04/07/2024
As a small business owner, it can often feel overwhelming trying to navigate the world of social media to boost sales and engagement. However, one tool that is often overlooked but can be incredibly helpful is researching hashtags. Research has shown that using hashtags can increase engagement and reach on posts, making them a valuable tool for small business owners looking to grow their audience.
So, why is researching hashtags important for small business owners? For starters, allows you to understand what your target audience is interested in and what they are searching for on social media. By using relevant hashtags, you are more likely to reach potential customers who are already interested in your products or services.
Researching hashtags can also help you stay on top of trends in your industry. By keeping an eye on popular hashtags, you can see what topics are currently resonating with your target audience and tailor your content accordingly. This can help you stay relevant and keep your finger on the pulse of your industry, and stay on top of trends for your reels and audio.
Let's talk about how to research hashtags on Instagram specifically.
First, brainstorm a list of potential hashtags that are relevant to your business and target audience. These can include industry-specific terms, location-based hashtags, and popular phrases related to your niche.
Next, use the search function on Instagram to see how many posts are using those hashtags. This will give you an idea of how popular they are and the potential reach they can provide. It's important to note that while using popular hashtags can increase your reach, it's also important to use niche and targeted hashtags to reach your specific audience.
Don’t forget; it's important to remember that less is more when it comes to using hashtags. You don't want to overwhelm your posts with an excessive amount of hashtags, as this can come across as spammy and may actually decrease engagement. Instead, aim to use 3-5 carefully selected hashtags that target your specific audience.