Social-OT

Social-OT Social Media & Google Management. Discover marketing strategies THAT WORK! (message me SMM to learn more). Message me SSA to learn more!

Hi, I'm Courtney, a Social Media Manager specializing in helping OTs, PTs, and SLPs enhance their online presence. I also run the Social Success Academy, where you can learn how to build a thriving social media business for yourself. Social Success Academy is your ultimate resource for mastering social media management. Whether you're an aspiring entrepreneur or a social media enthusiast, SSA offe

rs mentorship and comprehensive resources to help you launch, grow, and sustain a successful social media business. From step-by-step guides and daily strategies to insider tips on finding top content ideas, SSA provides all the tools and support you need to turn your passion into a thriving business.

04/04/2025

Managing social media can feel like a second job. Creating content, engaging with followers, and trying to figure out the algorithm takes time — time you’d rather spend helping your clients and growing your business.

That’s where we come in. We specialize in helping therapy businesses create strategic content that drives real results.

We’ll handle the content planning, creation, and engagement so you don’t have to worry about:

What to post next
How to stay consistent
Whether your content is actually working

You focus on your clients. We’ll take care of the rest.

👉 DM us "HELP" and let’s make social media easy.

04/03/2025

Getting started with social media feels overwhelming for so many business owners. The fear of posting the wrong thing or not getting engagement can keep you stuck — but the only way to grow is to start.

Here’s how to take the guesswork out of getting started:

Start with an Intro Post
If you don’t know where to begin, introduce yourself. People connect with people, not just businesses. Share who you are, what you do, and how you help your clients. Keep it simple and authentic.
👉Create a quick post introducing yourself and why you love what you do.

Use Stories to Break the Ice
Stories are a low-pressure way to engage with your audience. You don’t have to be polished or perfect — just show up and share a quick behind-the-scenes moment.
👉 Post a story today showing a moment from your workday. Keep it casual.

Focus on Helping, Not Selling
If you’re stuck, focus on providing value. Answer a common client question or share a quick tip. Your audience will engage more when they feel like they’re getting something useful.
👉 Write down 3 common client questions and turn them into simple posts.

Don’t Wait for Perfect
Most people hold back because they want every post to be perfect. The truth is, done is better than perfect. You’ll refine your strategy over time, but you need to start to see what works.
👉 Choose one post idea and publish it today. Don’t overthink it.

Social media success starts with consistency, not perfection. Show up, share value, and trust that your audience will grow as you stay consistent.

Follow for more social media tips that help you grow your business!

04/02/2025

Here’s how to simplify the process and get started the right way:

1. Get Clear on Your Audience
Before you even think about posting, you need to know who you’re talking to. Who is your ideal client? What are their biggest challenges? What kind of content would help them solve those problems?
👉 Action Step: Write down 3 things your ideal client struggles with and how your services can help.

2. Start With 3 Core Content Pillars
Content pillars help you stay focused and create a consistent message. Pick 3 key themes that align with your expertise and your audience’s needs. For example, if you’re a pediatric OT, your content pillars might be:

Child development tips
Sensory strategies for parents
Behind-the-scenes at your practice
👉 Action Step: Choose your 3 content pillars and brainstorm 5 post ideas for each one.

3. Focus on Value, Not Perfection
You don’t need perfect lighting, the trendiest audio, or a professionally edited post to make an impact. Your audience wants value. Educate, inspire, and provide real solutions to their problems.
👉 Action Step: Create one simple educational post this week based on one of your content pillars.

4. Engage Early and Often
Social media isn’t a one-way street. The algorithm rewards engagement, so make it a habit to respond to comments, like posts, and engage with other accounts in your niche.
👉 Action Step: Spend 10 minutes a day engaging with your audience. Start with recent comments and followers.

5. Just Start
This is the biggest roadblock. You might feel like you need to figure everything out first, but you don’t. You’ll learn as you go. Take messy action and refine along the way.
👉 Action Step: Post once this week. It can be a story, a feed post, or a reel. Just start.

Social media success isn’t about perfection. It’s about showing up consistently and building a connection with your audience. Stop overthinking it and start taking action.

Follow for more insights on growing your therapy business with social media!

04/01/2025

Creating content isn’t just about showing up.

It’s about creating a system that works for you, even when you’re off the clock.

If you’re putting in hours of effort but not seeing leads come in, your content isn’t doing its job.

Good content isn’t just something you post and hope for the best. It should be part of a strategy designed to attract, engage, and convert your ideal audience. Your content should answer questions before they’re asked, address pain points before they arise, and create a sense of trust and familiarity with your brand.

