Courtney Lynn

Courtney Lynn Social Media & Google Management. Discover marketing strategies THAT WORK! (message me SMM to learn more). Message me SSA to learn more!
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Hi, I'm Courtney, a Social Media Manager specializing in helping OTs, PTs, and SLPs enhance their online presence. I also run the Social Success Academy, where you can learn how to build a thriving social media business for yourself. Social Success Academy is your ultimate resource for mastering social media management. Whether you're an aspiring entrepreneur or a social media enthusiast, SSA offe

rs mentorship and comprehensive resources to help you launch, grow, and sustain a successful social media business. From step-by-step guides and daily strategies to insider tips on finding top content ideas, SSA provides all the tools and support you need to turn your passion into a thriving business.

TOP 3 REASONS why social media isn't working for your therapy business:  1️⃣ Lack of consistent content creation 📅  2️⃣ ...
09/01/2024

TOP 3 REASONS why social media isn't working for your therapy business:

1️⃣ Lack of consistent content creation 📅

2️⃣ Content doesn't resonate with your niche audience 🎯

3️⃣ Ineffective social media presence that doesn't attract ideal clients 📉.

Understanding the social media landscape is crucial for success.

Schedule a completely free discovery call at [email protected] or visit http://smm.social-ot.com.

Comment below if you found this helpful!

People think starting therapy content is:  1. Easy to create  2. Doesn't need much thought  3. Just another post  What i...
08/31/2024

People think starting therapy content is:

1. Easy to create
2. Doesn't need much thought
3. Just another post

What it actually is:

1. Tailored to patient needs
2. Engaging and informative
3. Reflective of professional expertise

That’s literally it.

Share if this helped! 😊

There are a zillion ways to waste time online. (Everyone knows how to do that.)But if you want to save time and accompli...
08/29/2024

There are a zillion ways to waste time online.

(Everyone knows how to do that.)

But if you want to save time and accomplish 10x more, here are 3 ways to make your Internet time more productive:

1️⃣ Content Creation: Tailored strategies to create engaging content for therapy businesses.

No more struggling with what to post!

2️⃣ Community Growth: Grow your online presence with a supportive community that resonates with your brand.

Your ideal clients are out there waiting!

3️⃣ Engagement: Consistent and meaningful interactions to keep your audience engaged and coming back for more.

Want to learn more? Schedule a completely free discovery call today! 📞

Visit our website: http://smm.social-ot.com

Contact us at: [email protected]

Share or comment if you found this helpful!

What I thought would make me happy:  1. Big social media following  2. Viral posts  * vs *  What actually makes me happy...
08/27/2024

What I thought would make me happy:

1. Big social media following

2. Viral posts

* vs *

What actually makes me happy:

1. Creating content that helps OT, PT, and SLP professionals

2. Seeing real engagement 😊

Everyone chases the 1st list—but it usually ends in disappointment.

Visit our website: smm.social-ot.com

3 steps to effective social media for therapy practices:  1. Understand Your Audience:  Know who you're talking to.  Con...
08/25/2024

3 steps to effective social media for therapy practices:

1. Understand Your Audience:
Know who you're talking to.
Connect with patients and professionals by sharing relatable content. 😊

2. Create Engaging Content:
Post regularly with a mix of educational, inspirational, and personal stories.
Let your audience see the real you! 📅

3. Monitor and Adjust:
Keep an eye on your metrics.
See what's working and tweak your strategy as needed. 📊

Visit our website: smm.social-ot.com

Share or comment if you found this helpful!

What I thought would be a simple social media boost:  1. More followers  2. Increased likes and shares  What actually ha...
08/24/2024

What I thought would be a simple social media boost:

1. More followers
2. Increased likes and shares

What actually happened:

1. Deeper connections
2. Increased patient engagement
3. Authentic community

Intrinsic rewards > status rewards.

Visit our website: smm.social-ot.com 💬✨

Staying connected with our community is at the heart of what we do on social media. Here’s a quick rundown on why keepin...
08/04/2024

Staying connected with our community is at the heart of what we do on social media.

