Social-OT

Social-OT Social Media & Google Management. Discover marketing strategies THAT WORK! (message me SMM to learn more). Message me SSA to learn more!

Hi, I'm Courtney, a Social Media Manager specializing in helping OTs, PTs, and SLPs enhance their online presence. I also run the Social Success Academy, where you can learn how to build a thriving social media business for yourself. Social Success Academy is your ultimate resource for mastering social media management. Whether you're an aspiring entrepreneur or a social media enthusiast, SSA offe

rs mentorship and comprehensive resources to help you launch, grow, and sustain a successful social media business. From step-by-step guides and daily strategies to insider tips on finding top content ideas, SSA provides all the tools and support you need to turn your passion into a thriving business.

Stop Chasing Follower Numbers. Here's What Actually Works.The Reality:Your follower count is just a vanity metric. I lea...
02/07/2025

Stop Chasing Follower Numbers. Here's What Actually Works.

The Reality:

Your follower count is just a vanity metric. I learned this the hard way after spending months obsessing over numbers while my actual client connections stayed stagnant.

The Strategy:

Focus on engagement that converts. When I switched from chasing followers to nurturing real relationships, something magical happened - therapy practices started reaching out, ready to work together.

Quick Action Plan:
Review your last 10 posts
Find your top 3 most engaging ones
Look for patterns in what sparked genuine conversations
Double down on that content type

The Truth:
A small, engaged community of ideal clients beats 10k passive followers every time. Period.
Here's what matters more than your follower count:

Comments that start real conversations
DMs asking about your services
Saves and shares from potential clients
Messages saying "this is exactly what I needed"

Want to know how to build a community that actually converts? DM me "ENGAGE" for my free guide!

Can we get real for a minute?I didn't start Social-OT because I had it all figured out. I started because I saw incredib...
02/05/2025

Can we get real for a minute?

I didn't start Social-OT because I had it all figured out. I started because I saw incredible therapists struggling with the same thing: trying to balance patient care with a social media presence that felt impossible to maintain.

As an OT, I knew the therapy world inside and out. But here's the plot twist - that clinical expertise became my secret weapon in marketing. I could speak the language, understand the challenges, and bridge the gap between therapy and social media in a way others couldn't.

The real breakthrough? Realizing that my "limitation" (being so niched in therapy) was actually my superpower.

Now I help therapy practices shine online by:

Creating content that speaks their language
Building strategies that respect their time
Managing social media so they can focus on patients

Simple truth: You don't need to be everywhere, doing everything. You just need to be strategic about where you show up.

Ready to stop struggling with social media? DM me "HELP" and let's talk about making your online presence work FOR your practice 💕

I've noticed the best mom entrepreneurs do 4 things to thrive in both business and motherhood. Here's what they are so y...
02/04/2025

I've noticed the best mom entrepreneurs do 4 things to thrive in both business and motherhood. Here's what they are so you can copy their strategy:

Energy Management
What they do: Match key business tasks to natural energy peaks
Why it works: Double productivity during focused work blocks
Quick win: Track your energy for 3 days, note your power hours

Systems First
What they do: Create repeatable processes for everything
Why it works: Business runs smoothly during unexpected mom moments
Quick win: Document one daily task you can delegate or automate

Boundaries
What they do: Set clear work/mom time blocks
Why it works: End the guilt of feeling split between two worlds
Quick win: Create one non-negotiable family time block daily

Support Network
What they do: Build both business and mom connections (I am still working on this one).
Why it works: Access help when you need it most
Quick win: Join one local mom entrepreneur group

The secret? They stopped trying to balance it all and started designing their business around motherhood instead.

Being a mom made me better at business, not worse. It taught me to value efficiency over hustle.

Double tap if you're a parent building something amazing while raising tiny humans 💕

👋 Real talk for therapy business ownersRunning your practice AND managing social media can feel impossible. Trust me, I ...
02/03/2025

👋 Real talk for therapy business owners

Running your practice AND managing social media can feel impossible. Trust me, I know - I spent 10+ years as an OT before finding my sweet spot in helping therapy businesses shine online!

Here's what makes Social-OT different:

We speak your language (because I'm an OT and in your world!)
No teaching needed - we already know therapy terms and best practices
3 flexible packages to fit your needs:

The best part?

