06/01/2023
JUST INā¼ļø
Multicultural hair care giant, Mielle, has tapped All-American LSU basketball phenom, Angel Reese, as their newest ambassador, representing the player's first major name, image and likeness beauty deal.
Throughout the partnership, Reese's activation with the Mielle will include marketing, social media, events and a limited-edition product bundle. In a press release, Reese states that as a long-time user and fan of the brand, it's the perfect partnership. Dubbed, "Bayou Barbie," Reese gained notoriety in her junior season by leading Louisiana State University women's basketball team to its first national championship this year, setting new records and being named Most Outstanding Player.
Mielle, owned by P&G, is led by its founder and CEO, Monique Rodriguez, and is the fastest growing brand in U.S. multicultural hair care.