded market, identifying your brand's archetype is crucial. It's the underlying personality that connects deeply with your audience, guiding your marketing to be both recognizable and relatable.

Here's a condensed roadmap to unlocking your brand's archetype:

Reflect: Your archetype should mirror your core values. What's your mission beyond profit?
Understand Your Audience: Knowing their values helps tailor a resonating archetype.
Communication Style: Are you the nurturing Caregiver or the stable Ruler?
Consider Competitors: This can highlight an untapped archetype in your industry.
Experiment and Get Feedback: Test messaging across platforms to see what sticks.

Remember, defining your archetype is a dynamic journey, vital for engaging your audience powerfully.

Curious to explore your brand’s archetype further?
Let's dive in together. DM me for a further discussion!

09/04/2024

09/04/2024

Love it our hate it - Yellowface by R.F. Kuang 📖 is an absolute wild ride, and I’m here for every twist and turn. Whether you end up loving it or hating it, there’s no denying the brilliance behind this book. Kuang pulls off a masterstroke, unraveling the tangled web of the publishing world while poking fun at it, all wrapped up in a story that’s as unsettling as it is entertaining.

The plot is deliciously audacious—a writer swipes a manuscript from her dead friend (and let’s be real, they weren’t exactly besties). It’s an outrageous idea that somehow feels disturbingly plausible, and that’s where the magic lies. As the story unfolds, Kuang dives into the murky depths of every writer’s darkest thoughts, the ones they’d never dare say out loud. It’s like she’s holding up a mirror to the industry, and what’s reflected back is as fascinating as it is unsettling.

This book will have you questioning everything, from the ethics of authorship to whether your favorite writers are as squeaky clean as they seem. It’s sharp, it’s smart, and it’s a little bit scandalous—in other words, it’s an absolute must-read.

So, grab a cozy spot by the beach (or wherever your happy place is), and dive into Yellowface.
Just don’t be surprised if you start seeing the literary world in a whole new light!

Double tap if you're obsessed with this read! 🤳🏼

01/25/2024

Here's your top 4 February Brand Goals!

1. Establish Client or Customer Trust
2. Inspire Advocacy
3. Nurture Brand Loyalty
4. Crafting a Unique Identity

Do these 4 things and you will ultimately become the very face of your brand, embodying the essence of its relationship with your consumers and serving as a powerful tool for long-term success in the competitive marketplace.
Like Chymiy say's: 💬
"Your business is the body. Your brand is the soul."

xx

Tanya Lyn

Read our full blog post here ➡ www.hellotanyalyn.com ☕️
Or click the link in our Bio! 🔝

01/25/2024

Looking for some Social Media feed inspiration? 💡
We got you!
🔗Join the Coastal Brand 101 community for Monthly Canva templates like this one!