You focus on helping clients while we handle EVERYTHING else!

Want to see how we can help your practice grow?

Drop a "👋" below and let's chat about which package fits your needs!

Real talk for therapy business ownersRunning your practice AND managing social media can feel impossible. Trust me, I kn...
01/31/2025

Real talk for therapy business owners

Running your practice AND managing social media can feel impossible. Trust me, I know - I spent 10+ years as an OT before finding my sweet spot in helping therapy businesses shine online!

Here's what makes Social-OT different:

We speak your language (because I'm an OT and in your world!)
No teaching needed - we already know therapy terms and best practices
3 flexible packages to fit your needs:

The best part?

You focus on helping clients while we handle EVERYTHING else!

Want to see how we can help your practice grow?

Drop a "👋" below and let's chat about which package fits your needs!

Social media can be overwhelming—trust me, I get it. But growing your business doesn’t have to mean endless scrolling, s...
01/29/2025

Social media can be overwhelming—trust me, I get it. But growing your business doesn’t have to mean endless scrolling, stressing over captions, or guessing what works.

When you work with me, it’s about collaboration. You share your vision, and I create a strategy that feels like you. From personalized content plans to regular check-ins, every step of the process is designed to take the weight off your shoulders.

Message me with "READY" if you’re ready to grow your business with a clear, simple, and personalized approach. 💻

Social media doesn’t have to feel like a chore, and it’s not just about likes or follows (although let’s be honest, they...
01/28/2025

Social media doesn’t have to feel like a chore, and it’s not just about likes or follows (although let’s be honest, they’re fun to see 😏). It’s really about connecting—like truly connecting—with the people who need what you offer.

Here’s what I love about using social media for businesses:
👉 It helps more people see you—and your brand! Every time you post, you’re showing up for someone who might need exactly what you offer.
👉 You can have actual conversations with your audience. Answer questions, cheer them on, or just be that little bright spot in their scroll.
👉 It’s like the MVP of affordable marketing. Seriously, compared to traditional ads, social media is where you can do a LOT without emptying your wallet.
👉 Feedback is fast. Wondering what people think? Post, and they’ll let you know—whether it’s love for your product or helpful critiques.
👉 Traffic, traffic, traffic. Thoughtful posts (and yes, calls to action) can be a magic bridge to your website.

If showing up online feels overwhelming, think of this: someone out there is waiting to see your post, learn from you, or support what you do. Social media is just the tool to help you find them.

Got questions about how to make it work for you? Drop them below, and let’s talk! 💬

https://www.rfr.bz/f8e8841

https://www.rfr.bz/f1bc509

01/21/2025

Sometimes, "me time" doesn’t mean completely shutting off work thoughts—it just means changing the setting. 🌳

Whether it’s a walk around the block, stepping outside for fresh air, or sitting on a bench with your coffee, the simple act of moving your body and shifting your perspective can do wonders. Even if the work chatter is still in my head, it feels different when I’m in nature instead of at my desk.

So, here’s your gentle nudge: take five minutes for you today. A little pause, a little movement—it all adds up. ✨ You deserve it. ❤️

You’re consistent with posting, your audience is engaging with likes and comments… but you’re still not seeing DMs or in...
01/20/2025

You’re consistent with posting, your audience is engaging with likes and comments… but you’re still not seeing DMs or inquiries about your services.

Here’s the likely culprits:
1️⃣ You’re casting too wide a net—if your message is for “everyone,” it’s resonating with no one.
2️⃣ Your branding doesn’t reflect the professional, approachable vibe of your therapy practice.
3️⃣ Your content stops short of a clear next step—where’s the irresistible call to action?

The solution? Targeted, strategic content that works for your business—not against it.
That’s exactly why I created the Ultimate Guide to Targeting, Conversions, and Content Creation—the go-to freebie for therapists who want to turn their Instagram into a client-converting powerhouse.

Inside, you’ll learn:
✨ The trifecta of targeting (who you’re talking to, what you’re solving, and the action you want them to take).
✨ How to create content that’s not just good—but impossible to scroll past.
✨ The three content types that connect with your ideal audience and encourage action.

So if you’re ready to stop spinning your wheels and start creating content that actually drives results, drop "ACTION STEPS" below and I’ll send you the free guide!