Here’s a quick rundown on why keeping up with regular interactions is so key 👇

Consistently interacting keeps our profile buzzing and in the loop.

Responding to comments and messages isn't just polite—it's a way to grow closer to you all.

Staying active in conversations shows we’re here and we care.

Engagement isn’t just about posting regularly; it’s about connecting consistently.

Are you struggling to come up with content that really connects with your audience? I’ve been there. But guess what? I f...
08/02/2024

Are you struggling to come up with content that really connects with your audience?

I’ve been there. But guess what? I found a simple way to find the best topics using Google, and it’s been a game-changer!

Want my free resource showing you EXACTLY what to do?

Comment GOLD and I will send it your way!

In the bustling digital marketplace of social media, engagement isn’t just valuable—it’s essential. 💬 Engagement is more...
07/22/2024

In the bustling digital marketplace of social media, engagement isn’t just valuable—it’s essential. 💬

Engagement is more than likes and comments!

it’s the ongoing conversation that brings your brand/business to life.

Every reply, every comment you make, and every question you ask serves to deepen relationships with your audience.

This continuous interaction does wonders for your brand’s visibility and credibility, making it appear more relatable and trustworthy.

Here are my TOP strategies for engaging (but note, every strategy is different)!

➡️Each comment on your posts is an opportunity to show your audience that their voice is heard. Don’t just respond for the sake of it—offer thoughtful, personalized replies that add value and encourage further interaction.

➡️ Don’t wait for your audience to come to you. Be active in seeking out conversations relevant to your business. Comment on followers’ posts, engage with related content from other brands, and participate in trending topics. This not only increases your visibility but also positions you as an active member of your community.

➡️ Ask open-ended questions in your posts to encourage your followers to share their thoughts. Use polls and quizzes to make interaction fun and easy. These tactics are great for understanding your audience better while keeping the engagement levels high.

While regular interaction is crucial, it shouldn’t consume all your time.

Here’s how to manage your engagement effectively:

➡️ Dedicate specific times of the day for social media interaction. For instance, checking in during early morning and late afternoon can help you stay consistent without overwhelming your schedule.

➡️ Use these tools to plan out routine posts and get analytics on engagement. However, ensure that automated interactions don’t replace the genuine, human touch needed for meaningful engagement.

Regular and consistent engagement helps keep your brand at the forefront of your audience’s minds.

Develop a routine that lets you maintain a steady presence on social media.

The effort you put into building these relationships today lays the groundwork for a loyal customer base tomorrow.

How do you engage with your audience, and what strategies have you found most effective? Need more help with this? Comment "ENGAGE" for my free engagement guide!

https://www.rfr.bz/fmdxquo

07/17/2024

It’s been a memorable, beautiful, busy, fun, adventurous summer so far.

Feeling so grateful 💙

















07/16/2024

I get it…

I understand the struggle of juggling client sessions and managing a business, all while trying to create content. It can feel personal—like no one else understands your practice as you do.

Delegating content creation might make you cringe because you worry others won't capture your essence or expertise.

Imagine the relief of having someone who truly gets what you do, promoting your biz with passion and understanding.

I’m Courtney from Social-OT, and I’m here to make navigating social media a breeze for therapists like you. Welcome to a supportive community where we can share insights, celebrate successes, and help each other grow.

Tap the link in my bio to see the latest things I’ve been working on to make therapy business owner’s lives EASIER when it comes to content.




























Managing your therapy business's social media isn't just about posting—it's about strategy and professionalism. Here are...
07/15/2024

Managing your therapy business's social media isn't just about posting—it's about strategy and professionalism. Here are key mistakes to steer clear of:

1️⃣ Copying Content: Always create original posts or get permission before sharing.

2️⃣ Information Overload: Don't overwhelm followers with too many posts—quality over quantity!

3️⃣ Ignoring Complaints: Address issues promptly and respectfully to show you care.

4️⃣ Critiquing Competitors: Stay positive; focus on your strengths, not others' weaknesses.

5️⃣ Audience Differentiation: Tailor content for new vs. existing followers—personalize your approach!