When your content works hard for you, it becomes a lead magnet. It pulls in the right audience, nurtures them through valuable information, and positions you as the expert they need. You stop chasing leads and start attracting them.

Here’s how to make your content work harder:

Start by understanding your ideal client. What are they searching for? What challenges are they facing? Create content that speaks directly to those needs. Educational posts, FAQs, client wins, and behind-the-scenes insights build connection and trust.

Next, focus on consistency. Your content won’t work if you’re posting randomly or disappearing for weeks at a time. A consistent posting schedule helps you stay top of mind with your audience.

Finally, have a clear call to action. Whether it’s booking a call, sending a DM, or clicking a link, your audience needs to know what to do next. Strong, action-driven content doesn’t just inform, it leads your audience to take the next step.

You shouldn’t have to work harder to grow your business. Let your content handle that for you. Set up a system that works, stay consistent, and watch the leads come in.

04/01/2025

From helping little ones hold a crayon to empowering adults to regain independence, OTs do life-changing work every single day. 💪✨

Let’s celebrate the impact of OT, where small steps lead to big victories. 🛼✍️🥄🧩

03/31/2025

Perfection is the enemy of progress. If you’re waiting for the perfect post, the perfect caption, or the perfect strategy, you’ll stay stuck.

The truth is, consistency matters more than perfection. Your audience isn’t looking for flawless content. They’re looking for authenticity. They want to see you show up, share value, and engage with them regularly.

Consistency builds trust. It keeps your business top of mind. Even if your posts aren’t perfect, showing up consistently creates momentum. Over time, that momentum turns into engagement, leads, and business growth.

Stop overthinking it. Start posting. Your audience will connect with the real you, not the perfect version you think you need to be.

Growth isn’t about getting it perfect. It’s about getting it done.

Need help with your social media consistency?

Drop a 👋

03/28/2025

It’s easy to think that going viral is the goal.

After all, more likes, more shares, and more followers should mean more business, right?

Not exactly.

Thousands of likes from the wrong audience won’t grow your business.

If the people engaging with your content aren’t interested in your services, the attention is meaningless.

What really matters is connecting with the right audience, the people who need what you offer and are ready to work with you.

Showing up for the right people means being clear about your message, providing value, and staying consistent.

It means creating content that speaks directly to your ideal clients’ needs and challenges.

The goal isn’t to attract everyone.

It’s to attract the right ones.

Focus on consistency over virality.

Build trust through valuable content.

Engage with your audience.

That is where real business growth happens.

Stop chasing big numbers.

Start focusing on meaningful connections.

That is how you build a business that lasts.

03/27/2025

Social media can feel overwhelming — coming up with content ideas, staying consistent, and figuring out what works takes time and effort. But you don’t have to do it alone.

Whether you need help getting started, increasing engagement, or building a strategy that actually drives leads, we’ve got you covered.

✨ You don’t need to have it all figured out.
✨ You don’t need to go viral to see results.
✨ You just need the right support and a plan that works.

If you’re ready to make social media easier (and more effective), we’re here to help!

👉 DM us “HELP” and let’s make a plan that works for you.

03/26/2025

Your audience isn’t just liking your posts for fun.

They’re deciding whether or not to trust you.

When someone takes the time to read your post, save it, or reach out with a comment, it means they see you as a credible source.

They’re starting to rely on your expertise.

Building that kind of trust isn’t about going viral. It’s about showing up consistently, providing value, and speaking directly to the needs of your audience.

It’s about creating content that resonates, educates, and builds a connection.

That’s why having a consistent content strategy is so important.

When you post with purpose, you strengthen the relationship with your audience and that’s where real growth happens.

If you’re tired of wondering what to post, I’ve got you covered.

Download 30 DAYS OF CONTENT IDEAS FOR OT, PT & SLP SERVICE-BASED BUSINESSES and take the guesswork out of content creation ; https://www.rfr.bz/f01bcea

With this list, you’ll have a month’s worth of engaging content ideas to keep your audience coming back for more.

03/25/2025

You’ve got valuable knowledge to share, but instead of putting it out there, you sit on it.

You second-guess the caption.

You wonder if the image is good enough.

You worry about whether it sounds “right.”

So you tweak it, overthink it — and then… nothing. You don’t post.

Here’s the truth: Your audience isn’t looking for perfection, they’re looking for connection.

They want to see you. The real, authentic side of your business. The behind-the-scenes moments. The wins and the challenges.

Every time you hold back from posting, you miss an opportunity to connect with someone who needs what you have to offer. Someone out there is scrolling right now, searching for exactly what you provide and they’re not finding you because you’re stuck in your head.

