Digital Quill Co.

08/26/2024

The leaves are starting to turn, flowers are slowing their blooms, and it’s time to put your holiday advertising into gear! (Yeah, kind of like the big box stores. 😂)

Implementing an ad campaign early on allows you and the algorithm (ahh, the algorithm!) to listen to and learn from your ideal market. Put those valuable insights to work during the busiest shopping season of the year to watch your sales and engagement soar! 🚀

08/21/2024

We’ve seen it for years in influencer media & partnerships between celebs and big brands, but collaboration is an exceptionally valuable tool for even small businesses! When you open doors for your team to develop and share ideas cross-collaboratively, you ultimately encourage growth and the flow of creative juices within your business, which bolsters brand visibility and relatability as well as a more empowering and productive environment for your team. 🏆

Considering an outside perspective to help develop & improve your marketing strategy doesn’t necessitate a reduction in your in-house talent; conversely, bringing in a fresh set of eyes and diverse creative background to work collaboratively with your team can help increase brand awareness while aligning creative prowess with your brand’s vision and goals.

In what ways are you encouraging cross-collaboration within your business? 💡

08/08/2024

Setting quarterly performance goals is part of running any successful business, but implementing a strategy for continued growth beyond the norm is ideal. 📊 Whether you're in the merchandise or service industry, profitability may vary based on a number of factors, and failing to identify and develop a plan around these obstacles will cost you $$ in the long run.

For starters, make sure your business is on the map. In this digital age, if you're not utilizing social to its full capacity, you're depriving your brand of its potential! 😫 You don't have to be tech savvy in order to harness the power of various social platforms; we can help get you up and running, and even manage every element of your socials for you!

Send us a message to learn more about what engagement-boosting, business-building services we offer to brands just like yours! 📲

04/17/2024

✋ Michiana businesses - are your buildings protected and compliant in the event a fire breaks out? Key Fire Extinguisher Service LLC is an honest, locally-owned and operated professional fire extinguisher service and fire prevention company with certifications in Michigan and Indiana. 🧯Not only do they provide excellent service in fire extinguisher and emergency lighting inspection and installation, they're also equipped to inspect and maintain wet and dry chemical suppression systems, ensuring your place of business is protected in the event disaster strikes. Give Jordan a call to quote your project or schedule your inspection(s) today!

We were thrilled to take on the website refresh + fresh content capture for marketing and media for our friends at Key Fire Extinguisher Service LLC ! Their website was in need of a little organization and some updated content to showcase the awesome services they provide to businesses in our area. From extinguisher and emergency lighting sales to fire safety training and consulting for organizations of all sizes, Key Fire Extinguisher Service provides the most honest, competent service around; they're also locally- and family-owned and operated, and always eager to give back and be involved in community events and activities. If you see the truck with Key Fire decals driving around, be sure to give Jordan a wave!

💻 Check them out here:
https://keyfirepro.com

04/15/2024

How long has it been since you've reviewed the results of your social media and website CTAs? Hint: If you had to Google CTA, it's probably been too long! 😜

A call-to-action button on your social pages and throughout your website can (and should!) do more than ask customers to call or message your place of business. Unless your end goal is chatting about the weather over the weekend, you're looking to convert website visits and social page views to sales, right?

A solid call-to-action (or CTA, as mentioned before) strategically placed throughout your digital presence can increase your conversion rate by 20% or more - holy wah! 🙌 Essentially, your CTA should help customers identify what goods or services you offer, provide clarity to some FAQs and offer them a clear pathway to acquiring those goods or services, whether your business is brick-and-mortar or web-based. Give your digital presence the attention it deserves; your quarterly reviews will thank you. 😎

04/11/2024

🖥️ LOGO + WEBSITE REFRESH

When B & D Travel Consultants LLC of Sturgis Mi reached out hoping to reinvigorate their website, we gladly accepted the task! 🌏

After consulting with the team, we knew exactly what they were after: a clean, sleek site that showcased their brand, mission, and provided clients with confidence in the awesome services they provide. Additionally, we were able to clean-up their former logo to ensure every inch of their branding is squeaky clean. 🧼

If you’re planning a family trip, honeymoon/babymoon/because-we-deserve-it-moon, destination wedding or any other travel in the future but you’re feeling overwhelmed with the logistics, give B & D Travel Consultants a call! They’ll be happy to help guide you through the process.

Check ‘em out:
www.bdtravelmi.com

Rest assured, when Digital Quill Co. builds your website, no stone goes unturned. From the initial consultation to handing you the reigns for your freshly curated website, we collaborate closely with your team to ensure your checklist is complete. ✔️ Whether you’re promoting a phenomenal product or service, launching a campaign for your non-profit, or in need of a showcase for your executive branding, we’d love to make it happen for you!

Interested in learning more? Book an obligation-free consultation to discuss your project!👇

http://tinyurl.com/yw4bnure

04/10/2024

Folks often confuse professional *branding* with a business' logo and visual assets. That may be one aspect, but we're not talking about slapping a number on cattle here! Business branding extends far beyond visual appeal and creates a solid foundation for your company by:

🪪 Establishing your business' identity
💡 Increasing customer recall
🤝 Fostering positive relationships
🗣 Maintaining a consistent media voice
📺 Supporting marketing efforts..and keeping your biz looking cool! 😎

Your brand is so much more than a pretty picture (just like you!), so it's so important to showcase all that you offer. Maintaining a solid social media presence and user-friendly, SEO-loving, informative website can work wonders for growing your customer base.