You’re clocking out after a marathon day with clients, your coffee mug's been empty since lunch, and the idea of creatin...
01/15/2025

You’re clocking out after a marathon day with clients, your coffee mug's been empty since lunch, and the idea of creating Instagram content feels impossible.

Let’s be real for a second—how many times have you thrown together a post at the last minute, only for it to flop?

🌀 It leaves you questioning whether social media is even worth the hassle.
🌀 You’re so drained from the day that strategy feels like a luxury you just don’t have time for.
🌀 And let’s not even get started on how soul-sucking it is to juggle this on top of client work.

But what if it didn’t have to be this way?

Imagine spending less time figuring out “what to post” and more time growing your private practice the right way: confidently, consistently, and with a system that works for YOU.

Send me a message if you want to an easier approach to having a more active social media presence made by someone who is not only a social media expert, but a fellow therapist!

01/14/2025

My daily inspiration ❤️

Therapists, I’ve been there! Sometimes it feels like the creative well is running dry. But what if you had 30 days of id...
01/13/2025

Therapists, I’ve been there! Sometimes it feels like the creative well is running dry. But what if you had 30 days of ideas mapped out—tailored specifically to your practice? The kind of content that connects with your audience and showcases what makes your work amazing.

It’s time to leave the struggle behind. Let’s make creating content feel as simple as breathing!

I’ve gathered 30 days of awesome ideas for OT’s, SLP’s and PT’s!

Comment THIRTY to get my free 30 day content calendar!

How do you build regulating moments into your workday?Between clients, calls, and life, don’t forget to take moments tha...
01/08/2025

How do you build regulating moments into your workday?

Between clients, calls, and life, don’t forget to take moments that truly reset and recharge you. 🌿 Whether it's quality time with loved ones or a quick coffee break with friends, those small resets make a big difference. 💛

When you try to help everyone, you help no one. 🎯 Nailing down your niche isn’t just about picking a specialty—it’s abou...
01/07/2025

When you try to help everyone, you help no one. 🎯 Nailing down your niche isn’t just about picking a specialty—it’s about defining who you help and how.

Whether you're an OT, SLP, or PT, your niche gives clarity to your work and makes it easier for your dream clients to find you. Think:
👉 Not just "I'm an OT"—but "I guide teenagers with ADHD to develop executive function skills for independence."
👉 Not just "I’m an SLP"—but "I empower autistic toddlers to develop expressive language skills for daily communication."
👉 Not just "I’m a PT"—but "I help athletes bounce back stronger after knee injuries."

If you haven't already, this is your sign to reflect on your niche as we step into 2025. Let's refine what you're known for this year! 🌟

01/06/2025

Growing your page is NOT just about new followers. Here’s why:

You don’t just want any followers, you want people who will actually want your service.

You want people who will find your content interesting and valuable so they eventually interact with it.

Bot followers are SO harmful for your page, they will have their own algorithm and you don’t want them tied to you! They are not your target audience, they are random FAKE accounts.

You want quality, not quantity. Pace yourself, it’s not about hitting 5,000 followers in less than a month, it’s about getting people who actually value your offer and the content you put out there so they reach out to you or refer you to their own community.

Real connections are everything.

01/01/2025

Finding a social media agency that truly get your business can be challenging for any type of business, but for therapists, when handling such delicate situations, services, outcomes, diagnosis, information etc, it feels extra delicate, and it is!

And we GET it. We’re a therapy owned social media agency and we’ve helped over dozens of businesses get through the process of mutual understanding so they can finally take social media off of their plate!

And it feels AMAZING!

Send us a message if this feels like something you’re struggling with!

https://www.rfr.bz/f7e945a

Every business owner you know has their own silent story—some are winning, some are learning, and most are doing both at...
12/31/2024

Every business owner you know has their own silent story—some are winning, some are learning, and most are doing both at the same time. Be kind, even when it feels like you're behind.

You’re doing more than enough. ❤️

This New Year’s, lets focus on resolutions that actually make a difference.From setting clear boundaries to having the r...
12/31/2024

This New Year’s, lets focus on resolutions that actually make a difference.

From setting clear boundaries to having the right systems in place, let’s make this season about investing in the things that will save you time, energy, and burnout.

