Social-OT

Social-OT Social Media & Google Management. Discover marketing strategies THAT WORK! (message me SMM to learn more). Message me SSA to learn more!

Hi, I'm Courtney, a Social Media Manager specializing in helping OTs, PTs, and SLPs enhance their online presence. I also run the Social Success Academy, where you can learn how to build a thriving social media business for yourself. Social Success Academy is your ultimate resource for mastering social media management. Whether you're an aspiring entrepreneur or a social media enthusiast, SSA offe

rs mentorship and comprehensive resources to help you launch, grow, and sustain a successful social media business. From step-by-step guides and daily strategies to insider tips on finding top content ideas, SSA provides all the tools and support you need to turn your passion into a thriving business.

You know that saying, “You don’t know what you don’t know”?I’ve found that to be especially true in the therapy world.No...
12/09/2025

You know that saying, “You don’t know what you don’t know”?
I’ve found that to be especially true in the therapy world.

No matter how long we’ve been practicing, there is always more to learn… new approaches, new perspectives, new ways to help the people we serve. And honestly, that’s one of the things that makes this field so meaningful.

That’s why I surround myself with mentors and colleagues who’ve been where I want to go.

Therapists who’ve navigated the tough cases.
Therapists who’ve built the practices I admire.
Therapists who’ve learned lessons I haven’t faced yet.

Leaning on others isn’t a weakness.
It’s professional growth.
It’s community.
It’s the reason we get better at what we do.

Having mentors helps us see blind spots, strengthen our skills, and show up for our clients with more confidence and clarity.

As healthcare professionals, we’re some of the most determined people out there. We show up, we problem solve, and we he...
12/08/2025

As healthcare professionals, we’re some of the most determined people out there. We show up, we problem solve, and we help others push through tough days. But managing our work while trying to show up consistently on social media can feel like a whole different challenge.

Sometimes you put in the effort and the results are slow.
Sometimes engagement feels low.
Sometimes you wonder if all the work is even worth it.

And I get it. As an OT myself, I’ve felt that frustration too.

But here’s the truth. Every post you share, every bit of value you put out, every small step you take toward building your online presence… it all adds up. It matters more than you think. Growth takes time, but consistency always wins.

And you don’t have to do this alone.

Before I started working with Social OT, I was constantly stressed about what to post and how to stay consistent. I felt...
12/07/2025

Before I started working with Social OT, I was constantly stressed about what to post and how to stay consistent. I felt like I was always behind and never knew what to say.

Now it feels completely different.

Social OT handles my content, my strategy, and my posting schedule.
All I have to do is show up in my DMs and connect with my audience.

Here’s what changed for me:

I finally have a real plan.
My posts are created and scheduled for me.
My content actually speaks to my ideal clients.
And most importantly, I am consistent without the stress.

Every week, Social OT gives me:

• content that reflects my business and my values
• posts that are written in my voice
• strategy that actually works
• more engagement than I have ever had

I am finally building trust with my audience because I’m showing up consistently, even on the busy days.

Consistency beats perfection, and having someone handle it for you makes all the difference.

Sharing this in case another business owner needs the reminder.

Your audience is not liking your posts just for fun.They are quietly deciding whether they can trust you.When someone re...
12/06/2025

Your audience is not liking your posts just for fun.
They are quietly deciding whether they can trust you.

When someone reads your post, saves it, or leaves a comment, it means something. It means they see you as someone who knows what they are talking about. It means they are starting to rely on your knowledge and your perspective.

That kind of trust does not come from going viral.
It comes from showing up.
It comes from sharing value.
It comes from speaking directly to the people you want to help.

Good content educates, connects, and makes someone feel understood.
And that only happens when you have a plan and you post with intention.

If you are tired of staring at a blank screen wondering what to post, I can help with that.

Download 30 DAYS OF CONTENT IDEAS FOR OT, PT & SLP SERVICE-BASED BUSINESSES and take the guesswork out of content creation.

Comment your profession and I will send it to you!

With this list, you will have a full month of content ideas ready to go so you can stay consistent, connect with your audience, and keep them coming back for more.