Stop waiting for the perfect post. Done is better than perfect. Start showing up consistently, share your expertise, and trust that your message will land with the right people. The more you post, the more confident you’ll become and the more your audience will grow.

You don’t have to have it all figured out. You just have to start. Your audience needs to hear from you.

So stop overthinking and start posting.

03/24/2025

If managing social media feels like a full-time job — that’s because it is. Between creating content, engaging with your audience, and figuring out what actually works, it’s easy to feel overwhelmed.

That’s where we come in. We help therapy businesses like yours create strategic, consistent content that drives engagement and brings in real leads.

✅ No more guessing what to post
✅ No more struggling to stay consistent
✅ No more wasting time on content that doesn’t convert

We create a plan that works for your business, so you can focus on what you do best — helping your clients.

If you’re ready to grow your business without the stress of social media, we’ve got you covered.

👉 DM us "SOCIAL" and let’s make a plan that works for you.

03/21/2025

If your audience doesn’t see you, they can’t engage with you... and if they’re not engaging with you, they’re not buying from you.

Consistency isn’t about posting every day, it’s about showing up in a way that feels authentic and intentional.

Here’s why consistency matters:

Trust: When you show up regularly, your audience starts to trust you.
Recognition: The more they see your brand, the more likely they are to remember it.
Engagement: Consistency increases your chances of hitting the algorithm and reaching more people.

You don’t need to go viral.. you just need to keep showing up.

The growth will follow.

Stop overthinking it! Start showing up consistently and watch your business grow.

➡️ Need help creating a consistent content plan? DM us “CONSISTENCY” — we’ll handle it for you.

03/20/2025

Owning a business can feel like a solo journey.. but it shouldn't be.

Having a strong support system isn’t just helpful — it’s essential.

Here’s why:

When you have people checking in on your progress, it’s harder to let things slip through the cracks. A solid support system helps you stay on track with your goals.

Running a business comes with pressure. Having people who understand the highs and lows makes it easier to manage the tough days and celebrate the wins.

Sometimes you’re too close to see the bigger picture. A support system brings fresh ideas and valuable feedback to help you make better decisions.

Your circle can introduce you to new clients, collaborations, and opportunities that you wouldn’t find on your own.

You don’t have to build your business alone... and you shouldn’t. Surround yourself with people who believe in you and want to see you succeed.

If you don’t have a strong support system yet, this is your sign to start building one.

03/19/2025

I Studied 20 Successful Therapy Businesses

Here are the 5 most important lessons that’ll help you grow your practice:

1. Create a Consistent Online Presence
Visibility builds trust and authority.
Post regularly and engage with your audience.

Action Step: Schedule 3 posts this week and respond to every comment.

2. Focus on Your Niche
Specialization attracts the right clients.
Get clear on who you serve and why.

Action Step: Write down your ideal client’s top 3 problems.

3. Collect More Reviews
Positive reviews improve search rankings and build credibility.
Ask satisfied clients for a review right after a session.

Action Step: Send 3 review requests today.

4. Streamline Your Processes
Efficiency means more time for client care.
Automate scheduling and client follow-ups.

Action Step: Set up an automated appointment reminder.

5. Invest in Professional Marketing
Marketing fuels business growth.
Hire an expert to manage your social media and reputation.

Action Step: Reach out to a marketing pro today (or DM us).

I’m obsessed with studying successful therapy businesses.

Follow for more content about growing your therapy practice.

Share this with someone who could use these tips!

03/18/2025

→ Now, I create content with ease and consistency.

Here’s why:

I plan my content ahead of time.
I batch-create posts to save time.
I focus on value, not perfection.
The result? More engagement, less stress.

Consistency is what took me from overwhelmed to organized.

Every week, I:

Brainstorm 5 content ideas.
Create and schedule posts in one sitting.
Engage with comments and DMs daily.
Because showing up consistently builds trust.

Consistency beats perfection every time.

Repost to help another business owner stay consistent.

P.S. Have you ever felt stuck on what to post?

03/17/2025

If you don’t believe in your business, why should anyone else? Confidence isn’t just about showing up.

It’s about owning your value and trusting that what you offer matters.

When you approach your business with clarity and confidence, it shows:

Your messaging becomes stronger.
Your audience engages more.
Leads start flowing because people feel that you know your worth.

So ask yourself: Are you showing up like the expert you are? Or are you letting doubt hold you back?

Start today by reminding yourself why you started.

Believe in your business, and others will too. 💪

03/14/2025

Before I start... have you ever stared at a blank screen, knowing you need to post something, but you have no idea where to start?