6️⃣ Immediate Selling: Build trust first with engaging content before promoting services.

7️⃣ Platform Optimization: Customize posts for each platform's strengths and audience preferences.

Avoid these missteps to enhance your social media presence and engage effectively with your audience!

Understanding who you're talking to is not just about reaching many... it's about reaching the right ones. Why is this i...
07/15/2024

Understanding who you're talking to is not just about reaching many... it's about reaching the right ones.

Why is this important?

Because when your messages, products, and services are tailored to meet the specific needs of a well-defined group, your marketing becomes more precise, your resources are used more effectively, and your efforts can lead to higher engagement and conversion rates.

Defining your target audience is both an art and a science.

Start by gathering basic demographic information such as age, gender, location, and income level—tools like Google Analytics are perfect for this.

But don’t stop there!

Explore the psychographics of your audience. Understand their values, hobbies, and behaviors.

What motivates them?
What are their beliefs and challenges?
This deeper insight allows you to connect more meaningfully, addressing the problems they face with solutions that your product or service can offer.

Also, keep the conversation going.

Engage directly with your audience through surveys, feedback forms, or simple social media interactions. This ongoing dialogue helps refine your understanding and ensures your marketing strategies evolve as your audience does.

Remember, the better you know your audience, the more effectively you can communicate with them.

This isn’t just about selling!

It’s about creating relationships and building trust.

So take the time to really understand who you’re talking to. It will transform your approach and could be the key to unlocking new levels of success for your business.

Are you fully aware of your target audience?

Let’s chat below or slide into my DMs for a brainstorming session on refining your audience strategy!

Happy marketing, and remember—knowledge is power! 💪

A Simple Guide To AI Content MarketingMost content marketers are experimenting with AI, but figuring out how to use it e...
07/09/2024

A Simple Guide To AI Content Marketing

Most content marketers are experimenting with AI, but figuring out how to use it effectively can be challenging. While some...
Continue Reading
The post A Simple Guide To AI Content Marketing appeared first on Copyblogger.

This guide to AI content marketing gives step by step instructions on how to use AI to produce more high quality content in less time.

Have you ever left a conversation not knowing what to say next? It’s a bit awkward, right? Well, that’s exactly how your...
07/07/2024

Have you ever left a conversation not knowing what to say next? It’s a bit awkward, right? Well, that’s exactly how your posts feel without a Call to Action (CTA). 🎉

What is a Call to Action, anyway?

It’s your way of giving your followers a gentle nudge on what to do after they've read your post. It can be anything like 'Click the link to discover more!' or 'Tag someone who’d love this!' 🎯

Let’s chat about why CTAs are incredibly valuable for your posts:

🔵 They Give Direction: Just like a friend who tells you where the party is, a CTA guides your followers on what to do next. Without it, they might just wander off!

🔵 Boosts Engagement: When you ask your friends to join a convo, things get lively, right? Same goes for your posts. A simple ‘Leave a 🌟 if you agree!’ can spark conversations and build a buzzing community.

🔵 Turns Followers into Friends: CTAs can transform casual scrollers into active participants. It’s like inviting someone for coffee and having a real chat. Whether it’s signing up, making a purchase, or just watching a video, every CTA can help forge stronger connections.

🔵 Lets You See What Clicks: Tracking how your followers respond to different CTAs is like having a heart-to-heart. You get to learn what makes them tick, which helps you create even more engaging and meaningful content. 📊

Fun Ways to Invite Action:

"Swipe up to join the adventure!"
"Hit ‘Like’ if this made you smile!"
"Save this for when you need a little inspiration!"
"What are your thoughts? Drop a comment below!"
Think of every post as a little party you’re throwing for your brand. A thoughtful CTA is the invitation that makes sure everyone knows how to join in on the fun. 🥳

So, what’s your next post going to inspire your followers to do? Tell them clearly and watch the magic happen! 🌟

Happy connecting, and let’s make every interaction count!

Happy 4th of July!Wishing everyone a safe and fun holiday.We're off to the beach!Happy 4th 🇺🇲
07/04/2024

Happy 4th of July!

Wishing everyone a safe and fun holiday.