The good news? We can manage both so you don't have to stress it. 🫶 Slide into our DMs to see how we can help your business thrive on the internet and beyond!

03/21/2024

💻 Working from behind a screen, sometimes the messages we're trying to convey to customers get muddled. Maintaining a cohesive brand voice that reflects your mission is so important in this digital age to encourage positive communication and keep your target audience engaging in your content! Technology certainly has served us well over the years, but it's hard to beat the rapport of positive face-to-face interactions; finding and grooving with a personal, engaging brand voice can help! 💃

02/28/2024

Hefty ad spend, hours of content creation, networking event after networking event…and your sales are still falling short.

Maybe it’s time to seek an outside perspective!💡We can help establish effective ad campaigns and decipher the analytics to ensure you’re getting the most out of your budget.

Visit our website to learn more about the solutions we offer for businesses just like yours!

www.digitalquill.co

02/27/2024

Meta's unveiled a new filter option for Instagram that allows users to view comments by verified accounts only. 🙌

While this feature may not be as valuable to personal accounts, businesses can rejoice in the fact that this filter may allow for an overall increase in quality engagement. With this newfound ability to prioritize comments and reduce the visibility of spam or bot accounts, we're excited to see how this update improves content and the overall social media experience for businesses everywhere.

Thanks for helping us slice the spam on the 'gram, Meta! 😎

02/19/2024

Starting off the morning with shenanigans alongside the Sturgis Area Chamber of Commerce - always a great time! 😂

Check out Sturgis Chamber's video.

02/16/2024

Thank you so very much to the Sturgis Area Chamber of Commerce for taking the time to celebrate with us today! I’m so honored to be part of such a great organization. 🫶

02/16/2024

Join us tomorrow for our official ribbon cutting ceremony with the Sturgis Area Chamber of Commerce! We're so excited to be establishing a presence downtown, where we can best serve our clients with solutions to their diverse needs.

The ceremony will take place at 12:30pm on Friday, February 16th at 307 W Chicago Road, Sturgis, MI 49091. We'd be thrilled to have you join us for the ceremony, and to enjoy light refreshments afterwards! 🥰🥪

Stop by and learn about the services we offer for businesses and personal brands, and stay for food and great conversation. We hope to see you there!

Want to learn more from the comfort of home? Visit our website at www.digitalquill.co

02/12/2024

If you're establishing a business or brand, you need social media. If you have an established business or brand, you need social media.

It simply can't be overstated: social media is integral to your brand's success. If you're struggling to maintain consistency on your social platforms, it's pretty likely you're not reaching an optimal conversion rate.

You don't have to be a tech wizard to harness the power of social media marketing; you just need access to the right tools. 😎

Thankfully, we can help! If you're interested in learning how social media marketing & management services can help you identify your ever-changing target market, increase your visibility and reach, and boost your overall engagement, we'd love to set up a time to chat! We offer free consultations and a brief social media analysis of your social media presence - all at no cost and with no obligations.

Book a consultation through the link below - I look forward to meeting you!

📅 Let's chat:
http://tinyurl.com/yw4bnure

01/28/2024

Keywords, that is! 😉 Be sure to sprinkle some SEO dust on the content you're publishing. If you're not too keen on quippy copywriting, don't worry - we know folks who can help unlock the potential for your brand!

Hint: It's us. We can help. 😎

01/25/2024

You're familiar with the phrase, "practice like you play," but what if your game is in need of some serious improvement? As the world around us continues to merge with the new digital age, it's less likely that the same ol' song and dance will continue to grab new clients' interest or trust. If your marketing efforts have drifted off and you're in need of a catalyst to reinvigorate your brand, we can provide the spark! ✨ Developing and implementing a fresh, solid strategy may be just the answer you've been searching for. 🙌

01/19/2024

So very excited for the staff and management of Shawarma Station - Coldwater & Shawarma Station - Sturgis! 🌯 They're introducing Mediterranean cuisine in not only one, but two cities in Michiana - quite a challenging feat post-COVID. We're excited to see them thrive in Branch and St. Joe Counties!

You can learn a little more about one of the owners, Mohamed, as well as the dream and the team in this awesome article by The Daily Reporter. 📰

Mohammed Abdullah opened Shawarma Station after survey showed Coldwater wanted a Mediterranean restaurant.

01/15/2024

Let's talk about content repurposing. 🙌

Reusing old content might sound like a funky technique, but it's actually an effective way to re-engage your audience with familiar and top-performing posts from previous months or events.

The possibilities are endless when it comes to breathing new life into recycled content, but you'll likely find your new post will receive more quality engagement - shares, comments and tags - if you simply use *elements* of your former graphics or copy rather than recycling the whole package. ♻️

Looking for some assistance in bolstering your social media presence and efficacy? Let's connect! ⬇️

https://digitalquill.co/

12/31/2023

2️⃣0️⃣2️⃣4️⃣

It's almost that time, folks! 🥳 While you're considering your marketing budget for the upcoming year, don't knock the idea of seeking creative assistance from an agency.

Remember one thing:
AI can't always match human talent and expertise. 😉

Happy New Year, everyone! Let's fill it with the most compelling content yet! ✨

11/30/2023

Don't let your social presence fall to the wayside amidst the holiday hustle and bustle! Make sure your business is suited to keep customers engaged and informed during the busiest time of the year. ✨