Yeah, we’ve all been there. The good news? Creating content doesn’t have to feel that hard. Let’s fix that.

1. Create a Content Plan (and Stick to It)

To stay consistent, you cannot be winging it every day.

You must create a simple content plan with key themes and post types mapped out.
Once you’ve mastered planning ahead, posting becomes automatic — no more stress, no more last-minute panic posts.

2. Stop Focusing on Perfection

Don’t just wait until everything is “perfect” before posting.

(It’ll leave you stuck overthinking — and you’ll end up posting nothing.)

Instead, focus on authenticity over perfection — imperfect posts often perform better because they feel real and relatable.

3. Batch Your Content

Batching tends to deliver the best results.

I’ve applied this approach for years — and it’s made content creation so much easier.
Setting aside just one hour a week to batch your content can save you hours of stress and help you stay consistent.

Most importantly, allocate 30 minutes each week to plan and create your content (in one go).

Commit to it. Put it in your calendar.

And watch your engagement and consistency transform your social media presence.

If you enjoyed this, make sure to follow for more content tips!

03/13/2025

Some people swear by using trending audio and viral challenges to boost engagement

But is it actually helping your business or diluting your brand message?

Let’s take a look at why trends might not be the magic fix you think they are.

Just because it’s trending doesn’t mean it’s right for your brand.

Chasing every trend can confuse your audience and weaken your overall message. Consistency and authenticity build trust — not just hopping on the latest viral challenge.

Stick to trends that align with your brand’s message and tone. If a trend feels off-brand or forced — skip it. Authenticity > Virality.

When you stay true to your brand voice and focus on content that reflects your business, you build deeper connections with your audience. Trust and consistency lead to higher engagement and better long-term results.

Scroll through your last 10 posts.

Are they consistent with your brand message, or are you chasing trends? If something feels off, adjust it!

Social media strategy is something I obsess over.

Make sure to follow for more tips on growing your social media presence and driving real results!

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Free therapy ✨ Sometimes, it’s my morning coffee before emails. Other days, it’s a walk without my phone. No expectations, no “productivity,” just being. So tell me—what’s something you do that’s just for you? No clients, no work, just your moment. Drop it in the comments. ⬇️ #therapistlife #privatepracticeowner #selfcareforbusinessowners #burnoutprevention #entrepreneurbalance

Sometimes, "me time" doesn’t mean completely shutting off work thoughts—it just means changing the setting. 🌳 Whether it’s a walk around the block, stepping outside for fresh air, or sitting on a bench with your coffee, the simple act of moving your body and shifting your perspective can do wonders. Even if the work chatter is still in my head, it feels different when I’m in nature instead of at my desk. So, here’s your gentle nudge: take five minutes for you today. A little pause, a little movement—it all adds up. ✨ You deserve it. ❤️ #metime #therapistlife #takingabreak #mindfulmoments #selfcareforhelpers #worklifebalance #moderntherapist #youmattertoo

My daily inspiration ❤️

Growing your page is NOT just about new followers. Here’s why: You don’t just want any followers, you want people who will actually want your service. You want people who will find your content interesting and valuable so they eventually interact with it. Bot followers are SO harmful for your page, they will have their own algorithm and you don’t want them tied to you! They are not your target audience, they are random FAKE accounts. You want quality, not quantity. Pace yourself, it’s not about hitting 5,000 followers in less than a month, it’s about getting people who actually value your offer and the content you put out there so they reach out to you or refer you to their own community. Real connections are everything. #socialmedia #ot #slp #playtherapy #florida

Finding a social media agency that truly get your business can be challenging for any type of business, but for therapists, when handling such delicate situations, services, outcomes, diagnosis, information etc, it feels extra delicate, and it is! And we GET it. We’re a therapy owned social media agency and we’ve helped over dozens of businesses get through the process of mutual understanding so they can finally take social media off of their plate! And it feels AMAZING! Send us a message if this feels like something you’re struggling with! https://www.rfr.bz/f7e945a #socialmedia #occupationaltherapy #speechlanguagetherapy #therapist #therapistofinstagram #mentalhealth #therapist #physicaltherapy #pelvicfloortherapy #speechtherapy #playtherapy #therapypodcast #animaltherapy #autism #adhd #floridatherapy #floridabusinessowners

Ever wonder what real engagement looks like? 📊 Sharing a behind-the-scenes look at the recent engagement spikes we’ve been seeing! Consistency, timing, and dialing into content that resonates have made a big difference. Sometimes the smallest tweaks—like posting at the right time or adding fresh content types—lead to big jumps in likes, shares, and interactions. 📈 If you’re looking to boost engagement, start experimenting with different post styles and listening to what your audience loves most. Engagement is all about building a community that’s excited to interact with you!" Want to see more reviews? https://www.rfr.bz/f743825 #socialmediatips #engagementgrowth #therapistbiz #otptslp

That feeling when all those hours of planning and posting finally pay off! 📈💪 There’s nothing like watching real growth happen after finding a strategy that actually connects. To all the therapists out there hustling to get noticed, keep going! 💥 You've got this.