You have so much knowledge that could help people, but instead of sharing it, you end up holding onto it.You rewrite the...
12/06/2025

You have so much knowledge that could help people, but instead of sharing it, you end up holding onto it.

You rewrite the caption.

You wonder if the photo is good enough.

You question whether it sounds right.

You tweak it, rethink it, and then nothing gets posted.

The truth is this. Your audience is not waiting for a perfect post. They are waiting for a real person they can connect with.

They want to see you. The real side of your business. The behind the scenes moments. The wins and the struggles.

Every time you stop yourself from posting, you miss a chance to reach someone who actually needs what you offer. Someone is scrolling right now looking for exactly what you do, and they are not finding you because you are stuck overthinking.

Stop waiting for perfect. Done is better than perfect. Start showing up, share what you know, and trust that the right people will connect with it. The more you post, the more confident you will feel, and the more your audience will grow.

You do not need to have it all figured out. You just need to start. Someone out there needs to hear from you.

Stop overthinking. Start posting.

I’ve spent years working closely with therapists just like you, helping them show up online, reach more of their ideal c...
12/05/2025

I’ve spent years working closely with therapists just like you, helping them show up online, reach more of their ideal clients, and finally stop stressing about social media.

The biggest difference in working with me is simple.

I truly understand this field. I’ve been in the therapy world for over a decade, so you never have to explain what you do or why it matters. I already speak OT, PT, and SLP fluently.

Because of that, the strategies I create are not cookie cutter.

They’re built specifically for therapy practices and designed to:
• bring the right clients to your social media pages
• position you as the go-to provider in your area
• grow your online presence without you spending hours on it

My goal is to give you back your time so you can focus on what really matters: helping people. I take care of the strategy and ex*****on so your social media works for you, not the other way around.

Your time is valuable.

Let me use what I know from both therapy and marketing to help your practice grow with ease.

My why.My reminder that hustle culture isn’t the goal…presence is.I’m building a business that works for my life, not on...
12/01/2025

My why.
My reminder that hustle culture isn’t the goal…
presence is.

I’m building a business that works for my life, not one that steals it.

Therapists deserve that kind of balance too. 🤍

Most therapists are not inconsistent because they don’t know what to post.They’re inconsistent because their brains are ...
11/29/2025

Most therapists are not inconsistent because they don’t know what to post.

They’re inconsistent because their brains are running on 47 tabs at once.

Between clients, notes, evaluations, prep, and life…

adding content creation on top becomes a lot.

Social media shouldn’t feel like a second job.

If your brain is feeling overloaded and you want social media made simple this year…

Comment BFDEAL and I’ll send you the link to our Black Friday packages (the best prices of the entire year).

Offer ends Tuesday at 12:00 AM EST.

Therapists pour so much into others…sometimes we need reminders for ourselves too.Here are a few quotes to lift you up, ...
11/29/2025

Therapists pour so much into others…

sometimes we need reminders for ourselves too.

Here are a few quotes to lift you up, ground you, and remind you why this work matters.

Save this for the days you need a little extra encouragement. 🤍

My Kid CEO has spoken.If it steals your peace, your time, or your energy, it’s not meant for your practice.Business gets...
11/28/2025

My Kid CEO has spoken.

If it steals your peace, your time, or your energy, it’s not meant for your practice.

Business gets so much easier when you stop forcing what doesn’t fit…

clients, schedules, systems, all of it.

Protect your peace.

Your business will thank you. ✨

The Black Friday sale is officially open and once it is gone, it is gone for the entire year.If you want support with yo...
11/28/2025

The Black Friday sale is officially open and once it is gone, it is gone for the entire year.

If you want support with your social media, today is the best day to join.

Comment BFDEAL for the link.

Every therapist knows a solid adaptive strategy when we see one.This turkey is out here using:• problem solving• environ...
11/27/2025

Every therapist knows a solid adaptive strategy when we see one.

This turkey is out here using:
• problem solving
• environmental modification
• executive functioning
• visual disguise
• and a whole lot of motivation

All to avoid today’s biggest occupational challenge.

Happy Thanksgiving to all the OTs, PTs, SLPs, and therapy professionals who support real-life problem solving every day.

Hope your day is filled with rest, warmth, and maybe a few creative adaptations of your own. 🦃🧡

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