90 Degrees West

02/03/2025

Big things are happening at 90 Degrees West! Over the past few months, we’ve been hard at work, preparing to share something truly special with our clients, partners, and friends. If you’ve worked with us, you know we pour everything into what we do. As we look ahead to 2025, we’ve taken a step back to reflect on who we are and what we stand for—emerging with a renewed purpose and a commitment to you:

1️⃣ We commit to telling stories that resonate.
Our work is about more than just visuals—it’s about creating narratives that inspire, connect, and leave a lasting impact.
2️⃣ We commit to pushing boundaries.
From bold ideas to cutting-edge technology, we’re investing in what’s next, setting new standards in visual media and storytelling.
3️⃣ We commit to being true partners to our clients.
Collaboration is everything. We’ll work hand-in-hand with you, bringing your vision to life with creativity, care, and purpose.

This isn’t just about a new look—it’s about a new mindset. It’s about expanding how we think, elevating how we partner, and challenging ourselves to go further than ever before.

Alongside the leadership of our new CEO, Ashley Kaika and our investors at Monday Collective, we’re taking bold steps forward—embracing fresh perspectives, groundbreaking technology, and a vibrant new look that embodies our bold vision for the future.

✨ To our existing partners: We’re deeply grateful for your support and collaboration. Your trust and vision have brought us this far and we are excited for what’s ahead.

✨ To those we haven’t yet met: We think you’ll love it here, and we’re excited to collaborate with you! Interested in learning more? Take a look
90degreeswest.com (We’ve redecorated! 🛋️)

10/31/2024

In a world of details, deliverables, and deadlines it's all fun and games until the Gremlins take over! Lesson learned: never give them caffeine or Wi-Fi after midnight! 💻⚡

10/25/2024

Flashback to editing these Purina Pro Plan spots featuring Michael Phelps and his dog, Onyx! Seeing their bond come to life on TikTok, Meta, and YouTube during the 2024 Summer Olympics made every moment in the edit feel like gold 🥇. Honored to be part of the solution for campaigns like this, where advanced nutrition and storytelling come together.

10/07/2024

Creating videos for social media? Knowing your safe zones is key! ⁠
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Our latest blog breaks down safe zones for TikTok, Instagram Reels, and YouTube Shorts—and we’ve got FREE templates to make your editing process a breeze.

Don’t miss out—read the blog and download your templates: https://www.90degreeswest.com/safe-zone-templates/
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09/25/2024

From concept to reality— ’s latest campaign is pushing boundaries! Watch Director/Still Photographer, on set, to learn how we took stylized AI concepts and turned them into hyperreal magic—using bold colors, unique characters, and nailing those lighting details. Then head to the link (in bio) to see the stunning shots: https://www.90degreeswest.com/blackline-photoshoot/

09/18/2024

Hey everyone! Join me for a behind-the-scenes peek at how we brought the Friskies Party Mix Campaign to life. We were challenged to create Party Cats across several decades and we went all out - modeling cats and outfits that were inspired by some of the style icons of the times. It was such a blast working with everyone, and together, we nailed it!

If you haven't seen it yet, check out the finished Friskies Party Mix Animation: https://www.90degreeswest.com/projects/friskies-party-for-the-ages/

09/17/2024

These cats are definitely in their Party Era!

Teaming with our friends at Purina, we had an absolute blast creating this campaign for Friskies. Along with Director, Jason Stamp, we dialed in the design of the 3D cats as well as their environments. One thing that was non-negotiable; we needed to create epic parties, hosted by the most iconic felines that any pa-purr-azzi would love to photograph.

When the stylish hosts were dialed-in, a studio session with some incredibly talented actors and dancers added all the extra vibes. After a live-action shoot, helmed by Brian Cummings and lensed by Bill Winters, was in the can, the footage was handed back to 90°W's Creative Director, Scott Whiteaker, who oversaw a team of compositors and animators who added all the finishing touches. Audio mix and sound design by our own, Justin Tapp, was the pièce de résistance that these Party Cats needed to make the tabloids.

Special thanks to the Checkmark Creative team for trusting us with this great concept - we had just as much fun as the cats!

