The Creative Pencil

The Creative Pencil 🚀 Social Media for B2B Manufacturing & SaaS | ✨ HubSpot Tips & Strategies |
📈 Grow Your Brand Organically

The Creative Pencil is located in Tamarac, FL, and services clients in all over the US. We focus on brand awareness, organic growth and bringing quality content for you and your audience. We believe in the value of Social Media and the connection you can create with your customers to make them long-lasting ones.

07/23/2024

Combining SEO and content marketing can help achieve multiple goals: acquiring search traffic, building thought leadership, attracting links, and generating long-term sales!

✏️ How Does SEO Enhance Content Marketing?
- Audience Insights: SEO reveals what your audience is searching for, guiding content creation to meet their needs.
- Predictable Distribution: A significant portion of web traffic comes from search engines, ensuring your content reaches a wide audience.

📝 How Does Content Marketing Enhance SEO?
- Increased Search Traffic: More content allows for more keyword rankings, driving search traffic.
- Effective SEO: High-quality content attracts backlinks, generates leads, and converts traffic into sales.

The same effort, money, and time invested in both strategies yield combined results. High-ranking content drives significant traffic, attracts links and social media shares, and educates potential customers about your product.

Ahrefs breaks down how you can implement a strategy like this here ↙️ https://bit.ly/46o2mQ3

07/23/2024

Every moment is a step closer to success. ✨️

Posting on social media for your business is much different than posting on your personal accounts. When incorporating s...
07/19/2024

Posting on social media for your business is much different than posting on your personal accounts.

When incorporating social media into your marketing strategy, it's crucial to maintain consistency. Social media is part of your long-term strategy. When you start, you are gathering data. As you continue to post, you will learn and understand what your audience resonates with.

Consistency wins. It gives you a front-row seat to your audience and helps you understand what you need to do to connect.

“The only way you are going to have success is to have lots of failures first.”– Sergey Brin, co-founder, Google
07/18/2024

“The only way you are going to have success is to have lots of failures first.”– Sergey Brin, co-founder, Google

Sales cannot exist without marketing.Marketing and sales should coexist rather than undermine each other. When your sale...
07/17/2024

Sales cannot exist without marketing.

Marketing and sales should coexist rather than undermine each other. When your sales team has open lines of communication with your marketing team, magic happens.

Your sales team can tell us the full story, including what the customer wants, needs and objections are. Learning about the customer is essential in marketing and for your business.

When was the last time your sales team spoke with marketing?

It's Emoji day! Share your favorite emoji with us.
07/17/2024

It's Emoji day! Share your favorite emoji with us.

This is the best way to explain marketing. Credit: Sanjana Raj on X (Formerly Twitter)
07/16/2024

This is the best way to explain marketing.

Credit: Sanjana Raj on X (Formerly Twitter)

Happy .This is a day to celebrate the connection, community, and growth that social media networks can offer individual...
06/30/2024

Happy .

This is a day to celebrate the connection, community, and growth that social media networks can offer individuals and businesses.

We are proud to be part of so many B2B legacy brands in their efforts to grow and connect with their audiences, and we hope we continue to do so for many years to come.

Having 100,000 followers doesn't mean you will get 100,000 leads. It means you have 100,000 followers who enjoy your con...
05/10/2024

Having 100,000 followers doesn't mean you will get 100,000 leads. It means you have 100,000 followers who enjoy your content.

When you use social media to grow your business, becoming viral or having a million followers should not be a strategy to achieve your goal. Instead, focus on how social media can help you meet your ideal clients and share value with them.

Organic social can present a wealth of opportunities to help you connect, and paid ads allow you to directly target potential clients. This, of course, doesn't mean it's the only way to leverage social, organic can provide you with leads as well.

The answer is dependent on your goals, assets, resources, and allocated time. You may want a million-dollar strategy but have limited sources at the time. You can still get a good, consistent strategy that can yield results as long as you leverage what you have and figure out how to make the best out of the current assets available.

In the end, you can always improve your content and strategy, but you will never be able to improve if you don't start. Don't get hung up on the number; take it one step at a time.

Women-owned businesses make up 39.1% of enterprises in the United States.We are strong and resilient and create new oppo...
03/08/2024

Women-owned businesses make up 39.1% of enterprises in the United States.

We are strong and resilient and create new opportunities despite adversity.
Women-owned businesses:
🚀 Have grown faster than men's from 2019-2023
🚀 Have added jobs to the economy despite a pandemic
🚀 Have generated $2.7 trillion for the economy
🚀 Launched more businesses during the pandemic and increased their revenue

We cannot deny the impact that women-owned businesses have. Women, today is our day.

Keep inspiring, creating, working, and growing for us and for the little girls who are looking up to us. Happy International Women's Day. 💜

Done is better than perfect. When it comes to social, you need a strategy, content calendar, branding and a process. But...
10/04/2023

Done is better than perfect.

When it comes to social, you need a strategy, content calendar, branding and a process. But at the same time, you need to simply post it.

As you post content, you will learn more about what your audience enjoys most.

So yeah. Post it!

04/05/2023

Just splendid 😆

Are you subscribed to the Newsletter yet?
04/05/2023

Are you subscribed to the Newsletter yet?

Welcome to Certified Organic's official page!

Certified Organic is a brand-new Newsletter filled with information and tips to help small businesses navigate social media marketing in a way that works for you.

The company behind it The Creative Pencil, has over 6 years of experience in social media management for B2B Tech and legacy industries.

