07/15/2024
The Impact of Data-Driven, Project Management-Savvy Producers: A Kestum Bilt Perspective by Pete Guzzo
Ad agencies, production houses, and clients increasingly need producers skilled in both data analytics and project management to optimize content creation, drive efficiency, and measure campaign success. Kestum Bilt and Pete Guzzo emphasize the importance of this combined skill set for future industry success.
Full Article - https://www.kestumbilt.com/articles/date-pm-producers-kb