Ready to kickstart your therapy business and set yourself up for a better year ahead?

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Sometimes, "me time" doesn’t mean completely shutting off work thoughts—it just means changing the setting. 🌳 Whether it’s a walk around the block, stepping outside for fresh air, or sitting on a bench with your coffee, the simple act of moving your body and shifting your perspective can do wonders. Even if the work chatter is still in my head, it feels different when I’m in nature instead of at my desk. So, here’s your gentle nudge: take five minutes for you today. A little pause, a little movement—it all adds up. ✨ You deserve it. ❤️ #metime #therapistlife #takingabreak #mindfulmoments #selfcareforhelpers #worklifebalance #moderntherapist #youmattertoo

My daily inspiration ❤️

Growing your page is NOT just about new followers. Here’s why: You don’t just want any followers, you want people who will actually want your service. You want people who will find your content interesting and valuable so they eventually interact with it. Bot followers are SO harmful for your page, they will have their own algorithm and you don’t want them tied to you! They are not your target audience, they are random FAKE accounts. You want quality, not quantity. Pace yourself, it’s not about hitting 5,000 followers in less than a month, it’s about getting people who actually value your offer and the content you put out there so they reach out to you or refer you to their own community. Real connections are everything. #socialmedia #ot #slp #playtherapy #florida

Finding a social media agency that truly get your business can be challenging for any type of business, but for therapists, when handling such delicate situations, services, outcomes, diagnosis, information etc, it feels extra delicate, and it is! And we GET it. We’re a therapy owned social media agency and we’ve helped over dozens of businesses get through the process of mutual understanding so they can finally take social media off of their plate! And it feels AMAZING! Send us a message if this feels like something you’re struggling with! https://www.rfr.bz/f7e945a #socialmedia #occupationaltherapy #speechlanguagetherapy #therapist #therapistofinstagram #mentalhealth #therapist #physicaltherapy #pelvicfloortherapy #speechtherapy #playtherapy #therapypodcast #animaltherapy #autism #adhd #floridatherapy #floridabusinessowners

Ever wonder what real engagement looks like? 📊 Sharing a behind-the-scenes look at the recent engagement spikes we’ve been seeing! Consistency, timing, and dialing into content that resonates have made a big difference. Sometimes the smallest tweaks—like posting at the right time or adding fresh content types—lead to big jumps in likes, shares, and interactions. 📈 If you’re looking to boost engagement, start experimenting with different post styles and listening to what your audience loves most. Engagement is all about building a community that’s excited to interact with you!" Want to see more reviews? https://www.rfr.bz/f743825 #socialmediatips #engagementgrowth #therapistbiz #otptslp

That feeling when all those hours of planning and posting finally pay off! 📈💪 There’s nothing like watching real growth happen after finding a strategy that actually connects. To all the therapists out there hustling to get noticed, keep going! 💥 You've got this.

Let me share a little story. A few years ago, when I was building my practice, I realized something important: reviews are p o w e r f u l. I remember launching my business, pouring my heart into every discovery call, and delivering the best introduction I could being real, relatable and a couple of sales techniques here and there. But despite my efforts, I struggled to reach new clients. That’s when I decided to focus on gathering reviews from my happy clients. The results? Amazing. Like, need to hire someone to help me - amazing. I discovered that positive feedback not only built trust but also acted as social proof for potential clients. Every glowing review acted like a personal recommendation, giving newcomers the confidence to choose my services over others. Fast forward to today, and I can confidently say that at least 50% of my clients found me through Google reviews. It was a powerful reminder that our clients’ voices hold tremendous weight. So, if you’re looking to boost your practice, remember the value of those reviews. They can significantly impact your visibility and credibility. Want to make it easier to collect feedback? Join our Review Revamp initiative! Let’s share tips and strategies to encourage more reviews and elevate our practices together. What’s been your experience with client reviews? Share your thoughts below! 👇 https://www.rfr.bz/fnpqzkh

One day, you’re on top of the world, and the next, you’re questioning every decision you’ve made. I mean, who hasn’t had those moments when you’re just trying to help others, and it feels like you’re the one who needs help? The truth is, growth isn’t always pretty. It’s messy, unpredictable, and sometimes downright frustrating. Whether you’re working on a project, your business or our practice, what ever it is, I get it! But guess what? Each bump and twist teaches us something valuable. So, whether you’re facing challenges or celebrating wins, remember: it’s all about showing up and doing your best.