So if you want tips, information, and content ideas, be sure to give us a follow and subscribe today: https://certifiedorganic.beehiiv.com/subscribe

💯💯💯
03/31/2023

💯💯💯

read my mind today.

When it comes to making content, the tools you use make a difference. Here we have 4 easy tools that can be accessed for...
03/19/2023

When it comes to making content, the tools you use make a difference. Here we have 4 easy tools that can be accessed for free or for a minimal fee when you are ready to take it up a notch.

Making reels doesn't have to break the bank. If you are starting to make consistent videos, any of these tools can be of help.

Did you find this post helpful: save, like, share, and follow for more.

Time to step it up! ✌️😎Image Source: The Marketing Millenials
03/18/2023

Time to step it up! ✌️😎

Image Source: The Marketing Millenials

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Value simply means share something you think your audience would really enjoy. Salesly is not those things (they have a time and place) Have fun, share cool facts about your biz and step out of your comfort zone. #socialmediamanagement #socialmediaexpert #smallbusinessowners #smallbiz #smallbusinessowner #smallbusinesssupport #supportsmallbusiness #boss #bossbabe #bossmom #tipoftheday #tuesdayvibes

Create a call to action (CTA) that solves a problem for your audience. Make it about them. These are some CTAs you can use: 😎 Save today 💪 Make your life easier with_________ 🥰 Get the support you need ✌️ The time to save is now. ✅️ Don't wait. Talk today. Depending on the product and solution you are talking to your customers about will depend on how you will craft your CTA. Did you find this helpful? Don't forget to save, share it and follow for more. #contentmarketing #tipoftheday #calltoaction #entrepreneurlife #success #businessowner #startup #bossbabe #businessgrowth #socialmediamarketing #business #businessstrategy

You got so much on your plate already; let me help you. Having a strategy in place is essential for content marketing success. When you hire a freelancer to help you with social, trust that they come with full intentions to help. Change can be necessary to help you achieve your goals. ❤️ If you want to grow your brand online. Follow for more. #onlinemarketingstrategies #contentwriting #digitalmarketingconsultant #brandcommunication #digitalmediamarketing #entrepreneur #entrepreneurlife #businessowner #startup #bossbabe #businessgrowth #digitalmarketing #socialmediamarketing #entrepreneurshiplife #businesslife #businessstrategy

When it comes to creating content, it can seem overwhelming to make different video clips for every reel. Luckily, you have another option: Repurposing. Here are 10 ways to use one video to make multiple reels. 1. Trailer of the final video 2. Bloopers 3. Day in the life video 4. One-liners and expand on the caption 5. Make it about something else 6. Dos and donts in your industry 7. Make a meme 8. Make an inspirational video 9. Progressions video then/now 10. Make a new video One video can make a myriad of clips, and you don't need to worry about the audio. Getting creative and using trending sound clips can make way through content success. Did you find it helpful? Save and follow for more. #entrepreneurship #entrepreneur #business #entrepreneurlife #success #businessowner #marketing #startup #bossbabe #businessgrowth #digitalmarketing #socialmediamarketing #entrepreneurshiplife #businesslife #businessstrategy

Create. Post. Enjoy. The best part of making content is to share what you love with a community that understand that. Build community, enjoy the journey. Remember that we are chasing consistency, not perfection and as long as the message is strong and intended for your audience, you already won. Keep on going. #freelance #freelancingfemales #freelancer #smallbusinessowners #businesstips #businesswoman #woodstockga #bosslady #bossmom #vlog #socialmediamanagement #socialmediamanager

When creating content for your social media channels, the best direction is to create with your audience in mind. We want to increase views, likes, and follows. You create for them. As you build trust and connection, you will easily be able to promote your services to meet their needs. Promoting your business on social doesn't always have to sell in every post. #business #businesstips #businesswoman #TipTuesday #contentmarketing #socialmediatips #biz #freelancer #freelance

It's been a wild ride. From working in new industries like web3, to international brands in the B2B space and even an IIoT brand who's been around for over 120 years! It's been so much fun learning all about them! I look forward to 2023 and keep working with current clients plus meet new people. What are you proud of feom this year? #2022 #nye #business #b2bbusiness #socialmediamanagement #2023 #IIoT #web3 #startupmarketing

Create content that builds community. Don't get stuck in trying to make content that is "perfect". Do dedicate time, plan and build but if you don't publish content for fear of not being the best, you will never publish. You gotta allow people to respond to it. Create different posts, track results and you will see what people resonate with the most. You will be surprised to find out that the content with good intent and not "perfectly crafted" is the one your audience enjoys 😉 Have fun, the awkwardness goes away eventually. ❤ #contentcreator #smallbusiness #business #entrepreneur #socialmediamanager #biz #bosslady #girlboss #broward #fortlauderdale #businessowner #reels #businessowner #boss #inspo

What are your goals when it comes to your business's social media presence? 🤔 #socialmedia #businesswoman #questionoftheday

#happy4thofjuly from us to you. May you have a safe and great day.

Monday Thoughts from home. Content is often said to be king. But data is queen my wonderful people. A king without a queen is nothing. And data is the most important asset for your social media strategy. Understanding your audience and how your efforts are helping your business, come down to understanding the data given to you by social media, web traffic analytics & paid ads results. The more data you have, the better an understanding of what works and what you need to change for ultimate marketing success.

What do you do with your Twizzlers? Here's what we do. This can also be a fun way to display your product. (Credit: Made by our CEO Diana P #EmbraceGr8ness on TikTok)

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Helping brands become known online and create a connection with their current and potential customers. Take your business to the next level with Social Media.