We're off to the beach!

Happy 4th 🇺🇲

Imagine this: A parent searching for support for their child's developmental needs scrolls through social media. Will th...
07/03/2024

Imagine this: A parent searching for support for their child's developmental needs scrolls through social media. Will they find you? 🤔

‌That’s where we come in!

‌We help OTs, PTs, SLPs, and play-based businesses shine online.

✨ Here’s what we can do for you:

‌Content Planning & Creation: We handle everything from planning to posting, ensuring your content truly resonates with your audience.

Trend Tracking: Our team keeps up with the latest news and trends, so your content stays fresh and relevant.

-Custom Strategy: Get a strategy tailored to your brand, complete with eye-catching graphics, informative videos, and quality content.

Stress-Free Posting: We manage all the posting, freeing you up to focus on your clients.

We’re dedicated to making your online presence as strong and effective as possible, helping you connect with more clients without the hassle.

Questions or ready to get started? Comment “START” and I’ll guide you through boosting your social media game. Let's make your therapy business stand out! 🚀🌐💬

07/02/2024

🌟 Create eye-catching animated graphics and GIFs with Canva! 🌟

Why struggle with complex software when Canva makes it so easy? Stand out on social media with animated content that boosts engagement. Here's how:

1. Sign In/Up: Log in to Canva and click 'Create a design'.

2. Choose a Template: Pick a template or start from scratch.

3. Add Elements: Use shapes, lines, and graphics from the 'Elements' menu.

4. Insert Text: Click 'Text' to add headings and body text.

5. Animate: Click 'Animate' and choose styles like 'Bounce' or 'Slide'.

6. Preview & Download: Preview your animation, then download as GIF or MP4.

🔗 Learn more at https://www.rfr.bz/fm8a8cm

Learn how to convert social media likes into real client appointments with effective engagement strategies for therapy p...
07/01/2024

Learn how to convert social media likes into real client appointments with effective engagement strategies for therapy professionals.

Learn how to convert social media likes into real client appointments with effective engagement strategies for therapy professionals.

How To Write a LinkedIn Post That Sparks EngagementWhat’s the difference between an average LinkedIn post and a top-perf...
07/01/2024

How To Write a LinkedIn Post That Sparks Engagement

What’s the difference between an average LinkedIn post and a top-performing LinkedIn post that earns hundreds of likes and comments?...
Continue Reading
The post How To Write a LinkedIn Post That Sparks Engagement appeared first on Copyblogger.

This post gives you step by step instructions to write a top performing LinkedIn post and highlights key mistakes to avoid.

Do These Problems Sound Familiar?Running a thriving therapy practice is demanding enough without having to stress over p...
06/28/2024

Do These Problems Sound Familiar?

Running a thriving therapy practice is demanding enough without having to stress over posting content and managing social media.

The truth is that inconsistent and ineffective social media hurts your ability to reach people and grow. But we can change that.

Let us create the winning social media strategy you need while you get back your precious time. Our team speaks the language, knows your world, and will unlock the growth you deserve.

Have any questions? Send me a dm or comment SMM and I’ll send you a link with more details!

Do you ever think HOW & WHERE are people getting such good content ideas from?Where do they come up with this stuff?It s...
06/27/2024

Do you ever think HOW & WHERE are people getting such good content ideas from?

Where do they come up with this stuff?

It should come in a bottle or something.

Well it does, kind of. More like a full blown digital guide made for those who want to finally understand social media and make a living out of it!

And what if I told you there was a social media management kit with proven strategies to grow other people’s social media accounts?

Well it’s true! I’ve put all my years as social media manager with proven strategies, stats, content creaton 6 more all in one bundle and now I want you to have it.

Comment BUNDLE and I’ll send you the details to get The Proven Social Media Resource Pack!

The urge to post the perfect story, have a completely full Instagram profile, and keep up with all the latest trends can...
06/26/2024

The urge to post the perfect story, have a completely full Instagram profile, and keep up with all the latest trends can be overwhelming for business owners. With so much pressure to remain active on social media, it’s no wonder that many are feeling more anxious and stressed than ever before.