It’s been a memorable, beautiful, busy, fun, adventurous summer so far. Feeling so grateful 💙 #paediatricoccupationaltherapy #magichappens #contentmachine #digitaljourney #socialmediatips #knowyouraudience #trustbuilding #nevergiveup #tampajournals #therapyclinics #privatepracticeot #occupationaltherapy #privatepracticeptowner #privatepracticept #pediatricoccupationaltherapists #pediot #otcommunity

🌟 Create eye-catching animated graphics and GIFs with Canva! 🌟 Why struggle with complex software when Canva makes it so easy? Stand out on social media with animated content that boosts engagement. Here's how: 1. Sign In/Up: Log in to Canva and click 'Create a design'. 2. Choose a Template: Pick a template or start from scratch. 3. Add Elements: Use shapes, lines, and graphics from the 'Elements' menu. 4. Insert Text: Click 'Text' to add headings and body text. 5. Animate: Click 'Animate' and choose styles like 'Bounce' or 'Slide'. 6. Preview & Download: Preview your animation, then download as GIF or MP4. 🔗 Learn more at https://www.rfr.bz/fm8a8cm

Taking a moment… ❤️ When I first started juggling motherhood and entrepreneurship, I wasn't sure how it would all work out. Balancing my career as an occupational therapist, being a wife and mom, and diving into the world of social media business ownership felt pretty overwhelming. 😅 There were definitely moments of doubt. I often wondered if I could find that elusive balance between my personal and professional life. I questioned whether my passion for helping fellow therapists grow on social media could really turn into a successful venture. But now, here I am, on the other side, feeling more stable and fulfilled than ever. 🙌 It's been a journey of growth, both personally and professionally. Through all the ups and downs, I've learned the importance of perseverance, staying true to my vision, and embracing the beautiful chaos of life. Today, as I sip my morning coffee on my sunny Florida porch, surrounded by the love of my family and the fulfillment of my career, I can't help but feel grateful. Grateful for the challenges that pushed me to grow. Grateful for the support of my amazing clients and community. And grateful for the opportunity to make a difference in the lives of others. So here's to embracing the uncertainties, trusting in our journey, and finding stability in the midst of life's beautiful chaos. Cheers to each and every one of you on your own unique journey! 🌟 #Gratitude #Balance #JourneyOfGrowth #occupationaltherapist #florida #therapistsofinsta #life #motherhood #work #ot #slp #hardwork #businessowner #therapybusinessowner #therapists #thankful

You may have heard of “consistent branding” but what does it actually mean? It means uniformity. Maintaining a consistent brand identity across all your marketing materials is crucial for building brand recognition and trust. And our dear pal Canva has the perfect solution with its Brand Kit feature. Having your brand kit actually uploaded onto your Canva makes your life so much easier when creating content. Here’s a step by step for you: To start creating your Brand Kit, simply sign in or sign up on Canva. Once logged in, navigate to the '+Add another color' option and input the hex codes for your brand colors. If you're unsure of the hex codes, Canva's color picker tool allows you to select your brand colors effortlessly. Next, head over to the 'Brand Kit' option in the left-hand side menu on the dashboard. Under 'Brand Fonts', you can add your heading, subheading, and body fonts to ensure consistency across all your designs. Now, onto the fun part - uploading your logo! Simply click on the '+Upload Logo' button in the Brand Kit page, select your logo file from your device, and voila! Once you've added your logo, colors, and fonts, your Brand Kit is good to go. Canva automatically saves your Brand Kit, so you can access it anytime and use it in all your future designs. With Canva's Brand Kit feature, gone are the days of scrambling to find your brand's visual elements. Everything you need to maintain a cohesive brand identity is neatly organized and easily accessible, saving you valuable time and ensuring consistency across all your marketing materials. So why wait? Start creating your Brand Kit on Canva today and streamline your design process for a more professional and polished brand presence. #canvahack #occupationaltherapist #physicaltherapists #slp #speechtherapy #canvatip #branding #brandkit #diy #graphicdesignbasics #contentcreator #templates #otsofinstagram #socialmediahack #socialmediatip

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