Let me share a little story. A few years ago, when I was building my practice, I realized something important: reviews are p o w e r f u l. I remember launching my business, pouring my heart into every discovery call, and delivering the best introduction I could being real, relatable and a couple of sales techniques here and there. But despite my efforts, I struggled to reach new clients. That’s when I decided to focus on gathering reviews from my happy clients. The results? Amazing. Like, need to hire someone to help me - amazing. I discovered that positive feedback not only built trust but also acted as social proof for potential clients. Every glowing review acted like a personal recommendation, giving newcomers the confidence to choose my services over others. Fast forward to today, and I can confidently say that at least 50% of my clients found me through Google reviews. It was a powerful reminder that our clients’ voices hold tremendous weight. So, if you’re looking to boost your practice, remember the value of those reviews. They can significantly impact your visibility and credibility. Want to make it easier to collect feedback? Join our Review Revamp initiative! Let’s share tips and strategies to encourage more reviews and elevate our practices together. What’s been your experience with client reviews? Share your thoughts below! 👇 https://www.rfr.bz/fnpqzkh

One day, you’re on top of the world, and the next, you’re questioning every decision you’ve made. I mean, who hasn’t had those moments when you’re just trying to help others, and it feels like you’re the one who needs help? The truth is, growth isn’t always pretty. It’s messy, unpredictable, and sometimes downright frustrating. Whether you’re working on a project, your business or our practice, what ever it is, I get it! But guess what? Each bump and twist teaches us something valuable. So, whether you’re facing challenges or celebrating wins, remember: it’s all about showing up and doing your best.

It’s been a memorable, beautiful, busy, fun, adventurous summer so far. Feeling so grateful 💙 #paediatricoccupationaltherapy #magichappens #contentmachine #digitaljourney #socialmediatips #knowyouraudience #trustbuilding #nevergiveup #tampajournals #therapyclinics #privatepracticeot #occupationaltherapy #privatepracticeptowner #privatepracticept #pediatricoccupationaltherapists #pediot #otcommunity

🌟 Create eye-catching animated graphics and GIFs with Canva! 🌟 Why struggle with complex software when Canva makes it so easy? Stand out on social media with animated content that boosts engagement. Here's how: 1. Sign In/Up: Log in to Canva and click 'Create a design'. 2. Choose a Template: Pick a template or start from scratch. 3. Add Elements: Use shapes, lines, and graphics from the 'Elements' menu. 4. Insert Text: Click 'Text' to add headings and body text. 5. Animate: Click 'Animate' and choose styles like 'Bounce' or 'Slide'. 6. Preview & Download: Preview your animation, then download as GIF or MP4. 🔗 Learn more at https://www.rfr.bz/fm8a8cm

Taking a moment… ❤️ When I first started juggling motherhood and entrepreneurship, I wasn't sure how it would all work out. Balancing my career as an occupational therapist, being a wife and mom, and diving into the world of social media business ownership felt pretty overwhelming. 😅 There were definitely moments of doubt. I often wondered if I could find that elusive balance between my personal and professional life. I questioned whether my passion for helping fellow therapists grow on social media could really turn into a successful venture. But now, here I am, on the other side, feeling more stable and fulfilled than ever. 🙌 It's been a journey of growth, both personally and professionally. Through all the ups and downs, I've learned the importance of perseverance, staying true to my vision, and embracing the beautiful chaos of life. Today, as I sip my morning coffee on my sunny Florida porch, surrounded by the love of my family and the fulfillment of my career, I can't help but feel grateful. Grateful for the challenges that pushed me to grow. Grateful for the support of my amazing clients and community. And grateful for the opportunity to make a difference in the lives of others. So here's to embracing the uncertainties, trusting in our journey, and finding stability in the midst of life's beautiful chaos. Cheers to each and every one of you on your own unique journey! 🌟 #Gratitude #Balance #JourneyOfGrowth #occupationaltherapist #florida #therapistsofinsta #life #motherhood #work #ot #slp #hardwork #businessowner #therapybusinessowner #therapists #thankful

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