The urge to post the perfect story, have a completely full Instagram profile, and keep up with all the latest trends can be overwhelming for business owners. With so much pressure to remain active on social media, it’s no wonder that many are feeling more anxious and stressed than ever before.

A Beginner’s Guide To Social Media Personal BrandingBuilding a personal brand on social media can lead to many new oppor...
06/26/2024

A Beginner’s Guide To Social Media Personal Branding

Building a personal brand on social media can lead to many new opportunities, from building personal relationships with other industry...
Continue Reading
The post A Beginner’s Guide To Social Media Personal Branding appeared first on Copyblogger.

This guide to personal branding on social media gives you the step by step instructions you need to grow from zero to thousands of followers.

Discover the four pillars of successful social media marketing—content creation, engagement, community building, and ana...
06/26/2024

Discover the four pillars of successful social media marketing—content creation, engagement, community building, and analytics. Learn from industry leaders and maximize your business's digital presence with strategic insights and actionable tips.

Discover the four pillars of successful social media marketing—content creation, engagement, community building, and analytics. Learn from industry leaders and maximize your business's digital presence with strategic insights and actionable tips.

How To Increase Perceived Value Today! (4 Simple Ways)I was recently watching one of Alex Hormozi’s YouTube videos in wh...
06/25/2024

How To Increase Perceived Value Today! (4 Simple Ways)

I was recently watching one of Alex Hormozi’s YouTube videos in which he offered a brilliant explanation of how you can increase the perceived value of your products and services. I figured that I would relay that information to you, in my own words, to help you understand how to improve your offers, increase your […]

I was recently watching one of Alex Hormozi’s YouTube videos in which he offered a brilliant explanation of how you can increase the perceived value of your products and services. I figured that I would relay that information to you, in my own words, to help you understand how to improve your offe...

Unlock the power of social media for your occupational therapy business with our top 9 strategies. Learn how to create e...
06/25/2024

Unlock the power of social media for your occupational therapy business with our top 9 strategies. Learn how to create engaging content, utilize automation tools, and analyze data to enhance your online presence and attract more clients.

Unlock the power of social media for your occupational therapy business with our top 9 strategies. Learn how to create engaging content, utilize automation tools, and analyze data to enhance your online presence and attract more clients.

How To Ask Clients For Referrals (You’ll Hate The Answer)I was a bit stuck on what to write about today before I suddenl...
06/25/2024

How To Ask Clients For Referrals (You’ll Hate The Answer)

I was a bit stuck on what to write about today before I suddenly received a text from an old client, telling me that he had someone interested in my services. It got me thinking. Wondering how to ask clients for referrals? Simply put, you don’t. If you want your clients to refer you new […]

Knowing how to ask clients for referrals could make all the difference to your business' long-term future. You're not going to like the answer though...

Top 6 Must-Have Skills to Master Life as a Working MomAs a working mom, life is full of challenges. If I’m being honest,...
06/24/2024

Top 6 Must-Have Skills to Master Life as a Working Mom

As a working mom, life is full of challenges. If I’m being honest, there are some days I’m not even sure I’ll...
The post Top 6 Must-Have Skills to Master Life as a Working Mom appeared first on Social Media & Coffee.

ob hunting sucks. Whether you’re unemployed, a soon-to-be college grad, or stuck in a position that doesn’t suit you, increase your chances of getting hired by implementing these six easy steps to clean up your LinkedIn profile.

Discover how to transform your therapy practice using Instagram Reels. This guide offers practical tips for therapists l...
06/24/2024

Discover how to transform your therapy practice using Instagram Reels. This guide offers practical tips for therapists looking to engage clients and expand their reach through short-form, viral content. Learn strategies to create impactful Reels that boost visibility, enhance professional branding, and foster meaningful interactions with your audience. Dive into the world of social media and take your therapy business to new heights

Discover how to transform your therapy practice using Instagram Reels. This guide offers practical tips for therapists looking to engage clients and expand their reach through short-form, viral content. Learn strategies to create impactful Reels that boost visibility, enhance professional branding,....

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