Check out more from this campaign: https://www.90degreeswest.com/projects/friskies-party-for-the-ages/

Credits
Executive Producer:
Producer:
Director:
Creative Director/VFX Supervisor/Lead: .whiteaker
Live Action Director:
Director of Photography:
Modeling: & Danesh Taraporevala
Modeling & Animation: , Vlad Sarkisov,
Kansorn Nliki, Hsiu-Yeh
Compositing: .whiteaker,
Casting Director:
Audio: Justin Tapp
Production Coordinator: Paul Knubley
AD: Joe Bitzer
AC: Anne Freivogel
2nd AC: Henry Abler
Gaffer: Tim Hawn
Best Boy: John Sennott
Key Grip:
Grip: Forest Wharton
Props: Clark Woodman
Wardrobe Lead: Megan Power
Wardrobe Assist: Kate Strembecki
HMU:
HMU Assist: Jenny Hodges
Lead Animal Trainer: Emilia Fita
Assistant Trainer: Rhonda Gentile-Colon
MAPS:
PA: Bobby Bonds
CraftServices:
Locations:

09/13/2024

Thrilled to have edited these influential recruitment videos for the Missouri Department of Conservation, highlighting the incredible work being done to protect nature and wildlife.

Want to be part of something bigger? Explore how you can join the mission to safeguard Missouri’s natural beauty:
🌳 https://www.90degreeswest.com/projects/mdc-something-bigger/

Thrilled to have edited this inspiring video for the Missouri Department of Conservation, highlighting the incredible work being done to protect nature and wildlife. Want to be part of something bigger? Explore how you can join the mission to safeguard Missouri’s natural beauty! Credits Production...

08/30/2024

It was hard to watch the 2024 Olympics without seeing our latest work for 🏅

The 'No One Likes to Wait' campaign is a comedic look at what makes life, well, life - and how Mercy is working to make your Healthcare experience fast and efficient when you need it most.

Directed by , lensed by , and so much support from the incredible based crew; it was an honor to bring the creative vision of Mercy Experience Studio to screens of all shapes and sizes.

Watch all 3 videos from this campaign again to see how Mercy is redefining healthcare : https://www.90degreeswest.com/projects/mercy-no-one-likes-to-wait/

08/15/2024

Every frame tells a story, but these ones? They speak to the heart. 💙 We had the honor of editing this powerful campaign for Mutual of Omaha. Three unique stories and one strong CTA: to protect what we cherish most.

This is why we do what we do!

Watch all three :30 spots: https://www.90degreeswest.com/projects/mutual-of-omaha-video-edit

07/26/2024

Such a great experience working with the talented team at Strategic America on the latest campaign for the Nebraska Corn Board. Shot over two days with our incredible partners at Vū, we utilized practical props and their LED volume stage to recreate the Western Sandhills of Nebraska. Directed by the always funny Paul Emerson and a great crew from Diamond View, these spots will put a smile on your face and you may even walk away with a kernel or two of corn wisdom!

07/17/2024

Sometimes you have to take a step backwards to leap forward - and that's just what we did with this fun Purina spot!

Along side our friends from The Big Tree, we recently wrapped post on this great campaign. Working with stunning slow-motion footage captured on the Phantom Flex 4k, we meticulously edited and enhanced the video, following a dog and their human in reverse through an active day at the beach. From the serene sunset moments to the critical Pro Plan feeding that started it all, the expertise in editing and audio ensured every detail was perfect. A big thanks to The Big Tree for trusting us with this technical and rewarding project!

07/05/2024

Wishing you a sparkling bright 4th of July!

07/02/2024

Thrilled to introduce , a powerhouse of talent and passion.

With a career spanning multiple industries, Teri has seen it all, and she's bringing her expertise in wrangling projects to the rodeo 🤠. Her attention to details and keeping everything on track allows our clients and creatives to shine at what they do best: honoring brands and telling their stories. Watch to learn more!

06/28/2024

When it comes to St. Louis traditions, we're always holding stock in FRDBRD. Adding to the Birds on the Bat are our friends at Stifel on the sleeve. Thanks to Kuhl/Swaine for bringing us on for the edit of this fun announcement!

06/18/2024

Congratulations to St. Louis’ own, Jayson Tatum! Jayson has always been a champion for his hometown, and now he can raise a trophy as 🏆️⁠
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Learn more about his Midwest roots in the Explore St. Louis interview: https://www.90degreeswest.com/projects/explore-stl-jayson-tatum/